{"id":19387,"date":"2024-11-25T15:14:18","date_gmt":"2024-11-25T15:14:18","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=19387"},"modified":"2025-02-10T13:07:24","modified_gmt":"2025-02-10T13:07:24","slug":"vccp-us-appoints-matt-macdonald-as-chief-creative-officer","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2024\/nov\/vccp-us-appoints-matt-macdonald-as-chief-creative-officer","title":{"rendered":"VCCP US appoints Matt MacDonald as CCO"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-Z13QtrT wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">Today, creative agency VCCP US has announced the appointment of Matt MacDonald as Chief Creative Officer. Matt will oversee all creative output for the agency in the states and serve as a business leader alongside CEO Brett Edgar and International Chief Strategy Officer Jonny Shaw.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Matt joins VCCP US at a very exciting time. While the agency\u2019s global HQ has grown to become the largest independent UK agency, VCCP US has been on an incredible growth trajectory of its own since opening up shop stateside just a few years ago. Now in its fifth year of double digit revenue growth, the agency added 10 new brands to their client roster this year including Primark, M\u00e1s+ by Messi, and Mike\u2019s Hard Lemonade.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Now with this new addition to its leadership team, VCCP US will usher in a new era investing in its creative growth.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cI\u2019m very proud of what our team has accomplished over the past couple of years. We have incredible client partners and we&#8217;ve helped them to<\/span><span style=\"font-weight: 400\"> build strategic brand platforms that have driven significant results. And now, we want to build on this momentum by diversifying and expanding our creative capabilities,\u201d <\/span>said<b> Brett Edgar, CEO VCCP US<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cMatt brings impressive experience as a business and creative leader, serving as a model and mentor to some of the industry\u2019s most talented. Matt is the perfect partner to join us for the long-term to keep us growing and creating amazing work.\u201d<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">Matt joins from BBDO where he was Chief Creative Officer of the agency\u2019s New York HQ. He joined in 2014, leading creative on AT&amp;T, their largest account in America. In 2016, Matt led the creative charge for Omnicom&#8217;s win of AT&amp;T&#8217;s $2 billion combined media and creative business &#8211; reinventing their agency model by joining together creative, media, and data forces. Prior to BBDO, Matt was Chief Creative Officer of JWT New York leading the agency to its best award show performance in more than a decade.<\/span><\/p>\n<p><span style=\"font-weight: 400\"><strong>Matt MacDonald<\/strong> said: \u201cVCCP is one of those places you hear really great rumblings about. Whether it&#8217;s about their White Claw work or how much people love working with Brett and the team, it\u2019s definitely garnered an impressive under the radar reputation here in the US. And after getting to know everyone, I can confirm it all to be true. I\u2019m excited and inspired to get started.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400\">VCCP\u2019s global network has seen immeasurable success in the past few years garnering prestigious accolades including 77 award wins this year to-date around the globe. Most recently VCCP US was awarded Gold and Silver Clios for its work with Activision Blizzard, while the global network was named 2024 Global Integrated Agency of the Year and Global Independent Agency of the Year by Campaign UK. VCCP has also expanded its global account roster including Primark and the Mark Anthony Brands portfolio.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\"><b>Julian Douglas, VCCP Group CEO, <\/b>said: \u201cAs our US business continues to grow, Matt\u2019s outstanding track record of delivering exceptional creative work for major client partners will be a vital asset in helping us realise our global ambitions as the Challenger Network for Challenger Clients.&#8221;<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-1nGwkG wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        VCCP is one of those places you hear really great rumblings about.  \n        <cite>Matt MacDonald, CCO at VCCP US <\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","categories":[191],"class_list":["post-19387","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":[],"client_id":"","hero_video":"","hero_image":{"ID":19388,"id":19388,"title":"TEMPLATE FOR WEBSITE (10)","filename":"TEMPLATE-FOR-WEBSITE-10.png","filesize":3040274,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/TEMPLATE-FOR-WEBSITE-10.png","link":"https:\/\/www.vccp.com\/uk\/news\/2024\/nov\/vccp-us-appoints-matt-macdonald-as-chief-creative-officer\/attachment\/template-for-website-10","alt":"","author":"64","description":"","caption":"","name":"template-for-website-10","status":"inherit","uploaded_to":19387,"date":"2024-11-25 14:28:19","modified":"2024-11-25 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US appoints Matt MacDonald as CCO","meta-description":" Matt will oversee all creative output for the agency in the states and serve as a business leader alongside CEO Brett Edgar and International Chief Strategy Officer Jonny Shaw.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/TEMPLATE-FOR-WEBSITE-10-1.png","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":19363,"post_author":"64","post_date":"2024-11-14 08:10:58","post_date_gmt":"2024-11-14 08:10:58","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"1028802326\",\"blockId\":\"pCOsB\",\"blockUniqueClass\":\"lazyblock-video-pCOsB\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWith one in five Brits (22%) experiencing a fraud attempt every single week*, \\u003c\/span\\u003e\\u003cb\\u003eO2\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\/span\\u003e\\u003cb\\u003eVCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2019s\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAI creative agency \\u003c\/span\\u003e\\u003cb\\u003efaith \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ehave today launched a first of its kind campaign to fight back against scammers.\u00a0\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAt the heart of the campaign is D\\u003c\/span\\u003e\\u003cb\\u003eai\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esy, a lifelike state-of-the-art Conversational AI designed to speak with scammers and keep them on the phone for as long as possible to waste their time and keep them away from the public.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe newest member of O2\u2019s fraud prevention team, D\\u003c\/span\\u003e\\u003cb\\u003eai\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esy was created using a range of cutting-edge AI technology that is completely indistinguishable from a real person. Based on a real life granny at VCCP to ensure total believability, playing on scammer\u2019s own stereotypical views. Whilst anyone can be a victim of a scam, criminal fraud gangs often target the elderly so we leaned into scammers' own biases to create an AI granny based on a real relative of a VCCP employee.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe scammers - including many posing as some of the UK\u2019s most trusted businesses - thought they\u2019d got their hands on an easy target, but D\\u003c\/span\\u003e\\u003cb\\u003eai\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esy has been beating them at their own horrible game.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eD\\u003c\/span\\u003e\\u003cb\\u003eai\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24\/7, and over the course of many hours of scam calls she\u2019s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details. By tricking the scammers into thinking they were defrauding a real person, D\\u003c\/span\\u003e\\u003cb\\u003eai\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esy has prevented scammers from targeting real victims and exposed the common tactics used so customers can learn what to watch out for.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eO2 and faith worked with leading UK scambaiter Jim Browning to ensure D\\u003c\/span\\u003e\\u003cb\\u003eai\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esy was armed with the best information and tactics that kept some phone scammers on the line for more than forty minutes - having followed Jim\u2019s expert advice on how to attract dodgy calls.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eD\\u003c\/span\\u003e\\u003cb\\u003eai\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esy herself was created by combining a selection of Generative Models, a LLM was trained to inform her personality and knowledgebase, and her voice was modelled on a VCCP staff member\u2019s grandmother to ensure total believability. She was brought to life visually by custom-training a Diffusion Model, creating a photo-real character for the campaign, along with a cutting edge image-to-video model to make her move.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003e\\u003ci\\u003eSimon Valcarcel, Marketing Director at Virgin Media O2,\\u003c\/i\\u003e\\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said \u201cAt O2, we\u2019ve been investing heavily in the fightback against fraud and this campaign demonstrates the lengths we\u2019re willing to go to keep our customers safe. I\u2019m thrilled to launch the newest member of our fraud team, D\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cb\\u003e\\u003ci\\u003eai\\u003c\/i\\u003e\\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esy: She\u2019s our secret weapon against scammers - indistinguishable from a real person, an AI hiding in plain sight, dedicated to wasting fraudsters time!\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cYet she also shows no matter how persuasive callers seem, they aren\u2019t always who you think they are \u2013 so we all must remain vigilant. With scammers operating full-time call centres specifically to target Brits, we\u2019re urging everyone to leave the scambaiting to the professionals and instead help play their part by forwarding-on dodgy calls and messages to 7726 for free.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eScambaiter D\\u003c\/span\\u003e\\u003cb\\u003eai\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esy has been created in response to new research from O2 revealing 7 in 10 (71%) of Brits would like to get their own back against scammers that have tried to trick them or their loved ones*. However, wasting their own time ranked the top reason why they wouldn\u2019t bait scammers themselves in future (53%)*.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eA PR-first campaign, a two minute hero film has been created showing D\\u003c\/span\\u003e\\u003cb\\u003eai\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esy in action with two, shorter, 30 second cut downs created to run on meta and TikTok.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAs part of the campaign, O2 is also working with Former Love Islander and scam victim, Amy Hart, to expose fraudsters' crooked tactics and help O2 customers swerve the scammers. Amy Hart was herself scammed and her involvement aims to help the brand connect to the Gen-Z audience who often think themselves too tech-savvy to fall for phone scams.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eO2 blocks millions of fraudulent texts and calls from reaching customers' phones every month and is releasing\u00a0 new AI-powered spam-fighting tools and enhanced caller identification services for free to all mobile customers to help protect them. To help make life easier for customers, O2 has launched a new webpage offering tips, tricks, and advice so they know what to look out for. Visit \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e[O2 Swerve the Scammers website]\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to find out more information.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z9Q42D\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z9Q42D\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"I\u2019m thrilled to launch the newest member of our fraud team, Daisy: She\u2019s our secret weapon against scammers - indistinguishable from a real person, an AI hiding in plain sight, dedicated to wasting fraudsters time!\",\"quotee\":\"Simon Valcarcel, Marketing Director at Virgin Media O2\",\"blockId\":\"Z1BrCuj\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1BrCuj\"} \/-->\n\n<!-- wp:lazyblock\/carousel 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400\\u0022\\u003e launches its Christmas campaign, which celebrates the entertaining ways adults come together to play Scratchcards.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe integrated Christmas campaign is the first created by \\u003c\/span\\u003e\\u003cb\\u003eVCCP London \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esince winning the account in 2023 and celebrates the fun, away from the phone, interactive role Scratchcards play in social moments - festive gatherings being a perfect example.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis campaign \u2018Musical Scratchcards\u2019 invites the nation to embrace Scratchcards by encouraging play that sparks laughter, shared moments, and even a bit of friendly rivalry. From around the dinner table to other imaginative games, Allwyn\u2019s goal is to make Scratchcards a part of group traditions that families with older children can look forward to each year.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP\u2019s global content creation studio \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e worked with acclaimed director Steve Rogers and Biscuit to bring the spot to life. It captures a family enjoying their annual game of \u2018Musical Scratchcards\u2019 where each family member takes a turn scratching. As the Stratchcards are passed around, the excitement and laughter build, with friendly bickering adding to the joyful chaos that makes gatherings memorable. The film comes to an end with the iconic scratch of the card, perfectly capturing the playfulness of the simple yet meaningful\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eritual.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign is fully integrated and includes a National Lottery Good Cause choir, called VoxSkool, singing a bespoke version of \u201812 Days of Christmas\u2019 on radio, a social campaign that shows local community groups Deal Dippers and Swindon Skaters showing how they play with Scratchcards during Christmas alongside a print campaign across press and OOH. Additional activity includes a takeover of the entire WHSmiths store in Victoria Station with static window posters and in-store retail media and activation, led by \\u003c\/span\\u003e\\u003cb\\u003eVCCP Retail\\u003c\/b\\u003e \\u003cb\\u003eExperience\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and produced by \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear.\\u003c\/b\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003eSteve Parkinson, Brand and Marketing Director at Allwyn, \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esaid: \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cChristmas is all about shared moments, many times involving games and a healthy dose of competitiveness! National Lottery Scratchcards are all about adding some fun and excitement \u2013 so are the perfect thing to bring along to festive gatherings. Hopefully some big festive winners will be made, but of course, each moment of play also contributes to UK Good Causes \u2013 so it really is a win-win.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eDarren Bailes, Global Chief Creative Officer at\\u003c\/b\\u003e\\u003cb\\u003e VCCP, \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded: \u201dWe did a piece of research all about Scratchcards - and learnt the weird and wonderful games, and traditions that people already have. This work will share those ideas with everyone, in the hope that more traditions and games are invented. The cast was stellar and Steve, our director, brought out some incredible performances in the film.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis marks Allwyn's third major campaign since taking on the role of National Lottery operator, with a focus on introducing exciting new experiences and raising funds for Lottery-supported projects. 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Founded in 2021 as an integrated production studio for the \\u003c\/span\\u003e\\u003cb\\u003eVCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e network, Girl\\u0026amp;Bear has built a reputation for \u2018Craft without Compromise\u2019 gaining recognition at Cannes Lions, Campaign Big, Creative Circle and Kinsale Sharks.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe launch of \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear Spain \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003efollows on from the successful expansion of \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear Prague\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e earlier this year as the demand for production and design services has grown, requiring dedicated offices in-market. This demand is further bolstered by the opportunity to engage with a market of over 570m Spanish-speakers worldwide.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eGirl\\u0026amp;Bear Spain will create a new home for VCCP Spain\u2019s makers who have been working on a growing portfolio including O2 Telef\u00f3nica and M\u00e1s+ by Messi. In the UK and Czechia, the production company has recently won its own clients independent of the VCCP network, including Puma, Accor Hotels and Naturo Petfoods, a strategy it aims to repeat with Girl\\u0026amp;Bear Spain.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThis new launch will create an independent production and design company capable of delivering for more clients and capitalising on their expert knowledge of Spanish, Spanish-speaking and Latinx markets.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe team will be led by Eliana Cantonati who will move into the role of Head of Girl\\u0026amp;Bear Spain, having previously worked as Head of Account Services for VCCP Spain.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003eEliana Cantonati\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\/span\\u003e\\u003cb\\u003eHead of Girl\\u0026amp;Bear Spain\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, said: \u201cThere is a growing demand for an independent production agency that does not have to make the compromises that many marketers are used to seeing. We do not have to compromise flexibility for scale, we do not have to compromise quality for cost and we deliver \u2018Craft without Compromise\u2019 - the founding aim of Girl\\u0026amp;Bear. It is the right time to offer this expanded capability to our existing clients and to seek out new clients who are looking to engage with global Spanish-speaking and Latin audiences.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eJesus Mellado\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\/span\\u003e\\u003cb\\u003eHead of Creative Content and Design at Girl\\u0026amp;Bear Spain\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, said: \u201cFor us, our creative and production teams work hand in hand. There is a fantastic opportunity for us here to use the amazing talent on our doorstep coupled with our access and experience of huge global markets to deliver real craft, real creativity and real growth for our brands and clients. I\u2019m very excited for this next chapter.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eClaire Young\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\/span\\u003e\\u003cb\\u003eCEO of Girl\\u0026amp;Bear\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, added: \u201cAs a global content creation studio, we\u2019ve always offered Girl\\u0026amp;Bear\u2019s services to our clients wherever they operate around the world, creating content for multiple language and cultural considerations. Recently, we\u2019ve seen where we can build on that and by establishing offices and spaces for our makers we can grow even more. We\u2019re proudly independent and with that comes an advantage in how we can flex to accommodate clients and the range of design and production services we can offer.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGirl\\u0026amp;Bear Spain will continue to collaborate with colleagues across all Girl\\u0026amp;Bear locations to offer global production solutions for clients of all sizes and across multiple markets.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"26SEvt\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-26SEvt\"} \/--><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->","post_title":"Girl&amp;Bear launches new production base in Spain for Hispanic and Latinx markets","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"girlbear-launches-new-production-base-in-spain-for-hispanic-and-latinx-markets","to_ping":"","pinged":"","post_modified":"2025-01-20 14:17:08","post_modified_gmt":"2025-01-20 14:17:08","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=19369","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"websites_to_publish":["10"],"visible_on_home_page":["1"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/19387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/64"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=19387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=19387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}