{"id":19218,"date":"2024-09-11T11:20:34","date_gmt":"2024-09-11T10:20:34","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=19218"},"modified":"2024-09-11T13:12:44","modified_gmt":"2024-09-11T12:12:44","slug":"vccp-media-supercharges-leadership-team","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2024\/sep\/vccp-media-supercharges-leadership-team","title":{"rendered":"VCCP Media supercharges leadership team"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-1bG4LK wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p>Today,\u00a0<a href=\"https:\/\/www.vccp.com\/\"><b>VCCP Media<\/b><\/a><b>,<\/b>\u00a0part of Campaign\u2019s Global Integrated Agency of the Year\u00a0<b>VCCP Group<\/b>, announces a new leadership line-up and agency positioning. As part of the new supercharged team, LADbible\u2019s Director of Marketing and Communications, Lindsay Turner, joins as Managing Director.\u00a0<\/p>\n<p>In addition to Turner\u2019s appointment, Becky Marsh, VCCP Media\u2019s Head of New Business and Kim Jamieson, Head of People, both join the leadership team.\u00a0<\/p>\n<p>VCCP Media\u2019s new leadership team will continue to boost the agency, building on CEO James Shoreland and CSO Will Parrish\u2019s work since joining in January, turning VCCP Media into a creativity-led, integration-minded agency.\u00a0<\/p>\n<p>So far this year, the media shop has already brought in \u00a321.4m in new business wins, including Motability, Naturo, esure and Sheilas\u2019 Wheels.<\/p>\n<p>In her new role, Turner will work closely with James Shoreland to continue to deliver growth for VCCP Media and will be responsible for the smooth running of the agency, attracting the best talent, driving VCCP Media\u2019s marketing and communications efforts and maintaining high standards across all VCCP Media\u2019s client outputs. In her role at LADbible, Turner was at the forefront of creating and distributing relevant content for its Gen Z and millennial audiences.<\/p>\n<p>Lindsay Turner joins from LADbible Group where she was Director of Marketing and Communications. In this role Turner oversaw all of the Group&#8217;s commercial, brand, communications and design functions. Prior to this, Turner was Director of Client Solutions for LADbible Group&#8217;s commercial team.\u00a0<\/p>\n<p>Before joining LADbible Group, Turner was CEO of Spark Foundry, part of Publicis Media, where she completed the merger of Blue 449 and Spark Foundry brands in December 2019.\u00a0<\/p>\n<p>Turner is passionate about championing female talent and was honoured Campaign&#8217;s inaugural Female Frontier awards in 2020 as a Champion for Change.\u00a0 She was the co-chair of the Women at LAD internal network and is a member of the Digital Leading Ladies Network.<\/p>\n<p><span style=\"font-weight: 400\">In addition to Turner\u2019s appointment, both Becky Marsh and Kim Jamieson will join the new VCCP Media leadership team. Becky Marsh, Head of New Business, will be responsible for bolstering new business and growth for the integrated media agency. Marsh joined VCCP in 2022 with a decade of experience as a New Business and Marketing specialist. Since joining VCCP, she has helped win and retain multiple clients across a variety of categories, including recent VCCP Media wins esure, Motability and Naturo. Before joining VCCP, Marsh worked at GroupM\u2019s agency, Wavemaker, where she began her career in 2013. She spent three years working for Wavemaker UK before transferring to Wavemaker Australia where she led the agency\u2019s New Business and Marketing efforts.<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p style=\"text-align: left\"><span style=\"font-weight: 400\">Kim Jamieson\u2019s role will consist of ensuring VCCP Media\u2019s talent are at the heart of the agency, driving talent development opportunities, hiring people that align with the agency\u2019s challenger ambition and retaining the agency\u2019s best talent. Jamieson has worked in Media and Advertising roles for more than a decade and has been at VCCP for over seven years &#8211; she has held the role of Head of People for the past four years.<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">In addition, VCCP Media announces its new positioning realigning with VCCP Group\u2019s mission, as the challenger agency for challenger brands. \u201cWe are VCCP. We do media. We just do it differently.\u201d\u00a0<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">A recent example of VCCP Media\u2019s new integrated mission is its work for new client Naturo. The agency worked directly with VCCP\u2019s production studio Girl&amp;Bear, who developed and supplied the assets directly to VCCP Media for distribution to relevant audiences using data-powered targeting.<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">The new leadership line-up and agency proposition both support VCCP Group\u2019s reputation as the UK\u2019s most successful integrated communications agency following a streak of new business wins for VCCP which includes Co-op Group and Hovis.\u00a0<\/span><\/p>\n<p style=\"text-align: left\"><b>Lindsay Turner, Managing Director at VCCP Media <\/b><span style=\"font-weight: 400\">said: \u201cThe opportunity to grow an agency that is entrepreneurial, strategic, highly creative and embracing a challenger mentality is exciting. VCCP Media is unique as it sits at the heart of the biggest and best integrated agency in the UK. It\u2019s an agency that is designed to bring a fresh approach that drives ambitious growth and culturally relevant campaigns for brands.\u201d<\/span><\/p>\n<p style=\"text-align: left\"><b>James Shoreland, CEO at VCCP Media<\/b><span style=\"font-weight: 400\"> said: \u201cAs shown in our multiple new business wins this year, VCCP Media has a strong ambition for growth. VCCP is the challenger agency for challenger brands and it feels as though the received wisdoms of media need to be challenged right now. We do media differently. We are the only media agency whose teams incorporate insights from behavioural science, creative, production, PR, data, technology, brand design, UX and beyond to deliver truly integrated communications.<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">\u201cLindsay is the perfect match for us thanks to her challenger spirit and experience across multiple specialisms &#8211; from media agencies to media owners and marketing. She\u2019ll bring a fresh, innovative perspective and help us continue on our integration journey. We\u2019re building a winning team here at VCCP Media with Lindsay joining, as well as Becky and Kim\u2019s promotions &#8211; I can\u2019t wait to see where it takes us.\u201d<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-2gKb6U wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        The opportunity to grow an agency that is entrepreneurial, strategic, highly creative and embracing a challenger mentality is exciting. \n        <cite>Lindsay Turner, Managing Director at VCCP Media <\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","categories":[191],"class_list":["post-19218","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["10112"],"client_id":"","hero_video":"","hero_image":{"ID":19219,"id":19219,"title":"VCCP Media leadership team","filename":"Resized-Media-leadership-team.png","filesize":3503326,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/Resized-Media-leadership-team.png","link":"https:\/\/www.vccp.com\/uk\/news\/2024\/sep\/vccp-media-supercharges-leadership-team\/attachment\/resized-media-leadership-team","alt":"A group of six people stands in a narrow alleyway between two brick walls, posing for the photo. From left to right: 1. Simon Jenkins in a light blue shirt with rolled-up sleeves and dark green pants, standing with his hand in his pocket. 2. Becky Marsh with long blonde hair wearing a pink and white striped shirt and black pants, smiling. 3. Will Parrish with brown hair wearing glasses, a white t-shirt, and a brown jacket over beige pants. 4. Lindsay Turner with blonde hair wearing a black t-shirt and black pants, with her hands in her pockets. 5. Kim Jamieson stands with blonde hair wearing a green jumpsuit, also with her hands in her pockets. 6. James Shoreland leaning against a black lamppost. The group appears relaxed and friendly, with a backdrop of an urban brick alley and some greenery above.","author":"57","description":"","caption":"","name":"resized-media-leadership-team","status":"inherit","uploaded_to":19218,"date":"2024-09-10 14:53:35","modified":"2024-09-10 14:58:23","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/Resized-Media-leadership-team-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/Resized-Media-leadership-team-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/Resized-Media-leadership-team-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/Resized-Media-leadership-team-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/Resized-Media-leadership-team-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/Resized-Media-leadership-team.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/Resized-Media-leadership-team-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/Resized-Media-leadership-team-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/Resized-Media-leadership-team-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/Resized-Media-leadership-team-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/Resized-Media-leadership-team-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/Resized-Media-leadership-team-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/Resized-Media-leadership-team-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/Resized-Media-leadership-team-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/Resized-Media-leadership-team-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"VCCP Media supercharges leadership team","meta-description":"VCCP Media supercharges leadership team and sets out brand-new integrated ambition","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/Resized-Media-leadership-team.png","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":18485,"post_author":"64","post_date":"2024-06-14 19:59:14","post_date_gmt":"2024-06-14 18:59:14","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cstrong\\u003eJames Shoreland, CEO of VCCP Media, was interviewed by Silvia Amaro live on CNBC this morning, as UEFA Euro 2024 kicks off in Germany today.\\u003c\/strong\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eJames delved into the growing importance of sponsorship in major sporting events, coinciding with the kickoff of the Euro Football Championships in Germany. James spoke about some of VCCP's collaborations with sports stars such as Declan Rice's M\u00fcller Rice campaign, illustrating the powerful impact of these partnerships on brand growth and audience engagement.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSilvia: \u201cThe Euro 2024 football tournament is set to kick off in Germany today with Scotland taking on the host nation in Munich. The competition is set to bring in \u20ac1.4bn in broadcast rights revenue for organisers UEFA, higher than the \u20ac1.4bn recorded in 2021. Now sponsorship has been secured for 13 global partners and five companies focused on Germany.\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cThe Chinese EV maker BYD has joined the ranks of global sponsors for the event after German auto giant Volkswagen declined to renew its own agreement. I'm pleased to say that James Shoreland, CEO of VCCP Media, is joining me now to discuss this in more detail. Good morning, James. It's very exciting this weekend and this month for football fans, no doubt. First and foremost, I just would like to understand what are the dynamics here? Who are the companies choosing to advertise during the Euros?\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cem\\u003eJames: \u201cThere are lots of reasons why brands want to get involved with the Euros, but I think you can hone in on probably two, which is eyeballs and emotions. So, if you think about eyeballs, the ability of sports, particularly football, to bring together an audience in one moment is actually unrivalled. So the last European final, which for English fans is a bit of a sore moment, but losing to Italy, that game played out amongst about 328m people across the world watching on TV. So for brands, 328m people watching the same thing at the same time and then talking about it the next day; that is unrivalled for a brand in terms of marketing.\u201d\\u003c\/em\\u003e\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSilvia: \u201cThere's definitely a lot of people watching for sure, but ultimately, my question is whether this investment actually works. I just want to share this data with you because I did find some research showing that there's only a minimal difference in terms of consumer recognition of brands after such big investments like this. Ultimately, is this the right move for companies?\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cem\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eJames: \u201cYeah, there's no doubt that it's a huge investment for any brand. But if you look at the dynamics of the portfolios of the brands involved now, let's just take the 13 global sponsors. So, in terms of the commercial rights revenue, UEFA are going to make about $600m - so it's not a small ticket item. Now those 13 brands would bid against each other. It's not just about consumer recognition. So there's five of the brands that you touched upon earlier that are from China.\\u003c\/span\\u003e\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cem\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cNow those Chinese brands have probably experienced a decline in sales in their home market, certainly a decline in some of their share prices. So for any ambitious brand, they need to go to different geographies. So what those Chinese brands are doing and BYD, as you pointed out - edging out Volkswagen, if you like, as a mobility partner - is not only can they reach consumers, but there's a lot of geopolitics that goes on involved here that, actually, you can open the door to doing business in different markets by talking to local politicians, local regulators, and, of course, local suppliers in a very positive manner.\u00a0\\u003c\/span\\u003e\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSilvia: \u201cIt is very interesting how so many of the Chinese companies are actually investing in the Euros at this stage. Elaborate a little bit more why they're doing that. You're explaining that there's the possibility here for expansion. A lot of them want to have a bigger expansion in Europe. What else? What is driving this move from the Chinese brands?\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cem\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eJames: \u201cI think there is a push and pull factor. So as we mentioned earlier in terms of the Chinese economy, they've got to demonstrate to both shareholders and indeed their sort of local supply base that they have the ambition. And what demonstrates ambition more than rather than just simply advertising within a local market, but going in and making a real statement of intent implying a sense of scale? But also for local suppliers, a real sense of commitment to the region. There's 500m citizens in the EU. So, actually, in terms of a brand coming from China, given perhaps some negative perceptions about Chinese brands - spending that amount of money in a regional event such as that that has a global scale is a real sort of underlining of their commitment to the region, and they're there for the long term.\u201d\\u003c\/span\\u003e\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSilvia: \u201cAnd any idea in terms of how much spending on advertising has actually increased in recent years? Or actually, are they being a little bit careful in terms of how much they are spending on advertising?\u201d\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cem\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eJames: \u201cWell, interestingly, they're spending on advertising. So some of the TV stations here in the UK, for example, are estimating an increase of anywhere between 40 to 50% increase. Now that's obviously you would say that's kind of coming from the the sellers of airtime, but an interesting fact that came out from the UK marketplace, of the 187 brands that are advertising within airtime around the sport, 30 or 40, of them are actually new - it's the first time they've ever done that. So that's a recognition of the growth of the popularity of the sport, particularly coming from the US in terms of the rights being sold there, but also the kind of scarcity of the ability for a brand to do this in any other arena. Sports and particularly football is a great opportune moment to\u00a0 get a live audience.\\u003c\/span\\u003e\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSilvia: \u201cTrue. And we are seeing a lot more interest in other parts of the world.It's not just a European sport anymore even though this is a European competition.\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cNow the most important question I'm going to ask you today, what is your prediction for the final? Who do you think will be the two teams making it to the final match?\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cem\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eJames: \u201cWell, that's such a tricky question. I'm an Arsenal fan, so I'm used to the highs and lows of football. So my heart says England, of course. You want England and Declan Rice, a player that we at VCCP work with, but my head tells me it's gonna be France. So I've got a prediction. England vs France final, and I'm afraid it's sacre bleu for the English fan.\u201d\\u003c\/span\\u003e\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSilvia: \u201cWell, let's see how it's gonna turn out, but definitely, you know a lot of hearts are moving a little bit faster in the wake of that call.I can hear it in the newsroom already! That was James Shoreland, CEO of VCCP Media as we look at the Euros starting today. And, of course, a lot of action coming up throughout the month.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003e\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003e\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003e\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003e\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003e\u00a0\\u003c\/p\\u003e\",\"blockId\":\"ZPUfXA\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZPUfXA\"} \/-->","post_title":"James Shoreland on CNBC","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"james-shoreland-on-cnbc","to_ping":"","pinged":"","post_modified":"2024-06-14 20:52:08","post_modified_gmt":"2024-06-14 19:52:08","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=18485","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":17755,"post_author":"64","post_date":"2024-01-18 13:04:11","post_date_gmt":"2024-01-18 13:04:11","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 500\\u0022\\u003e\u201cIt\u2019s time for media to take its anorak off\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eVCCP Media\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e announces the arrival of James Shoreland and Will Parrish as its new CEO and CSO as it invests in its top team, aiming to challenge the status quo of media. The pair have joined from Initiative Media where they worked together for the past six years.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eJames and Will were instrumental in turning around the fortunes of the IPG Mediabrands-owned media shop, winning brands such as Deliveroo, NatWest and Nike.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new hires follow new business wins for VCCP Media who have picked up clients including Wilkinson Sword, Chilly\u2019s, Bulldog and Krispy Kreme - James and Will have been tasked with building on this recent success and reshaping the strategy to meet the challenges and opportunities presented by the shifting media landscape.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWill Parrish, Chief Strategy Officer, added: \u201cIt\u2019s time for media to take its anorak off and it feels like VCCP are firing the starting pistol. Challenging media to become creative\u2019s super power and creative to become media\u2019s. Challenging mediocrity in media - we have all these new paintbrushes at our disposal for media to be creative and confident,\u00a0 that\u2019s something I just couldn\u2019t turn down.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMichael Sugden, CEO of the VCCP Partnership, who James Shoreland will report to, said: \u201cWe're delighted to snare two people of James and Will's calibre. They are a natural fit with VCCP's challenger culture and there's a lot to challenge in today's media landscape. One of those challenges is the fragmentation of creative and media thinking. James and Will share our belief that the best work comes from treating creative and media as one so we\u2019re absolutely thrilled to welcome them to the VCCP family.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTara Marus will become Chief Operating Officer reporting into James Shoreland while Simon Jenkins will become Chief Planning Officer reporting into Will Parrish.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"1ubpl9\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1ubpl9\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"The increasing number of specialisations in media has led agencies away from the power of creativity. I believe an agency that focuses on creativity in media, and the creative within media, will unleash the potential of both brands and people. VCCP is the perfect place to do just that\",\"quotee\":\"James Shoreland, who will also sit on the VCCP Group Board\",\"blockId\":\"ZNLya\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ZNLya\"} \/-->","post_title":"Initiative star duo James Shoreland and Will Parrish to lead VCCP Media","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"initiative-star-duo-james-shoreland-and-will-parrish-to-lead-vccp-media","to_ping":"","pinged":"","post_modified":"2024-01-18 13:04:11","post_modified_gmt":"2024-01-18 13:04:11","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=17755","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":17666,"post_author":"64","post_date":"2024-01-03 17:19:56","post_date_gmt":"2024-01-03 17:19:56","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMen\u2019s skincare brand \\u003c\/span\\u003e\\u003cb\\u003eBulldog Skincare\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e has hijacked Dry January to encourage men not to overlook their skin and to moisturise this Winter, with the help of its media agency \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/capabilities\/media\\u0022\\u003e\\u003cb\\u003eVCCP Media\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWhilst many men will be \u201cgoing dry\u201d this January, Bulldog\u2019s cheeky campaign highlights the importance of hydration in their Non-Dry Jan campaign.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eOver Christmas many men will have received Bulldog products from their friends and family and whilst they may already be considering healthy habits in their resolutions, this new campaign encourages people to moisturise as we reach the peak of cold, bitter, Winter weather, which can really dry out skin.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign playfully suggests that going dry is not the answer this January - at least not for your face anyway.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBulldog Skincare launched in the UK in 2007 and is now available in over 30 countries and over 70,000 stores around the world. \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIt was founded as a brand \u2018with men in mind\u2019, a no-fuss, non-nonsense solution to help men look after themselves. It only designs products specifically for men\u2019s needs to help them look and feel their best.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe creative features Bulldog\u2019s brand mascot and simple, provocative messaging which reads \u201cDon\u2019t go dry this Jan. All day hydration for your face.\u201d It will run across D\/OOH including big, bold locations such as Liverpool Media Wall, The Screen @ Arndale and London Gateway sites. The campaign will also encompass online ads with Metro and social ads targeted at a core audience of men aged 25-44 - all media planning and buying is also managed by VCCP Media.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eJames Barnes, General Manager at Bulldog\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, said: \u201cBulldog understands men, we know that in January we\u2019re always encouraged to try out different things to improve our lives and health. But it\u2019s important not to neglect the basics - that moisturiser you got topped up at Christmas? Don\u2019t put it at the back of the cupboard, put it on your skin and make sure you don\u2019t go totally dry this Jan.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign will run across D\/OOH, online and social until 31st January 2024.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"4Px60\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-4Px60\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"You may be feeling the effects of overdoing it over the Christmas season and might be considering going dry this Jan. But don\u2019t forget about your skin - that\u2019s something you don\u2019t want to go dry\",\"quotee\":\"Tess Hulme, Head of Client Leadership at VCCP Media\",\"blockId\":\"14OnA6\",\"blockUniqueClass\":\"lazyblock-quote-full-width-14OnA6\"} \/-->","post_title":"Bulldog Skincare and VCCP Media encourage men to moisturise this Dry January","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"bulldog-skincare-and-vccp-media-encourage-men-to-moisturise-this-dry-january","to_ping":"","pinged":"","post_modified":"2024-01-04 09:27:46","post_modified_gmt":"2024-01-04 09:27:46","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=17666","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":["10"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/19218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/57"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=19218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=19218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}