{"id":18516,"date":"2024-06-18T16:23:22","date_gmt":"2024-06-18T15:23:22","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=18516"},"modified":"2024-06-18T16:50:12","modified_gmt":"2024-06-18T15:50:12","slug":"julian-douglas-on-bbc-news","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2024\/jun\/julian-douglas-on-bbc-news","title":{"rendered":"Julian Douglas on BBC News"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-ZjCa7S wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">Julian Douglas, CEO of VCCP and the Chair of UKAEG (UK Advertising Export Group) was interviewed by Lukwesa Burak live on BBC News One this morning to discuss the UK\u2019s rise in advertising exports while out at Cannes Lion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Dougie discussed the impressive growth of UK advertising exports, now valued at 18 billion pounds, making the UK the second-largest global exporter behind the US. He attributed this success to the effectiveness and international reputation of UK advertising. Highlighting the importance of digital advertising, Dougie noted the UK&#8217;s leadership in this sector with examples like Lionel Messi&#8217;s campaign with VCCP. He also identified key markets, including the US, Germany, and France, while noting the increasing importance of exports to Asia.<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">Lukwesa: \u201cLet&#8217;s have a little chat about advertising, shall we? This week, the Cannes Lions International Festival of Creativity, the largest gathering of the advertising and creative communications industry, is taking place on the French Riviera. New figures released today from the UK Advertising Export Group show that the value of UK advertising exports stands at just over 18 billion pounds. That&#8217;s a 15% increase year on year and four times higher than a decade ago\u201d\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400\">\u201cSo what&#8217;s behind this success? Earlier, I spoke to Julian Douglas, the chair of the UK Advertising Export Group, who joined me from Cannes. I asked him, &#8220;if the UK is the second-largest, who comes in top?\u201d<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400\">Dougie: \u201cFirst is the US, but the gap between us and the US is closing. 18 billion pounds is quite a fantastic, staggering figure for exports from our industry, four times UK music. But it&#8217;s actually not that surprising and I think it&#8217;s going to continue to grow because when the best brands in the world want to go to market, they need the best advertising, and the best advertising is in the UK.\u201d<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400\">\u201cIf you look at Lionel Messi, the greatest of all time, he launched a new hydration drink last week, M\u00e1s+, in the US. He turned to VCCP, a UK-founded company, to create his launch campaign. And where the GOAT leads, others will follow.\u201d<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400\">Lukwesa: So who are the largest markets for the UK?\u00a0<\/span><\/i><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><i><span style=\"font-weight: 400\">Dougie: \u201cOur biggest market is the US, then Germany and France. Europe is still absolutely key, accounting for two-thirds of all exports, but we&#8217;re also seeing Asia pick up as well.\u201d<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400\">Lukwesa: \u201cWhat is the secret to an unforgettable advert? I think back to the eighties; there was a lot of humour in the adverts, wasn&#8217;t there? How have the adverts changed over time? And what&#8217;s the secret? \u201c\u00a0\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400\">Dougie: \u201cWell, some things are enduring and it&#8217;s a great point you make there, that the best ads get into your memory and it becomes something that stays with you for decades. Lots of people remember adverts from when they were kids. It might be the music or the storyline, but advertising today is a broad umbrella. There&#8217;s digital advertising, there are lots of experiences we create as well as commercials, and posters. The most important thing is to make an emotional connection with your audience.\u201d\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400\">Lukwesa: \u201cAnd who are the big hitters for the UK?\u201d<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400\">Dougie: \u201cWe have a range of fantastic big hitters out here. We have seen all sorts of agencies along La Croisette here and we have a few to call out. Cadbury is consistently one of the best advertisers on a global level, a great British brand, and VCCP does the work for them. The campaign we did resulted in 261 million pounds in extra profit from the campaign. This shows why international companies buy UK advertising. We&#8217;re famous for effectiveness, so people don&#8217;t just like our advertising\u2014it really works.\u201d<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400\">Lukwesa: \u201cAdvertising is, of course, increasingly important online, isn&#8217;t it?\u201d<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400\">Dougie: \u201cAbsolutely &#8211; The majority of advertising spend now is digital in nature. We all spend our lives on our screens with mobile phones, so it&#8217;s crucial that we&#8217;re at the forefront of technology. The UK has the most advanced digital advertising market in the world.\u201d<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400\">Lukwesa: \u201cWell done, UK advertising sector, for reaching 18 billion pounds, can you imagine that.\u201d <\/span><\/i><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","categories":[191],"class_list":["post-18516","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["988"],"client_id":"","hero_video":"","hero_image":{"ID":18519,"id":18519,"title":"DOUGIE_BRIGHTEN_01","filename":"DOUGIE_BRIGHTEN_01.png","filesize":1229589,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/DOUGIE_BRIGHTEN_01.png","link":"https:\/\/www.vccp.com\/uk\/news\/2024\/jun\/julian-douglas-on-bbc-news\/attachment\/dougie_brighten_01","alt":"","author":"64","description":"","caption":"","name":"dougie_brighten_01","status":"inherit","uploaded_to":18516,"date":"2024-06-18 14:35:01","modified":"2024-06-18 14:35:01","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1704,"height":913,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/DOUGIE_BRIGHTEN_01-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/DOUGIE_BRIGHTEN_01-300x161.png","medium-width":300,"medium-height":161,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/DOUGIE_BRIGHTEN_01-768x411.png","medium_large-width":640,"medium_large-height":343,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/DOUGIE_BRIGHTEN_01-1024x549.png","large-width":640,"large-height":343,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/DOUGIE_BRIGHTEN_01-1536x823.png","1536x1536-width":1536,"1536x1536-height":823,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/DOUGIE_BRIGHTEN_01.png","2048x2048-width":1704,"2048x2048-height":913,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/DOUGIE_BRIGHTEN_01-1704x720.png","Header-width":1704,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/DOUGIE_BRIGHTEN_01.png","Wide-width":1704,"Wide-height":913,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/DOUGIE_BRIGHTEN_01-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/DOUGIE_BRIGHTEN_01-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/DOUGIE_BRIGHTEN_01-768x913.png","Mobile-width":768,"Mobile-height":913,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/DOUGIE_BRIGHTEN_01-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/DOUGIE_BRIGHTEN_01-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/DOUGIE_BRIGHTEN_01-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/DOUGIE_BRIGHTEN_01-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Julian Douglas on BBC News ","meta-description":"Julian Douglas on BBC News ","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/DOUGIE_BRIGHTEN_01-1.png","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":18485,"post_author":"64","post_date":"2024-06-14 19:59:14","post_date_gmt":"2024-06-14 18:59:14","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cstrong\\u003eJames Shoreland, CEO of VCCP Media, was interviewed by Silvia Amaro live on CNBC this morning, as UEFA Euro 2024 kicks off in Germany today.\\u003c\/strong\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eJames delved into the growing importance of sponsorship in major sporting events, coinciding with the kickoff of the Euro Football Championships in Germany. James spoke about some of VCCP's collaborations with sports stars such as Declan Rice's M\u00fcller Rice campaign, illustrating the powerful impact of these partnerships on brand growth and audience engagement.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSilvia: \u201cThe Euro 2024 football tournament is set to kick off in Germany today with Scotland taking on the host nation in Munich. The competition is set to bring in \u20ac1.4bn in broadcast rights revenue for organisers UEFA, higher than the \u20ac1.4bn recorded in 2021. Now sponsorship has been secured for 13 global partners and five companies focused on Germany.\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cThe Chinese EV maker BYD has joined the ranks of global sponsors for the event after German auto giant Volkswagen declined to renew its own agreement. I'm pleased to say that James Shoreland, CEO of VCCP Media, is joining me now to discuss this in more detail. Good morning, James. It's very exciting this weekend and this month for football fans, no doubt. First and foremost, I just would like to understand what are the dynamics here? Who are the companies choosing to advertise during the Euros?\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cem\\u003eJames: \u201cThere are lots of reasons why brands want to get involved with the Euros, but I think you can hone in on probably two, which is eyeballs and emotions. So, if you think about eyeballs, the ability of sports, particularly football, to bring together an audience in one moment is actually unrivalled. So the last European final, which for English fans is a bit of a sore moment, but losing to Italy, that game played out amongst about 328m people across the world watching on TV. So for brands, 328m people watching the same thing at the same time and then talking about it the next day; that is unrivalled for a brand in terms of marketing.\u201d\\u003c\/em\\u003e\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSilvia: \u201cThere's definitely a lot of people watching for sure, but ultimately, my question is whether this investment actually works. I just want to share this data with you because I did find some research showing that there's only a minimal difference in terms of consumer recognition of brands after such big investments like this. Ultimately, is this the right move for companies?\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cem\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eJames: \u201cYeah, there's no doubt that it's a huge investment for any brand. But if you look at the dynamics of the portfolios of the brands involved now, let's just take the 13 global sponsors. So, in terms of the commercial rights revenue, UEFA are going to make about $600m - so it's not a small ticket item. Now those 13 brands would bid against each other. It's not just about consumer recognition. So there's five of the brands that you touched upon earlier that are from China.\\u003c\/span\\u003e\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cem\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cNow those Chinese brands have probably experienced a decline in sales in their home market, certainly a decline in some of their share prices. So for any ambitious brand, they need to go to different geographies. So what those Chinese brands are doing and BYD, as you pointed out - edging out Volkswagen, if you like, as a mobility partner - is not only can they reach consumers, but there's a lot of geopolitics that goes on involved here that, actually, you can open the door to doing business in different markets by talking to local politicians, local regulators, and, of course, local suppliers in a very positive manner.\u00a0\\u003c\/span\\u003e\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSilvia: \u201cIt is very interesting how so many of the Chinese companies are actually investing in the Euros at this stage. Elaborate a little bit more why they're doing that. You're explaining that there's the possibility here for expansion. A lot of them want to have a bigger expansion in Europe. What else? What is driving this move from the Chinese brands?\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cem\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eJames: \u201cI think there is a push and pull factor. So as we mentioned earlier in terms of the Chinese economy, they've got to demonstrate to both shareholders and indeed their sort of local supply base that they have the ambition. And what demonstrates ambition more than rather than just simply advertising within a local market, but going in and making a real statement of intent implying a sense of scale? But also for local suppliers, a real sense of commitment to the region. There's 500m citizens in the EU. So, actually, in terms of a brand coming from China, given perhaps some negative perceptions about Chinese brands - spending that amount of money in a regional event such as that that has a global scale is a real sort of underlining of their commitment to the region, and they're there for the long term.\u201d\\u003c\/span\\u003e\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSilvia: \u201cAnd any idea in terms of how much spending on advertising has actually increased in recent years? Or actually, are they being a little bit careful in terms of how much they are spending on advertising?\u201d\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cem\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eJames: \u201cWell, interestingly, they're spending on advertising. So some of the TV stations here in the UK, for example, are estimating an increase of anywhere between 40 to 50% increase. Now that's obviously you would say that's kind of coming from the the sellers of airtime, but an interesting fact that came out from the UK marketplace, of the 187 brands that are advertising within airtime around the sport, 30 or 40, of them are actually new - it's the first time they've ever done that. So that's a recognition of the growth of the popularity of the sport, particularly coming from the US in terms of the rights being sold there, but also the kind of scarcity of the ability for a brand to do this in any other arena. Sports and particularly football is a great opportune moment to\u00a0 get a live audience.\\u003c\/span\\u003e\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSilvia: \u201cTrue. And we are seeing a lot more interest in other parts of the world.It's not just a European sport anymore even though this is a European competition.\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cNow the most important question I'm going to ask you today, what is your prediction for the final? Who do you think will be the two teams making it to the final match?\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cem\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eJames: \u201cWell, that's such a tricky question. I'm an Arsenal fan, so I'm used to the highs and lows of football. So my heart says England, of course. You want England and Declan Rice, a player that we at VCCP work with, but my head tells me it's gonna be France. So I've got a prediction. England vs France final, and I'm afraid it's sacre bleu for the English fan.\u201d\\u003c\/span\\u003e\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSilvia: \u201cWell, let's see how it's gonna turn out, but definitely, you know a lot of hearts are moving a little bit faster in the wake of that call.I can hear it in the newsroom already! That was James Shoreland, CEO of VCCP Media as we look at the Euros starting today. And, of course, a lot of action coming up throughout the month.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003e\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003e\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003e\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003e\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003e\u00a0\\u003c\/p\\u003e\",\"blockId\":\"ZPUfXA\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZPUfXA\"} \/-->","post_title":"James Shoreland on CNBC","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"james-shoreland-on-cnbc","to_ping":"","pinged":"","post_modified":"2024-06-14 20:52:08","post_modified_gmt":"2024-06-14 19:52:08","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=18485","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":18478,"post_author":"64","post_date":"2024-06-14 12:20:02","post_date_gmt":"2024-06-14 11:20:02","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCampaign UK's prestigious Global Agency of the Year awards celebrate the world\u2019s best agencies, drawing entries from 40 countries. This year, VCCP picked up an incredible hattrick of 3 Gold awards, standing out amongst the most innovative and exciting agencies in the world. This recognition highlights our global reach and impact.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cul\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cb\\u003eGLOBAL INTEGRATED AGENCY OF THE YEAR\\u003c\/b\\u003e\\u003c\/li\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cb\\u003eGLOBAL INDEPENDENT AGENCY OF THE YEAR\\u003c\/b\\u003e\\u003c\/li\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cb\\u003eGLOBAL AGENCY GROWTH LEADER\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e - Stephanie Brimacombe, CEO Europe and Global Chief Growth Officer, VCCP\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003c\/ul\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe awards are judged by a panel of global and regional chief marketing officers, led by Betsey Chung, a veteran global chief marketing officer, with the process audited by PwC to ensure the highest standards of integrity and excellence.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAt VCCP, we live by a simple yet powerful motto: \\u0022It only works if it all works.\\u0022 We believe in creating a unified brand experience, where one brand, one strategy, one idea, one tone of voice, and one visual language come together seamlessly. In a world where advertising is often overlooked, our approach is about making brand interactions effortless and emotionally resonant.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis isn't about 'matching luggage,' it's about 'matching thinking.' It's about creating a seamless experience for consumers, ensuring that the brands they see and interact with feel constantly the same. This vision is realised by having a fully integrated agency under one roof, where the same minds oversee all aspects of a brand's presence.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWe are relentless in our pursuit of comprehensive capabilities. This year, we welcomed Cowry Consulting, a leading Behavioural Science Consultancy, into the VCCP family, launched 'faith,' our Generative AI agency, and introduced VCCP Bee, our Employee Engagement specialism. In 2023, as we celebrated our 21st birthday, we took pride in being crowned the youngest and largest creative agency by billings. We achieved significant wins with both new and existing clients, advanced our VCCP Stoke Academy, and embedded Diversity, Equity, and Inclusion (DE\\u0026amp;I) at the core of our culture.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eJudges' comments included praise for Stephanie Brimacombe: \u201cStephanie is a true leader who shapes the industry with programs designed to diversify the workforce, as well as dedicating agency resources to charitable organisations.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGideon Spanier, UK editor-in-chief of Campaign, said: \u201cMany congratulations to the winners of the Campaign Global Agency of the Year Awards. These awards matter because they are judged by global marketers who care deeply about the role that agency partners play in the advertising and marketing ecosystem. It takes creativity, talent, and a relentless appetite for innovation for an agency to invent and to keep reinventing for its clients \u2014 and it was inspiring to see these qualities in abundance among this year\u2019s winners.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eRead more about the event and the winners \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.campaignlive.co.uk\/article\/integrated-marketing-agency-year-vccp\/1876238\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ehere\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003c\/p\\u003e\",\"blockId\":\"247ezQ\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-247ezQ\"} \/-->","post_title":"VCCP wins Gold three times at Campaign Global Agency of the Year Awards","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-wins-gold-three-times-at-campaign-global-agency-of-the-year-awards","to_ping":"","pinged":"","post_modified":"2024-06-14 12:22:11","post_modified_gmt":"2024-06-14 11:22:11","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=18478","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":17733,"post_author":"64","post_date":"2024-01-08 12:09:32","post_date_gmt":"2024-01-08 12:09:32","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"900142228\",\"blockId\":\"ZzTFiu\",\"blockUniqueClass\":\"lazyblock-video-ZzTFiu\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eCadbury \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand its global agency of record \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/\\u0022\\u003e\\u003cb\\u003eVCCP London\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e has today launched a fully integrated campaign celebrating Cadbury\u2019s 200th anniversary and its long-standing relationship with the British public.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSince being founded in Birmingham on 4th March 1824, Cadbury has grown to become part of the fabric of the nation, present in the lives of British people in moments big and small. The new campaign \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eYours for 200 Years\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e was developed to celebrate being part of British life for generations, rather than to just mark a milestone.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eYours for 200 Years\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e focuses on the sense of belonging to the nation through both the shared value of generosity, upon which Cadbury was founded, and in products which have become part of British life and culture. Cadbury has long spoken to the generous spirit in all of us. For Cadbury\u2019s anniversary year, the campaign film \u2018Birthday\u2019 revives the much-loved \u2018Mum\u2019s Birthday\u2019 TVC to demonstrate that there has always been \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eA Glass and a Half in Everyone\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe 60\u201d film takes viewers through 200 years of British life, beginning in 1824 and travelling through time as the story of a little girl buying her mum a bar of Cadbury Dairy Milk for her birthday is retold. The setting changes subtly around the girl and shopkeeper as time advances, technology and fashions change but, powerfully, the story remains the same.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP\u2019s global content creation studio Girl\\u0026amp;Bear worked with award-winning director Frederic Planchon, who directed the original \u2018Mum\u2019s Birthday\u2019 TVC, and Academy Films. Most of the original cast were reunited for the new film, with body doubles and post-production techniques used to recreate the scene between the shopkeeper and the girl (who is now five years older than when the first ad was released), post production was managed by Selected Works. The end result is an emotional reboot of a classic advert which celebrates small, shared moments of generosity.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo acknowledge that Cadbury\u2019s enduring success is due to the nation\u2019s continued support and love, the British public are the heroes of \u2018Your Cadbury Photos\u2019 across OOH and social. A competition selected pictures submitted from old family albums where people were seen enjoying Cadbury products, from Easter egg hunts, Christmas, and the Flake 99 ice cream on summer holidays.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThese images feature across billboards and campaign assets to celebrate the role Cadbury has held in British people\u2019s lives and memories. Media planning and execution for the campaign is handled by Publicis Media.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFurther boosting the nostalgia generated by the campaign, a limited-edition range of seven Cadbury Dairy Milk bars is being released featuring classic designs, crafted in collaboration with Bulletproof (Cadbury\u2019s branding agency). First introduced in 1905, Cadbury Dairy Milk is a favourite amongst the public who recognise its iconic packaging designs from their past. Cadbury are also working in partnership with Alzheimer\u2019s Research UK and the Alzheimer's Society of Ireland, acknowledging the link between nostalgic packaging designs and memory.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eA range of bespoke nostalgic OOH ads has also been designed by illustrators to celebrate Cadbury Dairy Milk\u2019s famous branding and iconic design evoking the artwork of bygone campaigns. Each execution is illustrated in the style of a different era and packaging, creating a beautiful suite of retro posters.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eElise Burditt, Senior Marketing Director at Cadbury,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \u201cThis is a very special moment for us. It\u2019s not every day that you have the opportunity to celebrate a 200th anniversary! But for us this is so much more than that - it\u2019s celebrating 200 years of being part of the lives of the British public and recognising that we wouldn\u2019t be here today without them. We want to demonstrate that the values upon which Cadbury was founded in Birmingham 200 years ago still ring true today with people, and with a generous spirit at the heart of everything we do.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign will run throughout the UK across AV, D\/OOH, audio, social, print and digital from today and will be supported by owned-channel activity by Elvis and a PR campaign by Ogilvy.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z2u9JNy\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z2u9JNy\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Cadbury-Your-Cadbury-Photos-2%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-2-scaled.jpg'%3E%3Cimg%20width=%5C%22300%5C%22%20height=%5C%22148%5C%22%20src=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-2-300x148.jpg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-2-300x148.jpg%20300w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-2-1024x504.jpg%201024w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-2-768x378.jpg%20768w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-2-1536x756.jpg%201536w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-2-2048x1008.jpg%202048w%5C%22%20sizes=%5C%22(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:17736,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=17736%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-2-scaled.jpg%22,%22sizes%22:%22%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Cadbury-Your-Cadbury-Photos-4%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-4.jpg'%3E%3Cimg%20width=%5C%22300%5C%22%20height=%5C%22150%5C%22%20src=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-4-300x150.jpg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-4-300x150.jpg%20300w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-4-768x384.jpg%20768w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-4.jpg%20792w%5C%22%20sizes=%5C%22(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:17737,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=17737%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-4.jpg%22,%22sizes%22:%22%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Cadbury-Your-Cadbury-Photos-6%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-6.jpg'%3E%3Cimg%20width=%5C%22300%5C%22%20height=%5C%22143%5C%22%20src=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-6-300x143.jpg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-6-300x143.jpg%20300w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-6-1024x489.jpg%201024w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-6-768x367.jpg%20768w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-6.jpg%201408w%5C%22%20sizes=%5C%22(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:17738,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=17738%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-6.jpg%22,%22sizes%22:%22%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"Zd2vrl\",\"blockUniqueClass\":\"lazyblock-carousel-Zd2vrl\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"200 years old. 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