{"id":19490,"date":"2025-01-15T13:12:28","date_gmt":"2025-01-15T13:12:28","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=19490"},"modified":"2025-02-10T13:05:51","modified_gmt":"2025-02-10T13:05:51","slug":"cassandra-sinclair-names-as-president-north-america-of-vccp-health","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2025\/jan\/cassandra-sinclair-names-as-president-north-america-of-vccp-health","title":{"rendered":"Cassandra Sinclair named as President, North America of VCCP Health"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-Z1aV97D wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><a href=\"https:\/\/www.vccp.com\/capabilities\/health\"><b>VCCP Health<\/b><\/a><span style=\"font-weight: 400\">, the multi-award-winning global creative agency has appointed Cassandra Sinclair to lead its US office, headquartered in New York, as it expands its mission to transform the healthcare and wellness industry.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Globally respected for its industry-defining omnichannel campaigns for leading global healthcare clients including Teva, Novo Nordisk, Edwards Lifesciences and Chiesi, VCCP Health has won numerous industry awards including Cannes Lions for its science-based approach to disruptive creative which changes behaviour and improves people\u2019s lives.<\/span><\/p>\n<p><span style=\"font-weight: 400\">As part of the VCCP integrated agency network, VCCP Health has access to world-leading AI, Data, UX, Media, PR and digital expertise which supercharges its own reputation for innovation and creativity across Pharma, BioPharma and Wellness.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Well-known and widely respected in the healthcare and wellness industry, Cassandra Sinclair has been appointed as President for VCCP Health in the US, and will lead a new office with further senior appointments to be announced.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Sinclair is a hugely experienced health marketer and joins VCCP from Grey Health and Wellness where she led massive double digit growth, winning global pharmaceutical business across oncology, Alzheimer\u2019s, diabetes, respiratory, women\u2019s health, ophthalmology, vaccines, medical devices, consumer packaged goods and other wellness initiatives.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">She previously held global leadership roles across WPP and at Wunderman Health and Omnicom winning multiple awards including Gold at Cannes Lions for The Most Beautiful Sound which recorded the sound of cancer cells dying.\u00a0<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">Sinclair is an industry leader and also heads the Healthcare Council for SeeHer, pioneering the effective representation, engagement with and marketing to women and girls in health and wellness campaigns.<\/span><\/p>\n<p><b>Julian Douglas<\/b><span style=\"font-weight: 400\">, <\/span><b>Group CEO of VCCP<\/b><span style=\"font-weight: 400\">, said: \u201cCassandra\u2019s appointment as President of VCCP Health US is a game-changer. Her visionary leadership, coupled with a proven ability to drive massive growth and innovation, will propel our mission to transform healthcare marketing. We\u2019re excited for Cassandra to lead the charge in delivering industry-defining campaigns that improve lives and challenge conventions.\u201d<\/span><\/p>\n<p><b>Cassandra Sinclair<\/b><span style=\"font-weight: 400\">, <\/span><b>incoming North America President at VCCP Health<\/b><span style=\"font-weight: 400\">, added:<\/span> <span style=\"font-weight: 400\">\u201cI am thrilled to join VCCP Health which is widely respected as a global powerhouse of creativity and innovation. I\u2019m so excited to contribute to their mission of transforming healthcare and wellness through groundbreaking campaigns that make a real difference in people\u2019s lives.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cJoining VCCP is an incredible opportunity to be part of a global movement shaping the future of healthcare. I look forward to collaborating with brilliant minds and driving impactful work for an impressive roster of challenger clients.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">Cassandra will take up her new role immediately, reporting directly to Julian Douglas, Group CEO of VCCP.<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-GIBVn wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        I am thrilled to join VCCP Health which is widely respected as a global powerhouse of creativity and innovation.  \n        <cite>Cassandra Sinclair, incoming North America President at VCCP Health<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","categories":[191],"class_list":["post-19490","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["10110"],"client_id":"","hero_video":"","hero_image":{"ID":19491,"id":19491,"title":"Untitled design (2) (1)","filename":"Untitled-design-2-1.png","filesize":3974656,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/Untitled-design-2-1.png","link":"https:\/\/www.vccp.com\/uk\/news\/2025\/jan\/cassandra-sinclair-names-as-president-north-america-of-vccp-health\/attachment\/untitled-design-2-1-2","alt":"","author":"64","description":"","caption":"","name":"untitled-design-2-1-2","status":"inherit","uploaded_to":19490,"date":"2025-01-15 10:04:12","modified":"2025-01-15 10:04:12","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/Untitled-design-2-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/Untitled-design-2-1-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/Untitled-design-2-1-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/Untitled-design-2-1-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/Untitled-design-2-1-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/Untitled-design-2-1.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/Untitled-design-2-1-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/Untitled-design-2-1-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/Untitled-design-2-1-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/Untitled-design-2-1-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/Untitled-design-2-1-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/Untitled-design-2-1-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/Untitled-design-2-1-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/Untitled-design-2-1-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/Untitled-design-2-1-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"VCCP Health Continues Growth in North America with Appointment of Cassandra Sinclair as President ","meta-description":"VCCP Health Continues Growth in North America with Appointment of Cassandra Sinclair as President ","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/Untitled-design-2-1.png","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":19387,"post_author":"64","post_date":"2024-11-25 15:14:18","post_date_gmt":"2024-11-25 15:14:18","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eToday, creative agency VCCP US has announced the appointment of Matt MacDonald as Chief Creative Officer. Matt will oversee all creative output for the agency in the states and serve as a business leader alongside CEO Brett Edgar and International Chief Strategy Officer Jonny Shaw.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMatt joins VCCP US at a very exciting time. While the agency\u2019s global HQ has grown to become the largest independent UK agency, VCCP US has been on an incredible growth trajectory of its own since opening up shop stateside just a few years ago. Now in its fifth year of double digit revenue growth, the agency added 10 new brands to their client roster this year including Primark, M\u00e1s+ by Messi, and Mike\u2019s Hard Lemonade.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eNow with this new addition to its leadership team, VCCP US will usher in a new era investing in its creative growth.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cI\u2019m very proud of what our team has accomplished over the past couple of years. We have incredible client partners and we've helped them to\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e build strategic brand platforms that have driven significant results. And now, we want to build on this momentum by diversifying and expanding our creative capabilities,\u201d \\u003c\/span\\u003esaid\\u003cb\\u003e Brett Edgar, CEO VCCP US\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cMatt brings impressive experience as a business and creative leader, serving as a model and mentor to some of the industry\u2019s most talented. Matt is the perfect partner to join us for the long-term to keep us growing and creating amazing work.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMatt joins from BBDO where he was Chief Creative Officer of the agency\u2019s New York HQ. He joined in 2014, leading creative on AT\\u0026amp;T, their largest account in America. In 2016, Matt led the creative charge for Omnicom's win of AT\\u0026amp;T's $2 billion combined media and creative business - reinventing their agency model by joining together creative, media, and data forces. Prior to BBDO, Matt was Chief Creative Officer of JWT New York leading the agency to its best award show performance in more than a decade.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eMatt MacDonald\\u003c\/strong\\u003e said: \u201cVCCP is one of those places you hear really great rumblings about. Whether it's about their White Claw work or how much people love working with Brett and the team, it\u2019s definitely garnered an impressive under the radar reputation here in the US. And after getting to know everyone, I can confirm it all to be true. I\u2019m excited and inspired to get started.\\u0022\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP\u2019s global network has seen immeasurable success in the past few years garnering prestigious accolades including 77 award wins this year to-date around the globe. Most recently VCCP US was awarded Gold and Silver Clios for its work with Activision Blizzard, while the global network was named 2024 Global Integrated Agency of the Year and Global Independent Agency of the Year by Campaign UK. VCCP has also expanded its global account roster including Primark and the Mark Anthony Brands portfolio.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cb\\u003eJulian Douglas, VCCP Group CEO, \\u003c\/b\\u003esaid: \u201cAs our US business continues to grow, Matt\u2019s outstanding track record of delivering exceptional creative work for major client partners will be a vital asset in helping us realise our global ambitions as the Challenger Network for Challenger Clients.\\u0022\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z13QtrT\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z13QtrT\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"VCCP is one of those places you hear really great rumblings about. \",\"quotee\":\"Matt MacDonald, CCO at VCCP US \",\"blockId\":\"1nGwkG\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1nGwkG\"} \/-->","post_title":"VCCP US appoints Matt MacDonald as CCO","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-us-appoints-matt-macdonald-as-chief-creative-officer","to_ping":"","pinged":"","post_modified":"2025-02-10 13:07:24","post_modified_gmt":"2025-02-10 13:07:24","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=19387","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":18516,"post_author":"64","post_date":"2024-06-18 16:23:22","post_date_gmt":"2024-06-18 15:23:22","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eJulian Douglas, CEO of VCCP and the Chair of UKAEG (UK Advertising Export Group) was interviewed by Lukwesa Burak live on BBC News One this morning to discuss the UK\u2019s rise in advertising exports while out at Cannes Lion.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDougie discussed the impressive growth of UK advertising exports, now valued at 18 billion pounds, making the UK the second-largest global exporter behind the US. He attributed this success to the effectiveness and international reputation of UK advertising. Highlighting the importance of digital advertising, Dougie noted the UK's leadership in this sector with examples like Lionel Messi's campaign with VCCP. He also identified key markets, including the US, Germany, and France, while noting the increasing importance of exports to Asia.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLukwesa: \u201cLet's have a little chat about advertising, shall we? This week, the Cannes Lions International Festival of Creativity, the largest gathering of the advertising and creative communications industry, is taking place on the French Riviera. New figures released today from the UK Advertising Export Group show that the value of UK advertising exports stands at just over 18 billion pounds. That's a 15% increase year on year and four times higher than a decade ago\u201d\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cSo what's behind this success? Earlier, I spoke to Julian Douglas, the chair of the UK Advertising Export Group, who joined me from Cannes. I asked him, \\u0022if the UK is the second-largest, who comes in top?\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDougie: \u201cFirst is the US, but the gap between us and the US is closing. 18 billion pounds is quite a fantastic, staggering figure for exports from our industry, four times UK music. But it's actually not that surprising and I think it's going to continue to grow because when the best brands in the world want to go to market, they need the best advertising, and the best advertising is in the UK.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cIf you look at Lionel Messi, the greatest of all time, he launched a new hydration drink last week, M\u00e1s+, in the US. He turned to VCCP, a UK-founded company, to create his launch campaign. And where the GOAT leads, others will follow.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLukwesa: So who are the largest markets for the UK?\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDougie: \u201cOur biggest market is the US, then Germany and France. Europe is still absolutely key, accounting for two-thirds of all exports, but we're also seeing Asia pick up as well.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLukwesa: \u201cWhat is the secret to an unforgettable advert? I think back to the eighties; there was a lot of humour in the adverts, wasn't there? How have the adverts changed over time? And what's the secret? \u201c\u00a0\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDougie: \u201cWell, some things are enduring and it's a great point you make there, that the best ads get into your memory and it becomes something that stays with you for decades. Lots of people remember adverts from when they were kids. It might be the music or the storyline, but advertising today is a broad umbrella. There's digital advertising, there are lots of experiences we create as well as commercials, and posters. The most important thing is to make an emotional connection with your audience.\u201d\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLukwesa: \u201cAnd who are the big hitters for the UK?\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDougie: \u201cWe have a range of fantastic big hitters out here. We have seen all sorts of agencies along La Croisette here and we have a few to call out. Cadbury is consistently one of the best advertisers on a global level, a great British brand, and VCCP does the work for them. The campaign we did resulted in 261 million pounds in extra profit from the campaign. This shows why international companies buy UK advertising. We're famous for effectiveness, so people don't just like our advertising\u2014it really works.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLukwesa: \u201cAdvertising is, of course, increasingly important online, isn't it?\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDougie: \u201cAbsolutely - The majority of advertising spend now is digital in nature. We all spend our lives on our screens with mobile phones, so it's crucial that we're at the forefront of technology. The UK has the most advanced digital advertising market in the world.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLukwesa: \u201cWell done, UK advertising sector, for reaching 18 billion pounds, can you imagine that.\u201d \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\",\"blockId\":\"ZjCa7S\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZjCa7S\"} \/-->","post_title":"Julian Douglas on BBC News","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"julian-douglas-on-bbc-news","to_ping":"","pinged":"","post_modified":"2024-06-18 16:50:12","post_modified_gmt":"2024-06-18 15:50:12","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=18516","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":18485,"post_author":"64","post_date":"2024-06-14 19:59:14","post_date_gmt":"2024-06-14 18:59:14","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cstrong\\u003eJames Shoreland, CEO of VCCP Media, was interviewed by Silvia Amaro live on CNBC this morning, as UEFA Euro 2024 kicks off in Germany today.\\u003c\/strong\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eJames delved into the growing importance of sponsorship in major sporting events, coinciding with the kickoff of the Euro Football Championships in Germany. James spoke about some of VCCP's collaborations with sports stars such as Declan Rice's M\u00fcller Rice campaign, illustrating the powerful impact of these partnerships on brand growth and audience engagement.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSilvia: \u201cThe Euro 2024 football tournament is set to kick off in Germany today with Scotland taking on the host nation in Munich. The competition is set to bring in \u20ac1.4bn in broadcast rights revenue for organisers UEFA, higher than the \u20ac1.4bn recorded in 2021. Now sponsorship has been secured for 13 global partners and five companies focused on Germany.\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cThe Chinese EV maker BYD has joined the ranks of global sponsors for the event after German auto giant Volkswagen declined to renew its own agreement. I'm pleased to say that James Shoreland, CEO of VCCP Media, is joining me now to discuss this in more detail. Good morning, James. It's very exciting this weekend and this month for football fans, no doubt. First and foremost, I just would like to understand what are the dynamics here? Who are the companies choosing to advertise during the Euros?\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cem\\u003eJames: \u201cThere are lots of reasons why brands want to get involved with the Euros, but I think you can hone in on probably two, which is eyeballs and emotions. So, if you think about eyeballs, the ability of sports, particularly football, to bring together an audience in one moment is actually unrivalled. So the last European final, which for English fans is a bit of a sore moment, but losing to Italy, that game played out amongst about 328m people across the world watching on TV. So for brands, 328m people watching the same thing at the same time and then talking about it the next day; that is unrivalled for a brand in terms of marketing.\u201d\\u003c\/em\\u003e\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSilvia: \u201cThere's definitely a lot of people watching for sure, but ultimately, my question is whether this investment actually works. I just want to share this data with you because I did find some research showing that there's only a minimal difference in terms of consumer recognition of brands after such big investments like this. Ultimately, is this the right move for companies?\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cem\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eJames: \u201cYeah, there's no doubt that it's a huge investment for any brand. But if you look at the dynamics of the portfolios of the brands involved now, let's just take the 13 global sponsors. So, in terms of the commercial rights revenue, UEFA are going to make about $600m - so it's not a small ticket item. Now those 13 brands would bid against each other. It's not just about consumer recognition. So there's five of the brands that you touched upon earlier that are from China.\\u003c\/span\\u003e\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cem\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cNow those Chinese brands have probably experienced a decline in sales in their home market, certainly a decline in some of their share prices. So for any ambitious brand, they need to go to different geographies. So what those Chinese brands are doing and BYD, as you pointed out - edging out Volkswagen, if you like, as a mobility partner - is not only can they reach consumers, but there's a lot of geopolitics that goes on involved here that, actually, you can open the door to doing business in different markets by talking to local politicians, local regulators, and, of course, local suppliers in a very positive manner.\u00a0\\u003c\/span\\u003e\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSilvia: \u201cIt is very interesting how so many of the Chinese companies are actually investing in the Euros at this stage. Elaborate a little bit more why they're doing that. You're explaining that there's the possibility here for expansion. A lot of them want to have a bigger expansion in Europe. What else? What is driving this move from the Chinese brands?\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cem\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eJames: \u201cI think there is a push and pull factor. So as we mentioned earlier in terms of the Chinese economy, they've got to demonstrate to both shareholders and indeed their sort of local supply base that they have the ambition. And what demonstrates ambition more than rather than just simply advertising within a local market, but going in and making a real statement of intent implying a sense of scale? But also for local suppliers, a real sense of commitment to the region. There's 500m citizens in the EU. So, actually, in terms of a brand coming from China, given perhaps some negative perceptions about Chinese brands - spending that amount of money in a regional event such as that that has a global scale is a real sort of underlining of their commitment to the region, and they're there for the long term.\u201d\\u003c\/span\\u003e\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSilvia: \u201cAnd any idea in terms of how much spending on advertising has actually increased in recent years? Or actually, are they being a little bit careful in terms of how much they are spending on advertising?\u201d\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cem\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eJames: \u201cWell, interestingly, they're spending on advertising. So some of the TV stations here in the UK, for example, are estimating an increase of anywhere between 40 to 50% increase. Now that's obviously you would say that's kind of coming from the the sellers of airtime, but an interesting fact that came out from the UK marketplace, of the 187 brands that are advertising within airtime around the sport, 30 or 40, of them are actually new - it's the first time they've ever done that. So that's a recognition of the growth of the popularity of the sport, particularly coming from the US in terms of the rights being sold there, but also the kind of scarcity of the ability for a brand to do this in any other arena. Sports and particularly football is a great opportune moment to\u00a0 get a live audience.\\u003c\/span\\u003e\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSilvia: \u201cTrue. And we are seeing a lot more interest in other parts of the world.It's not just a European sport anymore even though this is a European competition.\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cNow the most important question I'm going to ask you today, what is your prediction for the final? Who do you think will be the two teams making it to the final match?\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cem\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eJames: \u201cWell, that's such a tricky question. I'm an Arsenal fan, so I'm used to the highs and lows of football. So my heart says England, of course. You want England and Declan Rice, a player that we at VCCP work with, but my head tells me it's gonna be France. So I've got a prediction. England vs France final, and I'm afraid it's sacre bleu for the English fan.\u201d\\u003c\/span\\u003e\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSilvia: \u201cWell, let's see how it's gonna turn out, but definitely, you know a lot of hearts are moving a little bit faster in the wake of that call.I can hear it in the newsroom already! That was James Shoreland, CEO of VCCP Media as we look at the Euros starting today. And, of course, a lot of action coming up throughout the month.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003e\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003e\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003e\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003e\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003e\u00a0\\u003c\/p\\u003e\",\"blockId\":\"ZPUfXA\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZPUfXA\"} \/-->","post_title":"James Shoreland on CNBC","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"james-shoreland-on-cnbc","to_ping":"","pinged":"","post_modified":"2024-06-14 20:52:08","post_modified_gmt":"2024-06-14 19:52:08","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=18485","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"websites_to_publish":["10"],"visible_on_home_page":["1"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/19490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/64"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=19490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=19490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}