{"id":17839,"date":"2024-03-01T11:11:09","date_gmt":"2024-03-01T11:11:09","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=17839"},"modified":"2024-03-01T11:11:10","modified_gmt":"2024-03-01T11:11:10","slug":"vccp-opens-girlbear-prague","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2024\/mar\/vccp-opens-girlbear-prague","title":{"rendered":"VCCP opens Girl&amp;Bear Prague"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-Z1kDddP wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">Global content creation studio Girl&amp;Bear, part of VCCP Group, has expanded its presence in Czechia after two successful years of operation and with growing demand for its services across Europe.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Whilst Girl&amp;Bear\u2019s services were previously available wherever VCCP operates, the studio has officially opened an office in Prague to meet client demand and to take advantage of talent in Czechia. The multidisciplinary collective of makers led by Agnieszka Kargul wants to offer local and global clients Craft Without Compromise.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Girl&amp;Bear, VCCP\u2019s global content creation studio, is the second VCCP Group member to open a Prague office in less than four months, following the launch of its digital innovation company Bernadette studio.<\/span><\/p>\n<p><span style=\"font-weight: 400\">With the motto &#8216;Craft Without Compromise&#8217;, Girl&amp;Bear stands by the belief that high quality and efficiency are not mutually exclusive. The current team, led by Agnieszka Kargul, has already worked for local clients as well as numerous projects in collaboration with Girl&amp;Bear globally.\u00a0<\/span><\/p>\n<p><b>Agnieszka Kargul, Head of Girl&amp;Bear Prague<\/b><span style=\"font-weight: 400\">, said: &#8220;Since the inception of Girl&amp;Bear two years ago, we have been working with colleagues across the VCCP network on global campaigns. Now we want to prove also on the Czech market that craft and human approach and efficiency can go hand in hand.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400\">Agnieszka brings experience of managing global clients at Hercules, the location and production division of Havas Group, and Dazzle Pictures, an international VFX studio. The design team is headed by Lluis Rotger, who together with the VCCP team won the first-ever ADC Awards Grand Prix in the Craft category last year. His previous work at Havas, Geometry and DDB earned him a Cannes Lion, among others.<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">Girl&amp;Bear&#8217;s services include a comprehensive range of creative and production disciplines, such as design, branding, film, digital, audio and photo production, post-production and DTP.<\/span><\/p>\n<p><b>Dejan \u0160tajnberger, Executive Creative Director at VCCP Prague<\/b><span style=\"font-weight: 400\">, added: &#8220;How our ideas are brought to life is just as important as how good the ideas are. We&#8217;ve always held our production partners up to a high standard and built Girl&amp;Bear with this in mind.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400\">The Prague team will continue to collaborate with London-based Girl&amp;Bear colleagues.<\/span><\/p>\n<p><b>Claire Young, Managing Director of Girl&amp;Bear<\/b><span style=\"font-weight: 400\">, said: &#8220;Wherever VCCP operates our clients can always call upon the craft and creativity of Girl&amp;Bear, with the same service and standards available anywhere, including our \u2018Be Nice\u2019 pledge which empowers all of our makers to create an environment which works for them and everyone around them. Alongside our global approach, we recognised the need to supercharge our European footprint and to expand our team of Girl&amp;Bear makers in VCCP\u2019s Prague office &#8211; this will allow us to deliver additional capacity and meet the demands of a growing Czech market.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">At the same time, the Girl&amp;Bear team is also currently working for a portfolio of VCCP clients such as Komer\u010dn\u00ed banka, Plze\u0148sk\u00fd Prazdroj or E.ON.<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-Z2rDgKV wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        How our ideas are brought to life is just as important as how good the ideas are. We&#8217;ve always held our production partners up to a high standard and built Girl&amp;Bear with this in mind \n        <cite>Dejan \u0160tajnberger, Executive Creative Director at VCCP Prague<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","categories":[191],"class_list":["post-17839","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["14075"],"client_id":"","hero_video":"","hero_image":{"ID":17841,"id":17841,"title":"PressRelease_1920x1080","filename":"PressRelease_1920x1080-1.png","filesize":1227450,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/02\/PressRelease_1920x1080-1.png","link":"https:\/\/www.vccp.com\/uk\/news\/2024\/mar\/vccp-opens-girlbear-prague\/attachment\/pressrelease_1920x1080-2","alt":"","author":"64","description":"","caption":"","name":"pressrelease_1920x1080-2","status":"inherit","uploaded_to":17839,"date":"2024-02-29 16:31:53","modified":"2024-02-29 16:31:53","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/02\/PressRelease_1920x1080-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/02\/PressRelease_1920x1080-1-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/02\/PressRelease_1920x1080-1-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/02\/PressRelease_1920x1080-1-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/02\/PressRelease_1920x1080-1-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/02\/PressRelease_1920x1080-1.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/02\/PressRelease_1920x1080-1-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/02\/PressRelease_1920x1080-1-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/02\/PressRelease_1920x1080-1-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/02\/PressRelease_1920x1080-1-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/02\/PressRelease_1920x1080-1-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/02\/PressRelease_1920x1080-1-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/02\/PressRelease_1920x1080-1-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/02\/PressRelease_1920x1080-1-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/02\/PressRelease_1920x1080-1-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"VCCP opens Girl&amp;Bear Prague, a local branch of its design and production studio","meta-description":"VCCP opens Girl&amp;Bear Prague, a local branch of its design and production studio","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/02\/PressRelease_1920x1080-1.png","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":17822,"post_author":"64","post_date":"2024-02-27 12:59:58","post_date_gmt":"2024-02-27 12:59:58","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"912961960\",\"blockId\":\"Z16pBWm\",\"blockUniqueClass\":\"lazyblock-video-Z16pBWm\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFor the fourth consecutive year, \\u003c\/span\\u003e\\u003cb\\u003eCadbury\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e puts a spin on the traditional Easter egg hunt by bringing back \u201cThe Cadbury Worldwide Hide\u201d: an online platform that enables people to hide an egg anywhere in the world for their loved ones, along with a personal clue of where they can find it. By global agency of record \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/\\u0022\\u003e\\u003cb\\u003eVCCP London\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the new campaign highlights the meaningful shared memories between hiders and seekers by sharing real-life clues left by past participants.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBuilding on the success of the previous years, Cadbury is launching The Worldwide Hide with an outdoor-led campaign. The twelve hero OOH posters integrate real clues from the 300,000 past participants of the Worldwide Hide for the first time, adding emotional depth through shared memories and sentiments. These authentic clues are set against beautiful everyday landscapes, bringing the unique memories to life. 'In one execution, we see a giant Cadbury Easter egg nestled next to a tent under a sunrise with the real clue 'I wanna be proposed to here'. These posters were meticulously produced and post-produced by VCCP\u2019s global content creation studio \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.wearegirlandbear.com\/\\u0022\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo further celebrate these locations, Publicis Media has secured OOH spaces situated in locations that enhance the OOH creative, including beachfronts and parks around the UK.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury has also brought clues to life on social channels through a fresh, socially-native approach that features authentic stories from people selected through street castings. This heart-warming, authentic content from real life loved ones will live across TikTok, Instagram and Facebook.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIn an additional first for the Worldwide Hide platform, VCCP worked with Cadbury to create ten 30\\u0022 Spotify ads, targeted to specific playlist interests on Spotify.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Worldwide Hide platform, which can be found \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/worldwidehide.cadbury.co.uk\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ehere\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, was crafted by \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/wearebernadette.co\/\\u0022\\u003e\\u003cb\\u003eBernadette\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, VCCP\u2019s digital innovation company. The platform invites individuals to hide an Easter egg anywhere in the world through an immersive Google Maps street view integration. Whether they choose to buy a real chocolate egg to be delivered, or they hide it virtually, the hider can send a personalised clue to their loved one to help them locate it. Once found, real eggs are automatically dispatched to the lucky seeker.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eCharlotte Parkes, Senior Brand Manage\\u003c\/b\\u003e\\u003cb\\u003er\\u003c\/b\\u003e\\u003cb\\u003e at Mondel\u0113z International,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \u201cAt Cadbury we love to encourage more generosity in the world and this campaign continues doing just that. This year, we wanted to champion and hero the special moments highlighted in the clues of the nation to show just how meaningful hiding an egg for someone you love can be.\u201d \\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eZo\u00eb Stock, Creative Director at VCCP London,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e added: \u201cTaking part in Worldwide Hide means having a good old think about somewhere special to hide your egg for someone - reminiscing about where funny stories happened, disastrous holidays, or private jokes. And this year, we wanted the genuine clues submitted by the public to be the inspiration for this. To remind people of those inconspicuous places that somehow wind-up meaning so much to only you and one other person in the world.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign will run from today throughout the UK and IE across TV, social, DOOH, radio, platform and YouTube with media planning and buying led by Publicis Media, owned-channel activity by Elvis and PR managed by Ogilvy.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"A4jvt\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-A4jvt\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"At Cadbury we love to encourage more generosity in the world and this campaign continues doing just that. \",\"quotee\":\"Charlotte Parkes, Senior Brand Manager at Mondel\u0113z International\",\"blockId\":\"24G7UY\",\"blockUniqueClass\":\"lazyblock-quote-full-width-24G7UY\"} \/-->\n\n<!-- wp:lazyblock\/carousel 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\/-->","post_title":"The Worldwide Hide is back","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-worldwide-hide-is-back","to_ping":"","pinged":"","post_modified":"2024-08-12 10:55:30","post_modified_gmt":"2024-08-12 09:55:30","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=17822","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":17594,"post_author":"64","post_date":"2023-11-08 16:14:29","post_date_gmt":"2023-11-08 16:14:29","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eVCCP Group\\u003c\/strong\\u003e, the global challenger network for challenger brands, has today announced the expansion of its Digital \\u0026amp; Innovation company, \\u003cstrong\\u003eBernadette\\u003c\/strong\\u003e, into its office in Prague, Czechia. The move forms part of its ambition to grow its presence globally following its highly successful launch in early 2022.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWith only 38% of organisations rating themselves as effective at integrating digital initiatives within their business strategies, Bernadette is on a mission to challenge the bad habits of digital innovation that lead to unsuccessful investments and a failure to achieve real ROI.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Bernadette team is made up of real digital experts and specialists combining designers, architects, developers, strategists and makers. Using creativity and collaboration to unlock innovation for clients. Over the last 18 months the agency has produced award-winning work in the UK for fabric of the nation brands such as Cadbury, easyJet and O2 amongst others.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe agency will now bring this offering to the Czech market, integrating with an existing digital production team. Led by renowned practitioner \\u003cstrong\\u003eMartin Miky\u0161ka\\u003c\/strong\\u003e, \\u003cstrong\\u003eBernadette Prague\\u003c\/strong\\u003e will focus on innovative design and developing digital experiences, products and campaigns for local clients as well as serving as a development hub for Bernadette\u2019s HQ in London.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003eMartin Miky\u0161ka, Head of Bernadette Czechia\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \\u0022Even after 14 years in the industry, I repeatedly encounter problems that many projects and clients struggle with, which are in fact completely solvable. I see the gap between strategy and execution as the main problem. Both do not always get the same attention. Some solutions are tailored to suit the team composition, rather than the other way around. Sometimes a great strategy suffers in implementation. The Bernadette approach means we avoid either of these scenarios and deliver successful project outcomes\\u0022 comments Miky\u0161ka.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBernadette in Prague launches with local market clients including\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e Lego and Saint Gobain.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z45dWz\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z45dWz\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Adding such a talented team and breadth of capabilities is a brilliant addition to both the global Bernadette proposition and VCCP\u2019s wider offering in the Czech market. Helping clients really get the most of their digital investments and delivering real value\",\"quotee\":\"Pete Grenfell, CEO of Bernadette\",\"blockId\":\"22wHqm\",\"blockUniqueClass\":\"lazyblock-quote-full-width-22wHqm\"} \/-->","post_title":"Bernadette expands into Czechia","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"bernadette-expands-into-czechia","to_ping":"","pinged":"","post_modified":"2023-11-09 09:16:42","post_modified_gmt":"2023-11-09 09:16:42","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=17594","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":17807,"post_author":"64","post_date":"2024-02-15 14:50:27","post_date_gmt":"2024-02-15 14:50:27","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"913254277\",\"blockId\":\"1CThWi\",\"blockUniqueClass\":\"lazyblock-video-1CThWi\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eCadbury \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand its global agency of record \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/\\u0022\\u003e\\u003cb\\u003eVCCP London\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e has today launched its latest film for Creme Egg as part of a fully integrated campaign which brings back the classic \u2018How do you eat yours?\u2019 tagline for the first time in 20 years.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign builds on the original message that everyone has their own way of eating a Creme Egg, saluting those who eat them whole, use a teaspoon and even those who like to spread them on toast. Cadbury first celebrated this in the 1980s when they asked the nation \u2018How do you eat yours?\u2019 and is at the heart of this new campaign which takes inspiration from UGC on TikTok where people are more than happy to share their own serving suggestions for the iconic snack.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis new brand platform updates the heritage line for a new generation to draw conclusions about how people eat their Creme Eggs. Suggesting that this tells us everything you need to know about a person; from their little quirks (always pressing buttons just to see what they do), all the way to their ideal profession and favourite Spotify playlist (Himalayan throat singing anyone?)\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe 30\u201d spot \u2018Big Deal\u2019 focuses on Heather who likes to eat a Creme Egg while maintaining eye contact. The voiceover points out that means she\u2019s kind of a big deal and that the way she eats her Creme Egg reveals a lot about her. She\u2019s unashamedly bold and full of unusual quirks and habits - whether that\u2019s ordering for the whole table in restaurants or inventing her own words to songs at karaoke. All of these personality traits and passions are revealed simply by how Heather eats a Creme Egg\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP\u2019s global content creation studio \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e worked with award-winning directing duo Terri Timely and Park Pictures to bring the film to life. The voiceover was provided by Matt King - better known as Super Hans from Peep Show - who brings a brilliant sense of offbeat comedy to the video and radio assets, that matches Cadbury\u2019s most irreverent brand perfectly\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWith a digital-first strategy, the fully integrated campaign encourages the public to take an online personality test to discover what their creme egg eating technique reveals about them with the interactive website and strategy created by \\u003c\/span\\u003e\\u003cb\\u003eBernadette\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, VCCP\u2019s digital innovation company.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis campaign also features bold fly-poster style ads in outdoor and social which bring to life different Creme Egg eating styles and the weirdly relatable personality traits that go with them directing people to the full online test experience at \\u003c\/span\\u003e\\u003ca href=\\u0022http:\/\/cremeeggtest.cadbury.co.uk\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ecremeeggtest.cadbury.co.uk\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eJosh Collier, Brand Manager at Mondel\u0113z,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \u201cThis year we have really focused on driving the equity of the brand and returning to the thing that makes Creme Eggs so unique and great \u2013 the eating experience\u201d. As part of this we are bringing back \u201cHow do you eat yours\u201d as an iconic line that still resonates today with consumers but in a fresh and interactive way. We have really enjoyed tapping into the irreverent humour that Creme Egg is so well-known for; learning a lot about ourselves along the way!\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eSimon Connor, Creative Director at VCCP London,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e added: \u201cHow you eat a Creme Egg says a lot about you. What if, it could tell you EVERYTHING. Using \u201creal\u201d science, we can now extrapolate your entire personality from How You Eat Yours. We can tell you what music you should listen to, where you should go on holiday and even who you should date. Take the test. Find out what your Creme Egg will tell you about you\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign will run throughout the UK and ROI across AV, D\/OOH, audio, social, print and digital with media planning and buying led by Publicis, owned-channel activity by Elvis and PR managed by Ogilvy.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1dLjTC\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1dLjTC\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"How you eat a Creme Egg says a lot about you. 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