{"id":19579,"date":"2025-02-12T13:58:37","date_gmt":"2025-02-12T13:58:37","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=19579"},"modified":"2025-02-12T13:58:38","modified_gmt":"2025-02-12T13:58:38","slug":"ellie-gauci-promoted-to-lead-loyalty-and-crm-strategy","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2025\/feb\/ellie-gauci-promoted-to-lead-loyalty-and-crm-strategy","title":{"rendered":"Ellie Gauci promoted to lead Loyalty and CRM strategy"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-ZjBFnB wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><a href=\"http:\/\/www.vccp.com\"><b>VCCP<\/b><\/a><span style=\"font-weight: 400\">, the global challenger network for challenger brands, has appointed Ellie Gauci as its Head of Strategy, Loyalty &amp; CRM working across a roster which includes LEGO, TfL, and Canon.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The move reflects VCCP\u2019s philosophy of \u2018It only works, if it all works\u2019 and the integrated agency\u2019s continued focus on establishing a coherent brand experience across all consumer touchpoints as part of a unified and enduring brand world.<\/span><\/p>\n<p><span style=\"font-weight: 400\">VCCP\u2019s approach to loyalty and CRM involves creating brand-building loyalty programmes that are fuelled by 121 relationships and member communities. With a particular focus on the compound creativity that\u2019s achieved by embracing the brand world &#8211; an approach often overlooked by tech focused competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400\">VCCP delivers loyalty and CRM programmes for LEGO and Fortnum &amp; Mason, whose \u2018<\/span><i><span style=\"font-weight: 400\">Friends of Fortnum\u2019s\u2019<\/span><\/i><span style=\"font-weight: 400\"> membership programme has delivered a fourfold increase in shopping frequency amongst members. In addition to standalone clients, the department works with integrated clients from across the network including White Claw, Sage, Transport for London, and Canon, overseeing their global <\/span><i><span style=\"font-weight: 400\">\u2018Canon Club\u2019.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">Gauci previously held the role of Group Head of Planning, working with flagship clients and creating fame-driving integrated campaigns for O2, Domino\u2019s, and TfL. She will head up a growing team of loyalty, CRM, and data strategists and will report to Michael Lee, Chief Strategy Officer. Gauci will work alongside Head of Loyalty &amp; CRM, Matt Broekhuizen and will be jointly responsible for boosting one to one engagement across the integrated agency.<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">With a background in digital, CX, CRM, direct and integrated creative agencies, Ellie is an award-winning strategist and since joining VCCP six years ago has won awards including an IPA Effectiveness Award for her work with Domino\u2019s and a DMA Award for \u2018<\/span><i><span style=\"font-weight: 400\">Friends of Fortnum\u2019s\u2019.<\/span><\/i><\/p>\n<p><b>Michael Lee<\/b><span style=\"font-weight: 400\">, <\/span><b>Chief Strategy Officer at VCCP<\/b><span style=\"font-weight: 400\">, said: \u201cEllie has that rare blend of brilliant creative instinct and exceptional technical knowledge that makes her a truly integrated strategist who is as comfortable working with big data and martech as she is leading brand campaigns. She is highly respected across the VCCP Group and will be a fantastic cheerleader for our Loyalty &amp; CRM capabilities\u201d<\/span><\/p>\n<p><b>Ellie Gauci<\/b><span style=\"font-weight: 400\">, <\/span><b>Head of Strategy, Loyalty &amp; CRM at VCCP<\/b><span style=\"font-weight: 400\">, said: \u201cI\u2019m thrilled to take on this role within VCCP. It\u2019s a brilliant opportunity to supercharge our loyalty and CRM offering by joining up the incredible creative talent and world-class capabilities we have within the partnership. My mission is to deliver highly distinctive and memorable brand experiences that transform the fortunes of our clients.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">Ellie will take up her new role immediately.<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-2rYigP wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        Ellie has that rare blend of brilliant creative instinct and exceptional technical knowledge that makes her a truly integrated strategist who is as comfortable working with big data and martech as she is leading brand campaigns \n        <cite>Michael Lee, Chief Strategy Officer at VCCP<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","categories":[191],"class_list":["post-19579","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["19436"],"client_id":"","hero_video":"","hero_image":{"ID":19580,"id":19580,"title":"Ellie Gauci - Michael Lee - Matt Broekhuizen","filename":"Ellie-Gauci-Michael-Lee-Matt-Broekhuizen-scaled.jpg","filesize":479167,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/Ellie-Gauci-Michael-Lee-Matt-Broekhuizen-scaled.jpg","link":"https:\/\/www.vccp.com\/uk\/news\/2025\/feb\/ellie-gauci-promoted-to-lead-loyalty-and-crm-strategy\/attachment\/ellie-gauci-michael-lee-matt-broekhuizen","alt":"","author":"64","description":"","caption":"","name":"ellie-gauci-michael-lee-matt-broekhuizen","status":"inherit","uploaded_to":19579,"date":"2025-02-11 13:12:38","modified":"2025-02-11 13:12:38","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":2560,"height":1707,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/Ellie-Gauci-Michael-Lee-Matt-Broekhuizen-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/Ellie-Gauci-Michael-Lee-Matt-Broekhuizen-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/Ellie-Gauci-Michael-Lee-Matt-Broekhuizen-768x512.jpg","medium_large-width":640,"medium_large-height":427,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/Ellie-Gauci-Michael-Lee-Matt-Broekhuizen-1024x683.jpg","large-width":640,"large-height":427,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/Ellie-Gauci-Michael-Lee-Matt-Broekhuizen-1536x1024.jpg","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/Ellie-Gauci-Michael-Lee-Matt-Broekhuizen-2048x1365.jpg","2048x2048-width":2048,"2048x2048-height":1365,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/Ellie-Gauci-Michael-Lee-Matt-Broekhuizen-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/Ellie-Gauci-Michael-Lee-Matt-Broekhuizen-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/Ellie-Gauci-Michael-Lee-Matt-Broekhuizen-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/Ellie-Gauci-Michael-Lee-Matt-Broekhuizen-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/Ellie-Gauci-Michael-Lee-Matt-Broekhuizen-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/Ellie-Gauci-Michael-Lee-Matt-Broekhuizen-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/Ellie-Gauci-Michael-Lee-Matt-Broekhuizen-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/Ellie-Gauci-Michael-Lee-Matt-Broekhuizen-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/Ellie-Gauci-Michael-Lee-Matt-Broekhuizen-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"VCCP\u2019s Ellie Gauci promoted to lead Loyalty and CRM strategy ","meta-description":"VCCP\u2019s Ellie Gauci promoted to lead Loyalty and CRM strategy at the global challenger agency","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/Ellie-Gauci-Michael-Lee-Matt-Broekhuizen-1-scaled.jpg","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":19493,"post_author":"64","post_date":"2025-01-20 12:59:12","post_date_gmt":"2025-01-20 12:59:12","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/\\u0022\\u003e\\u003cb\\u003eVCCP\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the global challenger network for challenger brands, has promoted Chris Birch and Jonny Parker to Chief Creative Officer level as they continue to grow the network\u2019s creative team at its London headquarters.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe multi-award winning creative agency has gone from strength to strength, building on its creative reputation for enduring brand platforms which deliver value to an expanding roster of the world\u2019s most recognisable challenger brands including Cadbury, Virgin Media O2, TfL,Walkers and White Claw.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eRecent new business wins including Primark, Co-op and National Lottery operator Allwyn has led the network to grow its creative department in London with Chris and Jonny taking more responsibility for the burgeoning team. Their new promotions recognise this growth and the ambition to supercharge the agency with new business wins, additional hires and further promotions.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eJonny joined VCCP in 2006 and teamed up with Chris in 2013 before they both stepped up to lead the creative department as Executive Creative Directors in 2022. The duo have created work for all of the agency's biggest clients, crafting ideas that populate popular culture, including their acclaimed Mondel\u0113z campaigns that brought generosity back to the heart of Cadbury.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBetween them, Chris and Jonny have won numerous awards including Cannes Lions, D\\u0026amp;AD Pencils, BTAA Arrows, Campaign Big Awards as well as the IPA Effectiveness Grand Prix in 2023 for their work for Cadbury.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003eDarren Bailes\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\/span\\u003e\\u003cb\\u003eGlobal Chief Creative Officer\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e at \\u003c\/span\\u003e\\u003cb\\u003eVCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, said: \\u0022Nothing gives me greater pleasure than elevating Chris and Jonny to this CCO London position. They put their heart and soul into everything in their orbit. And they look after the creative dept. like they would their own family. Most importantly any work they touch is 100x more emotional, more powerful, more memorable. We are constantly writing the future chapters of so many brilliant brands at VCCP, and with Chris and Jonny they are in safe hands.\\u0022\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eChris Birch and Jonny Parker\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\/span\\u003e\\u003cb\\u003eCCOs at VCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, added: \\u0022It\u2019s a bloody privilege to take on this new role. We\u2019ve a deep love for the people at our London HQ, especially the incredible creative department, who make all the great work we get to take credit for. When you see the\u00a0 extraordinary and sometimes magnificently silly thinking we\u2019re surrounded by every day, and how that turns into ideas that properly populate culture, it was an easy decision when Darren kindly offered us the job. Certainly beats our previous jobs dock working and pan polishing.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eChris and Jonny report to Global CCO, Darren Bailes and take up their new roles immediately.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"2f5cNV\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-2f5cNV\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We\u2019ve a deep love for the people at our London HQ, especially the incredible creative department, who make all the great work we get to take credit for. \",\"quotee\":\"Chris Birch and Jonny Parker, CCOs at VCCP\",\"blockId\":\"Z1vkGTt\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1vkGTt\"} \/-->","post_title":"Chris Birch and Jonny Parker appointed as joint Chief Creative Officers","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"chris-birch-and-jonny-parker-appointed-as-joint-chief-creative-officers","to_ping":"","pinged":"","post_modified":"2025-02-10 13:05:28","post_modified_gmt":"2025-02-10 13:05:28","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=19493","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":19490,"post_author":"64","post_date":"2025-01-15 13:12:28","post_date_gmt":"2025-01-15 13:12:28","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/capabilities\/health\\u0022\\u003e\\u003cb\\u003eVCCP Health\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the multi-award-winning global creative agency has appointed Cassandra Sinclair to lead its US office, headquartered in New York, as it expands its mission to transform the healthcare and wellness industry.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGlobally respected for its industry-defining omnichannel campaigns for leading global healthcare clients including Teva, Novo Nordisk, Edwards Lifesciences and Chiesi, VCCP Health has won numerous industry awards including Cannes Lions for its science-based approach to disruptive creative which changes behaviour and improves people\u2019s lives.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAs part of the VCCP integrated agency network, VCCP Health has access to world-leading AI, Data, UX, Media, PR and digital expertise which supercharges its own reputation for innovation and creativity across Pharma, BioPharma and Wellness.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWell-known and widely respected in the healthcare and wellness industry, Cassandra Sinclair has been appointed as President for VCCP Health in the US, and will lead a new office with further senior appointments to be announced.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSinclair is a hugely experienced health marketer and joins VCCP from Grey Health and Wellness where she led massive double digit growth, winning global pharmaceutical business across oncology, Alzheimer\u2019s, diabetes, respiratory, women\u2019s health, ophthalmology, vaccines, medical devices, consumer packaged goods and other wellness initiatives.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eShe previously held global leadership roles across WPP and at Wunderman Health and Omnicom winning multiple awards including Gold at Cannes Lions for The Most Beautiful Sound which recorded the sound of cancer cells dying.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSinclair is an industry leader and also heads the Healthcare Council for SeeHer, pioneering the effective representation, engagement with and marketing to women and girls in health and wellness campaigns.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eJulian Douglas\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\/span\\u003e\\u003cb\\u003eGroup CEO of VCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, said: \u201cCassandra\u2019s appointment as President of VCCP Health US is a game-changer. Her visionary leadership, coupled with a proven ability to drive massive growth and innovation, will propel our mission to transform healthcare marketing. We\u2019re excited for Cassandra to lead the charge in delivering industry-defining campaigns that improve lives and challenge conventions.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eCassandra Sinclair\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\/span\\u003e\\u003cb\\u003eincoming North America President at VCCP Health\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, added:\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cI am thrilled to join VCCP Health which is widely respected as a global powerhouse of creativity and innovation. I\u2019m so excited to contribute to their mission of transforming healthcare and wellness through groundbreaking campaigns that make a real difference in people\u2019s lives.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cJoining VCCP is an incredible opportunity to be part of a global movement shaping the future of healthcare. I look forward to collaborating with brilliant minds and driving impactful work for an impressive roster of challenger clients.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCassandra will take up her new role immediately, reporting directly to Julian Douglas, Group CEO of VCCP.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1aV97D\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1aV97D\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"I am thrilled to join VCCP Health which is widely respected as a global powerhouse of creativity and innovation. \",\"quotee\":\"Cassandra Sinclair, incoming North America President at VCCP Health\",\"blockId\":\"GIBVn\",\"blockUniqueClass\":\"lazyblock-quote-full-width-GIBVn\"} \/-->","post_title":"Cassandra Sinclair named as President, North America of VCCP Health","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cassandra-sinclair-names-as-president-north-america-of-vccp-health","to_ping":"","pinged":"","post_modified":"2025-02-10 13:05:51","post_modified_gmt":"2025-02-10 13:05:51","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=19490","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":13923,"post_author":"57","post_date":"2021-08-20 17:13:17","post_date_gmt":"2021-08-20 16:13:17","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"589415984\",\"blockId\":\"Z74YGy\",\"blockUniqueClass\":\"lazyblock-video-Z74YGy\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIt\\u2019s not often that chocolate is catapulted to elite status, but one of the Australians\\u2019 favourite chocolate bars, \\u003cstrong\\u003eCadbury Caramilk,\\u003c\\\/strong\\u003e has finally reached British shelves after causing quite a stir Down Under. Such was the demand for Caramilk, that it was hoarded and even rationed by shops in Australia.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo promote Cadbury\\u2019s biggest new product launch in years, Mondelez and global creative agency, \\u003cstrong\\u003eVCCP London\\u003c\\\/strong\\u003e,\\u003c\\\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003etoday launch \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Just Ask An Aussie\\u2019. \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe integrated campaign heroes real life quotes from Aussies which show the Brits just how much they love Caramilk, and encourages Brits to ask an Aussie for themselves to find out what the fuss is all about.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTargeted at UK millennials, the bold and disruptive integrated campaign will run for two months across DOOH, OOH, Facebook, Instagram, Twitter, TikTok and YouTube.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eRather than the brand peddling its own products, VCCP London handed the mic over to diehard Aussie fans who shared their seal of approval with bold claims about Caramilk such as \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cyou\\u2019ll love it more than your cat\\u201d, \\u201cyou\\u2019ll think about it while eating other chocolate\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, and even \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cyou\\u2019d give up your gran for one\\u201d.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0Cadbury will also roll out a series of high impact DOOH sites, such as Waterloo Motion, that hero real tweets and playful social posts from loyal Aussie fans who have confessed their love of Caramilk to their followers, and are now tasked with the job of flying the flag in the UK.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eBeatrice Berutti,\\u202f Brand Manager at Mondelez International \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esaid:\\u202f\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cIt\\u2019s been months in the making, but we\\u2019re excited to finally launch Caramilk in the UK. After seeing the social media storm of Aussie fans\\u2019 reaction to our Caramilk bar we just knew we had to add this much-loved classic to our UK chocolate bar range.\\u201d\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eChris Birch, Executive Creative Director at VCCP London \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cIt\\u2019s not every day you get to launch a chocolate bar as ace as Caramilk, so we were excited to welcome our Aussie cousin from down under to British shelves. And when you've got Aussies like Ravi from Melbourne saying he\\u2019d \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003egive up his Gran for one or Romelie from Perth saying she'd like a sofa made out of it, well we had to use their delicious advocacy.\\u0022\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Ask An Aussie\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e campaign will run in the UK for two months from 23rd August across OOH, DOOH, Facebook, Instagram, Twitter, TikTok and YouTube. Media has been planned and executed by Carat.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"quote\":\"It\\u2019s not every day you get to launch a chocolate bar as ace as Caramilk.\",\"quotee\":\"Chris Birch, Executive Creative Director at VCCP London\",\"blockId\":\"ZimT2t\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZimT2t\"} \/-->","post_title":"Cadbury Caramilk 'Just Ask An Aussie'","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cadbury-caramilk-just-ask-an-aussie","to_ping":"","pinged":"","post_modified":"2021-08-20 17:24:59","post_modified_gmt":"2021-08-20 16:24:59","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=13923","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"websites_to_publish":[],"visible_on_home_page":["1"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/19579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/64"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=19579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=19579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}