{"id":17551,"date":"2023-11-02T12:04:07","date_gmt":"2023-11-02T12:04:07","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=17551"},"modified":"2023-11-02T12:04:08","modified_gmt":"2023-11-02T12:04:08","slug":"bulldog-appoints-vccp-media-as-its-uk-media-agency-of-record","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2023\/nov\/bulldog-appoints-vccp-media-as-its-uk-media-agency-of-record","title":{"rendered":"Bulldog appoints VCCP Media as its UK media agency of record"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-ZIW0qh wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p>Men\u2019s skincare brand Bulldog Skincare has appointed <strong>VCCP Media<\/strong> to handle its UK media planning for the brand, following a competitive pitch process.<\/p>\n<p><strong>Bulldog<\/strong> launched in the UK in 2007 and is now available in over 30 countries and over 70,000 stores around the world. <strong>VCCP Media<\/strong> will support Bulldog Skincare as it seeks to encourage more men to see the benefits of looking after their skin.<\/p>\n<p><strong>Bulldog<\/strong> was founded as a brand that \u2018understands men\u2019, a simple and straightforward men\u2019s skincare brand designed to help men look and feel their best.<\/p>\n<p>With an ethical focus, <strong>Bulldog<\/strong> aims to lead the sector on sustainable packaging and never uses artificial colours, synthetic fragrances or ingredients from animal sources. All of <strong>Bulldog<\/strong>\u2019s personal care products are approved under the Cruelty Free International Leaping Bunny program, and are Vegetarian Society Vegan approved.<\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>Work is already underway on the first campaign of the partnership, launching in mid-November and in time for the key Christmas period.<\/p>\n<p><strong>Peter Bennett<\/strong>, Joint CEO of <strong>VCCP Media<\/strong>, added: \u201d<strong>Bulldog<\/strong> are a fantastic example of a challenger brand, with a mission to encourage men to take better care of themselves, and a strong ethical commitment. We are delighted to be their media partner and know we will do some great work together\u201d.<\/p>\n<p><strong>VCCP Media<\/strong> has a simple mission to deliver \u2018media as it should be\u2019 with a focus on the lost art of media planning. This latest appointment follows a streak of new client wins including challenger clients &#8211; <strong>Chilly\u2019s<\/strong>, <strong>Florence<\/strong>, <strong>Floww<\/strong> and <strong>Krispy Kreme<\/strong>.<\/p>\n<p><strong>VCCP Media<\/strong> replaced the incumbent, <strong>EssenceMediacom<\/strong>, for media planning and buying across the UK.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-ZoTVJy wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        VCCP Media really demonstrated how well they understood us and our goals during the pitch process. Their strategic rigour, creativity and culture shone through, so we are excited for the future and looking forward to seeing what we can achieve together. \n        <cite>James Barnes, General Manager at Bulldog<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","categories":[191],"class_list":["post-17551","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["10112"],"client_id":"17558","hero_video":"","hero_image":{"ID":17554,"id":17554,"title":"Bulldog Logo","filename":"Bulldog-Logo.png","filesize":100072,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/10\/Bulldog-Logo.png","link":"https:\/\/www.vccp.com\/uk\/news\/2023\/nov\/bulldog-appoints-vccp-media-as-its-uk-media-agency-of-record\/attachment\/bulldog-logo","alt":"","author":"64","description":"","caption":"","name":"bulldog-logo","status":"inherit","uploaded_to":17551,"date":"2023-10-31 11:56:37","modified":"2023-10-31 11:56:37","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/10\/Bulldog-Logo-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/10\/Bulldog-Logo-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/10\/Bulldog-Logo-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/10\/Bulldog-Logo-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/10\/Bulldog-Logo-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/10\/Bulldog-Logo.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/10\/Bulldog-Logo-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/10\/Bulldog-Logo-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/10\/Bulldog-Logo-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/10\/Bulldog-Logo-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/10\/Bulldog-Logo-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/10\/Bulldog-Logo-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/10\/Bulldog-Logo-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/10\/Bulldog-Logo-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/10\/Bulldog-Logo-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Bulldog appoints VCCP Media as its UK media agency of record","meta-description":"Bulldog appoints VCCP Media as its UK media agency of record","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/10\/Bulldog-Logo.png","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":17219,"post_author":"64","post_date":"2023-08-14 14:43:09","post_date_gmt":"2023-08-14 13:43:09","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cstrong\\u003ePrimark\\u003c\/strong\\u003e, the international fashion retailer, has appointed \\u003cstrong\\u003eVCCP\\u003c\/strong\\u003e as its global branding and creative agency partner following a three-way competitive pitch process.\\u003c\/p\\u003e\\n\\u003cp\\u003eAs Primark ramps up its expansion across new markets, channels and products and grows\u00a0\\u003cbr \/\\u003eits brand across Europe and the US, VCCP has been tasked with creating a global creative platform that brings the passion of the Primark brand to life through all its communications. Building on the foundations of Primark\u2019s brand strategy, purpose and values which the retailer has spent the last year developing, the platform will act as the springboard for Primark\u2019s campaigns, with the first campaign going live in key markets US and Germany imminently.\\u003c\/p\\u003e\\n\\u003cp\\u003eVCCP will work with Primark to create a powerful and differentiated 360 visual identity as well as developing its brand architecture and supporting the retailer to build out its communications and vision around Primark Cares, its strategy to become a more\\u003cbr \/\\u003esustainable and circular business by 2030. The global account will be run by both \\u003cstrong\\u003eVCCP London\\u003c\/strong\\u003e and \\u003cstrong\\u003eVCCP US\\u003c\/strong\\u003e.\\u003c\/p\\u003e\\n\\u003cp\\u003eThis follows the appointment of Michelle McEttrick last September to the newly created position of Chief Customer Officer with a remit to further develop the Primark brand and customer strategy.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eCommenting on the partnership, \\u003cstrong\\u003eMichelle McEttrick, Chief Customer Officer at Primark\\u003c\/strong\\u003e said: \u201cWe are delighted to be teaming up with such a talented group of people as we take the Primark brand to the next level. Our brand is at different stages across our 16\\u003cbr \/\\u003ecountries and with plans to reach 530 stores by the end of 2026, ensuring a simple, consistent, and focused approach which allows flexibility in-market will be essential for our continued success.\u201d\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong style=\\u0022font-size: revert;color: initial\\u0022\\u003eJulian Douglas, International CEO, VCCP said: \\u003c\/strong\\u003e\\u003cspan style=\\u0022font-size: revert;color: initial\\u0022\\u003e\u201cVCCP\\u003c\/span\\u003e\\u003cspan style=\\u0022font-size: revert;color: initial\\u0022\\u003e is thrilled to create a long term \\u003c\/span\\u003e\\u003cspan style=\\u0022font-size: revert;color: initial\\u0022\\u003epartnership with Primark, an iconic brand on the shopping streets of Europe with huge global \\u003c\/span\\u003e\\u003cspan style=\\u0022font-size: revert;color: initial\\u0022\\u003egrowth ambitions.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z293fPf\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z293fPf\"} \/-->","post_title":"Primark appoints VCCP as global branding and creative agency partner","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"primark-appoints-vccp-as-global-branding-and-creative-agency-partner","to_ping":"","pinged":"","post_modified":"2023-09-18 17:04:03","post_modified_gmt":"2023-09-18 16:04:03","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=17219","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":16341,"post_author":"61","post_date":"2023-07-03 12:47:34","post_date_gmt":"2023-07-03 11:47:34","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAllwyn, the incoming operator of The National Lottery, today announced the appointment of Leo Burnett and VCCP as joint creative advertising agencies for The National Lottery for the first two years of the upcoming Fourth Licence, which starts in February 2024.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGlobal advertising agency, Leo Burnett, has been appointed to develop compelling campaigns for The National Lottery brand, along with working on a revamped proposition for instant lottery games and looking at how to better link National Lottery games with Good Causes.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGlobal integrated communications agency, VCCP, will oversee marketing communications for the Lotto and Set For Life games, along with managing rollover and jackpot-specific campaigns for draw-based games more generally.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAllwyn has taken a roster approach to appointing advertising agencies for The National Lottery for the first time. This approach will better enable Allwyn\u2019s focus on driving increased awareness for individual product brands. In turn, this will lead to an increased number of campaigns and maximise reach.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBringing a strong track record of strategic thinking and creative nous, Leo Burnett will provide a team headed by CEO, Charlie Rudd, that has been integral on many projects \u2013 including, most notably, the successful repositioning of McDonald\u2019s in the UK.\u00a0\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWith proven credentials in building brands that connect on an emotive level with the British public \u2013 including highly successful campaigns for Cadbury and Compare the Market \u2013 VCCP will provide a team headed by Managing Director, Hannah Fitzgerald.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAllwyn\u2019s brief to the respective agencies is to create campaigns that help bring its vision for The National Lottery under the Fourth Licence to life: that is to grow The National Lottery in a safe and responsible way, enabling it to return more to Good Causes, by increasing the relevance of The National Lottery and introducing the range of games to new audiences responsibly.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLeo Burnett and VCCP will now get to work on developing campaigns which will roll out from 1 February 2024, in line with the start of the Fourth Licence.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBusiness consultancy, Ingenuity, managed the agency pitch process for Allwyn. As part of that, Allwyn has signed up to the Pitch Positive Pledge, which supports making the pitch process more intentional, accountable and responsible for both advertisers and agencies.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eAn Allwyn spokesperson said\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: \u201cWe\u2019re delighted to appoint these two leading agencies to support our vision for The National Lottery. The competitiveness of the pitch process demonstrates the appeal The National Lottery holds to many people. We\u2019re looking forward to both agencies coming up with effective, compelling campaigns to further broaden that appeal, making The National Lottery even more relevant to more people in a safe and sustainable way.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z9ILbF\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z9ILbF\"} \/-->","post_title":"Allwyn appoints VCCP and Leo Burnett to marketing roster","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"allwyn-appoints-vccp-and-leo-burnett-to-marketing-roster","to_ping":"","pinged":"","post_modified":"2023-07-03 12:47:34","post_modified_gmt":"2023-07-03 11:47:34","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=16341","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":16471,"post_author":"61","post_date":"2023-05-11 10:40:34","post_date_gmt":"2023-05-11 09:40:34","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cstrong\\u003eVCCP Media \\u003c\/strong\\u003ehas been appointed as lead agency partner across strategy, media planning and buying with a performance focus as well as SEO for the UK and Ireland branches of the doughnut company and coffee chain, \\u003cstrong\\u003eKrispy Kreme \\u003c\/strong\\u003eafter a three-way competitive pitch.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eVCCP Media will play a key role in supporting Krispy Kreme to achieve their immediate business objectives as well as deliver on a five year plan. This includes the ambition to increase awareness of their online offering, e-commerce business and app and customer loyalty programme.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eThe media strategy will focus on key moments in the calendar year associated with buying treats and gifting including Valentines, Easter, Eid, The King's Coronation, Halloween and Christmas. Their remit will cover both the UK and Ireland and work has already commenced on the account.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eThe win comes after VCCP Media\u2019s sister PR\u00a0 and social agency, Good Relations, won the consumer brief last year and this new partnership will allow the two agencies to work collaboratively to leverage the opportunity to maximise organic coverage and PR initiatives.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cstrong\\u003eEmma Colquhoun, Chief Marketing Officer at Krispy Kreme said\\u003c\/strong\\u003e: \\u003cem\\u003e\u201cVCCP Media has shown that they have great insight into what we need from a media partner and are thrilled to work with them on the goals we want to achieve in the coming years. Their approach drums up creativity and we can\u2019t wait to see what comes from this partnership.\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cstrong\\u003eTara Marus, CEO of VCCP Media added\\u003c\/strong\\u003e: \\u003cem\\u003e\u201cWe are absolutely delighted to have been appointed to work in partnership with such an iconic brand as Krispy Kreme to partner with them on their journey to realise their fantastic ambitions to increase e-comm and App loyalty. Our shared challenger spirit is truly evident and we are excited at the opportunities to collaborate and drive business growth.\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\",\"blockId\":\"ZuRD2t\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZuRD2t\"} \/-->","post_title":"Krispy Kreme appoints VCCP Media as agency of record in the UK and Ireland","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"krispy-kreme-appoints-vccp-media-as-agency-of-record-in-the-uk-and-ireland","to_ping":"","pinged":"","post_modified":"2023-05-11 10:49:19","post_modified_gmt":"2023-05-11 09:49:19","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=16471","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"websites_to_publish":[],"visible_on_home_page":["1"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/17551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/64"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=17551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=17551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}