{"id":19772,"date":"2025-03-11T12:24:09","date_gmt":"2025-03-11T12:24:09","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&p=19772"},"modified":"2025-03-11T12:24:09","modified_gmt":"2025-03-11T12:24:09","slug":"vccp-bolsters-creative-firepower","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2025\/mar\/vccp-bolsters-creative-firepower","title":{"rendered":"VCCP bolsters creative firepower"},"content":{"rendered":"
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Global communications network, <\/span>VCCP<\/b><\/a> continues to strengthen its creative department with the appointment of three highly awarded creative teams as its roster of challenger clients grows, following a string of major client wins, including <\/span>Direct Line Group <\/b>(inc. <\/span>Churchill<\/b>, <\/span>Green Flag<\/b>, and <\/span>Direct Line<\/b>), <\/span>Hovis<\/b> and <\/span>Co-op<\/b>.<\/span><\/p>\n

Bringing a wealth of experience, the new hires – <\/span>Charli Camber (n\u00e9e Plant) and\u00a0 Laura Saraiva<\/b>; <\/span>Lance Boreham and Tom Dyson<\/b>; and <\/span>Jack Snell and Joe Lovett<\/b> – have a proven track record of crafting award-winning campaigns that leave a lasting impact.<\/span><\/p>\n

VCCP<\/b> is renowned for creating enduring brand platforms for clients including <\/span>Cadbury<\/b>, <\/span>Virgin Media O2<\/b> and <\/span>Co-op<\/b> as well as innovative creative work that populates culture.<\/span><\/p>\n

Associate Creative Directors <\/span>Camber<\/b> and <\/span>Saraiva<\/b> are a British-Portuguese duo known for creating entertaining, culturally influential, and emotionally resonant work. They are best known for <\/span>\u2018Waiting to Live\u2019<\/span><\/i>, an <\/span>NHS<\/b> child organ donation campaign that placed 233 bespoke dolls representing children on the transplant waiting list in medical waiting rooms across the UK. The campaign won over 50 awards, including three <\/span>Cannes Lions<\/b>, the <\/span>Grand Prix at the Clios<\/b>, <\/span>ADC*E<\/b> and <\/span>Eurobest<\/b>, as well as multiple <\/span>D&AD Pencils<\/b>.<\/span><\/p>\n

Camber<\/b> and <\/span>Saraiva<\/b> join VCCP after three years at <\/span>VML<\/b>, where they contributed to four agency pitch wins and worked across global brands including <\/span>Batiste<\/b>, <\/span>Beko<\/b>, and <\/span>Duracell<\/b>. They also helped launch the award-winning mentoring app <\/span>Magpie<\/b> and created <\/span>\u2018Check Me Out\u2019<\/span><\/i>, a provocative cervical cancer awareness campaign that gained traction on social media. With a sharp conceptual mindset and a meticulous focus on craft, the duo continues to develop ideas that leave a lasting impact.<\/span><\/p>\n

Boreham<\/b> and <\/span>Dyson<\/b> join <\/span>VCCP<\/b> as a Senior Creative Team. The duo first met on the renowned Watford ad course in 2014 and later reunited at<\/span> isobel<\/b>, where they delivered standout campaigns for <\/span>Reed<\/b>, <\/span>Travelodge<\/b> and <\/span>Thortful<\/b>. Their work has been recognised across the industry for its creativity and effectiveness.<\/span><\/p> \r\n \r\n \t\t\t <\/div>\r\n \r\n

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Snell<\/b> and <\/span>Lovett<\/b> also join <\/span>VCCP<\/b> as a Senior Creative Team, marking a return to the agency where they spent the first seven years of their careers. During their initial tenure at <\/span>VCCP<\/b>, they played a pivotal role in launching major campaigns for <\/span>Domino\u2019s<\/b> (<\/span>\u2018The Official Food of Everything\u2019<\/span><\/i>) and <\/span>Virgin Media O2<\/b> (<\/span>\u2018Supercharge Your World\u2019<\/span><\/i>), as well as crafting award-winning work for <\/span>Cadbury<\/b>, including their celebrated <\/span>\u2018Bus\u2019<\/span><\/i> ad. Most recently, at <\/span>BMB<\/b>, the pair created notable campaigns such as <\/span>FreeNow<\/b>\u2019s launch ad, <\/span>Breast Cancer Now<\/b>\u2019s <\/span>\u2018Gallery of Hope\u2019<\/span><\/i> at the <\/span>Saatchi Gallery<\/b>, and <\/span>Samsung\u2019s<\/b> \u2018Micro-Miracles\u2019<\/span><\/i> – the smallest film ever made, which was recognised at <\/span>D&AD<\/b>, <\/span>One Show<\/b>, and <\/span>Clios<\/b>.<\/span><\/p>\n

Jonny Parker and Chris Birch, Chief Creative Officers at VCCP<\/b>,<\/span> said: \u201cOne of the best things about this job is bringing in brilliant creative minds to make work that not only we love, but the world does too. Charli and Laura we\u2019ve admired for a while as they hoover up every award going. Jack and Joe are VCCP heroes, responsible for some of our greatest hits, and, well, we just really missed them. Lance and Tom everybody told us to hire. We dithered for a bit. But then they sent us a plate with their faces on and we jumped at them. They\u2019re all fearless thinkers who push boundaries, and we\u2019re chuffed to have them here helping us make work that properly populates culture.\u201d<\/span><\/p>\n

The new hires will begin their roles immediately working across a variety of <\/span>VCCP<\/b>\u2019s key clients, including recent wins <\/span>Direct Line Group<\/b>, <\/span>Hovis<\/b>, and <\/span>Co-op<\/b>, continuing the agency\u2019s mission to deliver work that populates culture and delivers enduring value for its roster of challenger brands.<\/span><\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>\n\n

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\n They\u2019re all fearless thinkers who push boundaries, and we\u2019re chuffed to have them here helping us make work that properly populates culture. \n Jonny Parker and Chris Birch, Chief Creative Officers at VCCP<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","categories":[191],"class_list":["post-19772","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["988"],"client_id":"","hero_video":"","hero_image":{"ID":19773,"id":19773,"title":"TEMPLATE FOR WEBSITE 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