{"id":19369,"date":"2024-11-14T10:31:26","date_gmt":"2024-11-14T10:31:26","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=19369"},"modified":"2025-01-20T14:17:08","modified_gmt":"2025-01-20T14:17:08","slug":"girlbear-launches-new-production-base-in-spain-for-hispanic-and-latinx-markets","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2024\/nov\/girlbear-launches-new-production-base-in-spain-for-hispanic-and-latinx-markets","title":{"rendered":"Girl&amp;Bear launches new production base in Spain for Hispanic and Latinx markets"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"lazyblock-two-column-text-quote-image-26SEvt wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400;\">Global content creation studio, <\/span><a href=\"https:\/\/www.wearegirlandbear.com\/\"><b>Girl&amp;Bear<\/b><\/a><span style=\"font-weight: 400;\"> has today opened a new office in Spain in order to provide design and production services for Spanish-speaking and Latinx audiences around the world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Girl&amp;Bear provides a range of services covering creative and production disciplines, such as design, branding, film, digital, audio and photo production, post-production and DTP. Founded in 2021 as an integrated production studio for the <\/span><b>VCCP<\/b><span style=\"font-weight: 400;\"> network, Girl&amp;Bear has built a reputation for \u2018Craft without Compromise\u2019 gaining recognition at Cannes Lions, Campaign Big, Creative Circle and Kinsale Sharks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The launch of <\/span><b>Girl&amp;Bear Spain <\/b><span style=\"font-weight: 400;\">follows on from the successful expansion of <\/span><b>Girl&amp;Bear Prague<\/b><span style=\"font-weight: 400;\"> earlier this year as the demand for production and design services has grown, requiring dedicated offices in-market. This demand is further bolstered by the opportunity to engage with a market of over 570m Spanish-speakers worldwide.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Girl&amp;Bear Spain will create a new home for VCCP Spain\u2019s makers who have been working on a growing portfolio including O2 Telef\u00f3nica and M\u00e1s+ by Messi. In the UK and Czechia, the production company has recently won its own clients independent of the VCCP network, including Puma, Accor Hotels and Naturo Petfoods, a strategy it aims to repeat with Girl&amp;Bear Spain.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This new launch will create an independent production and design company capable of delivering for more clients and capitalising on their expert knowledge of Spanish, Spanish-speaking and Latinx markets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The team will be led by Eliana Cantonati who will move into the role of Head of Girl&amp;Bear Spain, having previously worked as Head of Account Services for VCCP Spain.<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><b>Eliana Cantonati<\/b><span style=\"font-weight: 400\">, <\/span><b>Head of Girl&amp;Bear Spain<\/b><span style=\"font-weight: 400\">, said: \u201cThere is a growing demand for an independent production agency that does not have to make the compromises that many marketers are used to seeing. We do not have to compromise flexibility for scale, we do not have to compromise quality for cost and we deliver \u2018Craft without Compromise\u2019 &#8211; the founding aim of Girl&amp;Bear. It is the right time to offer this expanded capability to our existing clients and to seek out new clients who are looking to engage with global Spanish-speaking and Latin audiences.\u201d<\/span><\/p>\n<p><b>Jesus Mellado<\/b><span style=\"font-weight: 400\">, <\/span><b>Head of Creative Content and Design at Girl&amp;Bear Spain<\/b><span style=\"font-weight: 400\">, said: \u201cFor us, our creative and production teams work hand in hand. There is a fantastic opportunity for us here to use the amazing talent on our doorstep coupled with our access and experience of huge global markets to deliver real craft, real creativity and real growth for our brands and clients. I\u2019m very excited for this next chapter.\u201d<\/span><\/p>\n<p><b>Claire Young<\/b><span style=\"font-weight: 400\">, <\/span><b>CEO of Girl&amp;Bear<\/b><span style=\"font-weight: 400\">, added: \u201cAs a global content creation studio, we\u2019ve always offered Girl&amp;Bear\u2019s services to our clients wherever they operate around the world, creating content for multiple language and cultural considerations. Recently, we\u2019ve seen where we can build on that and by establishing offices and spaces for our makers we can grow even more. We\u2019re proudly independent and with that comes an advantage in how we can flex to accommodate clients and the range of design and production services we can offer.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">Girl&amp;Bear Spain will continue to collaborate with colleagues across all Girl&amp;Bear locations to offer global production solutions for clients of all sizes and across multiple markets.<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":66,"template":"","categories":[191],"class_list":["post-19369","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["14075"],"client_id":"","hero_video":"","hero_image":{"ID":19373,"id":19373,"title":"GIRL&BEAR SPAIN_01_A_1920\u200a\u00d7\u200a1080","filename":"GIRLBEAR-SPAIN_01_A_1920\u200a\u00d7\u200a1080.jpg","filesize":254012,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/GIRLBEAR-SPAIN_01_A_1920\u200a\u00d7\u200a1080.jpg","link":"https:\/\/www.vccp.com\/uk\/news\/2024\/nov\/girlbear-launches-new-production-base-in-spain-for-hispanic-and-latinx-markets\/attachment\/girlbear-spain_01_a_1920-x-1080","alt":"","author":"57","description":"","caption":"","name":"girlbear-spain_01_a_1920-x-1080","status":"inherit","uploaded_to":19369,"date":"2024-11-18 10:13:20","modified":"2024-11-18 10:13:20","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/GIRLBEAR-SPAIN_01_A_1920\u200a\u00d7\u200a1080-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/GIRLBEAR-SPAIN_01_A_1920\u200a\u00d7\u200a1080-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/GIRLBEAR-SPAIN_01_A_1920\u200a\u00d7\u200a1080-768x432.jpg","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/GIRLBEAR-SPAIN_01_A_1920\u200a\u00d7\u200a1080-1024x576.jpg","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/GIRLBEAR-SPAIN_01_A_1920\u200a\u00d7\u200a1080-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/GIRLBEAR-SPAIN_01_A_1920\u200a\u00d7\u200a1080.jpg","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/GIRLBEAR-SPAIN_01_A_1920\u200a\u00d7\u200a1080-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/GIRLBEAR-SPAIN_01_A_1920\u200a\u00d7\u200a1080-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/GIRLBEAR-SPAIN_01_A_1920\u200a\u00d7\u200a1080-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/GIRLBEAR-SPAIN_01_A_1920\u200a\u00d7\u200a1080-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/GIRLBEAR-SPAIN_01_A_1920\u200a\u00d7\u200a1080-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/GIRLBEAR-SPAIN_01_A_1920\u200a\u00d7\u200a1080-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/GIRLBEAR-SPAIN_01_A_1920\u200a\u00d7\u200a1080-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/GIRLBEAR-SPAIN_01_A_1920\u200a\u00d7\u200a1080-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/GIRLBEAR-SPAIN_01_A_1920\u200a\u00d7\u200a1080-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Girl&Bear launches in Spain","meta-description":"VCCP's global content creation studio, Girl&Bear has today opened a new office in Spain in order to provide design and production services for Spanish-speaking and Latinx audiences around the world.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/GIRLBEAR-SPAIN_01_A_1920\u200a\u00d7\u200a1080.jpg","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":17839,"post_author":"64","post_date":"2024-03-01 11:11:09","post_date_gmt":"2024-03-01 11:11:09","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGlobal content creation studio Girl\\u0026amp;Bear, part of VCCP Group, has expanded its presence in Czechia after two successful years of operation and with growing demand for its services across Europe.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWhilst Girl\\u0026amp;Bear\u2019s services were previously available wherever VCCP operates, the studio has officially opened an office in Prague to meet client demand and to take advantage of talent in Czechia. The multidisciplinary collective of makers led by Agnieszka Kargul wants to offer local and global clients Craft Without Compromise.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGirl\\u0026amp;Bear, VCCP\u2019s global content creation studio, is the second VCCP Group member to open a Prague office in less than four months, following the launch of its digital innovation company Bernadette studio.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWith the motto 'Craft Without Compromise', Girl\\u0026amp;Bear stands by the belief that high quality and efficiency are not mutually exclusive. The current team, led by Agnieszka Kargul, has already worked for local clients as well as numerous projects in collaboration with Girl\\u0026amp;Bear globally.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eAgnieszka Kargul, Head of Girl\\u0026amp;Bear Prague\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, said: \\u0022Since the inception of Girl\\u0026amp;Bear two years ago, we have been working with colleagues across the VCCP network on global campaigns. Now we want to prove also on the Czech market that craft and human approach and efficiency can go hand in hand.\\u0022\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAgnieszka brings experience of managing global clients at Hercules, the location and production division of Havas Group, and Dazzle Pictures, an international VFX studio. The design team is headed by Lluis Rotger, who together with the VCCP team won the first-ever ADC Awards Grand Prix in the Craft category last year. His previous work at Havas, Geometry and DDB earned him a Cannes Lion, among others.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGirl\\u0026amp;Bear's services include a comprehensive range of creative and production disciplines, such as design, branding, film, digital, audio and photo production, post-production and DTP.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eDejan \u0160tajnberger, Executive Creative Director at VCCP Prague\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, added: \\u0022How our ideas are brought to life is just as important as how good the ideas are. We've always held our production partners up to a high standard and built Girl\\u0026amp;Bear with this in mind.\\u0022\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Prague team will continue to collaborate with London-based Girl\\u0026amp;Bear colleagues.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eClaire Young, Managing Director of Girl\\u0026amp;Bear\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, said: \\u0022Wherever VCCP operates our clients can always call upon the craft and creativity of Girl\\u0026amp;Bear, with the same service and standards available anywhere, including our \u2018Be Nice\u2019 pledge which empowers all of our makers to create an environment which works for them and everyone around them. Alongside our global approach, we recognised the need to supercharge our European footprint and to expand our team of Girl\\u0026amp;Bear makers in VCCP\u2019s Prague office - this will allow us to deliver additional capacity and meet the demands of a growing Czech market.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAt the same time, the Girl\\u0026amp;Bear team is also currently working for a portfolio of VCCP clients such as Komer\u010dn\u00ed banka, Plze\u0148sk\u00fd Prazdroj or E.ON.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1kDddP\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1kDddP\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"How our ideas are brought to life is just as important as how good the ideas are. We've always held our production partners up to a high standard and built Girl\\u0026amp;Bear with this in mind\",\"quotee\":\"Dejan \u0160tajnberger, Executive Creative Director at VCCP Prague\",\"blockId\":\"Z2rDgKV\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z2rDgKV\"} \/-->","post_title":"VCCP opens Girl&amp;Bear Prague","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-opens-girlbear-prague","to_ping":"","pinged":"","post_modified":"2024-03-01 11:11:10","post_modified_gmt":"2024-03-01 11:11:10","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=17839","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":17905,"post_author":"64","post_date":"2024-03-18 14:26:33","post_date_gmt":"2024-03-18 14:26:33","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eToday, VCCP Group announces the promotion of Claire Young to CEO of Girl\\u0026amp;Bear.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGirl\\u0026amp;Bear, VCCP\u2019s global content creation studio, launched in 2021: the fully integrated content creation studio prides itself on delivering \u2018craft without compromise\u2019 across its capabilities, which include film, post, audio, design, print, photographic and digital production.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe promotion will see Young\u2019s role change as she takes on additional responsibilities, including a focus on Girl\\u0026amp;Bear\u2019s international expansion.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eUnder Young\u2019s leadership, Girl\\u0026amp;Bear\u2019s headcount has grown substantially since its launch. Girl\\u0026amp;Bear has strong staff retention numbers and 46% of the studio\u2019s hires are from ethnically diverse backgrounds.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe news follows last month\u2019s announcement that Girl\\u0026amp;Bear has expanded its offering and has launched in Prague, in response to growing demand for its services across Europe. The launch was spearheaded by Claire Young, with the aim of delivering \u2018Craft Without Compromise\u2019 to local and global clients. Girl\\u0026amp;Bear Prague launches with clients including Komer\u010dn\u00ed Banka and E.ON.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eYoung joined VCCP in 2016 as Head of Creative Service and Creative Production and realised the potential in bringing together VCCP\u2019s makers from across the business into one fully-integrated capability, spearheading the launch of Girl\\u0026amp;Bear in 2021. Young was promoted to Managing Director of Girl\\u0026amp;Bear at the same time of the launch.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDuring her career, Young has also spent time at J. Walter Thompson and worked at Mother for over seven years.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIn 2021, Girl\\u0026amp;Bear created its own ecosystem dubbed The Pathway which helps guide clients through global delivery at scale, across multiple markets and multiple channels. This has continued to be a success, with clients such as White Claw using the offering.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eAndrew Peake, VCCP London CEO\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \u201cClaire\u2019s promotion reflects everything that has been achieved at Girl\\u0026amp;Bear in the past two and a half years; the focus on our product, the speed of growth and her leadership of a super talented bunch of people. Claire is relentless in making G\\u0026amp;B as good as it can be. We can\u2019t think of a better person than Claire to take us on the next stage of Girl\\u0026amp;Bear\u2019s journey.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eClaire Young, Girl\\u0026amp;Bear CEO\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \u201cIn the past two and a half years, Girl\\u0026amp;Bear has gone from strength to strength - all down to our brilliant makers that strive to deliver quality without compromise. Girl\\u0026amp;Bear has a unique culture, proposition, and an exceptionally high quality of output. I am so proud of what we\u2019ve achieved so far, and I am equally incredibly excited about the future. We have such a big opportunity ahead of us as we continue to evolve and elevate our offering with new capabilities, new skills, and new ways of working.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1auBBo\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1auBBo\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Girl\\u0026amp;Bear has a unique culture, proposition, and an exceptionally high quality of output. I am so proud of what we\u2019ve achieved so far, and I am equally incredibly excited about the future.\",\"quotee\":\"Claire Young, Girl\\u0026amp;Bear CEO\",\"blockId\":\"Z8iu13\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z8iu13\"} \/-->","post_title":"VCCP Group promotes Claire Young to CEO of Girl&amp;Bear","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-group-promotes-claire-young-to-ceo-of-girlbear%ef%bf%bc","to_ping":"","pinged":"","post_modified":"2024-03-18 14:29:20","post_modified_gmt":"2024-03-18 14:29:20","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=17905","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":16904,"post_author":"61","post_date":"2023-07-04 16:48:46","post_date_gmt":"2023-07-04 15:48:46","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"841262551\",\"blockId\":\"Z1rhOcq\",\"blockUniqueClass\":\"lazyblock-video-Z1rhOcq\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eToday, Cadbury TimeOut launches its first major campaign in three decades, \u2018Calling TimeOut\u2019 on the frustrations of everyday life by offering a tasty chocolate wafer respite.\\u003c\/p\\u003e\\n\\u003cp\\u003eA staple of the nation since its inception in 1992, the playful campaign aims to bring light relief as well as reach a new and younger audience of 24-45 year olds.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe bold and disruptive campaign will run for 4 weeks across DOOH, OOH and social channels Meta, Instagram, TikTok and Reddit. The predominantly OOH campaign brings life to situations from which everybody needs to Call TimeOut. Featuring large typography of \u2018Argh\u2019, \u2018Busy\u2019, \u2018Meetings about Meetings\u2019, \u2018blahblahblah\u2019, \u2018crammed sweaty\u2019 and \u2018bumper to bumper\u2019, the creative gives a sense of claustrophobic overload. This typography is juxtaposed with a purple \u2018Time to Call Timeout\u2019 roundel featuring the Cadbury TimeOut pack, highlighting the respite that Cadbury TimeOut can bring in everyday life.\\u003c\/p\\u003e\\n\\u003cp\\u003eIn a first for Cadbury, \u2018Call TimeOut\u2019 will be appearing at high impact site the Outernet in Tottenham Court Road. This has been developed to be hyper-relevant to the environment, highlighting the particular annoyances of the busy area that might inspire Brits to Call TimeOut: from crowds and drilling, to slow walkers and loud talkers. In the dynamic central London space, the creative will be brought to life through animation and also sound design, delivered by VCCP\u2019s global content studio Girl\\u0026amp;Bear and a Product \\u0026amp; Service design arm, Bernadette to give a truly immersive experience.\\u003c\/p\\u003e\\n\\u003cp\\u003eProgrammatic OOH will also be used up and down the nation with hyper-relevant messaging. The assets are triggered by a range of everyday frustrations like heavy traffic, sweat-inducing temperatures and train delays, among others.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eOn Social, the creative will roll out across Meta, TikTok and Reddit and has been adapted to each channel and will target busy interest groups who could do with calling TimeOut.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eDiana Mamulian,\\u003c\/strong\\u003e\\u003cstrong\\u003e\u202f Brand Manager Cadbury Biscuits at Mondelez International \\u003c\/strong\\u003esaid:\u202f\\u003cem\\u003e\u201cFor such an iconic and well loved Cadbury product, TimeOut needed a big and bold campaign to match. Built around the concept of providing that all important respite from the stresses of everyday life our striking OOH encourages the Nation to take that all important Time Out when needed\u2026 and what better way than with a Cadbury TimeOut!\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eJim Thornton, Executive Creative Director at VCCP London \\u003c\/strong\\u003eadded:\\u003cem\\u003e \u201cWhat a dream brief - relaunch one of my favourite Cadbury products from my youth with a name that\u2019s a gift in these noisy, hectic overwhelming times. It feels like a long time since I\u2019ve had the privilege of working on such single-minded, impactful OOH, and a long time since I\u2019ve had so much fun playing with a new medium like the Outernet. So a joy all round - it\u2019s just a shame we have to call TimeOut on the project, for now at least.\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign launches at the same time that Cadbury TimeOut will unveil a new look and feel packaging; with more purple than ever before.\\u003c\/p\\u003e\\n\\u003cp\\u003eMedia has been planned and executed by Publicis Media. 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