{"id":18054,"date":"2024-04-03T12:47:58","date_gmt":"2024-04-03T11:47:58","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=18054"},"modified":"2024-04-03T12:50:29","modified_gmt":"2024-04-03T11:50:29","slug":"vccp-shortlisted-for-5-awards-at-campaign-global-agency-of-the-year","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2024\/apr\/vccp-shortlisted-for-5-awards-at-campaign-global-agency-of-the-year","title":{"rendered":"VCCP Shortlisted for 5 awards at Campaign Global Agency of the Year"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-1kw6EB wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><b>VCCP<\/b><span style=\"font-weight: 400\"> has been shortlisted for five awards at <\/span><a href=\"https:\/\/www.campaignlive.co.uk\/article\/campaign-reveals-global-agency-year-awards-shortlist\/1867290?bulletin=campaign_breaking_news&amp;utm_medium=EMAIL&amp;utm_campaign=eNews%20Bulletin&amp;utm_source=20240403&amp;utm_content=Campaign%20Breaking%20News%20(187)::www_campaignlive_co_uk_article&amp;email_hash=\"><b>Campaign\u2019s<\/b><\/a> <span style=\"font-weight: 400\">Global Agency of the Year awards.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Our nominations span various categories and we have been shortlisted for the following awards:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Independent Agency<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Global Network<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Integrated Agency<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Agency Growth Leader for <\/span><b>Stephanie Brimacombe<\/b><span style=\"font-weight: 400\">, our <\/span>CEO Europe and Global Chief Growth Officer, VCCP<span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Strategic Planning Leader for <\/span><b>Michael Lee<\/b><span style=\"font-weight: 400\">, our <\/span>Chief Strategy Officer, VCCP Partnership<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">This year&#8217;s global shortlist features a select group of eight agencies, representing a diverse array of countries including the UK, Canada, the US, Turkey, Hong Kong, Australia, New Zealand, and the Philippines.<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">Judged by a distinguished panel of top marketers, this year&#8217;s awards are under the guidance of Betsey Chung.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">With entries spanning over 40 countries, there is high anticipation for Campaign\u2019s fourth Global Agency of the Year Awards. The winners will be unveiled on 13 June.<\/span><\/p>\n<p><span style=\"font-weight: 400\">A huge congratulations to our dedicated team at VCCP and our amazing clients for their contributions. Wishing good luck to everyone else shortlisted.\u00a0<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","categories":[191],"class_list":["post-18054","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["988"],"client_id":"","hero_video":"","hero_image":{"ID":18061,"id":18061,"title":"5","filename":"5.png","filesize":248232,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/5.png","link":"https:\/\/www.vccp.com\/uk\/news\/2024\/apr\/vccp-shortlisted-for-5-awards-at-campaign-global-agency-of-the-year\/attachment\/5-4","alt":"","author":"64","description":"","caption":"","name":"5-4","status":"inherit","uploaded_to":18054,"date":"2024-04-03 11:43:50","modified":"2024-04-03 11:43:50","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/5-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/5-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/5-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/5-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/5-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/5.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/5-1920x720.png","Header-width":1920,"Header-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/5-720x720.png","Square-width":720,"Square-height":720}},"meta-title":"","meta-description":"","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/5.png","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":17636,"post_author":"64","post_date":"2023-11-17 15:32:03","post_date_gmt":"2023-11-17 15:32:03","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eVCCP London\\u003c\/strong\\u003e has secured two prestigious \\u003cstrong\\u003eCampaign Big Awards\\u003c\/strong\\u003e, highlighting our exceptional creativity in the competitive realm of UK advertising. The awards were given to \\u003cstrong\\u003eCadbury Dairy Milk\\u003c\/strong\\u003e\u2019s \u201cGarage\u201d campaign in the category of 30 Second TV Ad and \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eM\u00fcller Corner\\u003c\/strong\\u003e's \u201cIt could only be M\u00fcller Corner\u201d in the Out of Home - Single category. \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Campaign Big Awards returned to The Londoner for an evening dedicated to celebrating the brightest creative ideas coming out of UK adland.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDirected by acclaimed director Steve Rogers, \u201cGarage\u201d tells the story of a young woman working late at night in a petrol station. We see a customer pay for petrol plus a Cadbury Dairy Milk bar that he \u2018accidentally\u2019 leaves behind. When the girl reminds him that he has left it behind he smiles and walks away. We then hear an affectionate \\u0022love you Dad\\u0022 over the PA across the petrol station, revealing their relationship to each other before he smiles at her and gets into his car. She smiles and her face lights up, showing how much it means to her. It's a small gesture from her father, but we see from her warm smile that it's made her night - in this we see the power of \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThere\u2019s a Glass and a Half in Everyone -\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e generosity in everyone and how this is demonstrated in small moments. The film beautifully captures the enduring care of parents for their grown-up child, emphasising the brand\u2019s belief in the power of generosity and small but meaningful moments between loved ones.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIn the realm of Out of Home advertising, \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eM\u00fcller Corner demonstrated the payoff of trusting in its branding with a minimalist execution\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. Inspired by the product\u2019s recognisable split pot, the special build mimics the experience of tipping the topping into the yogurt by ingeniously bending the corner of the poster. The brand's logo discreetly occupies the corner of the billboard, allowing the product to speak for itself. The campaign aims to reignite nostalgic sentiments, placing a smile on every face and a \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eM\u00fcller Corner yogurt back in every shopping basket. Complemented by other simple posters featuring extreme close-ups of M\u00fcller Corner, the campaign showcases the brand's commitment to effective and engaging communication.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Campaign Big Awards, an esteemed annual event, serves as a platform to honour remarkable achievements and groundbreaking campaigns in advertising, marketing and communication. With a legacy spanning years of recognizing industry trailblazers, the Awards offer a glimpse into the world where bold ideas, daring strategies, and bright talents are celebrated. The judging panel, comprised of leading creatives as well as students from Brixton Finishing School, played a crucial role in determining the winners.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eHeartfelt congratulations to those who were shortlisted and crowned as winners. A huge thank you is extended to the dedicated team at VCCP and our remarkable clients for their collective contributions to these campaigns. \\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"LxnX7\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-LxnX7\"} \/-->","post_title":"VCCP London wins two Campaign BIG Awards","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-london-wins-two-campaign-big-awards","to_ping":"","pinged":"","post_modified":"2023-11-17 15:32:04","post_modified_gmt":"2023-11-17 15:32:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=17636","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":17896,"post_author":"64","post_date":"2024-03-14 09:38:31","post_date_gmt":"2024-03-14 09:38:31","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWe are thrilled to announce that last night we were once again crowned (by 20 plus client judges) as Campaign\u2019s Integrated Agency of The Year.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe award underscores the brilliant recognition of our 'it only works if it all works' mindset at VCCP. \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eHuge thanks to \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.campaignlive.co.uk\/\\u0022\\u003e\\u003cb\\u003eCampaign\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and all the judges for their vote. A huge thank you is extended to the dedicated team at VCCP and our remarkable clients for their collective contributions.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cdiv class=\\u0022ArticleBodyPaywall\\u0022\\u003e\\n\\u003cp\\u003eThe judging panel for this year's awards included \\u003cstrong\\u003eHSBC\\u003c\/strong\\u003e's \\u003cstrong\\u003eBecky Moffat\\u003c\/strong\\u003e, Rightmove's\\u003cstrong\\u003e Matt Bushby\\u003c\/strong\\u003e, \\u003cstrong\\u003eMonzo's AJ\\u003c\/strong\\u003e Coyne,\u00a0\\u003cstrong\\u003eReckitt\\u003c\/strong\\u003e's\u00a0\\u003cstrong\\u003eCigdem Kurtulus\\u003c\/strong\\u003e, \\u003cstrong\\u003eTaylor of Harrogate\\u003c\/strong\\u003e's \\u003cstrong\\u003eDom Dwight\\u003c\/strong\\u003e and Three's\u00a0\\u003cstrong\\u003eAislinn O'Connor\\u003c\/strong\\u003e.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eGEEIQ\\u003c\/strong\\u003e and \\u003cstrong\\u003ePlaye\\u003c\/strong\\u003e were Campaign's partners for the awards, which were handed out in front of nearly 500 guests at the Royal Lancaster London hotel.\\u003c\/p\\u003e\\n\\u003c\/div\\u003e\\n\\u003cp\\u003eCampaign runs the Agency of the Year Awards in regions around the world, including the United States and Asia Pacific, as well as a Global Agency of the Year scheme.\\u003c\/p\\u003e\\n\\u003cp\\u003eAt VCCP, we live by a simple yet powerful motto: \\u0022It only works if it all works.\\u0022 We believe that a brand should be the same brand, wherever it shows up. One brand. One strategy. One idea. One tone of voice. One visual language. In a world where advertising is overlooked and swiped away, our approach is about making it effortless.\\u003c\/p\\u003e\\n\\u003cp\\u003eThis isn't about 'matching luggage.' It's 'matching thinking.' It\u2019s creating a seamless experience for consumers, so that the brands they see and interact with, feel emotionally the same. And that only happens when the same brains have vision and oversight of everything a brand does. It\u2019s why we are a fully integrated agency, under one roof.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eWe are relentless in our pursuit to provide comprehensive capabilities. This year we welcomed Cowry Consulting (leading Behavioural Science Consultancy) into the VCCP family, launched 'faith' (Generative AI agency), and introduced VCCP Bee (Employee Engagement specialism). In 2023 as we celebrated our 21st birthday, we took pride in being crowned the youngest and largest creative agency by billings, won big with both new and existing clients, advanced our VCCP Stoke Academy, and ensured DE\\u0026amp;I was embedded at the core of our culture.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe Judges comments:\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u0022For true integration, allied to first class creativity, VCCP is - frankly - in a class of its own. Very impressive year with some clever acquisitions that can only make it work stronger and more effective.\\u0022\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u0022Really enjoyable read. Particularly the opening letter from the CGO. Great to see AI, investment and tech. Quality of though in platform connectivity, e.g. generosity of Cadbury.\\u0022\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u0022Clear understanding of what 'integration' truly means with impressive catalogue of creative work demonstrating that ethos.\\u0022\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u0022Smart opening letter to the judges. Great brands + creativity. Interesting focus on AI.\\u0022\\u003c\/p\\u003e\",\"blockId\":\"1y7dPI\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1y7dPI\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"For true integration, allied to first class creativity, VCCP is - frankly - in a class of its own. Very impressive year with some clever acquisitions that can only make it work stronger and more effective.\",\"blockId\":\"Zset1z\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Zset1z\"} \/-->","post_title":"VCCP wins Gold in Campaign Agency Of The Year","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-wins-gold-in-campaign-agency-of-the-year","to_ping":"","pinged":"","post_modified":"2024-04-08 16:53:34","post_modified_gmt":"2024-04-08 15:53:34","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=17896","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":17912,"post_author":"64","post_date":"2024-03-22 13:45:58","post_date_gmt":"2024-03-22 13:45:58","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eCo-op Group\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the UK\u2019s largest consumer co-operative, has today announced the appointment of \\u003c\/span\\u003e\\u003cb\\u003eVCCP London\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, with the integrated communications agency beginning work on their first campaign to help grow its membership by one million people this year. The business was won during a two-way competitive pitch run by Ingenuity.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP will be responsible for driving strategy and creative direction on a project by project basis, beginning with the membership drive which will run across Co-op Group and all of its products and services, including food, funerals, legal and insurance.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eAndrew Peake, CEO of VCCP London, \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esaid\\u003c\/span\\u003e\\u003cb\\u003e:\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u201cWe are absolutely delighted to have been appointed by Co-op and we are already preparing our first campaign together, to help grow their membership and business. Co-op is a fantastic brand and we can\u2019t wait to kick off our new partnership and show the nation why they are so special.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003eMel Matson, Marketing Director for Food \\u0026amp; Masterbrand at Co-op\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e,\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded\\u003c\/span\\u003e\\u003cb\\u003e: \u201c\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWe are pleased to appoint VCCP to work with us on a project by project basis, to help grow our membership by another one million people and to drive further our Co-op point of difference.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCo-op is one of the world\u2019s largest consumer co-operatives with interests across food, funerals, insurance and legal services. Owned by over 5 million members, the Co-op operates almost 2,400 food stores, over 800 funeral homes and provides products to over 5,000 other stores, including those run by independent co-operative societies and through its wholesale business, Nisa Retail Limited.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z2ufcqW\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z2ufcqW\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Co-op is a fantastic brand and we can\u2019t wait to kick off our new partnership and show the nation why they are so special.\",\"quotee\":\"Andrew Peake, CEO of VCCP London\",\"blockId\":\"ZLQVzI\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ZLQVzI\"} \/-->","post_title":"Co-op hires VCCP","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"co-op-hires-vccp","to_ping":"","pinged":"","post_modified":"2024-08-15 16:00:03","post_modified_gmt":"2024-08-15 15:00:03","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=17912","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"websites_to_publish":[],"visible_on_home_page":["1"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/18054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/64"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=18054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=18054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}