{"id":19564,"date":"2025-02-19T12:29:34","date_gmt":"2025-02-19T12:29:34","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=19564"},"modified":"2025-02-19T14:28:13","modified_gmt":"2025-02-19T14:28:13","slug":"vccp-hires-top-strategists-to-lead-on-two-global-clients","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2025\/feb\/vccp-hires-top-strategists-to-lead-on-two-global-clients","title":{"rendered":"VCCP hires top strategists to lead on two global clients"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-Z2v0hd5 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">Leading global communications agency, <\/span><a href=\"https:\/\/www.vccp.com\/\"><b>VCCP<\/b><\/a><span style=\"font-weight: 400\">, has hired two top planners to expand global strategy leadership<\/span> <span style=\"font-weight: 400\">on their <\/span><b>Cadbury<\/b><span style=\"font-weight: 400\"> and <\/span><b>Primark<\/b><span style=\"font-weight: 400\"> accounts.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Claire Strickett will lead global strategy for Primark, who appointed VCCP as their Global Agency of Record in 2023, while Ben Phillips will work with<\/span> <span style=\"font-weight: 400\">the global leadership team on Cadbury. Both will be based in VCCP\u2019s UK headquarters in London, with Phillips relocating from New York.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The new hires are part of VCCP\u2019s growing global ambition having recently been named both Integrated Agency of the Year and Independent Agency of the Year at Campaign\u2019s Global Agency of the Year awards.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Ben Phillips was previously Group Strategy Director at Mekanism NYC from 2019 to 2024 leading a group of clients including Peloton, Amtrak, Jose Cuervo, Lenovo and Fanatics. Phillips developed Peloton\u2019s first-ever brand campaign, also launching the Peloton Bike+, Tread and Guide. He sat on the Effie UK Finalist jury in 2023 and 2024 and has worked in senior strategy roles in New York, London, Paris and Sydney.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Claire Strickett is returning to VCCP where she first started her career, having recently worked as Global Strategy Director at Anomaly leading on Unilever and LVMH brands. She has also held Strategy Director roles at Jellyfish, working with YouTube and The Drum, and adam&amp;eveDDB on Virgin Media and the AA. Outside of agency life, Strickett is the co-author of <\/span><i><span style=\"font-weight: 400\">\u2018Which Wine When\u2019<\/span><\/i><span style=\"font-weight: 400\">, published by Penguin Random House.<\/span><\/p>\n<p><b><i>Clare Hutchinson, Chief Strategy Officer at VCCP,<\/i><\/b><i><span style=\"font-weight: 400\"> said: \u201cOne of the greatest pleasures in my job is to find the most talented planners on the global stage, and to bring them to VCCP to help us write our next chapter. Ben is one of those planners, bringing incredible global experience, huge enthusiasm and excitement for creativity. But, for VCCP, it is just as much a pleasure to grow your own, which is why we are always thrilled to welcome back into the team brilliant, sparkling talent like Claire. She\u2019s an exceptional talent, who sees the world of communication from some very different and fresh angles. We\u2019re doubly lucky.\u201d<\/span><\/i><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">As the Challenger Agency for Challenger Brands, with a reputation for creative effectiveness and brand world building, VCCP\u2019s work with Cadbury has won numerous awards including this year\u2019s Broadbent Prize for Best Dedication to Effectiveness from the IPA.<\/span><\/p>\n<p><b><i>Claire Strickett, Group Planning Director for Primark Global at VCCP,<\/i><\/b><i><span style=\"font-weight: 400\"> said: \u201cI always thought I would come back to where everything started for me at VCCP, so it was really a matter of \u2018when\u2019 not \u2018if\u2019. I missed everyone &#8211; and I missed VCCP\u2019s unique combination of strategic rigour and challenger spirit. It\u2019s very good indeed to be back with both fresh and familiar faces, and exciting to be part of the agency\u2019s next chapter of international growth.\u201d<\/span><\/i><\/p>\n<p><b><i>Ben Phillips, Group Planning Director for Cadbury Global at VCCP,<\/i><\/b><i><span style=\"font-weight: 400\"> said: \u201c\u2018Enduringness\u2019 is what I aspire to most in my working life. I feel like so much of modern culture is a fleeting flash in the pan. Cadbury, and the VCCP\/Cadbury relationship, has created something that is genuinely enduring (and famous) on a global scale. I\u2019m thrilled to bits to be here and looking forward to contributing in my own little way.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">Both Strickett and Phillips take up their new roles immediately and report into Claire Hutchinson, Chief Strategy Officer at VCCP.<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-PG5RV wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        One of the greatest pleasures in my job is to find the most talented planners on the global stage, and to bring them to VCCP to help us write our next chapte \n        <cite>Clare Hutchinson, Chief Strategy Officer at VCCP<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","categories":[191],"class_list":["post-19564","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["988"],"client_id":"","hero_video":"","hero_image":{"ID":19566,"id":19566,"title":"TEMPLATE FOR WEBSITE (15)","filename":"TEMPLATE-FOR-WEBSITE-15-1.png","filesize":1878883,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/TEMPLATE-FOR-WEBSITE-15-1.png","link":"https:\/\/www.vccp.com\/uk\/news\/2025\/feb\/vccp-hires-top-strategists-to-lead-on-two-global-clients\/attachment\/template-for-website-15-2","alt":"","author":"64","description":"","caption":"","name":"template-for-website-15-2","status":"inherit","uploaded_to":19564,"date":"2025-02-03 14:28:11","modified":"2025-02-03 14:28:11","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/TEMPLATE-FOR-WEBSITE-15-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/TEMPLATE-FOR-WEBSITE-15-1-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/TEMPLATE-FOR-WEBSITE-15-1-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/TEMPLATE-FOR-WEBSITE-15-1-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/TEMPLATE-FOR-WEBSITE-15-1-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/TEMPLATE-FOR-WEBSITE-15-1.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/TEMPLATE-FOR-WEBSITE-15-1-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/TEMPLATE-FOR-WEBSITE-15-1-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/TEMPLATE-FOR-WEBSITE-15-1-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/TEMPLATE-FOR-WEBSITE-15-1-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/TEMPLATE-FOR-WEBSITE-15-1-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/TEMPLATE-FOR-WEBSITE-15-1-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/TEMPLATE-FOR-WEBSITE-15-1-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/TEMPLATE-FOR-WEBSITE-15-1-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/TEMPLATE-FOR-WEBSITE-15-1-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"VCCP hires top strategists to lead on two global clients","meta-description":"VCCP has hired two top planners to lead global strategy on their Cadbury and Primark accounts.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/TEMPLATE-FOR-WEBSITE-15.png","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":19490,"post_author":"64","post_date":"2025-01-15 13:12:28","post_date_gmt":"2025-01-15 13:12:28","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/capabilities\/health\\u0022\\u003e\\u003cb\\u003eVCCP Health\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the multi-award-winning global creative agency has appointed Cassandra Sinclair to lead its US office, headquartered in New York, as it expands its mission to transform the healthcare and wellness industry.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGlobally respected for its industry-defining omnichannel campaigns for leading global healthcare clients including Teva, Novo Nordisk, Edwards Lifesciences and Chiesi, VCCP Health has won numerous industry awards including Cannes Lions for its science-based approach to disruptive creative which changes behaviour and improves people\u2019s lives.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAs part of the VCCP integrated agency network, VCCP Health has access to world-leading AI, Data, UX, Media, PR and digital expertise which supercharges its own reputation for innovation and creativity across Pharma, BioPharma and Wellness.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWell-known and widely respected in the healthcare and wellness industry, Cassandra Sinclair has been appointed as President for VCCP Health in the US, and will lead a new office with further senior appointments to be announced.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSinclair is a hugely experienced health marketer and joins VCCP from Grey Health and Wellness where she led massive double digit growth, winning global pharmaceutical business across oncology, Alzheimer\u2019s, diabetes, respiratory, women\u2019s health, ophthalmology, vaccines, medical devices, consumer packaged goods and other wellness initiatives.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eShe previously held global leadership roles across WPP and at Wunderman Health and Omnicom winning multiple awards including Gold at Cannes Lions for The Most Beautiful Sound which recorded the sound of cancer cells dying.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSinclair is an industry leader and also heads the Healthcare Council for SeeHer, pioneering the effective representation, engagement with and marketing to women and girls in health and wellness campaigns.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eJulian Douglas\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\/span\\u003e\\u003cb\\u003eGroup CEO of VCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, said: \u201cCassandra\u2019s appointment as President of VCCP Health US is a game-changer. Her visionary leadership, coupled with a proven ability to drive massive growth and innovation, will propel our mission to transform healthcare marketing. We\u2019re excited for Cassandra to lead the charge in delivering industry-defining campaigns that improve lives and challenge conventions.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eCassandra Sinclair\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\/span\\u003e\\u003cb\\u003eincoming North America President at VCCP Health\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, added:\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cI am thrilled to join VCCP Health which is widely respected as a global powerhouse of creativity and innovation. I\u2019m so excited to contribute to their mission of transforming healthcare and wellness through groundbreaking campaigns that make a real difference in people\u2019s lives.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cJoining VCCP is an incredible opportunity to be part of a global movement shaping the future of healthcare. I look forward to collaborating with brilliant minds and driving impactful work for an impressive roster of challenger clients.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCassandra will take up her new role immediately, reporting directly to Julian Douglas, Group CEO of VCCP.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1aV97D\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1aV97D\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"I am thrilled to join VCCP Health which is widely respected as a global powerhouse of creativity and innovation. \",\"quotee\":\"Cassandra Sinclair, incoming North America President at VCCP Health\",\"blockId\":\"GIBVn\",\"blockUniqueClass\":\"lazyblock-quote-full-width-GIBVn\"} \/-->","post_title":"Cassandra Sinclair named as President, North America of VCCP Health","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cassandra-sinclair-names-as-president-north-america-of-vccp-health","to_ping":"","pinged":"","post_modified":"2025-02-10 13:05:51","post_modified_gmt":"2025-02-10 13:05:51","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=19490","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":19466,"post_author":"57","post_date":"2025-01-08 09:03:00","post_date_gmt":"2025-01-08 09:03:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"1044746390\",\"blockId\":\"1td2n9\",\"blockUniqueClass\":\"lazyblock-video-1td2n9\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eToday, \\u003c\/span\\u003e\\u003cb\\u003eCadbury \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ehas unveiled its latest campaign in its celebrated \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury Dairy Milk \u2018Gen\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eerosity\u2019 brand platform, \u2018There\u2019s a Glass and a Half in Everyone\u2019.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCreated in partnership with its global agency of record, \\u003c\/span\\u003e\\u003cb\\u003eVCCP,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e the campaign furthers Cadbury\u2019s mission to inspire acts of generosity while highlighting how gifting chocolate can serve as a powerful gesture of kindness and connection.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Memory\u2019 marks the seventh year of Cadbury\u2019s generosity brand platform, a globally recognised campaign known for its heartfelt and emotional storytelling. The campaign continues to resonate with audiences by highlighting meaningful, relatable moments that celebrate the power of generosity whilst also challenging industry conventions by focusing on small, emotional moments rather than action-packed narratives.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe multi-award-winning campaign, which includes previous films such as \u2018Mum\u2019s Birthday\u2019, \u2018Fence\u2019, \u2018Bus\u2019 has garnered widespread recognition, including winning D\\u0026amp;AD pencils, British Arrows and effectiveness awards from the IPA, Marketing Week and The Marketing Society.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAt the heart of the campaign is a 60 second film that tells a moving story of a daughter and her father written by Simon Connor, directed by acclaimed director Steve Rogers (who also directed previous Cadbury films \u2018Garage\u2019 and \u2018Speakerphone\u2019) and produced by Biscuit Filmworks.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe film opens with a daughter visiting her father at his home, a bar of Cadbury Wholenut chocolate in hand. Her father, living with dementia, smiles at the sight of the chocolate, recognising it as a gift his daughter has bought him since she was a child. In this moment, he doesn\u2019t recognise her as his daughter. Instead, he begins to tell her how this ritual gifting always makes his wife laugh - because, as he proudly reveals, he\u2019s always hated nuts.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe daughter can\u2019t help but laugh, touched by the idea that her father has kept this secret for so long. As he looks at her earnestly, he asks her not to tell his 'daughter' - meaning her - about the secret, because \\u0022it makes her so happy\\u0022 the daughter responds softly. \\u0022It does.\\u0022 She recognises the quiet generosity of her father\u2019s long-held secret, something he\u2019s kept hidden from her all these years, despite not always remembering who she is.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury is committed to telling inclusive stories rooted in human truths that are representative of the nation. To ensure the story\u2019s accurate portrayal of people living with dementia, Cadbury consulted with specialists throughout the development of the film.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury has extended its partnership with Alzheimer\u2019s Research UK, the UK\u2019s leading dementia research charity, into 2025. The two organisations first joined together in 2024 to celebrate the role of Cadbury in the nation\u2019s shared memories and to support the charity\u2019s mission for a cure for dementia.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eElise Burditt, Senior Marketing Director at Cadbury\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, said: \u201cAt Cadbury, we believe that generosity has the power to bring people closer together. \u2018Memory\u2019 illustrates how even a small gesture, like gifting a bar of chocolate, can hold deep meaning and connect us in unexpected ways. We\u2019re incredibly proud to continue to work with Alzheimer\u2019s Research UK to support their vitally important work.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eNikhil Nicholas, Global Equity Lead, Cadbury,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said, \u201cIt\u2019s been an amazing journey, and we are very excited to launch our latest instalment of the generosity platform. This campaign is a continuation of our commitment to shining a spotlight on the really small everyday acts of generosity that are packed with emotion, bringing us closer to each other.\u201d\u00a0\u00a0\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eChris Birch \\u0026amp; Jonathan Parker, Executive Creative Directors at VCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, added: \u201cWe\u2019re incredibly proud to continue our partnership with Cadbury on \u201cThere\u2019s a Glass and a Half in Everyone\u201d. \u2018Memory\u2019 is a beautifully told tale that centres around, surprisingly, a long standing deceit. Yet it couldn\u2019t be more generous. We hope people love it. The writing is straight from the heart.\\u0022\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eHilary Evans-Newton, Chief Executive at Alzheimer's Research UK\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, added: \u201cWe welcome this new ad from our partner, Cadbury, that tells a heartwarming story, featuring a father with dementia. With almost one million people living with dementia in the UK alone, it is great to see an iconic national brand representing people with dementia in such a sensitive and respectful way. We want to thank Cadbury for continuing to stand with Alzheimer\u2019s Research UK for a cure.\u201d\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Memory\u2019 was brought to life with the help of VCCP\u2019s global content production studio \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e with media led by\\u003c\/span\\u003e\\u003cb\\u003e Publicis Media\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and PR led by \\u003c\/span\\u003e\\u003cb\\u003eOgilvy\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe film will run across the UK throughout 2025, appearing on TV, VOD, YouTube, and in cinemas.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"20TIUJ\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-20TIUJ\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%221%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/wp-content\/uploads\/2025\/01\/1.png'%3E%3Cimg%20width=%5C%22300%5C%22%20height=%5C%22169%5C%22%20src=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2025\/01\/1-300x169.png%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2025\/01\/1-300x169.png%20300w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2025\/01\/1-1024x576.png%201024w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2025\/01\/1-768x432.png%20768w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2025\/01\/1-1536x864.png%201536w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2025\/01\/1.png%201920w%5C%22%20sizes=%5C%22(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:19472,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=19472%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2025\/01\/1.png%22,%22sizes%22:%22%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%222%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/wp-content\/uploads\/2025\/01\/2.png'%3E%3Cimg%20width=%5C%22300%5C%22%20height=%5C%22169%5C%22%20src=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2025\/01\/2-300x169.png%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2025\/01\/2-300x169.png%20300w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2025\/01\/2-1024x576.png%201024w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2025\/01\/2-768x432.png%20768w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2025\/01\/2-1536x864.png%201536w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2025\/01\/2.png%201920w%5C%22%20sizes=%5C%22(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:19473,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=19473%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2025\/01\/2.png%22,%22sizes%22:%22%22%7D%7D%5D\",\"arrow-controls\":true,\"dot-controls\":true,\"blockId\":\"Z2dNI9W\",\"blockUniqueClass\":\"lazyblock-carousel-Z2dNI9W\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"At Cadbury, we believe that generosity has the power to bring people closer together. \u2018Memory\u2019 illustrates how even a small gesture, like gifting a bar of chocolate, can hold deep meaning and connect us in unexpected ways. \",\"quotee\":\"Elise Burditt, Senior Marketing Director at Cadbury\",\"blockId\":\"20JA7h\",\"blockUniqueClass\":\"lazyblock-quote-full-width-20JA7h\"} \/-->","post_title":"Memory","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"memory","to_ping":"","pinged":"","post_modified":"2025-02-10 13:06:16","post_modified_gmt":"2025-02-10 13:06:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=19466","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":19544,"post_author":"64","post_date":"2025-01-27 16:13:46","post_date_gmt":"2025-01-27 16:13:46","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eCadbury\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e has unveiled its latest integrated campaign\\u003c\/span\\u003e \\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Made to Share\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, d\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eeveloped in partnership with its global creative agency, \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/\\u0022\\u003e\\u003cb\\u003eVCCP\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. The campaign, \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003epart of Cadbury\u2019s Dairy Milk \u2018Generosity\u2019 brand platform,\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e celebrates the everyday acts of kindness that bring people closer together.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAt its core, the campaign introduces limited edition Cadbury Dairy Milk bars designed to honour those small but meaningful gestures that often go unnoticed. The packaging of each limited edition bar features a playful redesign which suggests how the chunks within could be shared.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eEach limited edition pack, ideated by \\u003c\/span\\u003e\\u003cb\\u003eVCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and designed by \\u003c\/span\\u003e\\u003cb\\u003eBulletproof\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, suggests how the bar can be shared based on a familiar scenario: with \u2018fair\u2019 ratios based on the relative generosity of\u00a0 each friend or family member. These scenarios make every bar a delightful way to say thank you to the unsung heroes within families and friendship groups. One bar brings to life the division of labour that makes up a successful roadtrip: half of the bar being portioned off for \u2018who drove\u2019, with a smaller section for \u2018who navigated\u2019 and just a few blocks for the person \u2018who slept\u2019 the entire way.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWith 40 squares in every bar, the redesigned packaging provides a fun new way to share chocolate, and a small way to recognise the generosity of loved ones. \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis campaign furthers Cadbury\u2019s mission to inspire moments of generosity. It\u2019s a playful reminder that sharing isn\u2019t just about dividing chocolate, it\u2019s about the human connection. Whether you\u2019re sharing between family, a group of housemates, colleagues, or friends, these redesigned bars celebrate the moments of kindness \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ethat strengthen relationships.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign spans across digital out of home, social, TV and retail.\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAs part of the integrated campaign, out of home posters will showcase the limited edition redesign in playful and relevant ways, each strategically placed across different media channels and physical locations. Designs that focus on dividing up the roles when cooking with friends and family will be positioned outside supermarkets and out of home in and around airports will spotlight how bars can be shared to celebrate the person within a group of friends that took charge of booking the holiday and made it happen.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eElise Burditt, Senior Director at Cadbury UK \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esaid: \u201cCadbury\u2019s brand identity revolves around generosity and this campaign is an embodiment of that, celebrating the connections that bring us closer together. These redesigned bars are a fun and thoughtful way to recognise and celebrate the everyday acts of generosity that make life a little sweeter.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eTom Lee \\u0026amp; Alice Goodrich, Creatives at VCCP, added:\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u201cWhen we think of sharing, we tend to think of big events like family Christmases, birthdays, anniversaries. But in the relatively uneventful months at the start of a new year, we wanted to turn the focus to the smaller, more casual acts of generosity - the things we naturally do for each other everyday without thinking twice. So we redesigned Cadbury Dairy Milk bars to be shared amongst the people you care about, whether you're housemates, colleagues or just a bunch of mates.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Made To Share\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e was brought to life by \\u003c\/span\\u003e\\u003cb\\u003eVCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, with the help of global content production studio \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.wearegirlandbear.com\/\\u0022\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. The \\u003c\/span\\u003e\\u003cb\\u003eVCCP Retail Experience\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e team worked on the retail strategy and the development of retail media assets, and media was led by\\u003c\/span\\u003e\\u003cb\\u003e Publicis Media\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and PR and influencers led by \\u003c\/span\\u003e\\u003cb\\u003eOgilvy \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand\\u003c\/span\\u003e\\u003cb\\u003e Elvis \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003emanaging organic social, and pack design by\\u003c\/span\\u003e\\u003cb\\u003e Bulletproof\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign will run across the UK and will appear on VOD, social media, YouTube, and OOH.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z16l8Bl\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z16l8Bl\"} \/-->","post_title":"Made To Share","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"made-to-share","to_ping":"","pinged":"","post_modified":"2025-02-10 13:08:14","post_modified_gmt":"2025-02-10 13:08:14","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=19544","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"websites_to_publish":[],"visible_on_home_page":["1"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/19564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/64"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=19564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=19564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}