{"id":19275,"date":"2024-10-08T17:26:46","date_gmt":"2024-10-08T16:26:46","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=19275"},"modified":"2024-10-08T17:26:46","modified_gmt":"2024-10-08T16:26:46","slug":"vccp-wins-at-the-ipa-effectiveness-awards","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2024\/oct\/vccp-wins-at-the-ipa-effectiveness-awards","title":{"rendered":"VCCP wins at the IPA Effectiveness Awards"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-1h52m2 wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 400;\">We are proud to announce that last night, we won three prestigious awards at this year\u2019s <\/span><b>IPA Effectiveness Awards<\/b><span style=\"font-weight: 400;\">. This follows our winning the IPA Grand Prix for Cadbury in 2022. These accolades highlight the strength of our strategic and creative work across multiple campaigns with our clients.<\/span><\/p>\n<h5 style=\"text-align: left;\"><strong>This year\u2019s award line-up includes:<\/strong><\/h5>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-Z29ueSR wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/10\/GZUK0k2XsAA68S0.jpeg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/10\/GZUK0k2XsAA68S0.jpeg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n<div class=\"lazyblock-text-full-width-2j6YhG wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <h3 style=\"text-align: left;\"><b>Silver Award &#8211; Single Market Category<\/b><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">We were awarded <\/span><b>Silver<\/b><span style=\"font-weight: 400;\"> in the Single Market category for our campaign with <\/span><b>Cadbury<\/b><span style=\"font-weight: 400;\"> (Mondel\u0113z International), titled <\/span><i><span style=\"font-weight: 400;\">\u201cStop weeping on the sofa, start gifting with a poster: How Cadbury won Christmas.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> This campaign demonstrated how insightful, effective strategies can drive consumer behaviour and deliver measurable business results during the competitive Christmas season.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The paper explains how Cadbury has become the fastest-growing confectionery brand at Christmas by rewriting the rules of festive marketing.1<\/span><span style=\"font-weight: 400;\"> In a departure from conventional Christmas ad campaigns, Cadbury Secret Santa is a repeatable activation \u2013 a ritual of mass participation. The idea transforms the UK\u2019s digital poster sites into Secret Santa post offices, and in doing so, has turned Cadbury\u2019s Christmas comms into the season\u2019s most effective advertising.<\/span><span style=\"font-weight: 400;\">\u00a0 The idea has (so far) actively engaged 3.4m people and created an average 43% increase in annual Cadbury Christmas sales &#8211; generating \u00a380m in additional revenue since launch.<\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-1BpCU7 wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/10\/image-3.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/10\/image-3.png\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n<div class=\"lazyblock-text-full-width-Dy7G wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <h3 style=\"text-align: left;\"><b>Broadbent Special Prize &#8211; Best Dedication to Effectiveness<\/b><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">In addition to our Silver award, <\/span><b>Cadbury<\/b><span style=\"font-weight: 400;\"> received the <\/span><b>Broadbent Special Prize<\/b><span style=\"font-weight: 400;\"> for <\/span><b>Best Dedication to Effectiveness<\/b><span style=\"font-weight: 400;\">. This award acknowledged the strength of our ongoing, effective partnership with Mondel\u0113z, as well as the long-term, sustained success of our work together.<\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-Z2jkkS2 wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/10\/GZT9OQhWIAACRrr.jpeg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/10\/GZT9OQhWIAACRrr.jpeg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n\n<p><\/p>\n\n\n<div class=\"lazyblock-text-full-width-Z1Um17r wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <h3 style=\"text-align: left;\"><b>Bronze Award &#8211; Single Market Category<\/b><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">We also took home <\/span><b>Bronze<\/b><span style=\"font-weight: 400;\"> for our campaign with <\/span><b>M\u00fcller UK &amp; Ireland<\/b><span style=\"font-weight: 400;\">, titled <\/span><i><span style=\"font-weight: 400;\">\u201cOut with the new, in with the old: How M\u00fcller turned the corner.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> This work focused on revitalising M\u00fcller\u2019s brand and increasing engagement with its core products, effectively repositioning the brand in the market.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">M\u00fcller, once in 80% of Britain\u2019s fridges, was sleepwalking out of existence. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Two decades of consistent decline had resulted in the brand losing 20% of its household penetration.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">This case documents how advertising helped M\u00fcller turn a corner by freshly reimagining the familiar. It shows how we first stabilised and returned M\u00fcller\u2019s sub-brands to growth in just two years\u2026 whilst building a masterbrand platform to take the brand into the future &#8211; delivering an incremental +\u00a344.5m in value and ROI of \u00a32.33 in the process.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">It is a story of one of the most unlikely turnarounds in FMCG history.<\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-ZaGBUl wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <hr \/>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">1- Source: Nielsen. Claim is based on value growth from 2021 (pre-campaign) to end of 2023<\/span><\/p>\n<p style=\"text-align: left;\">2- <span style=\"font-weight: 400;\">\u00a0\u201cCadbury\u2019s Secret Santa\u201d was judged by Kantar to the most effective Christmas TV ad of 2022 &#8211; achieving the best ranking for any Christmas ad for: long term brand building potential, ad distinctiveness and \u2018feel-good factor\u2019 since 2019. In 2023, the ad scored even higher and won Kantar\u2019s TV ad with the most emotional connection.<\/span><\/p>\n<p style=\"text-align: left;\">3-<span style=\"font-weight: 400;\">\u00a0Source: Nielsen. The average increase is taken by comparing the average sales value for the two years of the campaign so far with the pre-campaign average of the four years preceding. Additional revenue calculated by comparing total additional sales for the two years of the campaign so far versus pre-campaign benchmark.<\/span><\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","categories":[191],"class_list":["post-19275","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":[],"client_id":"","hero_video":"","hero_image":{"ID":19279,"id":19279,"title":"IPA Effectiveness Awards","filename":"IPA-Effectiveness-Awards.png","filesize":2324961,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/10\/IPA-Effectiveness-Awards.png","link":"https:\/\/www.vccp.com\/uk\/news\/2024\/oct\/vccp-wins-at-the-ipa-effectiveness-awards\/attachment\/ipa-effectiveness-awards","alt":"","author":"57","description":"","caption":"","name":"ipa-effectiveness-awards","status":"inherit","uploaded_to":19275,"date":"2024-10-08 16:13:38","modified":"2024-10-08 16:13:38","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/10\/IPA-Effectiveness-Awards-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/10\/IPA-Effectiveness-Awards-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/10\/IPA-Effectiveness-Awards-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/10\/IPA-Effectiveness-Awards-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/10\/IPA-Effectiveness-Awards-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/10\/IPA-Effectiveness-Awards.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/10\/IPA-Effectiveness-Awards-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/10\/IPA-Effectiveness-Awards-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/10\/IPA-Effectiveness-Awards-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/10\/IPA-Effectiveness-Awards-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/10\/IPA-Effectiveness-Awards-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/10\/IPA-Effectiveness-Awards-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/10\/IPA-Effectiveness-Awards-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/10\/IPA-Effectiveness-Awards-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/10\/IPA-Effectiveness-Awards-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"VCCP wins at IPA Effectiveness Awards ","meta-description":"The VCCP London team brought home the 'Dedication to Effectiveness' special prize for Cadbury, a Silver for Cadbury Secret Santa, and a Bronze for M\u00fcller. ","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/10\/IPA-Effectiveness-Awards.png","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":17508,"post_author":"67","post_date":"2023-09-26 10:43:48","post_date_gmt":"2023-09-26 09:43:48","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003eThe\\u003cstrong\\u003e Advertising Association\\u003c\/strong\\u003e has formed a new \\u003cstrong\\u003eAI Taskforce\\u003c\/strong\\u003e bringing together senior representatives from across its membership. The aim is to build a coordinated policy approach, in recognition of the rapid need to establish ethical safeguards, develop industry guidelines and work with the \\u003cstrong\\u003eAdvertising Standards Authority (ASA)\\u003c\/strong\\u003e where appropriate to ensure the use of AI in advertising campaigns is transparent and legal, decent, honest, and truthful.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe Taskforce meets for the first time this week to ensure the advertising and marketing industry are responsible producers, deployers and end-users of AI. It will also explore the productivity and creativity gains for the industry and wider economic benefits for the UK, following AI\u2019s increasing prominence as a transformative technology. The Taskforce will also aim to ensure the UK is the best place to develop and champion AI in advertising and marketing to reinforce its position as a world-leading hub, and seek to increase the standard and clarity of industry policy on AI ethics and usage \u2013 informed by\\u003cbr \/\\u003epolicy in related areas, such as data ethics.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eThe Taskforce will be co-chaired by two member organisations of the \\u003cstrong\\u003eAdvertising Associations\\u003c\/strong\\u003e and its \\u003cstrong\\u003eFront Foot network\\u003c\/strong\\u003e - \\u003cstrong\\u003eGoogle\\u003c\/strong\\u003e \u2013 represented by \\u003cstrong\\u003eAdvertising Industry Relations Manager, EMEA, Yves Schwarzbart\\u003c\/strong\\u003e \u2013 and advertising agency \\u003cstrong\\u003eVCCP\\u003c\/strong\\u003e \u2013 represented by \\u003cstrong\\u003eManaging Partner and Head of Social Innovation, Alex Dalman\\u003c\/strong\\u003e. \\u003cstrong\\u003eStephen Woodford, CEO, Advertising Association\\u003c\/strong\\u003e, said: \u201cThe establishment of our AI Taskforce comes at a critical time for AI and its use, not just in the UK but in advertising around the world. The Taskforce will focus on the ethical usage of AI in advertising as well as helping develop the UK\u2019s role globally for AI\u2019s influence on marketing and advertising Innovation. This Taskforce draws from the strengths of our AA and Front Foot membership to include the best mix of senior technical, policy and legal experts across the advertiser,agency, platform, and media community.\u201d\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cstrong\\u003eAlex Dalman, Managing Partner and Head of Social Innovation, VCCP London\\u003c\/strong\\u003e, said: \\u0022We believe that AI can unlock tremendous potential in advertising and marketing, and that generative AI in particular will be an accelerator of human creativity and innovation \u2014 but we also believe that it must be used responsibly. So, we\u2019re very excited to be part of the AI\\u003cbr \/\\u003eTaskforce where we can help to guide the industry through its latest transformation and participate in important conversations about policy, ethics, and societal impact while keeping a focus on the incredible opportunities that AI presents.\\u0022\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cstrong\\u003eYves Schwarzbart, Advertising Industry Relations Manager, EMEA,\\u003c\/strong\\u003e said: \\u0022With AI being the most profound technology shift that humanity is working on today, it is only right for the UK advertising industry to consider how we can be bold, yet responsible, in the way we harness the potential of AI. I am grateful to the Advertising Association for the opportunity to\\u003cbr \/\\u003eco-chair this important workstream together with Alex, and I look forward to helping play my part in finding the industry\u2019s collective voice on AI and driving these discussions forward.\u201d The Taskforce will convene for a minimum twelve months, with plans to meet quarterly. The\\u003cstrong\\u003e Advertising Association\\u003c\/strong\\u003e has already been taking an active role in discussing the opportunities and questions posed by AI, with its \\u003cstrong\\u003eInternational Trade Director, Aisling Conlon\\u003c\/strong\\u003e, co-hosting the \\u003cstrong\\u003eCreative Industries\\u003c\/strong\\u003e Gen AI conference earlier this month at the \\u003cstrong\\u003eEmirates Stadium\\u003c\/strong\\u003e in partnership with the\\u003cstrong\\u003e Department for Business and Trade\\u003c\/strong\\u003e.\\u003c\/p\\u003e\",\"blockId\":\"20u6Tj\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-20u6Tj\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-read-more {\"blockId\":\"Z2dRr4C\",\"blockUniqueClass\":\"lazyblock-two-column-text-read-more-Z2dRr4C\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We believe that AI can unlock tremendous potential in advertising and marketing, and that generative AI in particular will be an accelerator of human creativity and innovation\",\"quotee\":\"Alex Dalman\",\"blockId\":\"Z1u1vlf\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1u1vlf\"} \/-->","post_title":"Advertising Association Convenes UK Advertising Industry AI Taskforce","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"advertising-association-convenes-uk-advertising-industry-ai-taskforce","to_ping":"","pinged":"","post_modified":"2023-09-26 10:43:48","post_modified_gmt":"2023-09-26 09:43:48","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=17508","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":15702,"post_author":"61","post_date":"2022-11-25 10:19:45","post_date_gmt":"2022-11-25 10:19:45","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cstrong\\u003eIPA President Julian Douglas\\u003c\/strong\\u003e is today launching a competition for all teens taking part in the industry\u2019s nationwide careers open day \\u003cstrong\\u003eAdvertising Unlocked\\u003c\/strong\\u003e, to create a real-world ad campaign that will roll out on \\u003cstrong\\u003eSnapchat\\u003c\/strong\\u003e early next year.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe competition embodies and expands upon the aim of the Advertising Unlocked initiative, founded by Douglas in 2017, to ignite awareness and passion for a potential career within the world of advertising. While open to all, it focuses efforts on young people at school and college. Concurrently, the initiative provides agencies with an audience of fresh and diverse talent. This year, Advertising Unlocked will see 2000 state school children aged 13 to 18 years old attending 75 agencies throughout this month (November).\\u003c\/p\\u003e\\n\\u003cp\\u003eThe brief for the competition is for the ad industry to tackle the environmental issue of litter dropping in the UK which is on the rise post lockdown and ties into Douglas\u2019 IPA presidential THINK 10X agenda to demonstrate the power of advertising and creative solutions to help solve society\u2019s problems, The winning work will be chosen by a panel of industry experts and will roll out on Snapchat in 2023 thanks to the platform providing free media space on their platform to support this 10X anti-littering initiative.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eSays \\u003cstrong\\u003eJulian Douglas\\u003c\/strong\\u003e, \u201cThanks to this incredible opportunity from Snapchat, we will be able to further spark these school children\u2019s creativity and hopefully enthusiasm for a future career in our business, whilst simultaneously helping to solve a societal problem. This is more than just an exercise, the kids will be able to work on a real-life brief, tackling a real-world problem, and will see it rolled out in real-life across a dynamic platform. Given Snap\u2019s core 13-18-year-old user base, they make the ideal media partner for this project. I commend all those agencies opening their doors to school children as part of Advertising Unlocked and send my best of luck to all the children taking part in this competition.\u201d\\u003c\/p\\u003e\\n\\u003cp\\u003eSays \\u003cstrong\\u003eEd Couchman, UK General Manager for Snap Inc\\u003c\/strong\\u003e, \u201cDigital technology, especially Augmented Reality, have huge potential to help both tackle and raise awareness for important societal issues. It\u2019s a pleasure to partner with the IPA to inspire the future minds of our industry. We can\u2019t wait to see the creativity from the next generation of advertising talent and see the winning campaign come to life for the Snapchat community.\u201d\\u003c\/p\\u003e\",\"blockId\":\"Z2obFG9\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z2obFG9\"} \/-->","post_title":"IPA secures Snapchat tie-up to accelerate opportunity of a career in advertising for young people","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ipa-secures-snapchat-tie-up-to-accelerate-opportunity-of-a-career-in-advertising-for-young-people","to_ping":"","pinged":"","post_modified":"2022-11-25 10:19:45","post_modified_gmt":"2022-11-25 10:19:45","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=15702","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":17456,"post_author":"64","post_date":"2023-09-18 11:32:49","post_date_gmt":"2023-09-18 10:32:49","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eToday marks a proud moment for VCCP, as we have officially achieved \\u003c\/span\\u003e\\u003cb\\u003e\u00a0Institute of Practitioners in Advertising (IPA)\\u003c\/b\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eEffectiveness Accreditation for the second year running.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis prestigious accreditation is run by the\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIPA\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand signifies a remarkable feat in advertising strategy and measurement proficiency. It is a testament to our commitment to excellence in the advertising industry and showcases our skills in crafting successful advertising campaigns and conducting rigorous evaluations of their impact.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAs part of the process, each agency had to demonstrate to a panel of advertisers, academics, authors and effectiveness specialists that their cultures were dedicated to effectiveness across four criteria: focus, people, process and data, tools and measurement. It is a recognition for agencies that have consistently delivered outstanding results and maintained a high standard of measurement proficiency, demonstrating the real value their campaigns bring to clients. VCCP joins a select group of 30 agencies that have earned this recognition.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003eNatWest chief marketing officer Margaret Jobling\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, who is chair of the IPA Effectiveness Accreditation judges, commended the agencies for exemplifying an \\u0022expectation of effectiveness between brand marketers and agencies by celebrating the agencies that make it central to their business culture\\u0022.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis achievement was made possible through the collaborative efforts of our clients, who played an integral role in our journey to creating impactful and effective advertising campaigns. Congratulations to our exceptional team at VCCP for all their hard work.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eRead more here about the IPA Effectiveness Accreditation in\\u003c\/span\\u003e \\u003ca href=\\u0022https:\/\/www.campaignlive.co.uk\/article\/natwest-cmo-commends-30-agencies-ipa-effectiveness-accreditation\/1837147\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCampaign\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. \\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"fkopj\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-fkopj\"} \/-->","post_title":"VCCP achieves IPA Effectiveness Accreditation for the second year running","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-achieves-ipa-effectiveness-accreditation-for-the-second-year-running","to_ping":"","pinged":"","post_modified":"2023-09-18 11:32:49","post_modified_gmt":"2023-09-18 10:32:49","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=17456","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/19275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/57"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=19275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=19275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}