{"id":17755,"date":"2024-01-18T13:04:11","date_gmt":"2024-01-18T13:04:11","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=17755"},"modified":"2024-01-18T13:04:11","modified_gmt":"2024-01-18T13:04:11","slug":"initiative-star-duo-james-shoreland-and-will-parrish-to-lead-vccp-media","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2024\/jan\/initiative-star-duo-james-shoreland-and-will-parrish-to-lead-vccp-media","title":{"rendered":"Initiative star duo James Shoreland and Will Parrish to lead VCCP Media"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-1ubpl9 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 500\">\u201cIt\u2019s time for media to take its anorak off\u201d<\/span><\/p>\n<p><b>VCCP Media<\/b><span style=\"font-weight: 400\"> announces the arrival of James Shoreland and Will Parrish as its new CEO and CSO as it invests in its top team, aiming to challenge the status quo of media. The pair have joined from Initiative Media where they worked together for the past six years.<\/span><\/p>\n<p><span style=\"font-weight: 400\">James and Will were instrumental in turning around the fortunes of the IPG Mediabrands-owned media shop, winning brands such as Deliveroo, NatWest and Nike.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The new hires follow new business wins for VCCP Media who have picked up clients including Wilkinson Sword, Chilly\u2019s, Bulldog and Krispy Kreme &#8211; James and Will have been tasked with building on this recent success and reshaping the strategy to meet the challenges and opportunities presented by the shifting media landscape.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Will Parrish, Chief Strategy Officer, added: \u201cIt\u2019s time for media to take its anorak off and it feels like VCCP are firing the starting pistol. Challenging media to become creative\u2019s super power and creative to become media\u2019s. Challenging mediocrity in media &#8211; we have all these new paintbrushes at our disposal for media to be creative and confident,\u00a0 that\u2019s something I just couldn\u2019t turn down.\u201d<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">Michael Sugden, CEO of the VCCP Partnership, who James Shoreland will report to, said: \u201cWe&#8217;re delighted to snare two people of James and Will&#8217;s calibre. They are a natural fit with VCCP&#8217;s challenger culture and there&#8217;s a lot to challenge in today&#8217;s media landscape. One of those challenges is the fragmentation of creative and media thinking. James and Will share our belief that the best work comes from treating creative and media as one so we\u2019re absolutely thrilled to welcome them to the VCCP family.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">Tara Marus will become Chief Operating Officer reporting into James Shoreland while Simon Jenkins will become Chief Planning Officer reporting into Will Parrish.<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-ZNLya wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        The increasing number of specialisations in media has led agencies away from the power of creativity. I believe an agency that focuses on creativity in media, and the creative within media, will unleash the potential of both brands and people. VCCP is the perfect place to do just that \n        <cite>James Shoreland, who will also sit on the VCCP Group Board<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","categories":[191],"class_list":["post-17755","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["10112"],"client_id":"","hero_video":"","hero_image":{"ID":17756,"id":17756,"title":"Final (1)","filename":"Final-1-scaled.jpg","filesize":544235,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/01\/Final-1-scaled.jpg","link":"https:\/\/www.vccp.com\/uk\/news\/2024\/jan\/initiative-star-duo-james-shoreland-and-will-parrish-to-lead-vccp-media\/attachment\/final-1","alt":"","author":"68","description":"","caption":"","name":"final-1","status":"inherit","uploaded_to":17755,"date":"2024-01-18 13:03:36","modified":"2024-01-18 13:03:36","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":2560,"height":1920,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/01\/Final-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/01\/Final-1-300x225.jpg","medium-width":300,"medium-height":225,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/01\/Final-1-768x576.jpg","medium_large-width":640,"medium_large-height":480,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/01\/Final-1-1024x768.jpg","large-width":640,"large-height":480,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/01\/Final-1-1536x1152.jpg","1536x1536-width":1536,"1536x1536-height":1152,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/01\/Final-1-2048x1536.jpg","2048x2048-width":2048,"2048x2048-height":1536,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/01\/Final-1-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/01\/Final-1-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/01\/Final-1-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/01\/Final-1-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/01\/Final-1-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/01\/Final-1-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/01\/Final-1-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/01\/Final-1-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/01\/Final-1-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Initiative star duo James Shoreland and Will Parrish to lead VCCP Media","meta-description":"Initiative star duo James Shoreland and Will Parrish to lead VCCP Media","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/01\/Final-1-1-scaled.jpg","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":17636,"post_author":"64","post_date":"2023-11-17 15:32:03","post_date_gmt":"2023-11-17 15:32:03","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eVCCP London\\u003c\/strong\\u003e has secured two prestigious \\u003cstrong\\u003eCampaign Big Awards\\u003c\/strong\\u003e, highlighting our exceptional creativity in the competitive realm of UK advertising. The awards were given to \\u003cstrong\\u003eCadbury Dairy Milk\\u003c\/strong\\u003e\u2019s \u201cGarage\u201d campaign in the category of 30 Second TV Ad and \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eM\u00fcller Corner\\u003c\/strong\\u003e's \u201cIt could only be M\u00fcller Corner\u201d in the Out of Home - Single category. \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Campaign Big Awards returned to The Londoner for an evening dedicated to celebrating the brightest creative ideas coming out of UK adland.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDirected by acclaimed director Steve Rogers, \u201cGarage\u201d tells the story of a young woman working late at night in a petrol station. We see a customer pay for petrol plus a Cadbury Dairy Milk bar that he \u2018accidentally\u2019 leaves behind. When the girl reminds him that he has left it behind he smiles and walks away. We then hear an affectionate \\u0022love you Dad\\u0022 over the PA across the petrol station, revealing their relationship to each other before he smiles at her and gets into his car. She smiles and her face lights up, showing how much it means to her. It's a small gesture from her father, but we see from her warm smile that it's made her night - in this we see the power of \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThere\u2019s a Glass and a Half in Everyone -\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e generosity in everyone and how this is demonstrated in small moments. The film beautifully captures the enduring care of parents for their grown-up child, emphasising the brand\u2019s belief in the power of generosity and small but meaningful moments between loved ones.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIn the realm of Out of Home advertising, \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eM\u00fcller Corner demonstrated the payoff of trusting in its branding with a minimalist execution\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. Inspired by the product\u2019s recognisable split pot, the special build mimics the experience of tipping the topping into the yogurt by ingeniously bending the corner of the poster. The brand's logo discreetly occupies the corner of the billboard, allowing the product to speak for itself. The campaign aims to reignite nostalgic sentiments, placing a smile on every face and a \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eM\u00fcller Corner yogurt back in every shopping basket. Complemented by other simple posters featuring extreme close-ups of M\u00fcller Corner, the campaign showcases the brand's commitment to effective and engaging communication.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Campaign Big Awards, an esteemed annual event, serves as a platform to honour remarkable achievements and groundbreaking campaigns in advertising, marketing and communication. With a legacy spanning years of recognizing industry trailblazers, the Awards offer a glimpse into the world where bold ideas, daring strategies, and bright talents are celebrated. The judging panel, comprised of leading creatives as well as students from Brixton Finishing School, played a crucial role in determining the winners.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eHeartfelt congratulations to those who were shortlisted and crowned as winners. A huge thank you is extended to the dedicated team at VCCP and our remarkable clients for their collective contributions to these campaigns. \\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"LxnX7\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-LxnX7\"} \/-->","post_title":"VCCP London wins two Campaign BIG Awards","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-london-wins-two-campaign-big-awards","to_ping":"","pinged":"","post_modified":"2023-11-17 15:32:04","post_modified_gmt":"2023-11-17 15:32:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=17636","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":17627,"post_author":"64","post_date":"2023-11-16 17:33:20","post_date_gmt":"2023-11-16 17:33:20","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eWilkinson Sword\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e has appointed \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/capabilities\/media\\u0022\\u003e\\u003cb\\u003eVCCP Media\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to handle its UK media planning and buying across men\u2019s and women\u2019s products, following a media review process with the incumbent \\u003cstrong\\u003eWavemaker\\u003c\/strong\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWith more than 250 years of engineering history, Wilkinson Sword manufactures and sells razors and grooming products across 12 European markets and is owned by Edgewell Personal Care.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWilkinson Sword was founded in 1772 in the UK as a gun, sword and bayonet manufacturer and is renowned for its precision engineered shaving and personal care products including its popular Hydro and Quattro ranges.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP Media will now help challenger brand Wilkinson Sword to break the inertia in the shaving category and to target key audiences such as young men with exciting work now underway.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eChristina Bouzala, Head of Marketing at Wilkinson Sword, said: \u201cWe are proud of our history of design and innovation which stretches back more than 250 years. So we are excited to bring this\u00a0 to the fore and start working with VCCP Media, who share our desire for being a contemporary challenger brand. We look forward to creating great work that will challenge the mainstream in our upcoming campaigns.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP Media has a simple mission to deliver \u2018media as it should be\u2019 with a focus on the lost art of media planning. This latest appointment follows a streak of new client wins including challenger clients: Bulldog, Chilly\u2019s, Florence, and Krispy Kreme.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP Media replaced the incumbent, Wavemaker, for media planning and buying across the UK.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"13CMRJ\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-13CMRJ\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Wilkinson Sword is a strong challenger brand\u00a0 in the personal care product category with a rich history. Our focus with them will be to target and win back the attention of key audiences by positioning Wilkinson Sword as a contemporary and credible alternative to the mainstream choices.\",\"quotee\":\"Peter Bennett, Joint CEO of VCCP Media\",\"blockId\":\"1aWET4\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1aWET4\"} \/-->","post_title":"Wilkinson Sword appoints VCCP Media as its UK media agency of record","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"wilkinson-sword-appoints-vccp-media-as-its-uk-media-agency-of-record","to_ping":"","pinged":"","post_modified":"2023-11-16 17:33:20","post_modified_gmt":"2023-11-16 17:33:20","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=17627","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":17592,"post_author":"64","post_date":"2023-11-09 14:45:59","post_date_gmt":"2023-11-09 14:45:59","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"882859845\",\"blockId\":\"ZHw6qo\",\"blockUniqueClass\":\"lazyblock-video-ZHw6qo\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eInternational Trade Week: A Key Event\\u003c\/b\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe latest advertising export figures for 2022 show a 15.5% increase year-on-year to reach an impressive \u00a315.6 billion, cementing the industry's position as a global powerhouse. These latest figures come ahead of a packed programme for International Trade Week (November 6-9), hosted by the Department of Business and Trade and the UK Advertising Export Group (UKAEG), with events designed to help businesses, large or small, maximise their global growth potential in international markets.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eJulian Douglas Appointed as UKAEG Chair\\u003c\/b\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eJulian Douglas, the International CEO \\u0026amp; Vice Chairman at VCCP, has been appointed as the new Chair of the UKAEG to support its work. His active participation in global trade missions and commitment to global new business, as IPA President (2021 \u2013 2023), make him the ideal candidate for this role. He succeeds James Murphy, Founder\/CEO at New Commercial Arts.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eSix-Year Growth and Untapped Potential\\u003c\/b\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBased on the latest data from the Office for National Statistics (ONS), Credos, the advertising industry\u2019s thinktank, found that the UK advertising industry remains resilient in its exports growth. It has surpassed the revised 2021 export figure of \u00a313.6 billion despite economic headwinds.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eOver the past six years, the industry has experienced significant growth, with exports \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eincreasing from \u00a37.1 billion in 2016 to \u00a315.6 billion in 2022. This positive trajectory can be attributed partly to the growing number of UK advertising and market research companies engaging in international activities all while the number of companies categorised as advertising and market research services is 23,095. This number has remained largely stable since 2016.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSurprisingly, just under a third of UK advertising and marketing- related service companies engage in exporting, indicating significant untapped potential for growth. To further drive growth and expand global reach, the industry launched the UK Advertising Exports Group (UKAEG) in 2020. This initiative, supported by the Advertising Association, APA, BPMA, IPA, and the Department for Business \\u0026amp; Trade aims to promote UK advertising services worldwide. Julian will serve as a representative for the sector on exporting matters and act as an ambassador to ensure continuous growth in the next decade as the group looks to unlock new markets\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe UKAEG has set its sights on key international markets such as the United States, \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eChina, India, and MENA, with plans for multiple trade missions in 2024. These missions will include participation in renowned global events such as SXSW, Advertising Week NYC, Shanghai International Advertising Festival, Cannes Lions, Dubai Lynx, and Goa Fest.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe preliminary export data paints a compelling picture of the UK advertising industry's resilience, innovation, and sustained growth. The next export report, set to be published in March 2024, will delve into this data in detail, providing a comprehensive view of the industry's trajectory and its impact on the global advertising landscape.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eKey Insights from Industry Leaders on Global Expansion\\u003c\/b\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eAisling Conlon, Director of International Trade at UKAEG\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, reflects on the forecast and the crucial role of the advertising industry in the UK\u2019s economic growth, stating \u201cWith government and industry collaboration, backed up by action in trade missions, the \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadvertising sector has the potential to drive growth in the next decade and ensure it remains one of the UK's most valuable exports.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eLord Offord, Minister for Exports\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \\u0022The UK\u2019s creative industries are world leading, and these record export figures provide a welcome boost as we aim to sell \u00a31 trillion of goods and services a year to the world by 2030. There are more than 200,000 people working at over 20,000 businesses in our advertising industry and I look forward to helping more of them expand into new markets, creating more jobs and cementing the UK as a services superpower.\\u0022\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eStephen Woodford, CEO, Advertising Association\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, said: \u201cDougie was a charismatic and visionary representative for the industry during his IPA Presidency and has proven himself to be a committed and tenacious leader in our Export group. I am excited that he\u2019s taken on this new role. Prior to this, James Murphy, co-founder of NCA and previously of adam\\u0026amp;eve, was our \u2018exports champion\u2019 and in him we were lucky to have another exemplary ambassador of the best of our business and we are very grateful to James for his support for our exports work.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFollow this link if you\u2019d like to sign up for the International Trade Week events and find out more about \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/ukaeg.com\/latest-news-events\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eUKAEG\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"2u4fem\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-2u4fem\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"By joining forces with the UK Advertising Exports Group and the Department for Business and Trade, businesses can tap into new markets and drive economic growth. Government support, trade agreements, and strategic collaborations offer opportunities worldwide. UK Advertising is ready to compete and win on a global scale. We have the smarts, the technology and the pure creative firepower to change the world and our position in it.\\n\",\"quotee\":\"Julian Douglas, International CEO \\u0026amp; Vice Chairman, VCCP \\u0026amp; UKAEG Chair\",\"blockId\":\"Z1xQf2Q\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1xQf2Q\"} \/-->","post_title":"International CEO, Julian Douglas appointed as Chair for UK Advertising Exports Group","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"international-ceo-julian-douglas-appointed-as-chair-for-uk-advertising-exports-group","to_ping":"","pinged":"","post_modified":"2023-11-17 12:04:05","post_modified_gmt":"2023-11-17 12:04:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=17592","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"websites_to_publish":[],"visible_on_home_page":["1"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/17755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/64"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=17755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=17755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}