{"id":17594,"date":"2023-11-08T16:14:29","date_gmt":"2023-11-08T16:14:29","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=17594"},"modified":"2023-11-09T09:16:42","modified_gmt":"2023-11-09T09:16:42","slug":"bernadette-expands-into-czechia","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2023\/nov\/bernadette-expands-into-czechia","title":{"rendered":"Bernadette expands into Czechia"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-Z45dWz wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\"><strong>VCCP Group<\/strong>, the global challenger network for challenger brands, has today announced the expansion of its Digital &amp; Innovation company, <strong>Bernadette<\/strong>, into its office in Prague, Czechia. The move forms part of its ambition to grow its presence globally following its highly successful launch in early 2022.<\/span><\/p>\n<p><span style=\"font-weight: 400\">With only 38% of organisations rating themselves as effective at integrating digital initiatives within their business strategies, Bernadette is on a mission to challenge the bad habits of digital innovation that lead to unsuccessful investments and a failure to achieve real ROI.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The Bernadette team is made up of real digital experts and specialists combining designers, architects, developers, strategists and makers. Using creativity and collaboration to unlock innovation for clients. Over the last 18 months the agency has produced award-winning work in the UK for fabric of the nation brands such as Cadbury, easyJet and O2 amongst others.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The agency will now bring this offering to the Czech market, integrating with an existing digital production team. Led by renowned practitioner <strong>Martin Miky\u0161ka<\/strong>, <strong>Bernadette Prague<\/strong> will focus on innovative design and developing digital experiences, products and campaigns for local clients as well as serving as a development hub for Bernadette\u2019s HQ in London.\u00a0<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><b>Martin Miky\u0161ka, Head of Bernadette Czechia<\/b><span style=\"font-weight: 400\"> said: &#8220;Even after 14 years in the industry, I repeatedly encounter problems that many projects and clients struggle with, which are in fact completely solvable. I see the gap between strategy and execution as the main problem. Both do not always get the same attention. Some solutions are tailored to suit the team composition, rather than the other way around. Sometimes a great strategy suffers in implementation. The Bernadette approach means we avoid either of these scenarios and deliver successful project outcomes&#8221; comments Miky\u0161ka.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Bernadette in Prague launches with local market clients including<\/span><span style=\"font-weight: 400\"> Lego and Saint Gobain.\u00a0<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-22wHqm wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        Adding such a talented team and breadth of capabilities is a brilliant addition to both the global Bernadette proposition and VCCP\u2019s wider offering in the Czech market. Helping clients really get the most of their digital investments and delivering real value \n        <cite>Pete Grenfell, CEO of Bernadette<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","categories":[191],"class_list":["post-17594","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["10111"],"client_id":"","hero_video":"","hero_image":{"ID":17595,"id":17595,"title":"Bernadette_Launch_1920x1080","filename":"Bernadette_Launch_1920x1080.jpg","filesize":1413180,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Bernadette_Launch_1920x1080.jpg","link":"https:\/\/www.vccp.com\/uk\/news\/2023\/nov\/bernadette-expands-into-czechia\/attachment\/bernadette_launch_1920x1080","alt":"","author":"64","description":"","caption":"","name":"bernadette_launch_1920x1080","status":"inherit","uploaded_to":17594,"date":"2023-11-07 08:56:39","modified":"2023-11-07 08:56:39","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Bernadette_Launch_1920x1080-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Bernadette_Launch_1920x1080-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Bernadette_Launch_1920x1080-768x432.jpg","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Bernadette_Launch_1920x1080-1024x576.jpg","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Bernadette_Launch_1920x1080-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Bernadette_Launch_1920x1080.jpg","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Bernadette_Launch_1920x1080-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Bernadette_Launch_1920x1080-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Bernadette_Launch_1920x1080-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Bernadette_Launch_1920x1080-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Bernadette_Launch_1920x1080-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Bernadette_Launch_1920x1080-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Bernadette_Launch_1920x1080-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Bernadette_Launch_1920x1080-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Bernadette_Launch_1920x1080-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Bernadette opens its Prague office","meta-description":"Bernadette opens its Prague office","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Bernadette_Launch_1920x1080-1.jpg","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":13561,"post_author":"44","post_date":"2021-07-01 12:47:17","post_date_gmt":"2021-07-01 11:47:17","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe pandemic-induced holiday drought has been a lived experience for many of us. With easyJet having to ground their entire fleet on 30th March 2020, visions of sandy beaches and clear blue seas have been sorely missed. Our latest campaign for easyJet launched \\u2018Holidoorways\\u2019 to bring people one step closer to the holidays we have all been longing for. This social-first campaign features 5 different AR filters, transporting customers away to beautiful locations such as Santorini, Venice, Zante, Nice and The Algarve.\\u00a0 \\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis social campaign ran\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e across the UK and eight other key European markets including France, Germany and Netherlands. With most of the public feeling pretty immobilised by lockdown restrictions, these AR filters provide a creative solution to escape the mundanity of their living rooms and teleport to somewhere sunny. \\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eOur VCCP CX team specialises in creating dynamic design-led experiences, that allow brands to reach their customer audiences in new and exiting ways. The Holidoorways AR portal experience encourages spontaneous interaction, whether outdoors, in a store or eating in your favourite restaurant, one needs not to be confined by location, quite the opposite in fact.\\u003c\\\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFollowing the theme of escapism from earlier campaigns such as '3 Minute Escapes', the filters have been imagined as if the viewer is travelling through their bedroom door into another world.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAt the heart of Holidoorways, easyJet wanted to re-engage customers with their social platforms, whilst reminding them that these wondrous locations are still accessible through the AR filters that we created. More importantly, people can get a taste of all the exciting travels to come, whenever that may be.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eLucy Outram, Head of Brand \\u0026amp; Central Marketing \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eat \\u003c\\\/span\\u003e\\u003cb\\u003eeasyJet \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esaid: \\u003cem\\u003e\\u201cWe are thrilled to launch our new Holidoorways AR filters. Our summer holidays are now within reach, and while we wait to finally take off, we wanted to bring some of our favourite holiday destinations to the public's homes. While we hope to see you all onboard soon, we hope that our AR filters transport you away in the meantime.\\u201d\\u003c\\\/em\\u003e\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThese exciting filters were showcased across easyJet's Instagram: @easyJet\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"blockId\":\"JFj6F\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-JFj6F\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Our easyJet Holidoorways experience in AR simulates the thrill of escaping to a new destination by tapping the elements that we miss most about travel: the anticipation, the discovery, and the sights and sounds of somewhere new.\",\"quotee\":\"Shirin Majid, Deputy Executive Creative Director, VCCP \",\"blockId\":\"1bTE9r\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1bTE9r\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22560487515%22%7D,%7B%22video-id%22:%22560488073%22,%22video-source%22:%22vimeo%22%7D,%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22560489846%22%7D,%7B%22video-id%22:%22560490231%22%7D,%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22560491083%22%7D%5D\",\"blockId\":\"ZtjESG\",\"blockUniqueClass\":\"lazyblock-carousel-ZtjESG\"} \/-->","post_title":"easyJet 'Holidoorways'","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"easyjet-holidoorways","to_ping":"","pinged":"","post_modified":"2021-07-22 11:06:49","post_modified_gmt":"2021-07-22 10:06:49","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=13561","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":13639,"post_author":"44","post_date":"2021-06-22 08:58:00","post_date_gmt":"2021-06-22 07:58:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"630970114\",\"blockId\":\"1cBqBc\",\"blockUniqueClass\":\"lazyblock-video-1cBqBc\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eOur latest campaign for O2, in partnership with Island Records and Epic Games, has announced that London's world-renowned venue The O2 is now available in the world's biggest game, Fortnite. Inside Fortnite Creative, players are be able to attend an interactive musical experience along with the chance to win exclusive rewards in the Priority app, such as tickets to see Easy Life live.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThis campaign features the first time the O2 has ever featured in a video game. Another first for the campaign, included a unique interactive musical experience by the UK\\u2019s top up-and-coming Leicester act, Easy Life, who virtually performed tracks from their debut album \\u2018life\\u2019s a beach\\u2019. They are the first UK act to play within Fortnite Creative.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThe in-game version of the iconic London landmark is instantly recognisable inside Fortnite Creative. Once players entered the virtual venue, users were able to have a range of gameplay experiences, such as exploring hidden rooms, backstage areas and the O2 Blueroom.\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eO2's partnership with Easy Life provided players and music lovers with a range of unique and interactive experiences. Built with players in mind; it was a full experience for users to interact with, unlock, and collect in-game items including a free exclusive \\u2018Squeezy life\\u2019 graffiti Spray. There was also a lobby track that players could unlock in-game only after attending the experience created by Easy Life.\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThe interactive performance showcased hoverboards, underwater cinemas and the band played in the belly of a huge decaying whale. During the show, attendees were transported to six unique areas, each inspired by a different track from \\u2018life\\u2019s a beach\\u2019, pulled straight from the imagination of Easy Life themselves.\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eWith much of Easy Life\\u2019s headline tour of O2 Academy and other UK venues this coming November already sold out, their whimsical headline performance at The O2 in Fortnite Creative gave their fans an early chance to experience the UK\\u2019s top breakout band in action.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eSimon Valcarcel, Head of Brand and Consumer Marcomms at O2: \\u003c\\\/strong\\u003e\\u003cem\\u003e\\u201cWe couldn\\u2019t be prouder to work alongside both Island Records and Epic Games to bring such an incredible experience to O2 customers and music fans all over the world via Fortnite Creative. O2 has a rich heritage in music and we\\u2019re committed to providing music fans with unique experiences so it\\u2019s only fitting that we\\u2019re bringing the world\\u2019s most popular entertainment venue into the world\\u2019s biggest game. We know how much everyone \\u2013 us included \\u2013 has missed going to gigs so we\\u2019re excited to bring the UK\\u2019s hottest up-and-coming act to music fans globally through Fortnite Creative.\\u201d\\u003c\\\/em\\u003e\\u00a0\\u00a0\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eFortnite Pro-builders, KKSlider, DolphinDom, Hellraiser and Team Cre8, created the entire experience in Fortnite Creative mode, building The O2 from scratch. \\u003cem\\u003e\\u201cMusic was always a passion along-side level design and we are absolutely thrilled to have been involved in a project that combines both,''\\u003c\\\/em\\u003e explained \\u003cstrong\\u003eWertandrew, Lead Community Creator at Team Cre8\\u003c\\\/strong\\u003e. \\u0022\\u003cem\\u003eThis is the first time that an experience features an iconic venue and interactive show, both built from the ground up by Fortnite creators for players and music fans all around the world to enjoy.\\u201d\\u00a0\\u00a0\\u00a0\\u00a0\\u003c\\\/em\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003eYou can catch the \\u003ca href=\\u0022https:\\\/\\\/www.youtube.com\\\/watch?v=5dA44tqgTHQ\\u0022\\u003elivestream here.\\u00a0\\u003c\\\/a\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"blockId\":\"Z1f0OQ4\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1f0OQ4\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen-Shot-2021-06-21-at-23.43.07-1%22,%22caption%22:%22%22,%22id%22:13650,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13650%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Screen-Shot-2021-06-21-at-23.43.07-1.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen-Shot-2021-06-21-at-23.42.41%22,%22caption%22:%22%22,%22id%22:13641,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13641%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Screen-Shot-2021-06-21-at-23.42.41.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen-Shot-2021-06-21-at-23.46.03-1%22,%22caption%22:%22%22,%22id%22:13651,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13651%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Screen-Shot-2021-06-21-at-23.46.03-1.png%22%7D%7D%5D\",\"dot-controls\":true,\"blockId\":\"Z4pug9\",\"blockUniqueClass\":\"lazyblock-carousel-Z4pug9\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"When it came to recreating The O2 in a virtual space there really was only one platform that made the most sense... We really couldn\\u2019t have done it without the trust of our client O2, the support of Epic Games and the shared vision of easy life, their production team and Island Records.\",\"quotee\":\"VCCP Associate Creative Directors, Ben Hopkins and Morten Legarth \",\"blockId\":\"ZNfCyR\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ZNfCyR\"} \/-->","post_title":"The O2 in Fortnite Creative","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-o2-in-fortnite-creative","to_ping":"","pinged":"","post_modified":"2021-12-07 17:49:43","post_modified_gmt":"2021-12-07 17:49:43","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=13639","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":13865,"post_author":"54","post_date":"2021-08-09 12:08:23","post_date_gmt":"2021-08-09 11:08:23","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"582992083\",\"blockId\":\"Z1gB7nT\",\"blockUniqueClass\":\"lazyblock-video-Z1gB7nT\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWith more twists and turns over the past 18 months than the last season of the Bachelor, Cadbury Twirl has turned psychic in its latest campaign for the unique chocolate bar.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe real magic of a Twirl bar comes from the inside, with distinctive swirls and curls unlike any other. \\u201cYour future\\u2019s in the swirls and curls\\u201d is our latest integrated campaign with Cadbury, which encourages people to get these unique swirls and curls \\u0022read\\u0022, scanning the intricate patterns for a glimpse of their future.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAimed at young Millenials, the campaign launched across Australia and New Zealand. People can use their phones to scan and analyse the patterns within their Twirl through an online interactive experience, created by VCCP CX, at \\u003c\\\/span\\u003e\\u003ca href=\\u0022http:\\\/\\\/readmytwirl.com\\\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ereadmytwirl.com\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. This is supported by a light-hearted and relatable 30\\u0022 TVC featuring two sisters and a particularly ambiguous Twirl reading directed by celebrated Director Dave Wood and produced by Good Oil.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign also plays out across OLV and social media on Facebook, Instagram, Snap and YouTube where targeted predictions eerily have something to say about what you're watching or about cultural events that happen to be going on across Australia and New Zealand at the time.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eAnthony Ho, Associate Director Equity \\u0026amp; Partnerships Australia \\u0026amp; New Zealand \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eat\\u003c\\\/span\\u003e\\u003cb\\u003e Mondel\\u0113z \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esaid: \\u201cWe needed a global campaign platform that could inject some fun into the brand and engage consumers with Twirl and its distinctive features. The ability to make people stop and look at their chocolate, mid-snack, is an exciting opportunity and has truly made Twirl the hero of its own advertising in this campaign.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eChris Birch, Executive Creative Director\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e at \\u003c\\\/span\\u003e\\u003cb\\u003eVCCP \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded: \\u201cForget the magic eight ball, the fortune cookie, the alignments of the planets or tea, if you really want to know your future, the answer is in the swirls and curls of a delicious Twirl. Who knew?! (Well we did when Aly and Emma came up with this idea after seeing it written in their Twirls about three years ago), and we are very thrilled that that prediction has come so gloriously true. Now for the Lottery.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMedia was planned and executed by Wavemaker.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe brand platform will run from 8th August into 2022 in Australia and New Zealand.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"quote\":\"If you really want to know your future, the answer is in the swirls and curls of a delicious Twirl.\",\"quotee\":\"Chris Birch, Executive Creative Director at VCCP\",\"blockId\":\"xODOn\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-xODOn\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Cadbury_Twirl_Carousel4_1152x648_V02-1%22,%22caption%22:%22%22,%22id%22:13872,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13872%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/Cadbury_Twirl_Carousel4_1152x648_V02-1.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Twirl_Scanner_Over-the-shoulder%22,%22caption%22:%22%22,%22id%22:13873,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13873%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/Twirl_Scanner_Over-the-shoulder.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Twirl_Scanner_scanning-in-progress%22,%22caption%22:%22%22,%22id%22:13874,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13874%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/Twirl_Scanner_scanning-in-progress.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"160u53\",\"blockUniqueClass\":\"lazyblock-carousel-160u53\"} \/-->","post_title":"Cadbury Twirl \u201cYour future\u2019s in the swirls and curls\u201d","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cadbury-twirl-your-futures-in-the-swirls-and-curls","to_ping":"","pinged":"","post_modified":"2021-08-09 12:08:24","post_modified_gmt":"2021-08-09 11:08:24","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=13865","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"websites_to_publish":[],"visible_on_home_page":["1"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/17594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/64"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=17594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=17594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}