{"id":17842,"date":"2025-03-04T11:20:00","date_gmt":"2025-03-04T11:20:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=17842"},"modified":"2025-05-05T00:11:20","modified_gmt":"2025-05-04T23:11:20","slug":"vccp-ad-school","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2025\/mar\/vccp-ad-school","title":{"rendered":"VCCP Ad school"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-Zj4rxt wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><b>Work Experience: VCCP ad school \u2013 7th &#8211; 11th July 2025<\/b><\/p>\n<p><span style=\"font-weight: 400\">Interested in a career in advertising but not really sure how it works? Well, we have the perfect opportunity to kick start your career!<\/span><\/p>\n<p><span style=\"font-weight: 400\">We are opening our doors again for a week-long summer ad school at our HQ in London Victoria, and you can apply now!<\/span><\/p>\n<p><b>WHAT IS AD SCHOOL?<\/b><\/p>\n<p><span style=\"font-weight: 400\">We wanted to challenge the stereotype of the normal ad school experience \u2013 there\u2019s no tea and coffee making during this week! Instead you get a jam-packed week giving you a genuine insight into life in an advertising agency.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">From creative to strategy, production to account management, PR to media planning and buying, you\u2019ll leave the week knowing exactly how a fully integrated campaign comes together.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You\u2019ll have a timetable full of talks from industry-leading specialists, armed with all the information required to pull together your very own campaign. The other half of your week is spent working on a pitch for a live brief in the agency, with the help of mentors and your fellow <\/span><span style=\"font-weight: 400\">ad school team.\u00a0<\/span><\/p>\n<div><b>Qianqian Zhou, previous ad schooler and now Junior UX Designer in Bernadette<\/b>: <i>&#8220;Looking back, ad school was a window of opportunity. It gave me a real look into how the advertising industry works and how different teams come together to bring ideas to life. More than that, it was a chance to meet inspiring people, have real conversations, and get my foot in the door. Sometimes, all you need is the right opportunity, and for me, ad school was the one.&#8221;<\/i><\/div>\n<div>\u00a0<\/div>\n<p><b>WHO CAN APPLY?<\/b><\/p>\n<p><span style=\"font-weight: 400\">We are looking for enthusiastic and motivated applicants aged 18+, who have a desire to find out more about advertising and where they may fit into the industry. Simple as that, no other requirements!<\/span><\/p>\n<p><span style=\"font-weight: 400\">VCCP London houses almost 800 staff alone, and is a melting pot of specialists. Some are highly creative, some are more analytical and some are simply brilliant with people. To give you an idea of the kind of skills, knowledge and talents we look for when we recruit, we have detailed just a few of the job roles, below, which make up our award-winning team.<\/span><\/p>\n<p>\u00a0<\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<div><b>Cicely Cooper, previous ad schooler and now Research Coordinator, VCCP: <\/b><em>&#8220;ad<\/em><i>\u00a0school was my incredibly fun gateway into the advertising industry. No two days were the same, yet each offered valuable insights. Being surrounded by a diverse group of like-minded individuals, each with unique perspectives, created an environment that was collaborative but also challenging. It gave me the foundations, connections, and confidence to find my place in this dynamic industry.&#8221;<\/i><\/div>\n<div>\u00a0<\/div>\n<p><b>WHAT JOBS ARE THERE AT AN ADVERTISING AGENCY?<\/b><\/p>\n<p><span style=\"font-weight: 400\">We have a range of roles at VCCP, but put simply we summarise them in 3 ways<\/span><\/p>\n<p><b><i>Thinkers<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400\">Often thinkers<\/span> <span style=\"font-weight: 400\">like to read, and share ideas:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Researchers<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Historians<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Mathematicians<\/span><\/li>\n<\/ul>\n<p><b><i>Doers<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400\">Often doers are well organised and good with people:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Organised people<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Managers<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Producers<\/span><\/li>\n<\/ul>\n<p><b><i>Makers<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400\">Often makers are creative and artistic:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Writers<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Designers<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Photographers<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Drawers<\/span><\/li>\n<\/ul>\n<p><b>APPLICATIONS ARE NOW CLOSED<\/b><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-Z1LvGr1 wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        It gave me the foundations, connections, and confidence to find my place in this dynamic industry.&#8221; \n        <cite>Cicely Cooper, previous ad schooler and now Research Coordinator, VCCP<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","categories":[191],"class_list":["post-17842","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["988"],"client_id":"","hero_video":"","hero_image":{"ID":19796,"id":19796,"title":"ad school 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19:24:30","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/03\/ad-school-background_page-0001-1-scaled-e1742325856907-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/03\/ad-school-background_page-0001-1-scaled-e1742325856907-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/03\/ad-school-background_page-0001-1-scaled-e1742325856907-768x432.jpg","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/03\/ad-school-background_page-0001-1-scaled-e1742325856907-1024x576.jpg","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/03\/ad-school-background_page-0001-1-scaled-e1742325856907-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/03\/ad-school-background_page-0001-1-2048x1152.jpg","2048x2048-width":2048,"2048x2048-height":1152,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/03\/ad-school-background_page-0001-1-scaled-e1742325856907-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/03\/ad-school-background_page-0001-1-scaled-e1742325856907-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/03\/ad-school-background_page-0001-1-scaled-e1742325856907-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/03\/ad-school-background_page-0001-1-scaled-e1742325856907-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/03\/ad-school-background_page-0001-1-scaled-e1742325856907-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/03\/ad-school-background_page-0001-1-scaled-e1742325856907-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/03\/ad-school-background_page-0001-1-scaled-e1742325856907-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/03\/ad-school-background_page-0001-1-scaled-e1742325856907-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/03\/ad-school-background_page-0001-1-scaled-e1742325856907-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Work Experience: VCCP ad school \u2013 7th - 11th July 2025","meta-description":"Work Experience: VCCP ad school \u2013 7th - 11th July 2025","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/03\/ad-school-background_page-0001-1-scaled-e1742325856907.jpg","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":17822,"post_author":"64","post_date":"2024-02-27 12:59:58","post_date_gmt":"2024-02-27 12:59:58","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"912961960\",\"blockId\":\"Z16pBWm\",\"blockUniqueClass\":\"lazyblock-video-Z16pBWm\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFor the fourth consecutive year, \\u003c\/span\\u003e\\u003cb\\u003eCadbury\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e puts a spin on the traditional Easter egg hunt by bringing back \u201cThe Cadbury Worldwide Hide\u201d: an online platform that enables people to hide an egg anywhere in the world for their loved ones, along with a personal clue of where they can find it. By global agency of record \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/\\u0022\\u003e\\u003cb\\u003eVCCP London\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the new campaign highlights the meaningful shared memories between hiders and seekers by sharing real-life clues left by past participants.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBuilding on the success of the previous years, Cadbury is launching The Worldwide Hide with an outdoor-led campaign. The twelve hero OOH posters integrate real clues from the 300,000 past participants of the Worldwide Hide for the first time, adding emotional depth through shared memories and sentiments. These authentic clues are set against beautiful everyday landscapes, bringing the unique memories to life. 'In one execution, we see a giant Cadbury Easter egg nestled next to a tent under a sunrise with the real clue 'I wanna be proposed to here'. These posters were meticulously produced and post-produced by VCCP\u2019s global content creation studio \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.wearegirlandbear.com\/\\u0022\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo further celebrate these locations, Publicis Media has secured OOH spaces situated in locations that enhance the OOH creative, including beachfronts and parks around the UK.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury has also brought clues to life on social channels through a fresh, socially-native approach that features authentic stories from people selected through street castings. This heart-warming, authentic content from real life loved ones will live across TikTok, Instagram and Facebook.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIn an additional first for the Worldwide Hide platform, VCCP worked with Cadbury to create ten 30\\u0022 Spotify ads, targeted to specific playlist interests on Spotify.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Worldwide Hide platform, which can be found \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/worldwidehide.cadbury.co.uk\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ehere\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, was crafted by \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/wearebernadette.co\/\\u0022\\u003e\\u003cb\\u003eBernadette\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, VCCP\u2019s digital innovation company. The platform invites individuals to hide an Easter egg anywhere in the world through an immersive Google Maps street view integration. Whether they choose to buy a real chocolate egg to be delivered, or they hide it virtually, the hider can send a personalised clue to their loved one to help them locate it. Once found, real eggs are automatically dispatched to the lucky seeker.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eCharlotte Parkes, Senior Brand Manage\\u003c\/b\\u003e\\u003cb\\u003er\\u003c\/b\\u003e\\u003cb\\u003e at Mondel\u0113z International,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \u201cAt Cadbury we love to encourage more generosity in the world and this campaign continues doing just that. This year, we wanted to champion and hero the special moments highlighted in the clues of the nation to show just how meaningful hiding an egg for someone you love can be.\u201d \\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eZo\u00eb Stock, Creative Director at VCCP London,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e added: \u201cTaking part in Worldwide Hide means having a good old think about somewhere special to hide your egg for someone - reminiscing about where funny stories happened, disastrous holidays, or private jokes. And this year, we wanted the genuine clues submitted by the public to be the inspiration for this. To remind people of those inconspicuous places that somehow wind-up meaning so much to only you and one other person in the world.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign will run from today throughout the UK and IE across TV, social, DOOH, radio, platform and YouTube with media planning and buying led by Publicis Media, owned-channel activity by Elvis and PR managed by Ogilvy.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"A4jvt\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-A4jvt\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"At Cadbury we love to encourage more generosity in the world and this campaign continues doing just that. \",\"quotee\":\"Charlotte Parkes, Senior Brand Manager at Mondel\u0113z International\",\"blockId\":\"24G7UY\",\"blockUniqueClass\":\"lazyblock-quote-full-width-24G7UY\"} \/-->\n\n<!-- wp:lazyblock\/carousel 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\\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/\\u0022\\u003e\\u003cb\\u003eVCCP London\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e has today launched its latest film for Creme Egg as part of a fully integrated campaign which brings back the classic \u2018How do you eat yours?\u2019 tagline for the first time in 20 years.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign builds on the original message that everyone has their own way of eating a Creme Egg, saluting those who eat them whole, use a teaspoon and even those who like to spread them on toast. Cadbury first celebrated this in the 1980s when they asked the nation \u2018How do you eat yours?\u2019 and is at the heart of this new campaign which takes inspiration from UGC on TikTok where people are more than happy to share their own serving suggestions for the iconic snack.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis new brand platform updates the heritage line for a new generation to draw conclusions about how people eat their Creme Eggs. Suggesting that this tells us everything you need to know about a person; from their little quirks (always pressing buttons just to see what they do), all the way to their ideal profession and favourite Spotify playlist (Himalayan throat singing anyone?)\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe 30\u201d spot \u2018Big Deal\u2019 focuses on Heather who likes to eat a Creme Egg while maintaining eye contact. The voiceover points out that means she\u2019s kind of a big deal and that the way she eats her Creme Egg reveals a lot about her. She\u2019s unashamedly bold and full of unusual quirks and habits - whether that\u2019s ordering for the whole table in restaurants or inventing her own words to songs at karaoke. All of these personality traits and passions are revealed simply by how Heather eats a Creme Egg\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP\u2019s global content creation studio \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e worked with award-winning directing duo Terri Timely and Park Pictures to bring the film to life. The voiceover was provided by Matt King - better known as Super Hans from Peep Show - who brings a brilliant sense of offbeat comedy to the video and radio assets, that matches Cadbury\u2019s most irreverent brand perfectly\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWith a digital-first strategy, the fully integrated campaign encourages the public to take an online personality test to discover what their creme egg eating technique reveals about them with the interactive website and strategy created by \\u003c\/span\\u003e\\u003cb\\u003eBernadette\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, VCCP\u2019s digital innovation company.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis campaign also features bold fly-poster style ads in outdoor and social which bring to life different Creme Egg eating styles and the weirdly relatable personality traits that go with them directing people to the full online test experience at \\u003c\/span\\u003e\\u003ca href=\\u0022http:\/\/cremeeggtest.cadbury.co.uk\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ecremeeggtest.cadbury.co.uk\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eJosh Collier, Brand Manager at Mondel\u0113z,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \u201cThis year we have really focused on driving the equity of the brand and returning to the thing that makes Creme Eggs so unique and great \u2013 the eating experience\u201d. As part of this we are bringing back \u201cHow do you eat yours\u201d as an iconic line that still resonates today with consumers but in a fresh and interactive way. We have really enjoyed tapping into the irreverent humour that Creme Egg is so well-known for; learning a lot about ourselves along the way!\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eSimon Connor, Creative Director at VCCP London,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e added: \u201cHow you eat a Creme Egg says a lot about you. What if, it could tell you EVERYTHING. Using \u201creal\u201d science, we can now extrapolate your entire personality from How You Eat Yours. We can tell you what music you should listen to, where you should go on holiday and even who you should date. Take the test. Find out what your Creme Egg will tell you about you\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign will run throughout the UK and ROI across AV, D\/OOH, audio, social, print and digital with media planning and buying led by Publicis, owned-channel activity by Elvis and PR managed by Ogilvy.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1dLjTC\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1dLjTC\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"How you eat a Creme Egg says a lot about you. 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