{"id":19194,"date":"2024-09-05T17:37:22","date_gmt":"2024-09-05T16:37:22","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=19194"},"modified":"2024-09-05T17:39:42","modified_gmt":"2024-09-05T16:39:42","slug":"vccp-at-shiaf","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2024\/sep\/vccp-at-shiaf","title":{"rendered":"VCCP at SHIAF"},"content":{"rendered":"<div class=\"lazyblock-custom-php-Z2vQ2Ds wp-block-lazyblock-custom-php\">  <section class=\"fullwidth text-center aos-init aos-animate\" data-aos=\"fade-up\">\r\n    <div class=\"container\">\r\n  \r\n            <div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1006647867?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"SHIAF 2024 review video\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>        \r\n    <\/div>\r\n  <\/div>\r\n<\/div>\n\n<div class=\"lazyblock-text-full-width-Z2uNxTh wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 400;\">We are thrilled to reflect on an extraordinary week with <\/span><b>UK Advertising <\/b><span style=\"font-weight: 400;\">in Shanghai for their 6th year partnering with the <\/span><b>Shanghai International Advertising Festival (SHIAF). <\/b><span style=\"font-weight: 400;\">An event to <\/span><span style=\"font-weight: 400;\">facilitate knowledge exchange and networking opportunities, further strengthening ties between the UK and Chinese markets in collaboration with the <\/span><b>Department for Business and Trade (DBT)<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Our <\/span><b>VCCP Global CEO and UKAEG Chair<\/b><span style=\"font-weight: 400;\">, <\/span><b>Julian Douglas<\/b><span style=\"font-weight: 400;\">, and <\/span><b>Global Business Director<\/b><span style=\"font-weight: 400;\">, <\/span><b>Kan Ng<\/b><span style=\"font-weight: 400;\">, joined forces with the <\/span><b>UK Advertising Export Group (UKAEG) <\/b><span style=\"font-weight: 400;\">and the <\/span><b>Department for Business and Trade <\/b><span style=\"font-weight: 400;\">for a dynamic and insightful programme alongside industry experts and business leaders from over 20 countries and regions around the world.<\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-jzLp1 wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/image2.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/image2.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n<div class=\"lazyblock-text-full-width-2eYe7p wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Dougie was officially inducted into the SHIAF Global Advisory Group as an Advisor for the 2024-2027 term. This prestigious role underscores Dougie&#8217;s influential presence in the global advertising industry, and his commitment to fostering international collaboration and innovation.<\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-1ILCXY wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/image0-2.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/image0-2.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n<div class=\"lazyblock-text-full-width-Z1JYyPQ wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 400;\">In continuation of the strengthening of UK-China relations in the advertising industry, Dougie signed a Memorandum of Understanding (MOU), establishing an official UKAEG presence in China. Through this partnership with Sino-ADI, the &#8220;Digital Advertising City Lounge&#8221; will be launched in Hongshoufang. This initiative is set to strengthen UK-China creative collaboration, enabling more UK agencies and companies to expand their footprint in the Chinese market with the support of <\/span><b>UK Advertising<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-26203R wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/image8-1.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/image8-1.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n<div class=\"lazyblock-text-full-width-Z2aLQFY wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Dougie and Kan also took the stage to present our Challenger Series report, <\/span><i><span style=\"font-weight: 400;\">\u2018Cracking the Memory Code\u2019<\/span><\/i><span style=\"font-weight: 400;\">, where they delved into the latest insights on how brands can leverage memory structures to build lasting connections with consumers.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">During their speech, they proposed the CHESS principle:<\/span><\/p>\n<ol id=\"block-746ec681-3686-4b07-8d25-88c6345f7c8a\" class=\"block-editor-rich-text__editable block-editor-block-list__block wp-block is-selected wp-block-list rich-text\" tabindex=\"0\" role=\"document\" contenteditable=\"true\" aria-multiline=\"true\" aria-label=\"Block: List\" data-block=\"746ec681-3686-4b07-8d25-88c6345f7c8a\" data-type=\"core\/list\" data-title=\"List\">\n<li style=\"text-align: left;\"><strong data-rich-text-format-boundary=\"true\">Characters:<\/strong> Create memorable brand characters.<\/li>\n<li style=\"text-align: left;\"><strong>Humour<\/strong> : Bring joy to the audience, and pay attention to the differences in humor in different countries.<\/li>\n<li style=\"text-align: left;\"><strong>Emotion<\/strong> : Emotional connection and resonance.<\/li>\n<li style=\"text-align: left;\"><strong>Sonic<\/strong> devices: It can be a recognisable melody, or a sound that easily evokes common emotional resonance.<\/li>\n<li style=\"text-align: left;\"><strong>Surprise<\/strong> : There are reversals and ups and downs.<\/li>\n<\/ol>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-Z133Mm7 wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/image1.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/image1.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n<div class=\"lazyblock-text-full-width-ZwHBbg wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 400;\">They emphasised that all of these need to be based on a full understanding of the culture and customs of the country where you are located. For example, the humour of different countries is very different.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">From a marketing perspective, seeing and remembering are two different things. <\/span><b>Eighty percent of advertisements will be forgotten<\/b><span style=\"font-weight: 400;\"> because that is the working of the human brain. Those remembered advertisements will eventually be transformed into the user&#8217;s mind. The market share of a brand is directly proportional to the mind share it occupies in the audience&#8217;s mind. Psychologists divide human memory into instantaneous memory, short-term memory and long-term memory. The CHESS principle can help advertisements impact consumers&#8217; long-term memory.<\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-Zn4EfA wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/image1-copy.jpeg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/image1-copy.jpeg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n<div class=\"lazyblock-text-full-width-29f0cm wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 400;\">In addition to this, we are delighted to share that VCCP brought home an impressive total of nine awards from SHIAF, including three Golds. This recognition is a testament to the outstanding work and creativity of our teams and clients, who continue to push the boundaries of what is possible in advertising on the global stage.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">We extend our deepest thanks to the Department for Business and Trade and Aisling Conlon, for their invaluable support and to Kan Ng for orchestrating such a successful trip.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Thank you to everyone who contributed to making this week at SHIAF a resounding success!<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Find out our full list of awards below. <\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-Z271NAr wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n<div class=\"lazyblock-two-column-side-by-side-text-inline-image-button-Z2sqWim wp-block-lazyblock-two-column-side-by-side-text-inline-image-button\"><section class=\"fullwidth fullwidth--overflow\" data-aos=\"fade-up\">\n  <div class=\"container container--spaced-lg\">\n\n    <div class=\"row\">\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    <div class=\"embed-responsive embed-responsive-1by1 \">\n            <picture class=\"embed-responsive-item\">\n              <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/2.png 768w\">\n                            <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/2.png\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\n            <\/picture>\n          <\/div>\n                    \n          <div class=\"content\">\n                        <h3>\n              Gold  \n              <span class=\"h-sub\">Scenario Marketing <\/span>            <\/h3>\n                        \n                        <div class=\"p\">\n              <p><b>VCCP Madrid<\/b> and <b>Rock FM<\/b><span style=\"font-weight: 400;\"> \u201cSpeedy Rock\u201d<\/span><\/p>            <\/div>\n                        \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    <div class=\"embed-responsive embed-responsive-1by1 \">\n            <picture class=\"embed-responsive-item\">\n              <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/3.png 768w\">\n                            <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/3.png\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\n            <\/picture>\n          <\/div>\n                    \n          <div class=\"content\">\n                        <h3>\n              Gold \n              <span class=\"h-sub\">Key Opinion Leader <\/span>            <\/h3>\n                        \n                        <div class=\"p\">\n              <p><b>Walkers<\/b><span style=\"font-weight: 400;\"> &#8211; \u201cNo Walkers, No Game&#8221;<\/span><\/p>            <\/div>\n                        \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    <div class=\"embed-responsive embed-responsive-1by1 \">\n            <picture class=\"embed-responsive-item\">\n              <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/4.png 768w\">\n                            <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/4.png\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\n            <\/picture>\n          <\/div>\n                    \n          <div class=\"content\">\n                        <h3>\n              Gold \n              <span class=\"h-sub\">Game Marketing<\/span>            <\/h3>\n                        \n                        <div class=\"p\">\n              <p><b>Diablo<\/b><span style=\"font-weight: 400;\"> IV &#8211; \u201cNightmare Fuel&#8221;<\/span><\/p>            <\/div>\n                        \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    <div class=\"embed-responsive embed-responsive-1by1 \">\n            <picture class=\"embed-responsive-item\">\n              <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/5.png 768w\">\n                            <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/5.png\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\n            <\/picture>\n          <\/div>\n                    \n          <div class=\"content\">\n                        <h3>\n              Silver \n              <span class=\"h-sub\">Short Video Production<\/span>            <\/h3>\n                        \n                        <div class=\"p\">\n              <p><b>VCCP US<\/b><span style=\"font-weight: 400;\"> &#8211; <strong>White Claw <\/strong><\/span><span style=\"font-weight: 400;\">x <\/span><b>Sundance<\/b><\/p>            <\/div>\n                        \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    <div class=\"embed-responsive embed-responsive-1by1 \">\n            <picture class=\"embed-responsive-item\">\n              <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/6.png 768w\">\n                            <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/6.png\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\n            <\/picture>\n          <\/div>\n                    \n          <div class=\"content\">\n                        <h3>\n              Silver \n              <span class=\"h-sub\">Outdoor Advertising<\/span>            <\/h3>\n                        \n                        <div class=\"p\">\n              <p><strong>Cadbury<\/strong><span style=\"font-weight: 400;\">\u00a0&#8211; Mini Eggs \u201cEaster\u2019s Biggest Egg\u201d<\/span><\/p>            <\/div>\n                        \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    <div class=\"embed-responsive embed-responsive-1by1 \">\n            <picture class=\"embed-responsive-item\">\n              <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/7-1.png 768w\">\n                            <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/7-1.png\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\n            <\/picture>\n          <\/div>\n                    \n          <div class=\"content\">\n                        \n                        <div class=\"p\">\n              <p><strong>Cadbury<\/strong><span style=\"font-weight: 400;\">\u00a0&#8211; \u201cBirthday\u201d<\/span><\/p>            <\/div>\n                        \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    <div class=\"embed-responsive embed-responsive-1by1 \">\n            <picture class=\"embed-responsive-item\">\n              <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/8-1.png 768w\">\n                            <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/8-1.png\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\n            <\/picture>\n          <\/div>\n                    \n          <div class=\"content\">\n                        <h3>\n              Bronze \n              <span class=\"h-sub\">Short Video Production<\/span>            <\/h3>\n                        \n                        <div class=\"p\">\n              <p><b>Virgin Media O2<\/b><span style=\"font-weight: 400;\"> \u201cGoat Glider\u201d <\/span><\/p>            <\/div>\n                        \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    <div class=\"embed-responsive embed-responsive-1by1 \">\n            <picture class=\"embed-responsive-item\">\n              <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/10.png 768w\">\n                            <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/10.png\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\n            <\/picture>\n          <\/div>\n                    \n          <div class=\"content\">\n                        <h3>\n              Bronze \n              <span class=\"h-sub\">Short Video Creative Advertising<\/span>            <\/h3>\n                        \n                        <div class=\"p\">\n              <p><b>Tango<\/b><span style=\"font-weight: 400;\"> \u201cBust\u201d &amp; \u201cWarden\u201d<\/span><\/p>            <\/div>\n                        \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    <div class=\"embed-responsive embed-responsive-1by1 \">\n            <picture class=\"embed-responsive-item\">\n              <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/9.png 768w\">\n                            <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/9.png\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\n            <\/picture>\n          <\/div>\n                    \n          <div class=\"content\">\n                        <h3>\n              Bronze \n              <span class=\"h-sub\">Outdoor Advertising<\/span>            <\/h3>\n                        \n                        <div class=\"p\">\n              <p><b>M\u00fcller UK and Ireland<\/b><span style=\"font-weight: 400;\"> x \u201cMagic Eye\u201d<\/span><\/p>            <\/div>\n                        \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n      \n    <\/div>\n\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","categories":[191],"class_list":["post-19194","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":[],"client_id":"","hero_video":"","hero_image":{"ID":19213,"id":19213,"title":"SHIAF Header image","filename":"SHIAF-Header-image.png","filesize":1788145,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/SHIAF-Header-image.png","link":"https:\/\/www.vccp.com\/uk\/news\/2024\/sep\/vccp-at-shiaf\/attachment\/shiaf-header-image","alt":"","author":"57","description":"","caption":"","name":"shiaf-header-image","status":"inherit","uploaded_to":19194,"date":"2024-09-05 16:39:18","modified":"2024-09-05 16:39:18","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/SHIAF-Header-image-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/SHIAF-Header-image-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/SHIAF-Header-image-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/SHIAF-Header-image-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/SHIAF-Header-image-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/SHIAF-Header-image.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/SHIAF-Header-image-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/SHIAF-Header-image-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/SHIAF-Header-image-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/SHIAF-Header-image-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/SHIAF-Header-image-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/SHIAF-Header-image-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/SHIAF-Header-image-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/SHIAF-Header-image-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/SHIAF-Header-image-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"VCCP at SHIAF 2024","meta-description":"Thrilled to reflect on an extraordinary week with UK Advertising in Shanghai for their 6th year partnering with the Shanghai International Advertising Festival (SHIAF).","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/SHIAF-Header-image.png","news_id":"191","related_content_title":"You may also 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