{"id":18594,"date":"2024-07-12T08:20:45","date_gmt":"2024-07-12T07:20:45","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=18594"},"modified":"2024-07-12T08:20:45","modified_gmt":"2024-07-12T07:20:45","slug":"vccp-business-rises-up-the-league-tables","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2024\/jul\/vccp-business-rises-up-the-league-tables","title":{"rendered":"VCCP Business rises up the league tables"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-18DM3C wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">Delighted to see VCCP Business\u2019s growth being recognised again in this year\u2019s B2B Marketing League table which is out now.<\/span><\/p>\n<p><span style=\"font-weight: 400\">We are now 5th in the Global Agencies Benchmarking report, up from 7th last year.\u00a0 And this year we are also 2nd in the Top 5 Fastest Growers and Rising Stars list.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Both positions reflect our ability to continue to meet both global and local B2B needs, through creating transformative B2B experiences as powerful as consumer ones.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Over the past year we have helped the likes of Reward Gateway Edenred, Canon B2B, Fidelity International, Freshworks and Hubspot exceed their business to business ambition.\u00a0 Always with human centric campaigns that are meaningful and action orientated.<\/span><\/p>\n<p><span style=\"font-weight: 400\">With a team of nearly six hundred B2B specialists we really are truly international in both mindset and location, across our nine offices in London, New York, Los Angeles, San Francisco, Salt Lake City, Auckland, Sydney, Singapore &#8211; and not forgetting Macclesfield.<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">Commenting on this year\u2019s success Jo Parker, Group CEO VCCP Business comments:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cThe demand to create memorable B2B brands has never been higher, as businesses continue to shape and lead the world in which we live.\u00a0 Creating and securing positive awareness through big ideas and iconic actions remains our artform. Whilst the tools for campaign and content optimisation, including those enabled by AI, makes the holy grail of personalised, relevant engagement more achievable. I\u2019m so proud of what our teams are doing in the world of B2B as we prove that B2B is anything but boring.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">Follow us on LinkedIn to keep up with how our global mindset and local understanding is shaping B2B.\u00a0 And listen <\/span><span style=\"font-weight: 400\">here <\/span><span style=\"font-weight: 400\">to The Challengers, our B2B podcast series where in each episode, we go into the woods and challenge a B2B bear.<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-1KwASA wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        The demand to create memorable B2B brands has never been higher, as businesses continue to shape and lead the world in which we live.\u00a0 \n        <cite>Jo Parker, Group CEO<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"519\" height=\"922\" src=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/07\/report-1080-x-1920-1-2.jpg\" alt=\"\" class=\"wp-image-18614\" srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/07\/report-1080-x-1920-1-2.jpg 519w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/07\/report-1080-x-1920-1-2-169x300.jpg 169w\" sizes=\"auto, (max-width: 519px) 100vw, 519px\" \/><\/figure><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"template":"","categories":[191],"class_list":["post-18594","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":{"ID":10316,"post_author":"7","post_date":"2020-08-12 11:52:01","post_date_gmt":"2020-08-12 10:52:01","post_content":"","post_title":"Fiona Couper","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"fiona-couper","to_ping":"","pinged":"","post_modified":"2021-05-10 09:38:19","post_modified_gmt":"2021-05-10 08:38:19","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=people&#038;p=10316","menu_order":0,"post_type":"people","post_mime_type":"","comment_count":"0","filter":"raw"},"client_id":"","hero_video":"","hero_image":{"ID":18709,"id":18709,"title":"Business V2","filename":"Business-V2.png","filesize":1074230,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/07\/Business-V2.png","link":"https:\/\/www.vccp.com\/uk\/news\/2024\/jul\/vccp-business-rises-up-the-league-tables\/attachment\/business-v2","alt":"","author":"57","description":"","caption":"","name":"business-v2","status":"inherit","uploaded_to":18594,"date":"2024-07-11 13:51:47","modified":"2024-07-11 13:51:47","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/07\/Business-V2-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/07\/Business-V2-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/07\/Business-V2-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/07\/Business-V2-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/07\/Business-V2-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/07\/Business-V2.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/07\/Business-V2-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/07\/Business-V2-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/07\/Business-V2-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/07\/Business-V2-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/07\/Business-V2-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/07\/Business-V2-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/07\/Business-V2-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/07\/Business-V2-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/07\/Business-V2-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"VCCP Business rises up the B2B League tables","meta-description":"We are now 5th in the Global Agencies Benchmarking report, up from 7th last year.\u00a0 And this year we are also 2nd in the Top 5 Fastest Growers and Rising Stars list.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/07\/Business-V2.png","capability_ids":["992"],"related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":17508,"post_author":"67","post_date":"2023-09-26 10:43:48","post_date_gmt":"2023-09-26 09:43:48","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003eThe\\u003cstrong\\u003e Advertising Association\\u003c\/strong\\u003e has formed a new \\u003cstrong\\u003eAI Taskforce\\u003c\/strong\\u003e bringing together senior representatives from across its membership. The aim is to build a coordinated policy approach, in recognition of the rapid need to establish ethical safeguards, develop industry guidelines and work with the \\u003cstrong\\u003eAdvertising Standards Authority (ASA)\\u003c\/strong\\u003e where appropriate to ensure the use of AI in advertising campaigns is transparent and legal, decent, honest, and truthful.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe Taskforce meets for the first time this week to ensure the advertising and marketing industry are responsible producers, deployers and end-users of AI. It will also explore the productivity and creativity gains for the industry and wider economic benefits for the UK, following AI\u2019s increasing prominence as a transformative technology. The Taskforce will also aim to ensure the UK is the best place to develop and champion AI in advertising and marketing to reinforce its position as a world-leading hub, and seek to increase the standard and clarity of industry policy on AI ethics and usage \u2013 informed by\\u003cbr \/\\u003epolicy in related areas, such as data ethics.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eThe Taskforce will be co-chaired by two member organisations of the \\u003cstrong\\u003eAdvertising Associations\\u003c\/strong\\u003e and its \\u003cstrong\\u003eFront Foot network\\u003c\/strong\\u003e - \\u003cstrong\\u003eGoogle\\u003c\/strong\\u003e \u2013 represented by \\u003cstrong\\u003eAdvertising Industry Relations Manager, EMEA, Yves Schwarzbart\\u003c\/strong\\u003e \u2013 and advertising agency \\u003cstrong\\u003eVCCP\\u003c\/strong\\u003e \u2013 represented by \\u003cstrong\\u003eManaging Partner and Head of Social Innovation, Alex Dalman\\u003c\/strong\\u003e. \\u003cstrong\\u003eStephen Woodford, CEO, Advertising Association\\u003c\/strong\\u003e, said: \u201cThe establishment of our AI Taskforce comes at a critical time for AI and its use, not just in the UK but in advertising around the world. The Taskforce will focus on the ethical usage of AI in advertising as well as helping develop the UK\u2019s role globally for AI\u2019s influence on marketing and advertising Innovation. This Taskforce draws from the strengths of our AA and Front Foot membership to include the best mix of senior technical, policy and legal experts across the advertiser,agency, platform, and media community.\u201d\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cstrong\\u003eAlex Dalman, Managing Partner and Head of Social Innovation, VCCP London\\u003c\/strong\\u003e, said: \\u0022We believe that AI can unlock tremendous potential in advertising and marketing, and that generative AI in particular will be an accelerator of human creativity and innovation \u2014 but we also believe that it must be used responsibly. So, we\u2019re very excited to be part of the AI\\u003cbr \/\\u003eTaskforce where we can help to guide the industry through its latest transformation and participate in important conversations about policy, ethics, and societal impact while keeping a focus on the incredible opportunities that AI presents.\\u0022\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cstrong\\u003eYves Schwarzbart, Advertising Industry Relations Manager, EMEA,\\u003c\/strong\\u003e said: \\u0022With AI being the most profound technology shift that humanity is working on today, it is only right for the UK advertising industry to consider how we can be bold, yet responsible, in the way we harness the potential of AI. I am grateful to the Advertising Association for the opportunity to\\u003cbr \/\\u003eco-chair this important workstream together with Alex, and I look forward to helping play my part in finding the industry\u2019s collective voice on AI and driving these discussions forward.\u201d The Taskforce will convene for a minimum twelve months, with plans to meet quarterly. The\\u003cstrong\\u003e Advertising Association\\u003c\/strong\\u003e has already been taking an active role in discussing the opportunities and questions posed by AI, with its \\u003cstrong\\u003eInternational Trade Director, Aisling Conlon\\u003c\/strong\\u003e, co-hosting the \\u003cstrong\\u003eCreative Industries\\u003c\/strong\\u003e Gen AI conference earlier this month at the \\u003cstrong\\u003eEmirates Stadium\\u003c\/strong\\u003e in partnership with the\\u003cstrong\\u003e Department for Business and Trade\\u003c\/strong\\u003e.\\u003c\/p\\u003e\",\"blockId\":\"20u6Tj\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-20u6Tj\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-read-more {\"blockId\":\"Z2dRr4C\",\"blockUniqueClass\":\"lazyblock-two-column-text-read-more-Z2dRr4C\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We believe that AI can unlock tremendous potential in advertising and marketing, and that generative AI in particular will be an accelerator of human creativity and innovation\",\"quotee\":\"Alex Dalman\",\"blockId\":\"Z1u1vlf\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1u1vlf\"} \/-->","post_title":"Advertising Association Convenes UK Advertising Industry AI Taskforce","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"advertising-association-convenes-uk-advertising-industry-ai-taskforce","to_ping":"","pinged":"","post_modified":"2023-09-26 10:43:48","post_modified_gmt":"2023-09-26 09:43:48","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=17508","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":16999,"post_author":"64","post_date":"2023-07-25 17:10:08","post_date_gmt":"2023-07-25 16:10:08","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"848327493\",\"blockId\":\"Z1m7y0G\",\"blockUniqueClass\":\"lazyblock-video-Z1m7y0G\"} \/-->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cstrong\\u003eLondon, 24\\u003csup\\u003eth\\u003c\/sup\\u003e July 2023\\u003c\/strong\\u003e: M\u00fcller Yogurt \\u0026amp; Desserts and agency of record VCCP London, is today unveiling a new campaign to herald the return of the \u201890s retro fan-favourite, M\u00fcller Corner Mississippi Mud Pie Inspired. Brought back by popular demand, the campaign taps into the age of nostalgia and dials up its iconic heritage with Magic Eye Inc\u00ae executions.\\u003c\/p\\u003e\\n\\u003cp\\u003eAimed at all M\u00fcller Corner lovers but in particular its \u201890s fans who bought and enjoyed the Mississippi Mud Pie Inspired flavour the first time around, the campaign aims to recruit a new Gen Z audience to try the retro M\u00fcller Corner flavour. Driving reappraisal of the M\u00fcller brand and targeting category growth, the launch highlights the brand\u2019s investment in expanding and optimising its portfolio of products to meet more needs and desires, with something for everyone.\\u003c\/p\\u003e\\n\\u003cp\\u003eFor years fans have been pleading for the return of M\u00fcller Corner Mississippi Mud Pie Inspired through government petitions to Meta community groups, to fans contacting M\u00fcller directly and this summer their prayers have been answered. The campaign is the first phase of the re-launch of the M\u00fcller Corner Originals range and continues to reinforce their brand platform: \u2018The icon that liberates us to play\u2019, encapsulating the inherent playfulness of M\u00fcller products and the feelings it hopes to inspire in its customers.\\u003c\/p\\u003e\\n\\u003cp\\u003eAt the heart of the campaign lies the resurrection of a craze which took the \u201890s by storm: Magic Eye Inc\u00ae.\u00a0 The op-art phenomenon was a series of 3D optical illusions, and an almost impossible puzzle for many to decipher. Working with the originators in Boston, Massachusetts, M\u00fcller Yogurt \\u0026amp; Desserts and VCCP collaborated closely to design an authentic Magic Eye\u00a0 Inc\u00ae Illusion, which reveals the retro flavor. 20\u201d and 10\u201d social films unveiling the long awaited Summer reveal have been set to the ultimate comeback tune, \u2018Renegade Master\u2019 by A.D.O.R. vs. Britni Fraser.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eThe omnichannel launch will be supported by a series of Magic Eye Inc\u00ae Illusions adapted especially for their formats of social media and PR. Out of home and fly posters have also been created and will be placed in close proximity to nostalgic concerts as well as in high footfall retro shopping areas. The first set of fly posters have been designed to tease fans with clues hidden in the Magic Eye Inc\u00ae puzzles, shortly replaced by a second set of designs where M\u00fcller will announce the exciting news that the favourite flavour is back.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eToby Bevans, Strategy and Marketing Director at M\u00fcller Yogurt \\u0026amp; Desserts \\u003c\/strong\\u003esaid\\u003cstrong\\u003e:\\u003c\/strong\\u003e\\u003cem\\u003e \u201cFrom fashion, footwear, and summer film releases, to Insta filters and TikTok trends, 90s aesthetics are having a moment. Consumer research told us there was massive potential in dialing into our own 90s heritage by bringing back one of our most-loved and sorely missed flavours - M\u00fcller Corner Mississippi Mud Pie Inspired. So now all those superfans who\u2019ve been petitioning us for its return can at last get a taste of that 90s icon.\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003e\u00a0\\u003c\/strong\\u003e\\u003cstrong\\u003eCreative Directors, Emma Houlston and Colin McKean from VCCP London \\u003c\/strong\\u003eadded\\u003cstrong\\u003e:\\u003c\/strong\\u003e\\u003cem\\u003e \u201cThis project has been a blast from the past from start to finish. We\u2019re buzzing to bring some 90s-style wide-eyed good vibes to everyone who remembers Mississippi Mud Pie- Inspired M\u00fcller Corner and Magic Eye from first time round, while introducing them to a new generation. 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M\u00fcller Corner Mississippi Mud Pie Inspired. \",\"quotee\":\"Toby Bevans, Strategy and Marketing Director at M\u00fcller Yogurt \\u0026amp; Desserts \",\"blockId\":\"Z1wT8pB\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1wT8pB\"} \/-->","post_title":"M\u00fcller Magic Eye","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"muller-magic-eye","to_ping":"","pinged":"","post_modified":"2025-12-05 12:12:51","post_modified_gmt":"2025-12-05 12:12:51","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=16999","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":14965,"post_author":"57","post_date":"2022-07-01 08:17:02","post_date_gmt":"2022-07-01 07:17:02","post_content":"<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"_lInkm7u7M4\",\"blockId\":\"Z10lBNE\",\"blockUniqueClass\":\"lazyblock-video-Z10lBNE\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eO2 captures the magic of sharing weird and wonderful holiday moments in \\u003c\/b\\u003e\\u003cb\\u003e\\u003ci\\u003e\u2018Share my Clogs\u2019 \\u003c\/i\\u003e\\u003c\/b\\u003e\\u003cb\\u003ecampaign \\u003c\/b\\u003e\\u003cb\\u003e\\u003ci\\u003e\u00a0\\u003c\/i\\u003e\\u003c\/b\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eO2 has today launched \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Share my Clogs,\u2019 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ea new integrated campaign designed to remind customers how they can holiday this summer without the hassle of European roaming costs. Unlike all other major networks, customers of O2\u2019s award-winning network will maintain inclusive roaming while in the EU, using data, calls and texts just as they would in the UK.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSignifying a new playful creative direction, the energetic campaign taps into the magic of holidaying with an unexpected twist as a pair of clogs become the icon for O2\u2019s promise of infinite holiday sharing whilst abroad. Building on the \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Roam Freely\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e campaign launched earlier this year which saw Bubl jetset across Europe and O2\u2019s sponsorship of ITV\u2019s Love Island, the creative echoes the sentiment of the nation as consumers embrace travel abroad this summer.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign leads with a 40\u201d spot which will premiere on Celebrity Gogglebox and celebrates the magic of worry-free wanderlust with the help of Bubl who shows just how easy it is to go abroad and keep loved ones updated with the latest travel content. The film opens with a scene of serenity as Sean Bean announces to viewers; \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018did you know you can still Roam Freely in the EU with O2?\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00a0 He is then interrupted by an O2 customer, voiced by Robert Webb who demonstrates exactly how much holiday content he\u2019s able to share whilst abroad - from quirky clogs, to beret-wearing dogs, strudels and even touristy, naff doodles. The uniquely composed track brings a big orchestral feel to the film which compliments the action packed creative as it highlights exactly how people feel when they go on holiday and closes with O2\u2019s commitment to customers, \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018We\u2019re better, connected.\u2019\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAll media was planned and handled by\\u003c\/span\\u003e\\u003cb\\u003e Havas Media UK\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e (part of Havas Media Group UK), and supports the existing strategy to activate all media in a travel context. Supporting TV, \u2018\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eShare my Clogs\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e will also roll out across multiple formats including OOH in travel environments including airports, trains and train stations and TfL, a Daily Telegraph \u2018Travel\u2019 takeover and O2 ads served on Trip Advisor. It will be further supported through OLV, display, radio as well as cinema which makes a return for the first time in several years for O2, with a bronze spot in this summer\u2019s blockbuster Thor, as well as supporting social platforms including Twitter and TikTok.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBringing the campaign further to life on social media and in earned media, O2 will partner with travel influencers, \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.tiktok.com\/@petite.blondine?lang=en\\u0022\\u003e\\u003cb\\u003eEmma Cooke\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.tiktok.com\/@leeshbrock?lang=en\\u0022\\u003e\\u003cb\\u003eLeesh Brock\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e on TikTok as they share their quirkiest content from their holidays and encourage their followers to share with own versions by using the hashtag #O2RoamFreely. On Twitter, O2 has created a holiday content generator where Twitter users will be able to respond to O2 tweets using the hashtag #O2RoamFreely with a European flag emoji of choice to unlock unknown destination facts about their chosen holiday hotspot.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAs a further nod to the Love Island partnership, O2 has collaborated with this year\u2019s Islanders to create a bespoke\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u2018Share my Clogs\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e mash up film of the Islanders dawning clogs themselves that will be released later this month. Additional Love Island activity also includes collaborations with ex-Islanders\\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.instagram.com\/chloeburrows\/?hl=en\\u0022\\u003e \\u003cb\\u003eChloe Burrows\\u003c\/b\\u003e\\u003c\/a\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.instagram.com\/amberrosegill\/?hl=en\\u0022\\u003e\\u003cb\\u003eAmber Gill \\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewho will create two pieces of TikTok native content using the duet feature on the platform. The ex-Islanders will react to a highlights reel from the show, and divulge some of their own behind-the-scenes content from their time on the hit reality tv show!\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAs the official network partner of Love Island, Virgin Media O2 is also running a Priority partnership campaign with Jet2holidays, offering a selection of prizes and opportunities via Priority throughout the remainder of the year. O2 worked with Global Customer Engagement Agency, The Marketing Store to facilitate the partnership, which will offer all Priority members an exclusive Jet2holidays money off discount worth \u00a375 during the \u2018Share my Clogs\u2019 campaign period, and lucky Virgin Media and O2 customers will be in with the chance to win 122 Jet2holidays vouchers worth up to \u00a32500, as well as various VIBE by Jet2holidays packages, including an Island VIBE experience in Majorca.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eSimon Valcarcel, Marketing Director at Virgin Media O2 \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esaid: \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cSummer is here and you can certainly feel the energy and excitement in the air. \u2018Share my Clogs\u2019 is the third chapter in our Roam Freely campaign and it\u2019s a reflection of how Brits are embracing travel abroad this year. After two Covid disrupted years for travel, we\u2019re delighted to be able to give our customers that extra benefit to make their holidays even more special. We\u2019re determined to ensure the nation knows that we\u2019re the only major UK network not to reintroduce EU roaming charges so that our customers can roam freely and share selfies, snaps and stories without any hassle.\u201d\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eKimberley Gill, Creative Director at VCCP London \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ea\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003edded: \u201cInstead of highlighting what other networks may not be doing to help their customers abroad, we wanted to celebrate that O2 lets you roam for free. What I love about the campaign is it\u2019s so wonderfully daft, a rallying cry to go out, and do it all, and share it all! Share My Clogs might sound frivolous, but it couldn\u2019t be more hardworking.\u201d\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eO2 worked with UK agency of record, \\u003c\/span\\u003e\\u003cb\\u003eVCCP London,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e content studio \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear,\\u003c\/b\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand VCCP\u2019s newly launched Product and Service innovation company,\\u003c\/span\\u003e\\u003cb\\u003e Bernadette,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to mastermind the new campaign which sees O2\u2019s friendly little blue robot, Bubl, help holidaymakers share their holiday snaps, mishaps, and experiences hassle and cost-free with friends and family back home. The integrated campaign by O2 is live from today until mid-August. 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