{"id":17912,"date":"2024-03-22T13:45:58","date_gmt":"2024-03-22T13:45:58","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=17912"},"modified":"2024-08-15T16:00:03","modified_gmt":"2024-08-15T15:00:03","slug":"co-op-hires-vccp","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2024\/mar\/co-op-hires-vccp","title":{"rendered":"Co-op hires VCCP"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-Z2ufcqW wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><b>Co-op Group<\/b><span style=\"font-weight: 400\">, the UK\u2019s largest consumer co-operative, has today announced the appointment of <\/span><b>VCCP London<\/b><span style=\"font-weight: 400\">, with the integrated communications agency beginning work on their first campaign to help grow its membership by one million people this year. The business was won during a two-way competitive pitch run by Ingenuity.<\/span><\/p>\n<p><span style=\"font-weight: 400\">VCCP will be responsible for driving strategy and creative direction on a project by project basis, beginning with the membership drive which will run across Co-op Group and all of its products and services, including food, funerals, legal and insurance.<\/span><\/p>\n<p><b>Andrew Peake, CEO of VCCP London, <\/b><span style=\"font-weight: 400\">said<\/span><b>:<\/b><span style=\"font-weight: 400\"> \u201cWe are absolutely delighted to have been appointed by Co-op and we are already preparing our first campaign together, to help grow their membership and business. Co-op is a fantastic brand and we can\u2019t wait to kick off our new partnership and show the nation why they are so special.\u201d<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><b>Mel Matson, Marketing Director for Food &amp; Masterbrand at Co-op<\/b><span style=\"font-weight: 400\">,<\/span> <span style=\"font-weight: 400\">added<\/span><b>: \u201c<\/b><span style=\"font-weight: 400\">We are pleased to appoint VCCP to work with us on a project by project basis, to help grow our membership by another one million people and to drive further our Co-op point of difference.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">Co-op is one of the world\u2019s largest consumer co-operatives with interests across food, funerals, insurance and legal services. Owned by over 5 million members, the Co-op operates almost 2,400 food stores, over 800 funeral homes and provides products to over 5,000 other stores, including those run by independent co-operative societies and through its wholesale business, Nisa Retail Limited.<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-ZLQVzI wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        Co-op is a fantastic brand and we can\u2019t wait to kick off our new partnership and show the nation why they are so special. \n        <cite>Andrew Peake, CEO of VCCP London<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","categories":[191],"class_list":["post-17912","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["988"],"client_id":"17914","hero_video":"","hero_image":{"ID":17913,"id":17913,"title":"VCCP X COOP_16X9_BLUE","filename":"VCCP-X-COOP_16X9_BLUE.png","filesize":118607,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/03\/VCCP-X-COOP_16X9_BLUE.png","link":"https:\/\/www.vccp.com\/uk\/news\/2024\/mar\/co-op-hires-vccp\/attachment\/vccp-x-coop_16x9_blue","alt":"","author":"64","description":"","caption":"","name":"vccp-x-coop_16x9_blue","status":"inherit","uploaded_to":17912,"date":"2024-03-21 10:54:01","modified":"2024-03-21 10:54:01","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/03\/VCCP-X-COOP_16X9_BLUE-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/03\/VCCP-X-COOP_16X9_BLUE-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/03\/VCCP-X-COOP_16X9_BLUE-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/03\/VCCP-X-COOP_16X9_BLUE-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/03\/VCCP-X-COOP_16X9_BLUE-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/03\/VCCP-X-COOP_16X9_BLUE.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/03\/VCCP-X-COOP_16X9_BLUE-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/03\/VCCP-X-COOP_16X9_BLUE-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/03\/VCCP-X-COOP_16X9_BLUE-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/03\/VCCP-X-COOP_16X9_BLUE-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/03\/VCCP-X-COOP_16X9_BLUE-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/03\/VCCP-X-COOP_16X9_BLUE-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/03\/VCCP-X-COOP_16X9_BLUE-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/03\/VCCP-X-COOP_16X9_BLUE-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/03\/VCCP-X-COOP_16X9_BLUE-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Co-op appoints VCCP to lead new membership drive","meta-description":"Co-op appoints VCCP to lead new membership drive","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/03\/VCCP-X-COOP_16X9_BLUE.png","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":17219,"post_author":"64","post_date":"2023-08-14 14:43:09","post_date_gmt":"2023-08-14 13:43:09","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cstrong\\u003ePrimark\\u003c\/strong\\u003e, the international fashion retailer, has appointed \\u003cstrong\\u003eVCCP\\u003c\/strong\\u003e as its global branding and creative agency partner following a three-way competitive pitch process.\\u003c\/p\\u003e\\n\\u003cp\\u003eAs Primark ramps up its expansion across new markets, channels and products and grows\u00a0\\u003cbr \/\\u003eits brand across Europe and the US, VCCP has been tasked with creating a global creative platform that brings the passion of the Primark brand to life through all its communications. Building on the foundations of Primark\u2019s brand strategy, purpose and values which the retailer has spent the last year developing, the platform will act as the springboard for Primark\u2019s campaigns, with the first campaign going live in key markets US and Germany imminently.\\u003c\/p\\u003e\\n\\u003cp\\u003eVCCP will work with Primark to create a powerful and differentiated 360 visual identity as well as developing its brand architecture and supporting the retailer to build out its communications and vision around Primark Cares, its strategy to become a more\\u003cbr \/\\u003esustainable and circular business by 2030. The global account will be run by both \\u003cstrong\\u003eVCCP London\\u003c\/strong\\u003e and \\u003cstrong\\u003eVCCP US\\u003c\/strong\\u003e.\\u003c\/p\\u003e\\n\\u003cp\\u003eThis follows the appointment of Michelle McEttrick last September to the newly created position of Chief Customer Officer with a remit to further develop the Primark brand and customer strategy.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eCommenting on the partnership, \\u003cstrong\\u003eMichelle McEttrick, Chief Customer Officer at Primark\\u003c\/strong\\u003e said: \u201cWe are delighted to be teaming up with such a talented group of people as we take the Primark brand to the next level. Our brand is at different stages across our 16\\u003cbr \/\\u003ecountries and with plans to reach 530 stores by the end of 2026, ensuring a simple, consistent, and focused approach which allows flexibility in-market will be essential for our continued success.\u201d\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong style=\\u0022font-size: revert;color: initial\\u0022\\u003eJulian Douglas, International CEO, VCCP said: \\u003c\/strong\\u003e\\u003cspan style=\\u0022font-size: revert;color: initial\\u0022\\u003e\u201cVCCP\\u003c\/span\\u003e\\u003cspan style=\\u0022font-size: revert;color: initial\\u0022\\u003e is thrilled to create a long term \\u003c\/span\\u003e\\u003cspan style=\\u0022font-size: revert;color: initial\\u0022\\u003epartnership with Primark, an iconic brand on the shopping streets of Europe with huge global \\u003c\/span\\u003e\\u003cspan style=\\u0022font-size: revert;color: initial\\u0022\\u003egrowth ambitions.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z293fPf\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z293fPf\"} \/-->","post_title":"Primark appoints VCCP as global branding and creative agency partner","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"primark-appoints-vccp-as-global-branding-and-creative-agency-partner","to_ping":"","pinged":"","post_modified":"2023-09-18 17:04:03","post_modified_gmt":"2023-09-18 16:04:03","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=17219","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":17905,"post_author":"64","post_date":"2024-03-18 14:26:33","post_date_gmt":"2024-03-18 14:26:33","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eToday, VCCP Group announces the promotion of Claire Young to CEO of Girl\\u0026amp;Bear.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGirl\\u0026amp;Bear, VCCP\u2019s global content creation studio, launched in 2021: the fully integrated content creation studio prides itself on delivering \u2018craft without compromise\u2019 across its capabilities, which include film, post, audio, design, print, photographic and digital production.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe promotion will see Young\u2019s role change as she takes on additional responsibilities, including a focus on Girl\\u0026amp;Bear\u2019s international expansion.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eUnder Young\u2019s leadership, Girl\\u0026amp;Bear\u2019s headcount has grown substantially since its launch. Girl\\u0026amp;Bear has strong staff retention numbers and 46% of the studio\u2019s hires are from ethnically diverse backgrounds.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe news follows last month\u2019s announcement that Girl\\u0026amp;Bear has expanded its offering and has launched in Prague, in response to growing demand for its services across Europe. The launch was spearheaded by Claire Young, with the aim of delivering \u2018Craft Without Compromise\u2019 to local and global clients. Girl\\u0026amp;Bear Prague launches with clients including Komer\u010dn\u00ed Banka and E.ON.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eYoung joined VCCP in 2016 as Head of Creative Service and Creative Production and realised the potential in bringing together VCCP\u2019s makers from across the business into one fully-integrated capability, spearheading the launch of Girl\\u0026amp;Bear in 2021. Young was promoted to Managing Director of Girl\\u0026amp;Bear at the same time of the launch.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDuring her career, Young has also spent time at J. Walter Thompson and worked at Mother for over seven years.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIn 2021, Girl\\u0026amp;Bear created its own ecosystem dubbed The Pathway which helps guide clients through global delivery at scale, across multiple markets and multiple channels. This has continued to be a success, with clients such as White Claw using the offering.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eAndrew Peake, VCCP London CEO\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \u201cClaire\u2019s promotion reflects everything that has been achieved at Girl\\u0026amp;Bear in the past two and a half years; the focus on our product, the speed of growth and her leadership of a super talented bunch of people. Claire is relentless in making G\\u0026amp;B as good as it can be. We can\u2019t think of a better person than Claire to take us on the next stage of Girl\\u0026amp;Bear\u2019s journey.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eClaire Young, Girl\\u0026amp;Bear CEO\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \u201cIn the past two and a half years, Girl\\u0026amp;Bear has gone from strength to strength - all down to our brilliant makers that strive to deliver quality without compromise. Girl\\u0026amp;Bear has a unique culture, proposition, and an exceptionally high quality of output. I am so proud of what we\u2019ve achieved so far, and I am equally incredibly excited about the future. We have such a big opportunity ahead of us as we continue to evolve and elevate our offering with new capabilities, new skills, and new ways of working.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1auBBo\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1auBBo\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Girl\\u0026amp;Bear has a unique culture, proposition, and an exceptionally high quality of output. I am so proud of what we\u2019ve achieved so far, and I am equally incredibly excited about the future.\",\"quotee\":\"Claire Young, Girl\\u0026amp;Bear CEO\",\"blockId\":\"Z8iu13\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z8iu13\"} \/-->","post_title":"VCCP Group promotes Claire Young to CEO of Girl&amp;Bear","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-group-promotes-claire-young-to-ceo-of-girlbear%ef%bf%bc","to_ping":"","pinged":"","post_modified":"2024-03-18 14:29:20","post_modified_gmt":"2024-03-18 14:29:20","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=17905","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":17755,"post_author":"64","post_date":"2024-01-18 13:04:11","post_date_gmt":"2024-01-18 13:04:11","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 500\\u0022\\u003e\u201cIt\u2019s time for media to take its anorak off\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eVCCP Media\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e announces the arrival of James Shoreland and Will Parrish as its new CEO and CSO as it invests in its top team, aiming to challenge the status quo of media. The pair have joined from Initiative Media where they worked together for the past six years.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eJames and Will were instrumental in turning around the fortunes of the IPG Mediabrands-owned media shop, winning brands such as Deliveroo, NatWest and Nike.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new hires follow new business wins for VCCP Media who have picked up clients including Wilkinson Sword, Chilly\u2019s, Bulldog and Krispy Kreme - James and Will have been tasked with building on this recent success and reshaping the strategy to meet the challenges and opportunities presented by the shifting media landscape.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWill Parrish, Chief Strategy Officer, added: \u201cIt\u2019s time for media to take its anorak off and it feels like VCCP are firing the starting pistol. Challenging media to become creative\u2019s super power and creative to become media\u2019s. Challenging mediocrity in media - we have all these new paintbrushes at our disposal for media to be creative and confident,\u00a0 that\u2019s something I just couldn\u2019t turn down.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMichael Sugden, CEO of the VCCP Partnership, who James Shoreland will report to, said: \u201cWe're delighted to snare two people of James and Will's calibre. They are a natural fit with VCCP's challenger culture and there's a lot to challenge in today's media landscape. One of those challenges is the fragmentation of creative and media thinking. James and Will share our belief that the best work comes from treating creative and media as one so we\u2019re absolutely thrilled to welcome them to the VCCP family.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTara Marus will become Chief Operating Officer reporting into James Shoreland while Simon Jenkins will become Chief Planning Officer reporting into Will Parrish.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"1ubpl9\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1ubpl9\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"The increasing number of specialisations in media has led agencies away from the power of creativity. I believe an agency that focuses on creativity in media, and the creative within media, will unleash the potential of both brands and people. VCCP is the perfect place to do just that\",\"quotee\":\"James Shoreland, who will also sit on the VCCP Group Board\",\"blockId\":\"ZNLya\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ZNLya\"} \/-->","post_title":"Initiative star duo James Shoreland and Will Parrish to lead VCCP Media","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"initiative-star-duo-james-shoreland-and-will-parrish-to-lead-vccp-media","to_ping":"","pinged":"","post_modified":"2024-01-18 13:04:11","post_modified_gmt":"2024-01-18 13:04:11","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=17755","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"websites_to_publish":[],"visible_on_home_page":["1"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/17912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/64"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=17912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=17912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}