{"id":18478,"date":"2024-06-14T12:20:02","date_gmt":"2024-06-14T11:20:02","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=18478"},"modified":"2024-06-14T12:22:11","modified_gmt":"2024-06-14T11:22:11","slug":"vccp-wins-gold-three-times-at-campaign-global-agency-of-the-year-awards","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2024\/jun\/vccp-wins-gold-three-times-at-campaign-global-agency-of-the-year-awards","title":{"rendered":"VCCP wins Gold three times at Campaign Global Agency of the Year Awards"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-247ezQ wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">Campaign UK&#8217;s prestigious Global Agency of the Year awards celebrate the world\u2019s best agencies, drawing entries from 40 countries. This year, VCCP picked up an incredible hattrick of 3 Gold awards, standing out amongst the most innovative and exciting agencies in the world. This recognition highlights our global reach and impact.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>GLOBAL INTEGRATED AGENCY OF THE YEAR<\/b><\/li>\n<li style=\"font-weight: 400\"><b>GLOBAL INDEPENDENT AGENCY OF THE YEAR<\/b><\/li>\n<li style=\"font-weight: 400\"><b>GLOBAL AGENCY GROWTH LEADER<\/b><span style=\"font-weight: 400\"> &#8211; Stephanie Brimacombe, CEO Europe and Global Chief Growth Officer, VCCP<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">The awards are judged by a panel of global and regional chief marketing officers, led by Betsey Chung, a veteran global chief marketing officer, with the process audited by PwC to ensure the highest standards of integrity and excellence.<\/span><\/p>\n<p><span style=\"font-weight: 400\">At VCCP, we live by a simple yet powerful motto: &#8220;It only works if it all works.&#8221; We believe in creating a unified brand experience, where one brand, one strategy, one idea, one tone of voice, and one visual language come together seamlessly. In a world where advertising is often overlooked, our approach is about making brand interactions effortless and emotionally resonant.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This isn&#8217;t about &#8216;matching luggage,&#8217; it&#8217;s about &#8216;matching thinking.&#8217; It&#8217;s about creating a seamless experience for consumers, ensuring that the brands they see and interact with feel constantly the same. This vision is realised by having a fully integrated agency under one roof, where the same minds oversee all aspects of a brand&#8217;s presence.<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">We are relentless in our pursuit of comprehensive capabilities. This year, we welcomed Cowry Consulting, a leading Behavioural Science Consultancy, into the VCCP family, launched &#8216;faith,&#8217; our Generative AI agency, and introduced VCCP Bee, our Employee Engagement specialism. In 2023, as we celebrated our 21st birthday, we took pride in being crowned the youngest and largest creative agency by billings. We achieved significant wins with both new and existing clients, advanced our VCCP Stoke Academy, and embedded Diversity, Equity, and Inclusion (DE&amp;I) at the core of our culture.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Judges&#8217; comments included praise for Stephanie Brimacombe: \u201cStephanie is a true leader who shapes the industry with programs designed to diversify the workforce, as well as dedicating agency resources to charitable organisations.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">Gideon Spanier, UK editor-in-chief of Campaign, said: \u201cMany congratulations to the winners of the Campaign Global Agency of the Year Awards. These awards matter because they are judged by global marketers who care deeply about the role that agency partners play in the advertising and marketing ecosystem. It takes creativity, talent, and a relentless appetite for innovation for an agency to invent and to keep reinventing for its clients \u2014 and it was inspiring to see these qualities in abundance among this year\u2019s winners.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">Read more about the event and the winners <\/span><a href=\"https:\/\/www.campaignlive.co.uk\/article\/integrated-marketing-agency-year-vccp\/1876238\"><span style=\"font-weight: 400\">here<\/span><\/a><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","categories":[191],"class_list":["post-18478","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["988"],"client_id":"","hero_video":"","hero_image":{"ID":18479,"id":18479,"title":"3","filename":"3.png","filesize":247048,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/3.png","link":"https:\/\/www.vccp.com\/uk\/news\/2024\/jun\/vccp-wins-gold-three-times-at-campaign-global-agency-of-the-year-awards\/attachment\/3-12","alt":"","author":"64","description":"","caption":"","name":"3-12","status":"inherit","uploaded_to":18478,"date":"2024-06-14 11:14:49","modified":"2024-06-14 11:14:49","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/3-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/3-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/3-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/3-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/3-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/3.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/3-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/3-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/3-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/3-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/3-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/3-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/3-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/3-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/3-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"VCCP wins Gold three times at Campaign Global Agency of the Year Awards","meta-description":"VCCP wins Gold three times at Campaign Global Agency of the Year Awards","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/3-1.png","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":18320,"post_author":"64","post_date":"2024-05-31 11:37:12","post_date_gmt":"2024-05-31 10:37:12","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"951431433\",\"blockId\":\"26Tss8\",\"blockUniqueClass\":\"lazyblock-video-26Tss8\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAs the only major network to offer inclusive EU roaming as standard, \\u003c\/span\\u003e\\u003cb\\u003eO2\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e has today launched a new, fully integrated campaign titled \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Only O2\/Roaming\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, from its agency of record \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/\\u0022\\u003e\\u003cb\\u003eVCCP London\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe second phase of the Only O2 campaign series, Only O2\/Roaming switches focus from the rewards and experiences available on Priority to O2\u2019s inclusive EU Roaming offering, demonstrating the benefits of being an O2 customer through Bubl and a real-life family enjoying an unforgettable and carefree holiday - without the worry of roaming charges.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWorking with the same director and mirroring the visual approach of the previous campaign, the new creative highlights \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003espontaneous and \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eauthentic moments from a European road trip and draws on instances where holidaymakers would use their phone without having to think about \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eit.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe 60\u201d AV follows Bubl and the family as they navigate their way around Italy and Greece; checking directions, looking up idyllic sunset spots, finding language tips to communicate with locals and staying in touch with friends and family back home - all thanks to inclusive EU roaming on O2.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWith this year expected to be the \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.unwto.org\/news\/international-tourism-to-reach-pre-pandemic-levels-in-2024\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ebusiest ever for travel\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the campaign aims to evoke the feelings of spontaneity and freedom that O2 customers can enjoy, with no need to worry about unwanted roaming charges or when they\u2019ll find WiFi. Through its customer-first offering, O2 customers could save \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003earound \u00a3100 in roaming fees during a two-week holiday in Europe*, helping them to squeeze even more out of unmissable holiday moments.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP\u2019s global content creation studio \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e once again worked with director duo \\u003c\/span\\u003e\\u003cb\\u003ethirtytwo\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\/span\\u003e\\u003cb\\u003eAnonymous Content\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e on the new \u2018Roaming\u2019 film. Creative digital agency \\u003c\/span\\u003e\\u003cb\\u003eBernadette\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e also worked across the integrated campaign to bring digital, social and online elements to life.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003eSimon Groves, Director of Brand and Marketing at Virgin Media O2,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \u201cWe all know that holiday feeling of touching down ready to relax, but imagine the feeling of facing fees just for using your phone while you\u2019re away. That\u2019s why we are proud to offer our customers inclusive EU roaming at no extra cost in 49 European destinations. So, whether it\u2019s snapping the scenery, making memories with family or navigating around town, our customers have one less thing to worry about.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eDavid Masterman, Deputy Executive Creative Director at VCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, added: \u201cWe\u2019re all petrified of roaming charges; the thought of coming home from holiday and being greeted with a bill so eye-watering that you have to mortgage the cat.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cThis film celebrates all the things you can do when your roaming is included. Picking up where we left off in our Priority film with Bubl being a genuine part of a group for an authentic take on the benefits that O2 offers to its customers.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign launches today across TV, Cinema, Radio, OLV, Social, Retail, D\/OOH and O2 owned channels with a special continuity TV spot with ITV set to run during Euro 2024 coverage. The campaign will run until the end of August with media planning and buying led by \\u003c\/span\\u003e\\u003cb\\u003eMG OMD\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eOnly O2\/Roaming follows the success of O2\u2019s \u2018Don\u2019t Get Burnt\u2019 activity, which kicked off at the beginning of May to help holidaymakers avoid getting burnt by roaming fees - and by the sun. Based on the insight that people are more attentive to their phones than they are to sun protection, O2 merged smartphones with sunscreen to create a handy mobile accessory, \u201c\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSun Case\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, that features a top up supply of sunscreen for quick and easy application. The limited-edition free mobile phone accessory is available at selected O2 stores across the country, while stocks last, including London, Cardiff, Birmingham, Manchester, Edinburgh and Belfast and hopes to help raise awareness of the importance of sun safety. \\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"2oPKSG\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-2oPKSG\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22image-1%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-1.jpeg'%3E%3Cimg%20width=%5C%22300%5C%22%20height=%5C%22169%5C%22%20src=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-1-300x169.jpeg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-1-300x169.jpeg%20300w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-1-1024x576.jpeg%201024w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-1-768x432.jpeg%20768w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-1-1536x864.jpeg%201536w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-1.jpeg%201920w%5C%22%20sizes=%5C%22(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:18361,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=18361%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-1.jpeg%22,%22sizes%22:%22%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22image-3%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-3.jpeg'%3E%3Cimg%20width=%5C%22300%5C%22%20height=%5C%22169%5C%22%20src=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-3-300x169.jpeg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-3-300x169.jpeg%20300w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-3-1024x576.jpeg%201024w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-3-768x432.jpeg%20768w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-3-1536x864.jpeg%201536w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-3.jpeg%201920w%5C%22%20sizes=%5C%22(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:18364,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=18364%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-3.jpeg%22,%22sizes%22:%22%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22image-4%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-4.jpeg'%3E%3Cimg%20width=%5C%22300%5C%22%20height=%5C%22169%5C%22%20src=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-4-300x169.jpeg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-4-300x169.jpeg%20300w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-4-1024x576.jpeg%201024w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-4-768x432.jpeg%20768w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-4-1536x864.jpeg%201536w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-4.jpeg%201920w%5C%22%20sizes=%5C%22(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:18362,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=18362%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-4.jpeg%22,%22sizes%22:%22%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"1Q5MFt\",\"blockUniqueClass\":\"lazyblock-carousel-1Q5MFt\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"This film celebrates all the things you can do when your roaming is included. Picking up where we left off in our Priority film with Bubl being a genuine part of a group for an authentic take on the benefits that O2 offers to its customer\",\"quotee\":\"David Masterman, Deputy Executive Creative Director at VCCP\",\"blockId\":\"ZOp76T\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ZOp76T\"} \/-->","post_title":"Only O2\/Roaming","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"o2-roaming","to_ping":"","pinged":"","post_modified":"2024-08-11 11:00:35","post_modified_gmt":"2024-08-11 10:00:35","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=18320","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":18365,"post_author":"64","post_date":"2024-06-03 16:26:14","post_date_gmt":"2024-06-03 15:26:14","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"952270686\",\"blockId\":\"Z1OXtrs\",\"blockUniqueClass\":\"lazyblock-video-Z1OXtrs\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury, in collaboration with \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP London\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e has unveiled a new integrated campaign to introduce its latest indulgent creation, the Cadbury Dairy Milk \\u0026amp;More bar.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury Dairy Milk \\u0026amp;More is innovative, with bigger chunks and more combinations of delicious flavours than ever before, available in two flavours, \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury Dairy Milk \\u0026amp;More Nutty Praline Crisp\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury Dairy Milk \\u0026amp;More Caramel Nut Crunch\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. The idea behind the campaign is to celebrate the bar\u2019s depth by showcasing the distracting power of the \\u0026amp;More bar\u2019s fillings, proudly celebrating that \u201cthere\u2019s a lot to take in\u201d.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCentral to the campaign is an out of home activation: a series of \u2019distracted\u2019 ads. Within the poster, the eye-catching Dairy Milk \\u0026amp;More bar grabs the attention of \u2018neighbouring\u2019 ads, the people featured within each can\u2019t help but stare.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAs part of the activation, Cadbury has involved real independent businesses for the surrounding \u2018distracted\u2019 ads, providing each with a valuable spotlight and complimentary advertising. Each ad features genuine individuals closely affiliated with these businesses. This initiative, as well as highlighting the brand\u2019s generosity, underscores Cadbury's commitment to nurturing creativity and supporting the community\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e1\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWith media planning and buying led by Publicis Media, each poster is strategically placed at some of London\u2019s most prominent digital sites including Euston and Waterloo, as well as flyposting locations up and down the country going live on 17th June.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe OOH also plays on the theme of distraction, using contextual ads strategically placed in key locations such as bus stops and airports, reminding people that they should really be getting on their bus or picking up their luggage rather than staring at the \\u0026amp;More chunk.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIn addition to the out of home campaign, VCCP\u2019s global content creation studio, \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear, \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ecollaborated with award-winning director Tom Speers and SMUGGLER to bring two 20\u201d films, crafted to be funny, sharp and for the message to land in a short space of time. One film depicts a gamer so entranced by the \\u0026amp;More bar that he abandons his team, while the other portrays a mother so absorbed by the chocolate that her teenage daughter is left waiting outside in the rain.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign will run in the UK and Ireland from June 3rd to July 31st, with a second phase in September. The campaign will be featured across BVOD, CTV, Cinema, YouTube, digital and paper OOH, flyposters, and social media, in an aim to ensure broad and diverse reach for the new product.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGirl\\u0026amp;Bear managed the entirety of the campaign, from TV campaign to OOH, and PR has been managed by Ogilvy.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eMaria Jackson, Senior Brand Manager at Mondelez: \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cCadbury\u2019s brand identity revolves around generosity and this campaign is an embodiment of that, showcasing and collaborating with real independent businesses to share our platform. It's been an exciting journey to see the product truth (there is a lot to take in!) amplified through a series of eye-catching ads that highlight an irresistible new product.\\u0022\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eLaura Muse, Creative Director at VCCP London \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded: \u201cIt\u2019s not often you get to launch a new product for such a national treasure of a brand, so it\u2019s been a really exciting campaign to be a part of. We\u2019re just hoping those delicious chunks don\u2019t cause any serious distractions. If that happens, please tell everyone it was Chris and Jonny\u2019s idea.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"25XPOn\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-25XPOn\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"It\u2019s not often you get to launch a new product for such a national treasure of a brand, so it\u2019s been a really exciting campaign to be a part of. \",\"quotee\":\"Laura Muse, Creative Director at VCCP London \",\"blockId\":\"ZXyMh9\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ZXyMh9\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"952271066\",\"blockId\":\"YvORe\",\"blockUniqueClass\":\"lazyblock-video-YvORe\"} \/-->","post_title":"Cadbury Dairy Milk &amp;More","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cadbury-more","to_ping":"","pinged":"","post_modified":"2024-08-11 10:59:34","post_modified_gmt":"2024-08-11 09:59:34","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=18365","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":18290,"post_author":"64","post_date":"2024-05-24 14:56:30","post_date_gmt":"2024-05-24 13:56:30","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eTransport for London (TfL)\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e is launching its new \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018TfL Cycle Sundays\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e campaign to encourage Londoners to embrace cycling this summer, in partnership with its agencies of record \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/\\u0022\\u003e\\u003cb\\u003eVCCP London\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\/span\\u003e\\u003cb\\u003eWavemaker UK\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLaunching this week, in time for the Ford \\u003c\/span\\u003e\\u003cb\\u003eRideLondon FreeCycle\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, this fully integrated OOH, digital and social campaign includes more than 60 localised cycling leisure routes carefully selected by TfL and its range of London cycling partners. The routes, available via the TfL website and TfL Cycle Sundays Club in the Strava app are part of the campaign aimed at promoting the exploration of local areas by bike and addressing barriers to cycling felt by many Londoners.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis campaign supports TfL's goal of increasing the percentage of trips made by sustainable modes to 80% by 2041, up from 63% in 2015. TfL is targeting both new cyclists and those who have cycled within the past year to have a go at cycling.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo capture the essence of local exploration, the campaign uses real Londoners cycling through the city, alongside hand-drawn illustrated stickers reminiscent of cycling culture by Londoner Alice and the Ink. The visual identity brings a sense of adventure and community to the campaign.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign also features cycling discounts and offers, and is promoted through D\/OOH, social media, radio, targeted digital audio, and TfL\u2019s owned digital channels. Engaging social media content on Meta and TikTok will build awareness and encourage Londoners to share their own #CycleSundays experience.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003eMiranda Leedham, Head of Customer Marketing \\u0026amp; Behaviour Change at TfL, said\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: \u201cWe know how important it is to encourage Londoners of all backgrounds to make the most of the benefits of cycling, which is why we are\u202fdelighted to be launching this exciting new programme.\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cCycling is not only brilliant for your physical and mental health, but also is\u00a0a great way of getting around and seeing London. You don\u2019t even need your own bike to take part in Cycle Sundays. With around\u00a0800 Santander Cycles docking stations across London, you can start your Sunday by hiring a bike and exploring the city. \u202fWe hope that this new programme will enable more people from all backgrounds to start cycling and exploring new parts of London.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eCaroline Rawlings, Creative Director at VCCP London, added:\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u201cCycling in London has an unfair image problem. Busy roads and lycra. By creating local routes perfect for a relaxed Sunday pootle and then flooding TfL\u2019s incredible media estate with images of real Londoners using them, we hope that people will realise how good it feels to cycle in the city.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018TfL Cycle Sundays\u2019 will run from May to the end of September, with media planning and buying led by Wavemaker. The campaign will also be announced by Will Norman, TfL\u2019s Walking and Cycling Commissioner, at the RideLondon FreeCycle event in Trafalgar Square on Sunday, 26th May. \\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z17QrEV\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z17QrEV\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We know how important it is to encourage Londoners of all backgrounds to make the most of the benefits of cycling, which is why we are\u202fdelighted to be launching this exciting new programme. \",\"quotee\":\"Miranda Leedham, Head of Customer Marketing \\u0026amp; Behaviour Change at TfL\",\"blockId\":\"ZfTDsd\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ZfTDsd\"} \/-->","post_title":"Cycle Sundays","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cycle-sundays","to_ping":"","pinged":"","post_modified":"2024-08-11 12:07:39","post_modified_gmt":"2024-08-11 11:07:39","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=18290","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"websites_to_publish":[],"visible_on_home_page":["1"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/18478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/64"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=18478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=18478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}