{"id":19493,"date":"2025-01-20T12:59:12","date_gmt":"2025-01-20T12:59:12","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=19493"},"modified":"2025-02-10T13:05:28","modified_gmt":"2025-02-10T13:05:28","slug":"chris-birch-and-jonny-parker-appointed-as-joint-chief-creative-officers","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2025\/jan\/chris-birch-and-jonny-parker-appointed-as-joint-chief-creative-officers","title":{"rendered":"Chris Birch and Jonny Parker appointed as joint Chief Creative Officers"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-2f5cNV wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><a href=\"https:\/\/www.vccp.com\/\"><b>VCCP<\/b><\/a><span style=\"font-weight: 400\">, the global challenger network for challenger brands, has promoted Chris Birch and Jonny Parker to Chief Creative Officer level as they continue to grow the network\u2019s creative team at its London headquarters.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The multi-award winning creative agency has gone from strength to strength, building on its creative reputation for enduring brand platforms which deliver value to an expanding roster of the world\u2019s most recognisable challenger brands including Cadbury, Virgin Media O2, TfL,Walkers and White Claw.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Recent new business wins including Primark, Co-op and National Lottery operator Allwyn has led the network to grow its creative department in London with Chris and Jonny taking more responsibility for the burgeoning team. Their new promotions recognise this growth and the ambition to supercharge the agency with new business wins, additional hires and further promotions.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Jonny joined VCCP in 2006 and teamed up with Chris in 2013 before they both stepped up to lead the creative department as Executive Creative Directors in 2022. The duo have created work for all of the agency&#8217;s biggest clients, crafting ideas that populate popular culture, including their acclaimed Mondel\u0113z campaigns that brought generosity back to the heart of Cadbury.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Between them, Chris and Jonny have won numerous awards including Cannes Lions, D&amp;AD Pencils, BTAA Arrows, Campaign Big Awards as well as the IPA Effectiveness Grand Prix in 2023 for their work for Cadbury.<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><b>Darren Bailes<\/b><span style=\"font-weight: 400\">, <\/span><b>Global Chief Creative Officer<\/b><span style=\"font-weight: 400\"> at <\/span><b>VCCP<\/b><span style=\"font-weight: 400\">, said: &#8220;Nothing gives me greater pleasure than elevating Chris and Jonny to this CCO London position. They put their heart and soul into everything in their orbit. And they look after the creative dept. like they would their own family. Most importantly any work they touch is 100x more emotional, more powerful, more memorable. We are constantly writing the future chapters of so many brilliant brands at VCCP, and with Chris and Jonny they are in safe hands.&#8221;<\/span><\/p>\n<p><b>Chris Birch and Jonny Parker<\/b><span style=\"font-weight: 400\">, <\/span><b>CCOs at VCCP<\/b><span style=\"font-weight: 400\">, added: &#8220;It\u2019s a bloody privilege to take on this new role. We\u2019ve a deep love for the people at our London HQ, especially the incredible creative department, who make all the great work we get to take credit for. When you see the\u00a0 extraordinary and sometimes magnificently silly thinking we\u2019re surrounded by every day, and how that turns into ideas that properly populate culture, it was an easy decision when Darren kindly offered us the job. Certainly beats our previous jobs dock working and pan polishing.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">Chris and Jonny report to Global CCO, Darren Bailes and take up their new roles immediately.\u00a0<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-Z1vkGTt wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        We\u2019ve a deep love for the people at our London HQ, especially the incredible creative department, who make all the great work we get to take credit for.  \n        <cite>Chris Birch and Jonny Parker, CCOs at VCCP<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","categories":[191],"class_list":["post-19493","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["988"],"client_id":"","hero_video":"","hero_image":{"ID":19494,"id":19494,"title":"TEMPLATE FOR WEBSITE (14)","filename":"TEMPLATE-FOR-WEBSITE-14.png","filesize":2481453,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/TEMPLATE-FOR-WEBSITE-14.png","link":"https:\/\/www.vccp.com\/uk\/news\/2025\/jan\/chris-birch-and-jonny-parker-appointed-as-joint-chief-creative-officers\/attachment\/template-for-website-14","alt":"","author":"64","description":"","caption":"","name":"template-for-website-14","status":"inherit","uploaded_to":19493,"date":"2025-01-16 10:51:55","modified":"2025-01-16 10:51:55","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/TEMPLATE-FOR-WEBSITE-14-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/TEMPLATE-FOR-WEBSITE-14-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/TEMPLATE-FOR-WEBSITE-14-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/TEMPLATE-FOR-WEBSITE-14-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/TEMPLATE-FOR-WEBSITE-14-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/TEMPLATE-FOR-WEBSITE-14.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/TEMPLATE-FOR-WEBSITE-14-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/TEMPLATE-FOR-WEBSITE-14-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/TEMPLATE-FOR-WEBSITE-14-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/TEMPLATE-FOR-WEBSITE-14-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/TEMPLATE-FOR-WEBSITE-14-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/TEMPLATE-FOR-WEBSITE-14-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/TEMPLATE-FOR-WEBSITE-14-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/TEMPLATE-FOR-WEBSITE-14-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/TEMPLATE-FOR-WEBSITE-14-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Chris Birch and Jonny Parker appointed as joint Chief Creative Officers","meta-description":"Chris Birch and Jonny Parker appointed as joint Chief Creative Officers as VCCP supercharges its London creative department","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/TEMPLATE-FOR-WEBSITE-14-1.png","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":19387,"post_author":"64","post_date":"2024-11-25 15:14:18","post_date_gmt":"2024-11-25 15:14:18","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eToday, creative agency VCCP US has announced the appointment of Matt MacDonald as Chief Creative Officer. Matt will oversee all creative output for the agency in the states and serve as a business leader alongside CEO Brett Edgar and International Chief Strategy Officer Jonny Shaw.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMatt joins VCCP US at a very exciting time. While the agency\u2019s global HQ has grown to become the largest independent UK agency, VCCP US has been on an incredible growth trajectory of its own since opening up shop stateside just a few years ago. Now in its fifth year of double digit revenue growth, the agency added 10 new brands to their client roster this year including Primark, M\u00e1s+ by Messi, and Mike\u2019s Hard Lemonade.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eNow with this new addition to its leadership team, VCCP US will usher in a new era investing in its creative growth.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cI\u2019m very proud of what our team has accomplished over the past couple of years. We have incredible client partners and we've helped them to\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e build strategic brand platforms that have driven significant results. And now, we want to build on this momentum by diversifying and expanding our creative capabilities,\u201d \\u003c\/span\\u003esaid\\u003cb\\u003e Brett Edgar, CEO VCCP US\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cMatt brings impressive experience as a business and creative leader, serving as a model and mentor to some of the industry\u2019s most talented. Matt is the perfect partner to join us for the long-term to keep us growing and creating amazing work.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMatt joins from BBDO where he was Chief Creative Officer of the agency\u2019s New York HQ. He joined in 2014, leading creative on AT\\u0026amp;T, their largest account in America. In 2016, Matt led the creative charge for Omnicom's win of AT\\u0026amp;T's $2 billion combined media and creative business - reinventing their agency model by joining together creative, media, and data forces. Prior to BBDO, Matt was Chief Creative Officer of JWT New York leading the agency to its best award show performance in more than a decade.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eMatt MacDonald\\u003c\/strong\\u003e said: \u201cVCCP is one of those places you hear really great rumblings about. Whether it's about their White Claw work or how much people love working with Brett and the team, it\u2019s definitely garnered an impressive under the radar reputation here in the US. And after getting to know everyone, I can confirm it all to be true. I\u2019m excited and inspired to get started.\\u0022\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP\u2019s global network has seen immeasurable success in the past few years garnering prestigious accolades including 77 award wins this year to-date around the globe. Most recently VCCP US was awarded Gold and Silver Clios for its work with Activision Blizzard, while the global network was named 2024 Global Integrated Agency of the Year and Global Independent Agency of the Year by Campaign UK. VCCP has also expanded its global account roster including Primark and the Mark Anthony Brands portfolio.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cb\\u003eJulian Douglas, VCCP Group CEO, \\u003c\/b\\u003esaid: \u201cAs our US business continues to grow, Matt\u2019s outstanding track record of delivering exceptional creative work for major client partners will be a vital asset in helping us realise our global ambitions as the Challenger Network for Challenger Clients.\\u0022\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z13QtrT\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z13QtrT\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"VCCP is one of those places you hear really great rumblings about. \",\"quotee\":\"Matt MacDonald, CCO at VCCP US \",\"blockId\":\"1nGwkG\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1nGwkG\"} \/-->","post_title":"VCCP US appoints Matt MacDonald as CCO","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-us-appoints-matt-macdonald-as-chief-creative-officer","to_ping":"","pinged":"","post_modified":"2025-02-10 13:07:24","post_modified_gmt":"2025-02-10 13:07:24","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=19387","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":19289,"post_author":"64","post_date":"2024-10-21 12:28:45","post_date_gmt":"2024-10-21 11:28:45","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eIn celebration of International Pronoun Day, which takes place annually on 16 October, VCCP are proud to have contributed to a new Pronouns in Adland guide alongside volunteer-run LGBTQIA+ advocacy group \\u003c\/span\\u003e\\u003cb\\u003eOutvertising\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e and the \\u003c\/span\\u003e\\u003cb\\u003eAll In LGBTQIA+ Working Group\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eCreated to help the media and advertising industry create safer and more welcoming environments for their people, the \u2018Pronouns in Adland\u2019 initiative is part of the broader \\u003c\/span\\u003e\\u003cb\\u003eAll In Action Plan\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e, led by the \\u003c\/span\\u003e\\u003cb\\u003eAdvertising Association\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e, \\u003c\/span\\u003e\\u003cb\\u003eISBA\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e, and the \\u003c\/span\\u003e\\u003cb\\u003eInstitute of Practitioners in Advertising (IPA)\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e, aiming to build safer and more inclusive workplaces throughout the media and advertising industry.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cb\\u003eDentsu\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e, \\u003c\/span\\u003e\\u003cb\\u003ethe7stars\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e, and \\u003c\/span\\u003e\\u003cb\\u003eMcCann Worldgroup\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e also contributed to the guide, sharing our experiences with introducing pronouns at work to support others in doing the same.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1Nd5pi\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1Nd5pi\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"For many, using and respecting pronouns is a simple yet powerful way to self-identify, show allyship, and create a culture of inclusivity. \",\"quotee\":\"Julian Douglas, Global CEO and Chair of UKAEG\",\"blockId\":\"R2qjY\",\"blockUniqueClass\":\"lazyblock-quote-full-width-R2qjY\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe guide serves as a crucial resource, providing answers to frequently asked questions about pronouns and addressing common misunderstandings. It\u2019s designed to foster understanding and support, helping industry professionals navigate the importance of pronouns in the workplace.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eSpeaking to the initiative, our Global CEO and Chair of \\u003c\/span\\u003e\\u003cb\\u003eUKAEG\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e, \\u003c\/span\\u003e\\u003cb\\u003eJulian Douglas\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e, shared, \u201cFor many, using and respecting pronouns is a simple yet powerful way to self-identify, show allyship, and create a culture of inclusivity. I am proud to support this initiative and encourage everyone who wishes to share their pronouns to do so with pride.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe chapters include guidance on the proper use of pronouns, commonly used terminology, navigating multiple pronoun use, distinguishing between gender and sexual orientation, handling mistakes, practical tips for pronoun usage, real-life case studies, and a summary of the latest All In census data on LGBT+ individuals.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eA special thank you to \\u003c\/span\\u003e\\u003cb\\u003eCampaign UK\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e for highlighting the \u2018Pronouns in Adland\u2019 guide and to \\u003c\/span\\u003e\\u003cb\\u003eBeau Jackson\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e for writing this insightful piece.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe Pronouns in Adland guide is available to download for free \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/10\/PronounsinAdlandGuide.pdf\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003ehere.\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1rWxep\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1rWxep\"} \/-->","post_title":"Pronouns In Adland Guide","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"pronouns-in-adland-guide","to_ping":"","pinged":"","post_modified":"2024-10-21 12:28:46","post_modified_gmt":"2024-10-21 11:28:46","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=19289","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":19369,"post_author":"66","post_date":"2024-11-14 10:31:26","post_date_gmt":"2024-11-14 10:31:26","post_content":"<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eGlobal content creation studio, \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.wearegirlandbear.com\/\\u0022\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e has today opened a new office in Spain in order to provide design and production services for Spanish-speaking and Latinx audiences around the world.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eGirl\\u0026amp;Bear provides a range of services covering creative and production disciplines, such as design, branding, film, digital, audio and photo production, post-production and DTP. Founded in 2021 as an integrated production studio for the \\u003c\/span\\u003e\\u003cb\\u003eVCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e network, Girl\\u0026amp;Bear has built a reputation for \u2018Craft without Compromise\u2019 gaining recognition at Cannes Lions, Campaign Big, Creative Circle and Kinsale Sharks.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe launch of \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear Spain \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003efollows on from the successful expansion of \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear Prague\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e earlier this year as the demand for production and design services has grown, requiring dedicated offices in-market. This demand is further bolstered by the opportunity to engage with a market of over 570m Spanish-speakers worldwide.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eGirl\\u0026amp;Bear Spain will create a new home for VCCP Spain\u2019s makers who have been working on a growing portfolio including O2 Telef\u00f3nica and M\u00e1s+ by Messi. In the UK and Czechia, the production company has recently won its own clients independent of the VCCP network, including Puma, Accor Hotels and Naturo Petfoods, a strategy it aims to repeat with Girl\\u0026amp;Bear Spain.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThis new launch will create an independent production and design company capable of delivering for more clients and capitalising on their expert knowledge of Spanish, Spanish-speaking and Latinx markets.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe team will be led by Eliana Cantonati who will move into the role of Head of Girl\\u0026amp;Bear Spain, having previously worked as Head of Account Services for VCCP Spain.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003eEliana Cantonati\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\/span\\u003e\\u003cb\\u003eHead of Girl\\u0026amp;Bear Spain\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, said: \u201cThere is a growing demand for an independent production agency that does not have to make the compromises that many marketers are used to seeing. We do not have to compromise flexibility for scale, we do not have to compromise quality for cost and we deliver \u2018Craft without Compromise\u2019 - the founding aim of Girl\\u0026amp;Bear. It is the right time to offer this expanded capability to our existing clients and to seek out new clients who are looking to engage with global Spanish-speaking and Latin audiences.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eJesus Mellado\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\/span\\u003e\\u003cb\\u003eHead of Creative Content and Design at Girl\\u0026amp;Bear Spain\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, said: \u201cFor us, our creative and production teams work hand in hand. There is a fantastic opportunity for us here to use the amazing talent on our doorstep coupled with our access and experience of huge global markets to deliver real craft, real creativity and real growth for our brands and clients. I\u2019m very excited for this next chapter.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eClaire Young\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\/span\\u003e\\u003cb\\u003eCEO of Girl\\u0026amp;Bear\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, added: \u201cAs a global content creation studio, we\u2019ve always offered Girl\\u0026amp;Bear\u2019s services to our clients wherever they operate around the world, creating content for multiple language and cultural considerations. Recently, we\u2019ve seen where we can build on that and by establishing offices and spaces for our makers we can grow even more. We\u2019re proudly independent and with that comes an advantage in how we can flex to accommodate clients and the range of design and production services we can offer.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGirl\\u0026amp;Bear Spain will continue to collaborate with colleagues across all Girl\\u0026amp;Bear locations to offer global production solutions for clients of all sizes and across multiple markets.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"26SEvt\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-26SEvt\"} \/--><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->","post_title":"Girl&amp;Bear launches new production base in Spain for Hispanic and Latinx markets","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"girlbear-launches-new-production-base-in-spain-for-hispanic-and-latinx-markets","to_ping":"","pinged":"","post_modified":"2025-01-20 14:17:08","post_modified_gmt":"2025-01-20 14:17:08","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=19369","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"websites_to_publish":["10"],"visible_on_home_page":["1"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/19493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/64"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=19493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=19493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}