{"id":17456,"date":"2023-09-18T11:32:49","date_gmt":"2023-09-18T10:32:49","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=17456"},"modified":"2023-09-18T11:32:49","modified_gmt":"2023-09-18T10:32:49","slug":"vccp-achieves-ipa-effectiveness-accreditation-for-the-second-year-running","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2023\/sep\/vccp-achieves-ipa-effectiveness-accreditation-for-the-second-year-running","title":{"rendered":"VCCP achieves IPA Effectiveness Accreditation for the second year running"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-fkopj wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">Today marks a proud moment for VCCP, as we have officially achieved <\/span><b>\u00a0Institute of Practitioners in Advertising (IPA)<\/b> <span style=\"font-weight: 400\">Effectiveness Accreditation for the second year running.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">This prestigious accreditation is run by the<\/span> <span style=\"font-weight: 400\">IPA<\/span> <span style=\"font-weight: 400\">and signifies a remarkable feat in advertising strategy and measurement proficiency. It is a testament to our commitment to excellence in the advertising industry and showcases our skills in crafting successful advertising campaigns and conducting rigorous evaluations of their impact.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">As part of the process, each agency had to demonstrate to a panel of advertisers, academics, authors and effectiveness specialists that their cultures were dedicated to effectiveness across four criteria: focus, people, process and data, tools and measurement. It is a recognition for agencies that have consistently delivered outstanding results and maintained a high standard of measurement proficiency, demonstrating the real value their campaigns bring to clients. VCCP joins a select group of 30 agencies that have earned this recognition.<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><b>NatWest chief marketing officer Margaret Jobling<\/b><span style=\"font-weight: 400\">, who is chair of the IPA Effectiveness Accreditation judges, commended the agencies for exemplifying an &#8220;expectation of effectiveness between brand marketers and agencies by celebrating the agencies that make it central to their business culture&#8221;.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This achievement was made possible through the collaborative efforts of our clients, who played an integral role in our journey to creating impactful and effective advertising campaigns. Congratulations to our exceptional team at VCCP for all their hard work.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Read more here about the IPA Effectiveness Accreditation in<\/span> <a href=\"https:\/\/www.campaignlive.co.uk\/article\/natwest-cmo-commends-30-agencies-ipa-effectiveness-accreditation\/1837147\"><i><span style=\"font-weight: 400\">Campaign<\/span><\/i><\/a><span style=\"font-weight: 400\">. <\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","categories":[191],"class_list":["post-17456","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["988"],"client_id":"","hero_video":"","hero_image":{"ID":17458,"id":17458,"title":"2","filename":"2-2.png","filesize":223220,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/2-2.png","link":"https:\/\/www.vccp.com\/uk\/news\/2023\/sep\/vccp-achieves-ipa-effectiveness-accreditation-for-the-second-year-running\/attachment\/2-8","alt":"","author":"64","description":"","caption":"","name":"2-8","status":"inherit","uploaded_to":17456,"date":"2023-09-18 10:29:58","modified":"2023-09-18 10:29:58","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/2-2-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/2-2-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/2-2-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/2-2-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/2-2-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/2-2.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/2-2-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/2-2-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/2-2-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/2-2-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/2-2-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/2-2-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/2-2-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/2-2-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/2-2-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"VCCP Group have been awarded IPA Effectiveness Accreditation for the second year running.","meta-description":"This prestigious accreditation recognition was awarded by the Institute of Practitioners in Advertising (IPA) and signifies a remarkable feat in advertising strategy and measurement proficiency.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/2-2.png","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":17219,"post_author":"64","post_date":"2023-08-14 14:43:09","post_date_gmt":"2023-08-14 13:43:09","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cstrong\\u003ePrimark\\u003c\/strong\\u003e, the international fashion retailer, has appointed \\u003cstrong\\u003eVCCP\\u003c\/strong\\u003e as its global branding and creative agency partner following a three-way competitive pitch process.\\u003c\/p\\u003e\\n\\u003cp\\u003eAs Primark ramps up its expansion across new markets, channels and products and grows\u00a0\\u003cbr \/\\u003eits brand across Europe and the US, VCCP has been tasked with creating a global creative platform that brings the passion of the Primark brand to life through all its communications. Building on the foundations of Primark\u2019s brand strategy, purpose and values which the retailer has spent the last year developing, the platform will act as the springboard for Primark\u2019s campaigns, with the first campaign going live in key markets US and Germany imminently.\\u003c\/p\\u003e\\n\\u003cp\\u003eVCCP will work with Primark to create a powerful and differentiated 360 visual identity as well as developing its brand architecture and supporting the retailer to build out its communications and vision around Primark Cares, its strategy to become a more\\u003cbr \/\\u003esustainable and circular business by 2030. The global account will be run by both \\u003cstrong\\u003eVCCP London\\u003c\/strong\\u003e and \\u003cstrong\\u003eVCCP US\\u003c\/strong\\u003e.\\u003c\/p\\u003e\\n\\u003cp\\u003eThis follows the appointment of Michelle McEttrick last September to the newly created position of Chief Customer Officer with a remit to further develop the Primark brand and customer strategy.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eCommenting on the partnership, \\u003cstrong\\u003eMichelle McEttrick, Chief Customer Officer at Primark\\u003c\/strong\\u003e said: \u201cWe are delighted to be teaming up with such a talented group of people as we take the Primark brand to the next level. Our brand is at different stages across our 16\\u003cbr \/\\u003ecountries and with plans to reach 530 stores by the end of 2026, ensuring a simple, consistent, and focused approach which allows flexibility in-market will be essential for our continued success.\u201d\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong style=\\u0022font-size: revert;color: initial\\u0022\\u003eJulian Douglas, International CEO, VCCP said: \\u003c\/strong\\u003e\\u003cspan style=\\u0022font-size: revert;color: initial\\u0022\\u003e\u201cVCCP\\u003c\/span\\u003e\\u003cspan style=\\u0022font-size: revert;color: initial\\u0022\\u003e is thrilled to create a long term \\u003c\/span\\u003e\\u003cspan style=\\u0022font-size: revert;color: initial\\u0022\\u003epartnership with Primark, an iconic brand on the shopping streets of Europe with huge global \\u003c\/span\\u003e\\u003cspan style=\\u0022font-size: revert;color: initial\\u0022\\u003egrowth ambitions.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z293fPf\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z293fPf\"} \/-->","post_title":"Primark appoints VCCP as global branding and creative agency partner","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"primark-appoints-vccp-as-global-branding-and-creative-agency-partner","to_ping":"","pinged":"","post_modified":"2023-09-18 17:04:03","post_modified_gmt":"2023-09-18 16:04:03","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=17219","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":17416,"post_author":"64","post_date":"2023-09-13 10:33:09","post_date_gmt":"2023-09-13 09:33:09","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWe are delighted to see that our latest Mondel\u0113z International campaigns for Ritz, Cadbury Dairy Milk and Dairylea have proven to be the three most effective campaigns that leading global marketing research and effectiveness company, System 1, has ever tested for these brands.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSystem 1, evaluated the three campaigns and found that they each achieved top percentile rankings for both short and long-term effectiveness, firmly establishing their impact on consumer perceptions and market share. Dairylea and Cadbury Dairy Milk secured an impressive 2nd and 3rd positions in their categories, for long-term effectiveness.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAndrew Tindall, at System 1 offered high praise for our advertising prowess. In his analysis, Andrew emphasised the exceptional \u201cfluency\u201d (correct brand linkage) achieved by these campaigns, saying: \u201cThe real art, Fluency is through the roof. \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eNo one's deluding \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ethemselves that holding the brand back is the key to building a story or emotions. Over 95% of people correctly recall the brand in each case. So many ads get this wrong.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe accolades don\u2019t stop there. Our Ritz campaign, \u2018Ready when you aren\u2019t\u2019\u00a0 received stellar ratings across all measures, further underscoring their effectiveness.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cul\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eStar Rating = 4.3 (Strong): This rating indicates the potential for long-term market share growth based on the creative effectiveness of the ads, as measured by viewers\u2019 emotional responses.\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSpike Rating = 1.58 (Exceptional): Demonstrating exceptional short-term sales potential, this rating derives from the strength of branding and the intensity of the emotional response evoked by the campaigns.\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003c\/ul\\u003e\",\"text-right\":\"\\u003cul\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFluency Rating = 99 (Exceptional): This metric measures the strength of branding in the ads, with fluency driven by the percentage of viewers correctly recognizing the brand by the end of the ad.\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSpeed of Branding = 90: This measure gauges the speed and accuracy of brand recognition, further highlighting the effectiveness of Mondel\u0113z International\u2019s campaigns.\u00a0\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eEmotional Intensity =1.55: A testament to the campaigns\u2019 emotional impact, this rating quantifies the intensity of emotions experienced by viewers.\u00a0\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003c\/ul\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ePerhaps the most impressive statistic from the System 1 report is the fact that a staggering 99% of respondents correctly recognised the brands featured in these ads by the end of each advertisement. This level of brand recall is a testament to the campaigns\u2019 effectiveness in leaving a lasting impression on viewers.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIn addition to their exceptional ratings, Ritz\u2019s Ready When You Aren\u2019t campaign\u00a0 also ranked in the top 25% of all campaigns in the Bakery Products category, further solidifying its impact and influence.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eOur commitment to creating effective and engaging advertising campaigns has not only captured the attention of consumers but has also set new standards in the advertising world. With Ritz, Cadbury Dairy Milk, and Dairylea leading the way, it's clear that it\u2019s clear that the company\u2019s dedication to excellence is yielding impressive results.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eRead more in the System 1 reports: \\u003ca href=\\u0022https:\/\/testyourad.system1group.com\/report\/8d38bba9-a121-4de3-b76b-29546ed690f9\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noopener nofollow noreferrer\\u0022\\u003e\\u003cu\\u003e Ritz. Ready when you aren't\u00a0\\u003c\/u\\u003e\\u003c\/a\\u003e Dairylea, \\u003ca href=\\u0022https:\/\/testyourad.system1group.com\/report\/1289e008-4247-47ce-8277-4bd3e6cbd8a4\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noopener nofollow noreferrer\\u0022\\u003e\\u003cu\\u003eSet them free with Dairylea\\u003c\/u\\u003e\\u003c\/a\\u003e and Cadbury Dairy Milk \\u003ca href=\\u0022https:\/\/testyourad.system1group.com\/report\/4f62fdcc-9bfd-4bd3-898d-a9acff31608d\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noopener nofollow noreferrer\\u0022\\u003e\\u003cu\\u003eThere's a Glass \\u0026amp; a Half in Everyone\\u003c\/u\\u003e\\u003c\/a\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1ei59t\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1ei59t\"} \/-->\n\n<!-- wp:lazyblock\/carousel 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\/-->","post_title":"Mondel\u0113z International\u2019s Latest Campaigns Dominate as the Most Effective in System 1 Testing","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"mondelez-internationals-latest-campaigns-dominate-as-the-most-effective-in-system-1-testing","to_ping":"","pinged":"","post_modified":"2023-09-14 13:18:04","post_modified_gmt":"2023-09-14 12:18:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=17416","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":17406,"post_author":"67","post_date":"2023-09-11 14:34:08","post_date_gmt":"2023-09-11 13:34:08","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eLondon, 8th September 2023:\\u003c\/b\\u003e \\u003cb\\u003eWatermelon Research\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, part of \\u003c\/span\\u003e\\u003cb\\u003eVCCP Group\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, today announced the official launch of \\u003c\/span\\u003e\\u003cb\\u003eCalico\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, a new technology-focused market research operations agency\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWith a mission to make their clients\u2019 lives easier the new agency aims to provide a \u2018one-stop shop\u2019 for specialised Insight agencies to get all of their operational needs from just one provider.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCalico is brought to market by Mark Squires, CEO of Watermelon Research, a leading CX agency that drives tangible business improvements for large organisations across a range of sectors.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eMark Squires, CEO of Watermelon Research\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \u201cAt Watermelon, we\u2019ve always taken a client-focussed approach to our business, immersing ourselves in our clients\u2019 cultures and ways of working, integrating with them and acting as one team.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cOur goal with Calico is to provide this same service to the rest of the industry and deliver best-in-class operations to other agencies that want to focus on insight and analysis, rather than supplier management and operational headaches.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBacked by a team of seasoned experts and powered by state-of-the-art technologies, Calico is primed to deliver on its three core business propositions: complex survey scripting, global fieldwork and data services.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCalico will manage all MR operations including translations, quality procedures and data processing, and will be led by David Adley, who started his career at Facts International\u2019s operations centre in 2010 and has been Watermelon\u2019s Director of Operations since 2020.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003eDavid Adley, Managing Director of Calico\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e added: \u201cOur in-house team of programmers and client managers not only understand the principles of market research, but also the pressures of our industry, and our goal is to provide a transparent and trustworthy service to our clients\u201d said Adley, adding \u201cThe team we\u2019ve put together really loves what they do and can\u2019t wait to get out there and work with other passionate researchers to provide a hassle-free solution to MR Ops.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe name Calico draws inspiration from calico cats, who proudly display three colours in their coats, and Calico will similarly present three clear business priorities:\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cul\\u003e\\n\\u003cli\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eExpert survey scripting - from the simple to the highly complex (including max diffs,\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003c\/ul\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003econjoints and integration with external software), Calico\u2019s in-house team of programmers\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003escript surveys in multiple platforms and optimise survey design to deliver engaging and user-friendly interfaces.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cul\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eEfficient and tailored global fieldwork - Calico partners with dozens of consumer, B2B and specialist panels, deploying and blending them independently and impartially based on their suitability to provide the best solution for each and every project.\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eQuality-focussed data solutions - utilising market-leading automated in-survey checks\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003c\/ul\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ealongside a large in-house team of QC specialists, Calico will provide ultimate flexibility on how data is processed and provided, backed up with state of the art data security and protection, with ISO 27001 and Cyber Essentials accreditation.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"ZxJrIG\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZxJrIG\"} \/-->","post_title":"VCCP Group launches Calico to revolutionise Market Research Operations","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-group-launches-calico-to-revolutionise-market-research-operations","to_ping":"","pinged":"","post_modified":"2023-09-11 14:34:08","post_modified_gmt":"2023-09-11 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