{"id":19777,"date":"2025-03-13T09:26:48","date_gmt":"2025-03-13T09:26:48","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=19777"},"modified":"2025-03-14T17:07:59","modified_gmt":"2025-03-14T17:07:59","slug":"the-all-england-lawn-tennis-club-appoints-vccp","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2025\/mar\/the-all-england-lawn-tennis-club-appoints-vccp","title":{"rendered":"VCCP named global creative agency of record for The All England Lawn Tennis Club"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-Z1CqVm3 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <h4 data-start=\"731\" data-end=\"784\"><strong data-start=\"736\" data-end=\"782\">VCCP to lead global creative for Wimbledon<\/strong><\/h4>\n<p data-start=\"786\" data-end=\"1097\">VCCP has been appointed as the <strong data-start=\"817\" data-end=\"853\">global creative agency of record<\/strong> for The All England Lawn Tennis Club, the organisers of <strong data-start=\"910\" data-end=\"942\">The Championships, Wimbledon<\/strong>. The appointment follows a competitive pitch process and will see VCCP develop a global creative strategy for the world\u2019s most prestigious tennis event.<\/p>\n<p data-start=\"1099\" data-end=\"1432\">As part of the partnership, VCCP will create an advertising platform designed to expand <strong data-start=\"1187\" data-end=\"1218\">Wimbledon&#8217;s global audience<\/strong> and deepen engagement in key markets. The campaign will celebrate the event\u2019s <strong data-start=\"1297\" data-end=\"1314\">rich heritage<\/strong> while attracting the next generation of sports fans, ensuring Wimbledon remains <strong data-start=\"1395\" data-end=\"1429\">at the pinnacle of world sport<\/strong>.<\/p>\n<p data-start=\"1434\" data-end=\"1760\">Wimbledon enjoys unparalleled reach, with <strong data-start=\"1476\" data-end=\"1522\">broadcast partners in over 200 territories<\/strong> and its social channels generating more than <strong data-start=\"1568\" data-end=\"1595\">two billion impressions<\/strong> during The Championships. VCCP\u2019s campaign will be amplified worldwide through <strong data-start=\"1674\" data-end=\"1696\">major broadcasters<\/strong> including BBC, ESPN, Eurosport, Sky-Italia, and Amazon Prime.<\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<h4 data-start=\"1787\" data-end=\"1846\"><strong data-start=\"1792\" data-end=\"1844\">Challenger thinking for an iconic sporting brand<\/strong><\/h4>\n<p data-start=\"1848\" data-end=\"2165\">Founded in 1877, <strong data-start=\"1865\" data-end=\"1935\">Wimbledon is the oldest and most prestigious Grand Slam tournament<\/strong>, evolving from a local competition into a <strong data-start=\"1978\" data-end=\"2008\">global sporting phenomenon<\/strong> watched by millions. VCCP\u2019s appointment underscores its <strong data-start=\"2065\" data-end=\"2117\">proven ability to build powerful brand platforms<\/strong> that create lasting impact on a global scale.<\/p>\n<p data-start=\"2167\" data-end=\"2498\">VCCP, the <strong data-start=\"2177\" data-end=\"2228\">global challenger network for challenger brands<\/strong>, works with some of the world\u2019s most recognisable businesses, including <strong data-start=\"2301\" data-end=\"2364\">Google, Cadbury, Virgin Media O2, Cathay Pacific, and Canon<\/strong>. The agency\u2019s <strong data-start=\"2379\" data-end=\"2402\">integrated approach<\/strong> and challenger mindset have helped brands break through and connect with audiences worldwide.<\/p>\n<p data-start=\"2500\" data-end=\"2794\">Usama Al-Qassab, <strong data-start=\"2517\" data-end=\"2590\">Marketing and Commercial Director at The All England Lawn Tennis Club<\/strong>, said: <em data-start=\"2600\" data-end=\"2792\">&#8220;We are delighted to be working with VCCP as our creative agency of record to develop the global campaign for The Championships and continue to invest back into the UK\u2019s creative community.&#8221;<\/em><\/p>\n<p data-start=\"2796\" data-end=\"3055\">Michael Sugden, <strong data-start=\"2812\" data-end=\"2827\">CEO of VCCP<\/strong>, added: <em data-start=\"2838\" data-end=\"3053\">&#8220;This is a wonderful opportunity to define a new creative story for one of the most iconic sporting events in the world. We are incredibly proud and excited to have the responsibility for this in 2025 and beyond.&#8221;<\/em><\/p>\n<p data-start=\"3057\" data-end=\"3176\">VCCP has already begun work on the campaign, which will launch ahead of <strong data-start=\"3129\" data-end=\"3161\">The Championships, Wimbledon<\/strong> this summer.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-q3fDt wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        We are delighted to be working with VCCP to develop the global campaign for The Championships. \n        <cite>Usama Al-Qassab, The All England Lawn Tennis Club<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","categories":[191],"class_list":["post-19777","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["988"],"client_id":"19788","hero_video":"","hero_image":{"ID":19778,"id":19778,"title":"2019 Th 04\/07\/2019 5","filename":"Wimbledon.jpg","filesize":583946,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/Wimbledon.jpg","link":"https:\/\/www.vccp.com\/uk\/news\/2025\/mar\/the-all-england-lawn-tennis-club-appoints-vccp\/attachment\/2019-th-04-07-2019-5","alt":"","author":"64","description":"","caption":"An aerial view overlooking the Hill and No.1 Court. The Championships 2019. Held at The All England Lawn Tennis Club, Wimbledon. Day 4 Thursday 04\/07\/2019. Credit: AELTC\/Joe Toth","name":"2019-th-04-07-2019-5","status":"inherit","uploaded_to":19777,"date":"2025-03-12 09:49:21","modified":"2025-03-12 09:49:21","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/Wimbledon-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/Wimbledon-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/Wimbledon-768x432.jpg","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/Wimbledon-1024x576.jpg","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/Wimbledon-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/Wimbledon.jpg","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/Wimbledon-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/Wimbledon-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/Wimbledon-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/Wimbledon-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/Wimbledon-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/Wimbledon-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/Wimbledon-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/Wimbledon-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/Wimbledon-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"VCCP Named Global Creative Agency for The All England Lawn Tennis Club &amp; Wimbledon","meta-description":"VCCP has been appointed global creative agency of record for The All England Lawn Tennis Club, driving a new brand platform for Wimbledon to engage global audiences.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/Wimbledon-1.jpg","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":19612,"post_author":"64","post_date":"2025-02-25 16:24:55","post_date_gmt":"2025-02-25 16:24:55","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"1059660077\",\"blockId\":\"1eo9Fs\",\"blockUniqueClass\":\"lazyblock-video-1eo9Fs\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eLinkedIn\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e has unveiled its new social-first campaign, \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Got Itchy Feet?\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e by \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/\\u0022\\u003e\\u003cb\\u003eVCCP\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00a0 to help young professionals navigate the UK job market and find their next opportunity with more confidence and ease.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new campaign focuses on the unique career aspirations of young professionals, helping those at the beginning of their careers discover job opportunities that truly match their needs and goals.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eEmbracing the British expression \u2018itchy feet\u2019, the campaign features three different scenarios where workers' inner monologues -personified by their own feet -play out their career dilemmas. This humorous, tongue-in-cheek dialogue guides the viewer to LinkedIn job collections as the solution to their career woes.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign includes three episodic films, each highlighting a key Gen Z job preference:\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cul\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cb\\u003eFlexibility\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u2013 Research by \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLinkedIn found that over 40% of Gen Z say that flexibility for work-life balance is a factor when searching for a job.\u00a0\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cb\\u003eCareer Growth\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u2013 Young professionals want clear pathways for progression and skill development.\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cb\\u003eSocial Impact\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u2013 Gen Z increasingly seeks purpose-driven roles that align with their values.\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003c\/ul\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAt the heart of the campaign is \\u003c\/span\\u003e\\u003cb\\u003eLinkedIn\u2019s job collections\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, a new feature designed to make job hunting more intuitive and personalised. The feature curates a collection of job opportunities across various categories, empowering young job seekers to discover new roles tailored to their skills, experience, and preferences.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAs part of the campaign\u2019s influencer strategy, LinkedIn have partnered with five influential Top Voices on the platform: \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.linkedin.com\/in\/elfriedsamba\/?originalSubdomain=uk\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eElfried Samba\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.linkedin.com\/in\/charlotte-mair\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCharlotte Mair\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e,\\u003c\/span\\u003e \\u003ca href=\\u0022https:\/\/www.linkedin.com\/in\/oliveryonchev\/?originalSubdomain=uk\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eOliver Yonchev\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.linkedin.com\/in\/nuchea\/?originalSubdomain=uk\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eNdubuisi Uchea\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, and \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.linkedin.com\/in\/molly-johnson-jones\/?originalSubdomain=uk\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMolly Johnson-Jones.\\u003c\/span\\u003e\\u003c\/a\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThese Top Voices will share personal stories of moments in their career when they experienced itchy feet themselves. Viewers will be encouraged to share their own itchy feet stories for a chance to win \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ea pair of LinkedIn branded socks in a competition managed by Promoveritas.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign goes live today across LinkedIn, Meta and YouTube. VCCP\u2019s content creation studio \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.wearegirlandbear.com\/\\u0022\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e managed the production of the campaign, as well as activity\u00a0 supported by SocialChain, who will be running some unexpected social stunts\u00a0 complemented by influencer activity across TikTok.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eZara Easton, Head of Brand Marketing, LinkedIn UK\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \u201cGetting \u2018itchy feet\u2019 - that nagging feeling that you want to see what else is out there - definitely rings true for Gen Z professionals. LinkedIn\u2019s Work Change Report found that professionals entering the workforce today are on track to hold twice as many jobs over their careers compared to 15 years ago. For the younger generation, we know that finding a company that matches their values is high on their list of priorities, but they are navigating a challenging hiring market. The LinkedIn platform - including job collections - provides support and access to opportunities across a range of industries and job roles.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eMatt Lloyd, Creative Director at VCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e added: \u201cWe needed something that would immediately grab attention. The idea of a colourful-socked foot being the owner\u2019s inner monologue felt like a fresh, surprising take - one that was both funny and informative.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAnd we loved that Jennifer, the director, wanted to do it all for real, with no tricks and no special effects. Just your own foot, in your own ear, telling you you could be somewhere else.\u201d\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"6MD65\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-6MD65\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"The LinkedIn platform - including job collections - provides support and access to opportunities across a range of industries and job roles.\",\"quotee\":\"Zara Easton, Head of Brand Marketing, LinkedIn UK\",\"blockId\":\"1muD1n\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1muD1n\"} \/-->","post_title":"Got Itchy Feet?","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"got-itchy-feet","to_ping":"","pinged":"","post_modified":"2025-02-25 16:24:56","post_modified_gmt":"2025-02-25 16:24:56","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=19612","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":19564,"post_author":"64","post_date":"2025-02-19 12:29:34","post_date_gmt":"2025-02-19 12:29:34","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLeading global communications agency, \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/\\u0022\\u003e\\u003cb\\u003eVCCP\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, has hired two top planners to expand global strategy leadership\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eon their \\u003c\/span\\u003e\\u003cb\\u003eCadbury\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\/span\\u003e\\u003cb\\u003ePrimark\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e accounts.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eClaire Strickett will lead global strategy for Primark, who appointed VCCP as their Global Agency of Record in 2023, while Ben Phillips will work with\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ethe global leadership team on Cadbury. Both will be based in VCCP\u2019s UK headquarters in London, with Phillips relocating from New York.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new hires are part of VCCP\u2019s growing global ambition having recently been named both Integrated Agency of the Year and Independent Agency of the Year at Campaign\u2019s Global Agency of the Year awards.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBen Phillips was previously Group Strategy Director at Mekanism NYC from 2019 to 2024 leading a group of clients including Peloton, Amtrak, Jose Cuervo, Lenovo and Fanatics. Phillips developed Peloton\u2019s first-ever brand campaign, also launching the Peloton Bike+, Tread and Guide. He sat on the Effie UK Finalist jury in 2023 and 2024 and has worked in senior strategy roles in New York, London, Paris and Sydney.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eClaire Strickett is returning to VCCP where she first started her career, having recently worked as Global Strategy Director at Anomaly leading on Unilever and LVMH brands. She has also held Strategy Director roles at Jellyfish, working with YouTube and The Drum, and adam\\u0026amp;eveDDB on Virgin Media and the AA. Outside of agency life, Strickett is the co-author of \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Which Wine When\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, published by Penguin Random House.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003e\\u003ci\\u003eClare Hutchinson, Chief Strategy Officer at VCCP,\\u003c\/i\\u003e\\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \u201cOne of the greatest pleasures in my job is to find the most talented planners on the global stage, and to bring them to VCCP to help us write our next chapter. Ben is one of those planners, bringing incredible global experience, huge enthusiasm and excitement for creativity. But, for VCCP, it is just as much a pleasure to grow your own, which is why we are always thrilled to welcome back into the team brilliant, sparkling talent like Claire. She\u2019s an exceptional talent, who sees the world of communication from some very different and fresh angles. We\u2019re doubly lucky.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAs the Challenger Agency for Challenger Brands, with a reputation for creative effectiveness and brand world building, VCCP\u2019s work with Cadbury has won numerous awards including this year\u2019s Broadbent Prize for Best Dedication to Effectiveness from the IPA.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003e\\u003ci\\u003eClaire Strickett, Group Planning Director for Primark Global at VCCP,\\u003c\/i\\u003e\\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \u201cI always thought I would come back to where everything started for me at VCCP, so it was really a matter of \u2018when\u2019 not \u2018if\u2019. I missed everyone - and I missed VCCP\u2019s unique combination of strategic rigour and challenger spirit. It\u2019s very good indeed to be back with both fresh and familiar faces, and exciting to be part of the agency\u2019s next chapter of international growth.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003e\\u003ci\\u003eBen Phillips, Group Planning Director for Cadbury Global at VCCP,\\u003c\/i\\u003e\\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \u201c\u2018Enduringness\u2019 is what I aspire to most in my working life. I feel like so much of modern culture is a fleeting flash in the pan. Cadbury, and the VCCP\/Cadbury relationship, has created something that is genuinely enduring (and famous) on a global scale. I\u2019m thrilled to bits to be here and looking forward to contributing in my own little way.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBoth Strickett and Phillips take up their new roles immediately and report into Claire Hutchinson, Chief Strategy Officer at VCCP.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z2v0hd5\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z2v0hd5\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"One of the greatest pleasures in my job is to find the most talented planners on the global stage, and to bring them to VCCP to help us write our next chapte\",\"quotee\":\"Clare Hutchinson, Chief Strategy Officer at VCCP\",\"blockId\":\"PG5RV\",\"blockUniqueClass\":\"lazyblock-quote-full-width-PG5RV\"} \/-->","post_title":"VCCP hires top strategists to lead on two global clients","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-hires-top-strategists-to-lead-on-two-global-clients","to_ping":"","pinged":"","post_modified":"2025-02-19 14:28:13","post_modified_gmt":"2025-02-19 14:28:13","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=19564","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":19730,"post_author":"64","post_date":"2025-03-07 12:01:07","post_date_gmt":"2025-03-07 12:01:07","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eResearch shows that the UK ranks lowest in Europe in terms of connectedness to nature. A new social-first campaign, launching today, aims to tackle this issue by bringing amateur footballers and fans closer to nature.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDerby-based foraging expert \\u003c\/span\\u003e\\u003cb\\u003eJamie Quince-Starkey\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e (\\u003c\/span\\u003e\\u003cb\\u003eDown to Earth Regen\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e) and former \\u003c\/span\\u003e\\u003cb\\u003eEngland U21\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e captain and current \\u003c\/span\\u003e\\u003cb\\u003eSheffield United\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e midfielder \\u003c\/span\\u003e\\u003cb\\u003eTom Davies\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e visited players from \\u003c\/span\\u003e\\u003cb\\u003eField Lane Football Club\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to show them the natural world just beyond the touchline in a new film launching on social media today.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTogether, they create and enjoy their own matchday pie for the community club\u2019s players, using foraged ingredients including oyster mushrooms, nettle seeds and mugwort from their local area, blending the world of football with a newfound connection to nature, and sharing the results on social media.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe film, which will be shared on \\u003c\/span\\u003e\\u003cb\\u003eTikTok\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\/span\\u003e\\u003cb\\u003eInstagram\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, sees \\u003c\/span\\u003e\\u003cb\\u003eJamie\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\/span\\u003e\\u003cb\\u003eTom\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e foraging for nettles pitchside and boiling them up to make nettle tea - which wasn\u2019t to everyone\u2019s taste! The players also tucked in to handmade vegetarian pies made with foraged ingredients which helped power the team on the pitch.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe activation is part of a wider \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Extra Time with Nature\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e campaign which features players from the community football club across billboards nationwide to encourage football enthusiasts to notice the natural world beyond the lines of the pitch.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTraditionally, footballers are engrossed in the action on the pitch, often overlooking the natural surroundings that host their games. \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Extra Time with Nature\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e rewrites this narrative, inspiring players to deepen their bond with the environment. Football is the most-watched and most-played sport in the UK, with 2.1 million people participating monthly. Yet, many players and fans don\u2019t associate time spent outdoors with actively connecting to nature. Research shows this connection enhances mental health, improves well-being, and encourages pro-environmental behaviours that benefit the planet.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAlongside his football career, \\u003c\/span\\u003e\\u003cb\\u003eTom\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e is Managing Director of \\u003c\/span\\u003e\\u003cb\\u003eChopValue UK\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, and is on a mission to divert over 20 million chopsticks per week from landfill in the UK and Ireland - saving around 1 million kgCO\u2082e in the process. His circular economy business transforms discarded bamboo chopsticks into high-performance materials for furniture, interior design features, serveware, and more.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eTom Davies, footballer and MD of ChopValue UK,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \u201cI\u2019m proud to support initiatives that can redefine how we should be interacting with our planet. By incorporating sustainability into everyday passions like football, we can foster a culture of appreciation for nature and how it can benefit us all.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign was developed by creatives \\u003c\/span\\u003e\\u003cb\\u003eJake Wiseman\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\/span\\u003e\\u003cb\\u003eJames Ginn\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e from global creative network \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/\\u0022\\u003e\\u003cb\\u003eVCCP\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, in collaboration with the \\u003c\/span\\u003e\\u003cb\\u003eAgency for Nature\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, a pop-up initiative focused on transforming young people's relationship with the natural world by embedding it into youth culture.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Extra Time with Nature\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e will appear on billboards across the UK, and the matchday foraging experience will reach online communities through platforms including \\u003c\/span\\u003e\\u003cb\\u003eTikTok\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\/span\\u003e\\u003cb\\u003eInstagram\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAward-winning photographer \\u003c\/span\\u003e\\u003cb\\u003eCatherine Hyland\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, known for capturing people\u2019s connections to the land they inhabit, shot the campaign\u2019s imagery. Working with three \\u003c\/span\\u003e\\u003cb\\u003eField Lane Football Club\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e players, Hyland documented moments of distraction where they became mesmerised by the everyday nature surrounding their pitch. Playful headlines like \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201ceyes on the cloud, lad\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cabsolute state of this pitch\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201ccaught bird watching again\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e tap into classic football vernacular, adding humour and relatability.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eJake Wiseman and James Ginn, Creatives at VCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, added: \u201cAmateur footballers spend time in nature every weekend, yet their connection with it rarely goes beyond the 90 minutes they spend on a grass pitch. \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eExtra Time with Nature\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e aims to change that, encouraging them to appreciate the things around the pitches in the parks they play in a little bit more.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFind out more at \\u003c\/span\\u003e\\u003ca href=\\u0022http:\/\/agencyfornature.com\\u0022\\u003e\\u003cb\\u003eagencyfornature.com\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1ejzrS\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1ejzrS\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"I'm proud to support initiatives that can redefine how we should be interacting with our 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