{"id":17627,"date":"2023-11-16T17:33:20","date_gmt":"2023-11-16T17:33:20","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=17627"},"modified":"2023-11-16T17:33:20","modified_gmt":"2023-11-16T17:33:20","slug":"wilkinson-sword-appoints-vccp-media-as-its-uk-media-agency-of-record","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2023\/nov\/wilkinson-sword-appoints-vccp-media-as-its-uk-media-agency-of-record","title":{"rendered":"Wilkinson Sword appoints VCCP Media as its UK media agency of record"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-13CMRJ wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><b>Wilkinson Sword<\/b><span style=\"font-weight: 400\"> has appointed <\/span><a href=\"https:\/\/www.vccp.com\/capabilities\/media\"><b>VCCP Media<\/b><\/a><span style=\"font-weight: 400\"> to handle its UK media planning and buying across men\u2019s and women\u2019s products, following a media review process with the incumbent <strong>Wavemaker<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400\">With more than 250 years of engineering history, Wilkinson Sword manufactures and sells razors and grooming products across 12 European markets and is owned by Edgewell Personal Care.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Wilkinson Sword was founded in 1772 in the UK as a gun, sword and bayonet manufacturer and is renowned for its precision engineered shaving and personal care products including its popular Hydro and Quattro ranges.<\/span><\/p>\n<p><span style=\"font-weight: 400\">VCCP Media will now help challenger brand Wilkinson Sword to break the inertia in the shaving category and to target key audiences such as young men with exciting work now underway.<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">Christina Bouzala, Head of Marketing at Wilkinson Sword, said: \u201cWe are proud of our history of design and innovation which stretches back more than 250 years. So we are excited to bring this\u00a0 to the fore and start working with VCCP Media, who share our desire for being a contemporary challenger brand. We look forward to creating great work that will challenge the mainstream in our upcoming campaigns.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">VCCP Media has a simple mission to deliver \u2018media as it should be\u2019 with a focus on the lost art of media planning. This latest appointment follows a streak of new client wins including challenger clients: Bulldog, Chilly\u2019s, Florence, and Krispy Kreme.<\/span><\/p>\n<p><span style=\"font-weight: 400\">VCCP Media replaced the incumbent, Wavemaker, for media planning and buying across the UK.<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-1aWET4 wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        Wilkinson Sword is a strong challenger brand\u00a0 in the personal care product category with a rich history. Our focus with them will be to target and win back the attention of key audiences by positioning Wilkinson Sword as a contemporary and credible alternative to the mainstream choices. \n        <cite>Peter Bennett, Joint CEO of VCCP Media<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","categories":[191],"class_list":["post-17627","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["10112"],"client_id":"17629","hero_video":"","hero_image":{"ID":17628,"id":17628,"title":"Wilkinson Sword 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13:41:48","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Wilkinson-Sword-Main-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Wilkinson-Sword-Main-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Wilkinson-Sword-Main-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Wilkinson-Sword-Main-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Wilkinson-Sword-Main-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Wilkinson-Sword-Main.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Wilkinson-Sword-Main-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Wilkinson-Sword-Main-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Wilkinson-Sword-Main-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Wilkinson-Sword-Main-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Wilkinson-Sword-Main-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Wilkinson-Sword-Main-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Wilkinson-Sword-Main-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Wilkinson-Sword-Main-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Wilkinson-Sword-Main-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Wilkinson Sword appoints VCCP Media as its UK media agency of record","meta-description":"Wilkinson Sword appoints VCCP Media as its UK media agency of record","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Wilkinson-Sword-Main.png","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":17551,"post_author":"64","post_date":"2023-11-02 12:04:07","post_date_gmt":"2023-11-02 12:04:07","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eMen\u2019s skincare brand Bulldog Skincare has appointed \\u003cstrong\\u003eVCCP Media\\u003c\/strong\\u003e to handle its UK media planning for the brand, following a competitive pitch process.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eBulldog\\u003c\/strong\\u003e launched in the UK in 2007 and is now available in over 30 countries and over 70,000 stores around the world. \\u003cstrong\\u003eVCCP Media\\u003c\/strong\\u003e will support Bulldog Skincare as it seeks to encourage more men to see the benefits of looking after their skin.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eBulldog\\u003c\/strong\\u003e was founded as a brand that \u2018understands men\u2019, a simple and straightforward men\u2019s skincare brand designed to help men look and feel their best.\\u003c\/p\\u003e\\n\\u003cp\\u003eWith an ethical focus, \\u003cstrong\\u003eBulldog\\u003c\/strong\\u003e aims to lead the sector on sustainable packaging and never uses artificial colours, synthetic fragrances or ingredients from animal sources. All of \\u003cstrong\\u003eBulldog\\u003c\/strong\\u003e\u2019s personal care products are approved under the Cruelty Free International Leaping Bunny program, and are Vegetarian Society Vegan approved.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eWork is already underway on the first campaign of the partnership, launching in mid-November and in time for the key Christmas period.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003ePeter Bennett\\u003c\/strong\\u003e, Joint CEO of \\u003cstrong\\u003eVCCP Media\\u003c\/strong\\u003e, added: \u201d\\u003cstrong\\u003eBulldog\\u003c\/strong\\u003e are a fantastic example of a challenger brand, with a mission to encourage men to take better care of themselves, and a strong ethical commitment. We are delighted to be their media partner and know we will do some great work together\u201d.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eVCCP Media\\u003c\/strong\\u003e has a simple mission to deliver \u2018media as it should be\u2019 with a focus on the lost art of media planning. This latest appointment follows a streak of new client wins including challenger clients - \\u003cstrong\\u003eChilly\u2019s\\u003c\/strong\\u003e, \\u003cstrong\\u003eFlorence\\u003c\/strong\\u003e, \\u003cstrong\\u003eFloww\\u003c\/strong\\u003e and \\u003cstrong\\u003eKrispy Kreme\\u003c\/strong\\u003e.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eVCCP Media\\u003c\/strong\\u003e replaced the incumbent, \\u003cstrong\\u003eEssenceMediacom\\u003c\/strong\\u003e, for media planning and buying across the UK.\\u003c\/p\\u003e\",\"blockId\":\"ZIW0qh\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZIW0qh\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"VCCP Media really demonstrated how well they understood us and our goals during the pitch process. Their strategic rigour, creativity and culture shone through, so we are excited for the future and looking forward to seeing what we can achieve together.\",\"quotee\":\"James Barnes, General Manager at Bulldog\",\"blockId\":\"ZoTVJy\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ZoTVJy\"} \/-->","post_title":"Bulldog appoints VCCP Media as its UK media agency of record","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"bulldog-appoints-vccp-media-as-its-uk-media-agency-of-record","to_ping":"","pinged":"","post_modified":"2023-11-02 12:04:08","post_modified_gmt":"2023-11-02 12:04:08","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=17551","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":17594,"post_author":"64","post_date":"2023-11-08 16:14:29","post_date_gmt":"2023-11-08 16:14:29","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eVCCP Group\\u003c\/strong\\u003e, the global challenger network for challenger brands, has today announced the expansion of its Digital \\u0026amp; Innovation company, \\u003cstrong\\u003eBernadette\\u003c\/strong\\u003e, into its office in Prague, Czechia. The move forms part of its ambition to grow its presence globally following its highly successful launch in early 2022.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWith only 38% of organisations rating themselves as effective at integrating digital initiatives within their business strategies, Bernadette is on a mission to challenge the bad habits of digital innovation that lead to unsuccessful investments and a failure to achieve real ROI.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Bernadette team is made up of real digital experts and specialists combining designers, architects, developers, strategists and makers. Using creativity and collaboration to unlock innovation for clients. Over the last 18 months the agency has produced award-winning work in the UK for fabric of the nation brands such as Cadbury, easyJet and O2 amongst others.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe agency will now bring this offering to the Czech market, integrating with an existing digital production team. Led by renowned practitioner \\u003cstrong\\u003eMartin Miky\u0161ka\\u003c\/strong\\u003e, \\u003cstrong\\u003eBernadette Prague\\u003c\/strong\\u003e will focus on innovative design and developing digital experiences, products and campaigns for local clients as well as serving as a development hub for Bernadette\u2019s HQ in London.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003eMartin Miky\u0161ka, Head of Bernadette Czechia\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \\u0022Even after 14 years in the industry, I repeatedly encounter problems that many projects and clients struggle with, which are in fact completely solvable. I see the gap between strategy and execution as the main problem. Both do not always get the same attention. Some solutions are tailored to suit the team composition, rather than the other way around. Sometimes a great strategy suffers in implementation. The Bernadette approach means we avoid either of these scenarios and deliver successful project outcomes\\u0022 comments Miky\u0161ka.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBernadette in Prague launches with local market clients including\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e Lego and Saint Gobain.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z45dWz\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z45dWz\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Adding such a talented team and breadth of capabilities is a brilliant addition to both the global Bernadette proposition and VCCP\u2019s wider offering in the Czech market. Helping clients really get the most of their digital investments and delivering real value\",\"quotee\":\"Pete Grenfell, CEO of Bernadette\",\"blockId\":\"22wHqm\",\"blockUniqueClass\":\"lazyblock-quote-full-width-22wHqm\"} \/-->","post_title":"Bernadette expands into Czechia","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"bernadette-expands-into-czechia","to_ping":"","pinged":"","post_modified":"2023-11-09 09:16:42","post_modified_gmt":"2023-11-09 09:16:42","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=17594","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":17592,"post_author":"64","post_date":"2023-11-09 14:45:59","post_date_gmt":"2023-11-09 14:45:59","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"882859845\",\"blockId\":\"ZHw6qo\",\"blockUniqueClass\":\"lazyblock-video-ZHw6qo\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eInternational Trade Week: A Key Event\\u003c\/b\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe latest advertising export figures for 2022 show a 15.5% increase year-on-year to reach an impressive \u00a315.6 billion, cementing the industry's position as a global powerhouse. These latest figures come ahead of a packed programme for International Trade Week (November 6-9), hosted by the Department of Business and Trade and the UK Advertising Export Group (UKAEG), with events designed to help businesses, large or small, maximise their global growth potential in international markets.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eJulian Douglas Appointed as UKAEG Chair\\u003c\/b\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eJulian Douglas, the International CEO \\u0026amp; Vice Chairman at VCCP, has been appointed as the new Chair of the UKAEG to support its work. His active participation in global trade missions and commitment to global new business, as IPA President (2021 \u2013 2023), make him the ideal candidate for this role. He succeeds James Murphy, Founder\/CEO at New Commercial Arts.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eSix-Year Growth and Untapped Potential\\u003c\/b\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBased on the latest data from the Office for National Statistics (ONS), Credos, the advertising industry\u2019s thinktank, found that the UK advertising industry remains resilient in its exports growth. It has surpassed the revised 2021 export figure of \u00a313.6 billion despite economic headwinds.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eOver the past six years, the industry has experienced significant growth, with exports \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eincreasing from \u00a37.1 billion in 2016 to \u00a315.6 billion in 2022. This positive trajectory can be attributed partly to the growing number of UK advertising and market research companies engaging in international activities all while the number of companies categorised as advertising and market research services is 23,095. This number has remained largely stable since 2016.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSurprisingly, just under a third of UK advertising and marketing- related service companies engage in exporting, indicating significant untapped potential for growth. To further drive growth and expand global reach, the industry launched the UK Advertising Exports Group (UKAEG) in 2020. This initiative, supported by the Advertising Association, APA, BPMA, IPA, and the Department for Business \\u0026amp; Trade aims to promote UK advertising services worldwide. Julian will serve as a representative for the sector on exporting matters and act as an ambassador to ensure continuous growth in the next decade as the group looks to unlock new markets\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe UKAEG has set its sights on key international markets such as the United States, \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eChina, India, and MENA, with plans for multiple trade missions in 2024. These missions will include participation in renowned global events such as SXSW, Advertising Week NYC, Shanghai International Advertising Festival, Cannes Lions, Dubai Lynx, and Goa Fest.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe preliminary export data paints a compelling picture of the UK advertising industry's resilience, innovation, and sustained growth. The next export report, set to be published in March 2024, will delve into this data in detail, providing a comprehensive view of the industry's trajectory and its impact on the global advertising landscape.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eKey Insights from Industry Leaders on Global Expansion\\u003c\/b\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eAisling Conlon, Director of International Trade at UKAEG\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, reflects on the forecast and the crucial role of the advertising industry in the UK\u2019s economic growth, stating \u201cWith government and industry collaboration, backed up by action in trade missions, the \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadvertising sector has the potential to drive growth in the next decade and ensure it remains one of the UK's most valuable exports.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eLord Offord, Minister for Exports\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \\u0022The UK\u2019s creative industries are world leading, and these record export figures provide a welcome boost as we aim to sell \u00a31 trillion of goods and services a year to the world by 2030. There are more than 200,000 people working at over 20,000 businesses in our advertising industry and I look forward to helping more of them expand into new markets, creating more jobs and cementing the UK as a services superpower.\\u0022\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eStephen Woodford, CEO, Advertising Association\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, said: \u201cDougie was a charismatic and visionary representative for the industry during his IPA Presidency and has proven himself to be a committed and tenacious leader in our Export group. I am excited that he\u2019s taken on this new role. Prior to this, James Murphy, co-founder of NCA and previously of adam\\u0026amp;eve, was our \u2018exports champion\u2019 and in him we were lucky to have another exemplary ambassador of the best of our business and we are very grateful to James for his support for our exports work.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFollow this link if you\u2019d like to sign up for the International Trade Week events and find out more about \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/ukaeg.com\/latest-news-events\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eUKAEG\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"2u4fem\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-2u4fem\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"By joining forces with the UK Advertising Exports Group and the Department for Business and Trade, businesses can tap into new markets and drive economic growth. Government support, trade agreements, and strategic collaborations offer opportunities worldwide. UK Advertising is ready to compete and win on a global scale. We have the smarts, the technology and the pure creative firepower to change the world and our position in it.\\n\",\"quotee\":\"Julian Douglas, International CEO \\u0026amp; Vice Chairman, VCCP \\u0026amp; UKAEG Chair\",\"blockId\":\"Z1xQf2Q\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1xQf2Q\"} \/-->","post_title":"International CEO, Julian Douglas appointed as Chair for UK Advertising Exports Group","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"international-ceo-julian-douglas-appointed-as-chair-for-uk-advertising-exports-group","to_ping":"","pinged":"","post_modified":"2023-11-17 12:04:05","post_modified_gmt":"2023-11-17 12:04:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=17592","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"websites_to_publish":[],"visible_on_home_page":["1"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/17627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/64"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=17627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=17627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}