{"id":17592,"date":"2023-11-09T14:45:59","date_gmt":"2023-11-09T14:45:59","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=17592"},"modified":"2023-11-17T12:04:05","modified_gmt":"2023-11-17T12:04:05","slug":"international-ceo-julian-douglas-appointed-as-chair-for-uk-advertising-exports-group","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2023\/nov\/international-ceo-julian-douglas-appointed-as-chair-for-uk-advertising-exports-group","title":{"rendered":"International CEO, Julian Douglas appointed as Chair for UK Advertising Exports Group"},"content":{"rendered":"<div class=\"lazyblock-video-ZHw6qo wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/882859845?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-2u4fem wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><b>International Trade Week: A Key Event<\/b><\/p>\n<p><span style=\"font-weight: 400\">The latest advertising export figures for 2022 show a 15.5% increase year-on-year to reach an impressive \u00a315.6 billion, cementing the industry&#8217;s position as a global powerhouse. These latest figures come ahead of a packed programme for International Trade Week (November 6-9), hosted by the Department of Business and Trade and the UK Advertising Export Group (UKAEG), with events designed to help businesses, large or small, maximise their global growth potential in international markets.\u00a0<\/span><\/p>\n<p><b>Julian Douglas Appointed as UKAEG Chair<\/b><\/p>\n<p><span style=\"font-weight: 400\">Julian Douglas, the International CEO &amp; Vice Chairman at VCCP, has been appointed as the new Chair of the UKAEG to support its work. His active participation in global trade missions and commitment to global new business, as IPA President (2021 \u2013 2023), make him the ideal candidate for this role. He succeeds James Murphy, Founder\/CEO at New Commercial Arts.<\/span><\/p>\n<p><b>Six-Year Growth and Untapped Potential<\/b><\/p>\n<p><span style=\"font-weight: 400\">Based on the latest data from the Office for National Statistics (ONS), Credos, the advertising industry\u2019s thinktank, found that the UK advertising industry remains resilient in its exports growth. It has surpassed the revised 2021 export figure of \u00a313.6 billion despite economic headwinds.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Over the past six years, the industry has experienced significant growth, with exports <\/span><span style=\"font-weight: 400\">increasing from \u00a37.1 billion in 2016 to \u00a315.6 billion in 2022. This positive trajectory can be attributed partly to the growing number of UK advertising and market research companies engaging in international activities all while the number of companies categorised as advertising and market research services is 23,095. This number has remained largely stable since 2016.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Surprisingly, just under a third of UK advertising and marketing- related service companies engage in exporting, indicating significant untapped potential for growth. To further drive growth and expand global reach, the industry launched the UK Advertising Exports Group (UKAEG) in 2020. This initiative, supported by the Advertising Association, APA, BPMA, IPA, and the Department for Business &amp; Trade aims to promote UK advertising services worldwide. Julian will serve as a representative for the sector on exporting matters and act as an ambassador to ensure continuous growth in the next decade as the group looks to unlock new markets<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">The UKAEG has set its sights on key international markets such as the United States, <\/span><span style=\"font-weight: 400\">China, India, and MENA, with plans for multiple trade missions in 2024. These missions will include participation in renowned global events such as SXSW, Advertising Week NYC, Shanghai International Advertising Festival, Cannes Lions, Dubai Lynx, and Goa Fest.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The preliminary export data paints a compelling picture of the UK advertising industry&#8217;s resilience, innovation, and sustained growth. The next export report, set to be published in March 2024, will delve into this data in detail, providing a comprehensive view of the industry&#8217;s trajectory and its impact on the global advertising landscape.<\/span><\/p>\n<p><b>Key Insights from Industry Leaders on Global Expansion<\/b><\/p>\n<p><b>Aisling Conlon, Director of International Trade at UKAEG<\/b><span style=\"font-weight: 400\">, reflects on the forecast and the crucial role of the advertising industry in the UK\u2019s economic growth, stating \u201cWith government and industry collaboration, backed up by action in trade missions, the <\/span><span style=\"font-weight: 400\">advertising sector has the potential to drive growth in the next decade and ensure it remains one of the UK&#8217;s most valuable exports.\u201d<\/span><\/p>\n<p><b>Lord Offord, Minister for Exports<\/b><span style=\"font-weight: 400\"> said: &#8220;The UK\u2019s creative industries are world leading, and these record export figures provide a welcome boost as we aim to sell \u00a31 trillion of goods and services a year to the world by 2030. There are more than 200,000 people working at over 20,000 businesses in our advertising industry and I look forward to helping more of them expand into new markets, creating more jobs and cementing the UK as a services superpower.&#8221;<\/span><\/p>\n<p><b>Stephen Woodford, CEO, Advertising Association<\/b><span style=\"font-weight: 400\">, said: \u201cDougie was a charismatic and visionary representative for the industry during his IPA Presidency and has proven himself to be a committed and tenacious leader in our Export group. I am excited that he\u2019s taken on this new role. Prior to this, James Murphy, co-founder of NCA and previously of adam&amp;eve, was our \u2018exports champion\u2019 and in him we were lucky to have another exemplary ambassador of the best of our business and we are very grateful to James for his support for our exports work.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">Follow this link if you\u2019d like to sign up for the International Trade Week events and find out more about <\/span><a href=\"https:\/\/ukaeg.com\/latest-news-events\/\"><span style=\"font-weight: 400\">UKAEG<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-Z1xQf2Q wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        By joining forces with the UK Advertising Exports Group and the Department for Business and Trade, businesses can tap into new markets and drive economic growth. Government support, trade agreements, and strategic collaborations offer opportunities worldwide. UK Advertising is ready to compete and win on a global scale. We have the smarts, the technology and the pure creative firepower to change the world and our position in it.\n \n        <cite>Julian Douglas, International CEO &amp; Vice Chairman, VCCP &amp; UKAEG Chair<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","categories":[191],"class_list":["post-17592","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"client_id":"","capability_ids":["988"],"hero_video":"","hero_image":{"ID":17593,"id":17593,"title":"Dougie headshot (2)","filename":"Dougie-headshot-2-scaled.jpg","filesize":209023,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Dougie-headshot-2-scaled.jpg","link":"https:\/\/www.vccp.com\/uk\/news\/2023\/nov\/international-ceo-julian-douglas-appointed-as-chair-for-uk-advertising-exports-group\/attachment\/dougie-headshot-2","alt":"","author":"64","description":"","caption":"","name":"dougie-headshot-2","status":"inherit","uploaded_to":17592,"date":"2023-11-06 17:41:41","modified":"2023-11-06 17:41:41","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":2560,"height":1439,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Dougie-headshot-2-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Dougie-headshot-2-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Dougie-headshot-2-768x432.jpg","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Dougie-headshot-2-1024x576.jpg","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Dougie-headshot-2-1536x863.jpg","1536x1536-width":1536,"1536x1536-height":863,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Dougie-headshot-2-2048x1151.jpg","2048x2048-width":2048,"2048x2048-height":1151,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Dougie-headshot-2-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Dougie-headshot-2-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Dougie-headshot-2-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Dougie-headshot-2-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Dougie-headshot-2-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Dougie-headshot-2-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Dougie-headshot-2-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Dougie-headshot-2-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Dougie-headshot-2-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"UK ADVERTISING EXPORTS GROUP AFFIRMS ITS COMMITMENT TO GLOBAL NEW BUSINESS DRIVE WITH APPOINTMENT OF VCCP\u2019S JULIAN DOUGLAS AS CHAIR","meta-description":"UK ADVERTISING EXPORTS GROUP AFFIRMS ITS COMMITMENT TO GLOBAL NEW BUSINESS DRIVE WITH APPOINTMENT OF VCCP\u2019S JULIAN DOUGLAS AS CHAIR","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Dougie-headshot-2-scaled.jpg","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":14590,"post_author":"57","post_date":"2022-02-11 11:26:17","post_date_gmt":"2022-02-11 11:26:17","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cstrong\\u003eAfter a grueling year in which agencies faced off in a competitive market, IPA president and VCCP international chairman Julian Douglas writes that it\\u2019s time agencies reconsidered the impact pitching is having on their teams.\\u003c\\\/strong\\u003e\\u003c\\\/p\\u003e\\n\\u003cdiv id=\\u0022articleContentBlock\\u0022\\u003e\\n\\u003cp\\u003eFollowing last year\\u2019s successful inaugural cross-industry Reset conference, the Advertising Association, Isba and the IPA once again came together in January to set the agenda for the year ahead. This time the theme was \\u2019Renew: Meeting advertising\\u2019s challenges\\u2019, as industry leaders put forward their ideas on key themes including trust, measurement, inclusion and the environment.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eDespite a largely disappointing Cop26, there was a clear strong commitment from the advertising industry to tackle the climate crisis by achieving real net-zero carbon emissions from the development, production and media placement of advertising by the end of 2030 in the form of AdNetZero.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eBut there is another crisis our industry faces that demands immediate resolution: mental health.\\u003c\\\/p\\u003e\\n\\u003cdiv class=\\u0022center advert-container padding\\u002d\\u002dabove\\u002d\\u002d1 padding\\u002d\\u002dbelow\\u002d\\u002d1 advert\\u002d\\u002dhide\\u0022\\u003e\\u00a0\\u003c\\\/div\\u003e\\n\\u003ch2\\u003e\\u003cstrong\\u003eMental health crisis\\u003c\\\/strong\\u003e\\u003c\\\/h2\\u003e\\n\\u003cp\\u003eData from the Office for National Statistics in 2021 revealed that depression rates have doubled since the pandemic began. Particularly concerning is that those in more precarious economic positions or burdened by existing inequalities \\u2013 young people, women, clinically vulnerable adults, people with a disability \\u2013 have been disproportionately affected.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eA survey from The Drum last year found that workers across the marketing industry were under severe strain with heavy workloads to blame, with\\u00a0\\u003ca href=\\u0022https:\\\/\\\/www.thedrum.com\\\/news\\\/2021\\\/05\\\/04\\\/overworked-marketers-and-agency-staff-say-employers-not-doing-enough-mental-health\\u0022\\u003e75% of respondents claiming their mental health had gotten worse since the beginning of the pandemic\\u003c\\\/a\\u003e.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eAs government advice changes around working from home, it remains to be seen whether the return to the office will make matters better or worse. A 2021 Nabs survey showed 61% of employees said they felt a return to the workplace would be unsafe or increase their anxiety.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eIn response, we have seen agencies across the board redouble efforts around wellbeing and looking after their workforces. While hugely important and worthwhile, these efforts are focused on the symptoms rather than the root causes.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eAnd one of the areas where the problem is at its most acute is the agency selection process. That is why at Renew, the IPA and Isba announced a new cross-industry initiative to fix the broken pitching system with the Pitch Positive Pledge, which will launch in Mental Health Awareness Week in May 2022.\\u003c\\\/p\\u003e\\n\\u003ch2\\u003e\\u003cstrong\\u003ePitched battles\\u003c\\\/strong\\u003e\\u003c\\\/h2\\u003e\\n\\u003cp\\u003ePitching can be brilliant. For advertisers, it is the opportunity to source the best advice and new capabilities. It is the opportunity to augment, replace or renew existing relationships, to fulfil governance requirements and, of course, to procure services at the best value. For agencies, it is the opportunity to win new projects and new clients, to compete, to be our best and showcase our capabilities. It is the chance for individuals to flourish and for teams to build camaraderie and, often, long-lasting bonds. A big win can also be agency defining.\\u003c\\\/p\\u003e\\n\\u003c\\\/div\\u003e\",\"text-right\":\"\\u003cp\\u003eBut pitching can also be bad. Pitching has become the default option, often for smaller projects that previously would not have warranted a pitch process. In short, there are a lot of unnecessary pitches taking place and, even among those that are necessary, there is a lot of unnecessary work taking place. This represents wastage we should look to reduce. Pitches have become more frequent, more complex and more costly. More costly to the agency and advertiser, to the individuals involved and to the environment.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eDue to its competitive nature, there is inherent wastage in the process. Largely unfunded, it demands significant investment in time and money for agencies and clients alike, neither of which have good people sitting on the bench. With the added complications of working remotely and the associated changes this brings, we are seeing an increase in burnout and mental health ramifications at the individual level. At the industry level, we are seeing a talent exodus from advertising.\\u003c\\\/p\\u003e\\n\\u003ch2\\u003e\\u003cstrong\\u003eTaking action\\u003c\\\/strong\\u003e\\u003c\\\/h2\\u003e\\n\\u003cp\\u003ePitching can be positive, but the current system is broken. The need for change is real and the time to act is now.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThere have been many efforts to fix pitching over the years, but little has changed. I am confident of success this time due to the increased awareness of the issues and the collaborative approach we are taking. Today, many companies have ESG commitments including wastage reduction and promoting diversity and wellbeing in their supply chain. The pitch process as it stands represents a challenge to these commitments.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThe plan is to launch the Pitch Positive Pledge in May 2022 during Mental Health Awareness week. The pledge is a commitment from advertisers, agencies and partners to be more intentional, accountable and responsible in pitching. The desired outcomes are better mental health, less wastage, fewer costs and better, more effective work.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThe IPA and Isba are hosting a series of workshops to hammer through exactly what we are asking agencies and advertisers to commit to and so achieve our goals. Thanks to those individuals from agencies, to advertisers that have already made fantastic contributions, and a big shout out to Ingenuity London, which has played a key role since the outset of this initiative.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eIf you are interested in getting involved, please consider this an invitation to join in this collaborative effort to finally fix the pitch process. You can get in touch with us at\\u00a0\\u003ca href=\\u0022mailto:sylvia@ipa.co.uk\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noopener\\u0022\\u003esylvia@ipa.co.uk\\u003c\\\/a\\u003e.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eI write this as an agency that pitches a lot, and wins a lot. I think you might question my motive if at VCCP we didn\\u2019t win. This initiative is not necessarily about results. I\\u2019ve had negative experiences of pitches we have won and positive experiences of pitches where we weren\\u2019t successful. It\\u2019s about the need for a new model and approach \\u2013 one that will renew and rebuild. By this time next year, I hope there will have been fewer unnecessary pitches take place. And even if we can\\u2019t win on quantity, let\\u2019s make absolutely sure the pitching experience is a positive one for everyone involved.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eJulian Douglas is president of the IPA and international chairman of VCCP\\u003c\\\/strong\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"Z1gsonW\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1gsonW\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Pitching can be positive, but the current system is broken. The need for change is real and the time to act is now.\",\"quotee\":\"Julian Douglas is president of the IPA and international chairman of VCCP\",\"blockId\":\"14xr1f\",\"blockUniqueClass\":\"lazyblock-quote-full-width-14xr1f\"} \/-->","post_title":"Julian Douglas 'Rebuilding the pitching process'","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"julian-douglas-rebuilding-the-pitching-process","to_ping":"","pinged":"","post_modified":"2022-02-11 11:26:17","post_modified_gmt":"2022-02-11 11:26:17","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=14590","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":13805,"post_author":"54","post_date":"2021-07-29 12:57:11","post_date_gmt":"2021-07-29 11:57:11","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cstrong\\u003e'Don't Duck It'\\u2014 VCCP Vice Chairman, IPA President and BRiM Chairman Julian Douglas' Message on Industry Assault and Harassment. \\u003c\\\/strong\\u003e\\u003cstrong\\u003eInterviewed by Stephen Lepitak for \\u003cem\\u003eAdweek.\\u003c\\\/em\\u003e\\u003c\\\/strong\\u003e\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p2\\u0022\\u003eBritish agency membership body the\\u00a0\\u003cspan class=\\u0022s1\\u0022\\u003eInstitute of the Practitioners of Advertising\\u003c\\\/span\\u003e\\u00a0(IPA) has a recently installed president, and in Julian Douglas they have someone who is straight speaking and realistic about the issues ahead following the impact of the pandemic. More importantly, Douglas is also vocal in the continuing battle to stamp out sexual assault and harassment faced by women in the industry.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThe advertising sector has so many problems to face, which is why Douglas, who also serves as vice-chair of agency VCCP, has chosen \\u201cincrementalism\\u201d as his \\u201cenemy\\u201d to battle during his 2-year term.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eDouglas, who was named the successor of Nigel Vaz at the IPA, chose to deliver his inaugural address to the British industry from his hometown of Manchester, despite the country being under complete lockdown at the time, allowing him to show his pride in his roots as well as making the point that there was more to the U.K. than London.\\u003c\\\/p\\u003e\\n\\u003cdiv class=\\u0022ad-div-m10-mobile-wrapper gpt-wrapper mobile-ad postup-adweek-whitelist\\u0022\\u003e\\n\\u003cdiv id=\\u0022ad-div-m10-mobile\\u0022\\u003e\\n\\u003cdiv class=\\u0022htl-ad-wrapper ad-unit-m1\\u0022\\u003e\\n\\u003cdiv id=\\u0022htlad-2\\u0022 class=\\u0022htl-ad aw-ad-unit-m1\\u0022 data-unit=\\u0022adweek\\\/agencies\\u0022 data-targeting=\\u0022{\\u0026quot;pos\\u0026quot;:\\u0026quot;m1\\u0026quot;}\\u0022 data-prebid=\\u0022Adweek_M1\\u0022 data-sizes=\\u00220x0:300x250,300x600|850x0:\\u0022 data-eager=\\u0022\\u0022\\u003e\\u003cspan style=\\u0022font-size: inherit;font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif\\u0022\\u003eIn an interview with Adweek, he explains the reason for choosing \\u201cincrementalism\\u201d to focus on, having read the previous agendas from other presidents and deciding that he saw the same themes coming through around improving industry perception, trust in advertising and diversity.\\u003c\\\/span\\u003e\\u003c\\\/div\\u003e\\n\\u003c\\\/div\\u003e\\n\\u003c\\\/div\\u003e\\n\\u003c\\\/div\\u003e\\n\\u003cp\\u003e\\u201cThere are these perennial problems that have always been there\\u2026 I think we know what the issues are in within the industry and whatever we\\u2019ve done so far, a lot of brilliant things have been done by people way better than me\\u2026 the progress overall has been glacial,\\u201d he says. He adds that during the Covid-19 lockdown he began to believe that now was \\u201cthe biggest opportunity\\u201d to create change.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eWith the digital acceleration experienced by society during the pandemic, Douglas saw 10 years of technology adoption take place in the space of 10 weeks, during which he even saw himself talking to his parents through Facebook Portal and saw them using Google Pay to pay for groceries. But having seen the advertising industry overcome arguably its greatest challenge, he\\u2019s now questioning why it\\u2019s been unable to overcome the same issues it has faced for years.\\u003c\\\/p\\u003e\\n\\u003ch4\\u003e\\u003cstrong\\u003eA can-do attitude\\u003c\\\/strong\\u003e\\u003c\\\/h4\\u003e\\n\\u003cp\\u003e\\u201cFor me, there was a sense of \\u2018let\\u2019s just get on with it,\\u2019 so let\\u2019s bottle up some of that spirit, that can-do attitude that we\\u2019ve all proven that we can do collectively, we\\u2019ve all changed our entire way of work our way of life,\\u201d he continues, asking why the industry hasn\\u2019t moved forward if it was able to achieve so much during the pandemic.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u201cAt that rate of change, the improved number of Black people in C-suite positions will probably happen by 2080. Ridiculous.\\u201d\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eAs an example, the self-described optimist also reveals that since he made his inaugural speech, the IPA has increased the numbers who have joined\\u00a0the IPA MBA Essentials, a short online program set up by his predecessor to introduce more people to advertising and increase the value of the industry 10-fold after a \\u201cpitiful\\u201d initial response.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eDouglas also believes the pandemic has forced \\u201ca new age of collaboration\\u201d across the industry, something he wants to encourage by bringing industry bodies together to talk.\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eHe is also part of\\u00a0Black Representation in Marketing\\u00a0(BRIM), a cross-industry collaboration to create meaningful change at every level and improve Black representation.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u201cPeople do want to change, but that has to happen from the top,\\u201d he states, adding that at VCCP he had witnessed younger staff members being \\u201cextremely active\\u201d in demanding more change happen. \\u201cThey are willing to put their shoulder to the wheel to do stuff about it.\\u201d\\u003c\\\/p\\u003e\\n\\u003cp\\u003ePitching and talent retention are other concerns of the industry, with Douglas believing that clients must take more responsibility when reviewing, while the industry needs to unite to drive change rather than operate individually.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u201cIf you can get the big advertisers to say \\u2018okay, we will reserve the right to pitch and have a roster\\u2019 then once you\\u2019re on a roster, you don\\u2019t have to pitch again.\\u2019 I want to get there but I haven\\u2019t got the answer on this one\\u2026 but that has to be a collective effort.\\u201d\\u003c\\\/p\\u003e\\n\\u003ch4\\u003e\\u003cstrong\\u003eTalent retention\\u003c\\\/strong\\u003e\\u003c\\\/h4\\u003e\\n\\u003cp\\u003eHis top priority however is talent. With an eye on the growing interest by advertisers in\\u00a0gaming, he hopes the industry can become more attractive to young recruits who might view it as an industry they can move into and work with brands on developing campaigns in the gaming field.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u201cIf you grow up wanting to make stuff, well, you can do it all day, because you love it and you can get paid for that. And we can help train you up and make sure you don\\u2019t get ripped off.\\u201d\\u003c\\\/p\\u003e\\n\\u003cdiv class=\\u0022ad-div-m50-mobile-wrapper gpt-wrapper mobile-ad postup-adweek-whitelist\\u0022\\u003e\\n\\u003cdiv id=\\u0022ad-div-m50-mobile\\u0022\\u003e\\n\\u003cdiv class=\\u0022htl-ad-wrapper ad-unit-m5\\u0022\\u003e\\n\\u003cdiv id=\\u0022htlad-12\\u0022 class=\\u0022htl-ad aw-ad-unit-m5\\u0022 data-unit=\\u0022adweek\\\/agencies\\u0022 data-targeting=\\u0022{\\u0026quot;pos\\u0026quot;:\\u0026quot;m5\\u0026quot;}\\u0022 data-prebid=\\u0022Adweek_M5\\u0022 data-sizes=\\u00220x0:300x250|850x0:\\u0022 data-eager=\\u0022\\u0022\\u003e\\u003cspan style=\\u0022font-size: inherit;font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif\\u0022\\u003eHe admits that salary is another issue that is driving younger talent out of the industry but cites the obvious solution of paying people more when the margins are already \\u201cso small\\u201d as another issue that needs \\u201ccollective thinking.\\u201d He adds that \\u201cit\\u2019s not just about money,\\u201d acknowledging that working conditions must improve while making employees feel rewarded.\\u003c\\\/span\\u003e\\u003c\\\/div\\u003e\\n\\u003c\\\/div\\u003e\\n\\u003cdiv data-unit=\\u0022adweek\\\/agencies\\u0022 data-targeting=\\u0022{\\u0026quot;pos\\u0026quot;:\\u0026quot;m5\\u0026quot;}\\u0022 data-prebid=\\u0022Adweek_M5\\u0022 data-sizes=\\u00220x0:300x250|850x0:\\u0022 data-eager=\\u0022\\u0022\\u003e\\n\\u003cp\\u003e\\u201cYour wellbeing is absolutely crucial and that is part of the full package.\\u201d\\u003c\\\/p\\u003e\\n\\u003cp\\u003eAnd one of the more alarming but prescient industry issues continues to be\\u00a0numerous tales of harassment and assault, which is seemingly widespread and has been for decades. Douglas does not avoid the conversation and takes the invitation to send a message to IPA member agencies: \\u201cDon\\u2019t duck it!\\u201d\\u003c\\\/p\\u003e\\n\\u003cp\\u003eHe advises agencies to create safer environments internally or work with industry organizations such as charity NABS or the IPA to have those conversations. And so that those who are affected have somewhere to turn that they can trust.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u201cIt is also important it is on the agenda of the management team and that the management team talks about it. At VCCP we talk about it a lot.\\u201d\\u003c\\\/p\\u003e\\n\\u003cp\\u003eHe advises people not to be afraid to address issues, including\\u00a0conversations around race, simply because they feel uncomfortable.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u201cThe most important thing is to take it on and create a safe space for everyone to talk about it,\\u201d he says before adding his thoughts of anyone involved in criminal behaviour. \\u201cWe should find them and sling them out and get them in front of the police,\\u201d he vents in a moment of clear frustration.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eHis reasoning for the lack of movement on the problem is \\u201ca paralysis\\u201d by the industry in knowing how to deal with it. But it begins by acknowledging it and addressing it, Douglas states.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u201cThere are multiple bodies who are there either for the people in the organization or for management, but you\\u2019ve got to put it as an absolute priority on your agenda. And you know, we got to sort that sort of stuff out.\\u201d\\u003c\\\/p\\u003e\\n\\u003c\\\/div\\u003e\\n\\u003c\\\/div\\u003e\\n\\u003c\\\/div\\u003e\",\"quote\":\"Let\\u2019s bottle up some of that spirit, that can-do attitude that we\\u2019ve all proven that we can all do collectively.\",\"quotee\":\"Julian Douglas, Vice Chairman of VCCP, IPA President and BRiM Chairman\",\"blockId\":\"28XEaD\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-28XEaD\"} \/-->","post_title":"Julian Douglas in Adweek","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"julian-douglas-message-on-industry-assault-and-harassment-in-adweek","to_ping":"","pinged":"","post_modified":"2021-07-29 13:39:18","post_modified_gmt":"2021-07-29 12:39:18","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=13805","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":14276,"post_author":"57","post_date":"2021-11-08 15:48:40","post_date_gmt":"2021-11-08 15:48:40","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cstrong\\u003eIn his latest column, IPA president Julian Douglas discusses how the ad industry can help solve recruitment issues in hospitality.\\u003c\\\/strong\\u003e\\u003c\\\/p\\u003e\\n\\u003cdiv id=\\u0022articleContentBlock\\u0022\\u003e\\n\\u003cp\\u003eThe hospitality industry is the UK\\u2019s fourth biggest employer. But it is experiencing chronic worker shortages, with over 188,000 hospitality vacancies. You might have noticed this if you\\u2019ve found your favourite lunch spot isn\\u2019t open of late. Research shows only one in five adults in the UK would consider a job in hospitality, and only two in five would recommend a job in hospitality to others.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eSo for the next Think 10X initiative, part of my IPA President\\u2019s Agenda, the best of the advertising industry is coming together to save our pubs and restaurants by creating a recruitment campaign to reframe and rejuvenate the sector before it\\u2019s too late. The steaks couldn\\u2019t be higher (sorry).\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThis initiative is already showing great promise. Mark McCulloch, founder and chief executive of Supersonic Inc, has created a coalition called Hospitality Rising, made up of brands ranging from Pizza Express to Pret, Hawksmoor to Hilton Hotels and a whole host of small independents. They will provide the funding \\u2013 what they need is a big idea that doubles the talent pool.\\u003c\\\/p\\u003e\\n\\u003ch5\\u003e\\u003cstrong\\u003eThe great renewal\\u003c\\\/strong\\u003e\\u003c\\\/h5\\u003e\\n\\u003cp\\u003eAs we all know only too well, the talent crunch is impacting our industry too and much has already been written on the subject. Businesses are going it alone and fighting each other for an ever-smaller number of candidates, while other sectors are throwing huge sums of money at the talent available.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eMuch is being said about The Great Resignation. What a waste of a term. The word \\u2018resignation\\u2019 is imbued with a sense of giving up. An accepting, unresisting attitude. Submission; acquiescence: \\u2018to meet one\\u2019s fate with resignation.\\u2019\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThis doesn\\u2019t tally with the many people I\\u2019ve met recently who are making the decision to change the job they do, the place they work or the country they live in. These people aren\\u2019t giving up. Quite the opposite. They are making an active choice to do something different. So how about The Great Recalibration, or The Great Renewal? Or even The Great Renaissance?\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003c\\\/div\\u003e\",\"text-right\":\"\\u003cp\\u003eWe are all living through the biggest change in attitudes to work. Every industry is facing talent issues. And it\\u2019s global. The tech-enabled possibilities out there are enormous. Meta, you might say. But like every industry, to build our tomorrow we need to fix our fundamentals today. Our role and the way we choose to fulfil it. The contribution we make to business and society at large, and how we are rewarded for it. How we discover, attract, develop and retain talent.\\u003c\\\/p\\u003e\\n\\u003ch5\\u003e\\u003cstrong\\u003eAttraction and retention\\u003c\\\/strong\\u003e\\u003c\\\/h5\\u003e\\n\\u003cp\\u003eHGV drivers are reportedly getting \\u00a360k. Starting salaries for lawyers are at \\u00a3147k. Looking through the papers, it seems we\\u2019re all working in the wrong industry. Work under way at the IPA shows there has been salary stagnation in advertising over the past 10 years, with pay rises not keeping up with inflation and in our December IPA Council meeting we will be discussing this as a key issue. We cannot compete in attracting the best talent if we fall so far behind competitive industries.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eBeyond the numbers, we may do well to reconsider our definition of wealth and reclaim its original meaning. Looking into the etymology of the word, Jeremy Williams finds it comes from the old English \\u2018weal,\\u2019 which means \\u2018wealth, welfare and wellbeing.\\u2019 By the 15th century it settled around the idea of possessions, riches and prosperity, leaving behind the original wider meaning of health and wellbeing.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eI believe reclaiming this original, more holistic interpretation of the word is crucial to taking on one of the greatest challenges we face \\u2013 talent retention. A key step to addressing this is creating a culture of belonging and inclusivity in our industry.\\u003c\\\/p\\u003e\\n\\u003ch5\\u003e\\u003cstrong\\u003eThe iList 2022\\u003c\\\/strong\\u003e\\u003c\\\/h5\\u003e\\n\\u003cp\\u003eThat is why I am delighted to see that one of my favorite programs at the IPA, the iList, is returning in 2022 supported by Accenture (entry for nominations is now open).\\u003c\\\/p\\u003e\\n\\u003cp\\u003eWith a playful nod to the somewhat old school and elitist A-list, the iList celebrates the 25 most inspirational, inclusive and irrepressible role models in our industry today.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThe iList was launched in 2019 to recognize and celebrate those leaders from all backgrounds and at all levels who are changing our industry for the better. These are the people who are truly promoting and driving a culture of belonging in the advertising industry by creating authentic, representative work or game-changing programs within their organizations or as part of industry initiatives.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eIn keeping with my 10X Accelerate Opportunity agenda, we are turbo-boosting the impact we will make with this second iteration of the iList for 2022. So this time there will be more than just an award with a year-round program as we build a community of like-minded leaders and provide a platform to share best practices and innovative ideas to help others find solutions to their own D\\u0026amp;I concerns.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eYou can enter yourself or nominate someone else and I urge you to do so. We are looking to highlight the real heroes who work tirelessly behind the scenes and to share stories that others can learn from, borrow, copy or incorporate easily. All levels are welcome and entry is free.\\u00a0\\u003ca href=\\u0022https:\\\/\\\/ipa.co.uk\\\/news\\\/ilist-2022\\\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noopener\\u0022\\u003eEven the act of completing the application will help in accelerating change to tackle one of our industry\\u2019s greatest issues.\\u003c\\\/a\\u003e\\u003c\\\/p\\u003e\",\"quote\":\"We are all living through the biggest change in attitudes to work.\",\"quotee\":\"Julian Douglas, Vice Chairman and International CEO at VCCP\",\"blockId\":\"1ilgOi\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1ilgOi\"} \/-->","post_title":"Julian Douglas in The Drum","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"julian-douglas-in-the-drum","to_ping":"","pinged":"","post_modified":"2021-11-08 15:48:40","post_modified_gmt":"2021-11-08 15:48:40","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=14276","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"websites_to_publish":[],"visible_on_home_page":["1"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/17592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/64"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=17592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=17592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}