{"id":19351,"date":"2024-11-08T11:34:12","date_gmt":"2024-11-08T11:34:12","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=19351"},"modified":"2025-02-18T09:50:43","modified_gmt":"2025-02-18T09:50:43","slug":"vccp-wins-gold-in-marketing-week-agency-of-the-year","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2024\/nov\/vccp-wins-gold-in-marketing-week-agency-of-the-year","title":{"rendered":"VCCP wins Marketing Week Agency Of The Year"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-QqY5Y wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">We are thrilled to have been crowned as Marketing Week\u2019s Agency of The Year.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The award underscores the brilliant recognition of our &#8216;it only works if it all works&#8217; mindset at VCCP. At VCCP, we live by a simple yet powerful motto: &#8220;It only works if it all works.&#8221; We believe that a brand should be the same brand, wherever it shows up. One brand. One strategy. One idea. One tone of voice. One visual language. In a world where advertising is overlooked and swiped away, our approach is about making it effortless.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This isn&#8217;t about &#8216;matching luggage.&#8217; It&#8217;s &#8216;matching thinking.&#8217; It\u2019s creating a seamless experience for consumers, so that the brands they see and interact with, feel emotionally the same. And that only happens when the same brains have vision and oversight of everything a brand does. It\u2019s why we are a fully integrated agency, under one roof.<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">During 2023, we welcomed 45 new clients, helped Cadbury drive a 22% sales increase, and launched AI creative agency Faith. We are also committed to making the industry more inclusive, with our award-winning DE&amp;I Collective and our Stoke Academy supporting the next generation of talent who want to work in creativity.<\/span><\/p>\n<p>Read more about our win and challenger mindset in Marketing Week\u2019s feature <a href=\"https:\/\/www.marketingweek.com\/vccp-challenger-spirit-agency\/\">here<\/a>.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","categories":[191],"class_list":["post-19351","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":[],"client_id":"","hero_video":"","hero_image":{"ID":19355,"id":19355,"title":"TEMPLATE FOR WEBSITE (4)","filename":"TEMPLATE-FOR-WEBSITE-4-1.png","filesize":512566,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/TEMPLATE-FOR-WEBSITE-4-1.png","link":"https:\/\/www.vccp.com\/uk\/news\/2024\/nov\/vccp-wins-gold-in-marketing-week-agency-of-the-year\/attachment\/template-for-website-4-4","alt":"","author":"64","description":"","caption":"","name":"template-for-website-4-4","status":"inherit","uploaded_to":19351,"date":"2024-11-08 11:24:14","modified":"2024-11-08 11:24:14","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/TEMPLATE-FOR-WEBSITE-4-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/TEMPLATE-FOR-WEBSITE-4-1-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/TEMPLATE-FOR-WEBSITE-4-1-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/TEMPLATE-FOR-WEBSITE-4-1-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/TEMPLATE-FOR-WEBSITE-4-1-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/TEMPLATE-FOR-WEBSITE-4-1.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/TEMPLATE-FOR-WEBSITE-4-1-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/TEMPLATE-FOR-WEBSITE-4-1-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/TEMPLATE-FOR-WEBSITE-4-1-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/TEMPLATE-FOR-WEBSITE-4-1-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/TEMPLATE-FOR-WEBSITE-4-1-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/TEMPLATE-FOR-WEBSITE-4-1-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/TEMPLATE-FOR-WEBSITE-4-1-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/TEMPLATE-FOR-WEBSITE-4-1-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/TEMPLATE-FOR-WEBSITE-4-1-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"VCCP wins Gold in Marketing Week Agency Of The Year","meta-description":"VCCP wins Gold in Marketing Week Agency Of The Year","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-08-at-11.36.46\u202fAM.png","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":19282,"post_author":"57","post_date":"2024-10-21 10:09:08","post_date_gmt":"2024-10-21 09:09:08","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cdiv class=\\u0022page\\u0022 title=\\u0022Page 1\\u0022\\u003e\\n\\u003cdiv class=\\u0022section\\u0022\\u003e\\n\\u003cdiv class=\\u0022layoutArea\\u0022\\u003e\\n\\u003cdiv class=\\u0022column\\u0022\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eSince the launch of the iPhone we have seen a staggering proliferation of media formats, channels and platforms.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eThere have been many casualties along the way, and many successes. But it now feels like we are at a new stage of the journey, that we have entered what the Gartner Hype Cycle would define as the Plateau of Productivity.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eComplexity, novelty and the unknown have stabilised into a much clearer understanding of what the new media channels offer, and also what they don't offer. Myths have been busted (eg 'viral' fame comes free), inconvenient truths exposed (eg the fallacy of last-click attribution) and new cases for old media such as TV and posters have emerged.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eI'm not suggesting that things are as straightforward as the 1980's media menu of print, poster, radio and TV. There are now around 15 serious channels to factor into your media investment thinking. But these channels are much more proven, more accountable and more credible than they were in their formative years.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eThat's one of the reasons it helps to think not so much in terms of your media plan, but in terms of your media stack.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eThere is an abundance of evidence to suggest that (up to high single figures), the more channels you use, the greater your additional payback (between +35% and +65% according to Analytic Partners and IPA ARC respectively). Getting the stack right, optimising the allocation of resource across a millefeuille of media options, has become the foundation stone of your marketing budget's success.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eAstute media judgement is consequently more at a premium than ever. But the implications of the new media millefeuille go far beyond media planning, because they also shape creative output.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eA different media reality has produced a different creative reality, and this is something that the industry must recognise and run towards. Not simply because this is how we will remain competitive, but also because this is how we will continue to set the creative agenda.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eThe brilliant econometrician Dr Grace Kite uses a vivid simile to describe brand building in the multi-layered, multi-format, multi-channel future; \\u0022Great acts of brand building will have to be like plans sketched out on a million Post-its on the meeting room wall. They'll have to be made up of lots of little things.\\u0022\\u003c\/p\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\",\"blockId\":\"1pNxt3\",\"blockUniqueClass\":\"lazyblock-text-full-width-1pNxt3\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Executional cohesion, singularity, and recognisability will become ever more important. Getting the media stack right and balancing both short and long-form content are now the foundations of success in a complex but stabilising media landscape.\",\"quotee\":\"Charles Vallance, Chairman and Founding Partner, VCCP\",\"blockId\":\"ZdW7XQ\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ZdW7XQ\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cdiv class=\\u0022page\\u0022 title=\\u0022Page 2\\u0022\\u003e\\n\\u003cdiv class=\\u0022section\\u0022\\u003e\\n\\u003cdiv class=\\u0022layoutArea\\u0022\\u003e\\n\\u003cdiv class=\\u0022column\\u0022\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eWith some trepidation, I'd offer two builds to Dr Kite's analysis. Firstly, I'd suggest that although the future of brand-building will certainly be impressionistic, it won't quite be made up of \\u0022lots of little things\\u0022. It will be made up of lots of little versions of the same thing. Multiplicity of format won't be matched by fragmentation of execution.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eIn fact, executional cohesion, singularity and recognisability will become ever more important. Without the heraldic shorthand of elite branding - the three stripes, the golden arches, the glass and a half, the five point coronet, the meerkat, the Spencerian script, the coral pink, the blue and bubbles, the polo player - without these unifying assets, your media millefeuille will break apart. It will blow away like a dusting of icing sugar in a breezy kitchen. Insubstantial, untethered, unnoticed, fleeting and forgotten. No wonder the IPA has recently unveiled a new measure of effectiveness, the Creativity Consistency Score (CCS) to highlight the immense benefits of compound creativity.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eMy second build to Dr Kite's analysis would be to add one final layer to the millefeuille. And, unlike the others, this is far from compressed or condensed into short time lengths. Because we now live in a golden age for long form branded content. This may take the shape of online programming such as O2 Inside Line or Compare the Market's Meerchat series, or it may be built into the behavioural design of a reward scheme such as Vitality's.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eThe point is that our media options have polarised. We now have either less time or more time to engage with our audiences. Streaming media platforms combined with digital ecosytems allow brands a whole new level of sustained engagement. Provided that our branded content delivers the right level of entertainment and\/or utility, people will come to us as much as we need to go to them.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eThis isn't to say that long form branded content will displace paid for or earned media. Nevertheless, as brands increasingly realise their potential as media owners, we will see a corresponding rise in the importance of editorial strategy and long form output. Which, paradoxically, means that we need to plan for a future where brand interactions will be both shorter and longer.\\u003c\/p\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\",\"blockId\":\"Z1VbJ4h\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1VbJ4h\"} \/-->","post_title":"Charles Vallance in Campaign \"The Longer and The Shorter Of It\"","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"charles-vallance-in-campaign-the-longer-and-the-shorter-of-it","to_ping":"","pinged":"","post_modified":"2024-10-21 10:09:09","post_modified_gmt":"2024-10-21 09:09:09","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=19282","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":19320,"post_author":"64","post_date":"2024-11-08 10:19:32","post_date_gmt":"2024-11-08 10:19:32","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"1026937905\",\"blockId\":\"15EVFQ\",\"blockUniqueClass\":\"lazyblock-video-15EVFQ\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eO2\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e is shining a light on data poverty and raising awareness of the \\u003c\/span\\u003e\\u003cb\\u003eNational Databank \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eas part of its new Christmas campaign, launching today with agency of record \\u003c\/span\\u003e\\u003cb\\u003eVCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVirgin Media O2 founded the \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.goodthingsfoundation.org\/our-services\/national-databank?utm_source=O2\\u0026amp;utm_medium=Campaign+Press+Release\\u0026amp;utm_campaign=Christmas\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eNational Databank\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e in 2021 with leading digital inclusion charity, \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.goodthingsfoundation.org\/?utm_source=O2\\u0026amp;utm_medium=Campaign+Press+Release\\u0026amp;utm_campaign=Christmas\\u0022\\u003e\\u003cb\\u003eGood Things Foundation\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cb\\u003e, \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewhich provides free O2 mobile data, texts and calls to those in need.\u00a0\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eOfcom\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e estimates there are currently around two million households living in data poverty, where people are unable to get online and carry out everyday tasks - from booking appointments to doing homework and crucially, staying in touch with loved ones.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new integrated campaign is led by an emotive 60\u201d film which depicts real world scenarios of people in data poverty, highlighting the difficulties of life without mobile data, which has become essential to everyday life. The scenes portrayed are inspired by real people\u2019s stories and include a young man working in a kitchen who struggles to complete his studies due to a lack of data, a father and daughter who are unable to stream something to watch while they\u2019re on a coach journey and a woman outside a laundrette struggling to stay in touch with loved ones.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo demonstrate how O2 is supporting people in need via the National Databank, the film shows snowflakes made of SIM cards gently falling from the sky into the hands of those who had been disconnected, showing how they can get online with free O2 data.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo highlight the stories of those experiencing data poverty, VCCP's global content creation studio, \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.wearegirlandbear.com\/\\u0022\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, worked with award-winning director \\u003c\/span\\u003e\\u003cb\\u003eStefanie Soho\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\/span\\u003e\\u003cb\\u003eSmuggler\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, with \\u003c\/span\\u003e\\u003cb\\u003eThe Mill\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e working on VFX. This helped to deliver the message in a simple, honest and moving way - illustrating both the necessity of data and the feeling people get when help is at hand. The film is set to the song \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Snowfall\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e by Ingrid Michaelson.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIn addition, the campaign landing page has been cleverly designed and built as a zero-rated webpage which is exempt from any data charges so it\u2019s accessible to those experiencing data poverty. Through this webpage, those in need can find their nearest O2 store to access free mobile data. This was built by VCCP\u2019s digital experience agency \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/wearebernadette.co\/\\u0022\\u003e\\u003cb\\u003eBernadette\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, with the clear audience need at its heart.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eSimon Valcarcel, Marketing Director at Virgin Media O2, said: \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cWith around two million households now experiencing data poverty, we wanted to use our platform this festive season to share the realities of not having data in an honest and relatable way, while raising awareness of the support available via the National Databank. Through this campaign, we hope to encourage people across the country to spread the word that those in need can get free O2 mobile data from their nearest O2 store.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eDavid Masterman, Deputy Executive Creative Director at VCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, added: \u201cIt\u2019s easy to take for granted, but data is an essential utility. It\u2019s necessary to book doctor\u2019s appointments, for kids to do homework, so many of our day to day activities - we wanted to bring this to life in this campaign by telling those stories and pointing people in the right direction to get support from O2.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis is the third time that O2 has spotlighted the National Databank in its ATL Christmas campaign, previously the focal point in \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBubl Army\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSnowgran\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign launches today across Cinema, TV, VOD, Online, OOH, Social, Radio and Retail, and will run until the 31st of December. Media planning and buying has been led by \\u003c\/span\\u003e\\u003cb\\u003eMG OMD\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z3L10p\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z3L10p\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"With around two million households now experiencing data poverty, we wanted to use our platform this festive season to share the realities of not having data in an honest and relatable way, while raising awareness of the support available via the National Databank. \",\"quotee\":\"Simon Valcarcel, Marketing Director at Virgin Media O2\",\"blockId\":\"Z1A3gdF\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1A3gdF\"} \/-->","post_title":"O2 Snowing Sims","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"o2-snowing-sims","to_ping":"","pinged":"","post_modified":"2024-11-08 10:19:32","post_modified_gmt":"2024-11-08 10:19:32","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=19320","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":19310,"post_author":"64","post_date":"2024-11-06 14:34:03","post_date_gmt":"2024-11-06 14:34:03","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"1026147719\",\"blockId\":\"1wGkcw\",\"blockUniqueClass\":\"lazyblock-video-1wGkcw\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eCadbury\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, in partnership with its agency of record \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/\\u0022\\u003e\\u003cb\\u003eVCCP London\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e has today launched a new integrated campaign designed to capture the true spirit of Christmas while celebrating special moments and diverse holiday traditions.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis out of home-led campaign marks the first time in years that Cadbury has released a campaign specifically centred around the beloved advent calendar, aiming to make Cadbury a part of everyone's countdown to Christmas. Whether it\u2019s the warmth of a family Christmas, a lively \\u0022friendsmas\u201d, or the magic of a children's nativity play, the campaign recognises the unique ways people come together to celebrate the festive season.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury is unwrapping the festive spirit with 24 unique out of home executions, each representing a day of the Cadbury advent calendar. Recognising that families and friends all countdown Christmas in their own special ways, VCCP sought to capture these various traditions by asking people what they\u2019re counting down to this holiday season. The result is a series of ads filled with real-life moments, transforming the traditional countdown into a joyful celebration of Christmas. From placing the final sparkling ornament on the Christmas tree, gathering around a mouthwatering family roast, sharing a sweet moment with a snowman, to the playful chaos of family charades, each execution captures the magic of those heartwarming holiday moments.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe real-life snapshots have also made their way into a heartwarming social and YouTube campaign. As November unfolds, the campaign builds excitement, mirroring the anticipation of opening that very first door of the Cadbury Advent Calendar on December 1st. It\u2019s more than a countdown, it\u2019s a celebration of all the little moments that make Christmas special.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign aims to promote the iconic Cadbury Dairy Milk chocolate advent calendar, which holds the top spot as the number one SKU in its category. Each calendar features 24 doors, each concealing a delicious treat made with Cadbury\u2019s world-famous chocolate. From the first of December through Christmas Eve, each opening reveals a mouth-watering piece of milk chocolate, transforming the daily countdown into a sweet celebration.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eNicole Partridge, Brand Manager at Cadbury\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, said: \u201cThis year, we wanted to celebrate the unique heart-warming and funny moments that people across the UK look forward to each Christmas and highlight counting down to these with a Cadbury advent calendar. Counting down can be as exciting as Christmas day itself with so many moments of connection and fun to look forward to. This campaign is all about making those beloved Christmas memories even more special with a little piece of Cadbury each day!\u201d\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eFrances Leach, Creative Director at VCCP London,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \u201cPlaying Pie Face after Christmas dinner, for me, is the best bit of Christmas. When else can I legitimately deliver a face full of spray cream to a family member? Our new Cadbury Advent Calendar campaign acknowledges that the \u2018thing\u2019 we are counting down to is often deeply personal. So we created 24 unique executions, one for each day of advent, celebrating the public\u2019s favourite Christmas moments using real family photos.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign will run across OOH, social and YouTube until 30th November across the UK and ROI. \u201cAdvent\u201d was brought to life with the help of VCCP\u2019s global content creation studio, Girl\\u0026amp;Bear, with media led by\\u003c\/span\\u003e\\u003cb\\u003e Publicis Media\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, owned channels by \\u003c\/span\\u003e\\u003cb\\u003eElvis\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, and PR and influencer content led by \\u003c\/span\\u003e\\u003cb\\u003eOgilvy\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. \\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"ZfJjGf\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZfJjGf\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Our new Cadbury Advent Calendar campaign acknowledges that the \u2018thing\u2019 we are counting down to is often deeply personal. 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