{"id":17401,"date":"2023-09-19T14:41:27","date_gmt":"2023-09-19T13:41:27","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=17401"},"modified":"2023-09-20T09:30:14","modified_gmt":"2023-09-20T08:30:14","slug":"one-show-double-for-vccp-health","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2023\/sep\/one-show-double-for-vccp-health","title":{"rendered":"One Show double for VCCP Health"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-1YBzQ0 wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left\"><span style=\"font-weight: 400\">The Bronze for Film, and Bronze for Copywriting awards come thanks to a huge effort from a number of people. Firstly, our brilliant client team at <\/span><b>Teva<\/b><span style=\"font-weight: 400\">, then our relentless production partner <\/span><b>Great Guns<\/b><span style=\"font-weight: 400\">, with the award-winning director, <\/span><b>Anders Hallberg<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">\u00a0<\/span><span style=\"font-weight: 400\">And we must of course give thanks to the <\/span><b>VCCP Health<\/b><span style=\"font-weight: 400\"> team, whose hard work, creativity and challenger mindset have once again been recognised.<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">\u2018<\/span><b>Love doesn\u2019t take a break<\/b><span style=\"font-weight: 400\">\u2019 is a raw and relatable depiction of life as a caregiver, recognising their ceaseless commitment to caring for loved ones. It follows a woman as she navigates her day \u2013 looking after her children, and managing a busy salon, while also caring for her father.<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">If the voice over sounds familiar, then you may know it belongs to the Lord of the Rings\u2019 <\/span><b>John Rhys-Davies<\/b><span style=\"font-weight: 400\">, drawing on his personal experience of caregiving while caring for his wife with Alzheimer\u2019s disease.<\/span><\/p>\n<div style=\"text-align: left\">You can watch the award-winning film <a style=\"font-size: revert;font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif\" href=\"https:\/\/www.vccp.com\/work\/teva\/love-doesnt-take-a-break\"><span>here.<\/span><\/a><br \/><br \/><\/div>\n<div>\n<div>\n<div>\n<div>\u00a0<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\u00a0<\/div>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":67,"template":"","categories":[191],"class_list":["post-17401","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["10110"],"client_id":"","hero_video":"","hero_image":{"ID":17493,"id":17493,"title":"Teva asset 3","filename":"Teva-asset-3.png","filesize":2623345,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/Teva-asset-3.png","link":"https:\/\/www.vccp.com\/uk\/news\/2023\/sep\/one-show-double-for-vccp-health\/attachment\/teva-asset-3","alt":"","author":"67","description":"","caption":"","name":"teva-asset-3","status":"inherit","uploaded_to":17401,"date":"2023-09-19 13:39:32","modified":"2023-09-19 13:39:32","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/Teva-asset-3-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/Teva-asset-3-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/Teva-asset-3-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/Teva-asset-3-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/Teva-asset-3-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/Teva-asset-3.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/Teva-asset-3-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/Teva-asset-3-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/Teva-asset-3-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/Teva-asset-3-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/Teva-asset-3-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/Teva-asset-3-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/Teva-asset-3-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/Teva-asset-3-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/Teva-asset-3-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"One Show double for VCCP Health","meta-description":"We are hugely proud to announce that \u2018Love doesn\u2019t take a break\u2019, our film for Teva Pharmaceuticals, has claimed two awards at the One Show Awards for Creativity.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/Teva-asset-3-1.png","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":17369,"post_author":"67","post_date":"2023-09-07 17:18:57","post_date_gmt":"2023-09-07 16:18:57","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"862343953\",\"blockId\":\"Z23rzc3\",\"blockUniqueClass\":\"lazyblock-video-Z23rzc3\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCreated in collaboration with O2\u2019s UK agency of record, \\u003c\/span\\u003e\\u003cb\\u003eVCCP London\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, their global content production studio, \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, and their Digital Innovation Company, \\u003c\/span\\u003e\\u003cb\\u003eBernadette\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the campaign centres around a unique piece of art commissioned to immortalise the role that fans play in rugby, which was unveiled at the iconic Louvre Museum in Paris.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe artwork, which features real England fans and O2 customers, was created by award-winning Canadian artist Vincent McIndoe, inspired by the host nation, it uses the \u2018French Romanticism\u2019 style which captures the emotion and drama fans go through while supporting their team.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWear la Rose\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e is an iteration of O2\u2019s established \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWear the Rose\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e campaign and continues the mobile operator\u2019s association with England Rugby, which is in its 28th year and is one of the longest running sports shirt sponsorships in the world.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eO2 customers travelling to France will be able to enjoy free roaming \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eas O2 is the only major UK mobile network to offer inclusive EU roaming as standard, up to 25GB.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThose following the team from back home, or those wanting to get even closer to the team as they progress, can tune in to special episodes of O2 Inside Line which will provide unprecedented access to the players and the latest updates from the camp.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eEngland Rugby fans with O2 can also enjoy a host of perks and offers thanks to Priority, including 30% off England Rugby Shirts and other Umbro merchandise, competitions to win signed shirts and also the chance to win a trip to France.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eDylan Hartley, former England Rugby captain,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \u201cExcitement is building and it\u2019s great to team up with O2 to launch their \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWear la Rose\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e campaign. With thousands of England fans travelling to France to watch the team, what better way to honour them by revealing this artwork that celebrates their passionate and dedicated support.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eKimberley Gill, Creative Director at\\u003c\/b\\u003e\\u003cb\\u003e VCCP London, \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded: \u201dAcross the channel there will be drama, there will be sweat and tears. We wanted to create something to match the passion and emotion shared by fans and players. So, we put oil on canvas, and sailed this unique and visceral piece of art over the English Channel, to take its place on French soil.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign creative will launch across D\/OOH, Social, Retail and Online channels, and will run for the duration of England Rugby\u2019s time in France. The campaign also features a social filter, created by Girl\\u0026amp;Bear, which will enable fans to transform themselves in the painting\u2019s style and emulate their England heroes. All media was planned by MG OMD, including a partnership with RugbyJOE which will amplify \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWear la Rose \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ethrough a social content series.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1nd3iY\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1nd3iY\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Our Wear la Rose campaign has England Rugby fans at its heart, championing their support and capturing what it really means to be a fan. \",\"quotee\":\"Simon Groves, Director of Brand \\u0026amp; Marketing at Virgin Media O2\",\"blockId\":\"Z1vDFCg\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1vDFCg\"} \/-->\n\n<!-- wp:lazyblock\/carousel 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official launch of \\u003c\/span\\u003e\\u003cb\\u003eCalico\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, a new technology-focused market research operations agency\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWith a mission to make their clients\u2019 lives easier the new agency aims to provide a \u2018one-stop shop\u2019 for specialised Insight agencies to get all of their operational needs from just one provider.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCalico is brought to market by Mark Squires, CEO of Watermelon Research, a leading CX agency that drives tangible business improvements for large organisations across a range of sectors.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eMark Squires, CEO of Watermelon Research\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \u201cAt Watermelon, we\u2019ve always taken a client-focussed approach to our business, immersing ourselves in our clients\u2019 cultures and ways of working, integrating with them and acting as one team.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cOur goal with Calico is to provide this same service to the rest of the industry and deliver best-in-class operations to other agencies that want to focus on insight and analysis, rather than supplier management and operational headaches.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBacked by a team of seasoned experts and powered by state-of-the-art technologies, Calico is primed to deliver on its three core business propositions: complex survey scripting, global fieldwork and data services.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCalico will manage all MR operations including translations, quality procedures and data processing, and will be led by David Adley, who started his career at Facts International\u2019s operations centre in 2010 and has been Watermelon\u2019s Director of Operations since 2020.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003eDavid Adley, Managing Director of Calico\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e added: \u201cOur in-house team of programmers and client managers not only understand the principles of market research, but also the pressures of our industry, and our goal is to provide a transparent and trustworthy service to our clients\u201d said Adley, adding \u201cThe team we\u2019ve put together really loves what they do and can\u2019t wait to get out there and work with other passionate researchers to provide a hassle-free solution to MR Ops.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe name Calico draws inspiration from calico cats, who proudly display three colours in their coats, and Calico will similarly present three clear business priorities:\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cul\\u003e\\n\\u003cli\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eExpert survey scripting - from the simple to the highly complex (including max diffs,\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003c\/ul\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003econjoints and integration with external software), Calico\u2019s in-house team of programmers\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003escript surveys in multiple platforms and optimise survey design to deliver engaging and user-friendly interfaces.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cul\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eEfficient and tailored global fieldwork - Calico partners with dozens of consumer, B2B and specialist panels, deploying and blending them independently and impartially based on their suitability to provide the best solution for each and every project.\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eQuality-focussed data solutions - utilising market-leading automated in-survey checks\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003c\/ul\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ealongside a large in-house team of QC specialists, Calico will provide ultimate flexibility on how data is processed and provided, backed up with state of the art data security and protection, with ISO 27001 and Cyber Essentials accreditation.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"ZxJrIG\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZxJrIG\"} \/-->","post_title":"VCCP Group launches Calico to revolutionise Market Research Operations","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-group-launches-calico-to-revolutionise-market-research-operations","to_ping":"","pinged":"","post_modified":"2023-09-11 14:34:08","post_modified_gmt":"2023-09-11 13:34:08","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=17406","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":17390,"post_author":"64","post_date":"2023-09-11 15:48:34","post_date_gmt":"2023-09-11 14:48:34","post_content":"<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"qr9osVwNoAo\",\"blockId\":\"Z1q6flK\",\"blockUniqueClass\":\"lazyblock-video-Z1q6flK\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eAt the heart of the programme is a fun A-Z style wall chart containing 26 foods and flavours, carefully\\u003cbr \/\\u003echosen by nutritionists, for parents to introduce to their little ones. To help them, Organix has also\\u003cbr \/\\u003edeveloped a range of helpful content, including age-appropriate recipes and serving suggestions,\\u003cbr \/\\u003ewhich can be found on their website hub.\\u003c\/p\\u003e\\n\\u003cp\\u003eFollowing specially commissioned YouGov research, which showed that fewer than 25% of under\\u003cbr \/\\u003e5\u2019s eat more than 3 types of fruit and veg each day, the expert nutritionists at Organix were tasked with developing an A-Z of healthy, nutritious and sustainable foods from 6 months onwards. From favourite fruits to challenging vegetables, bitter tastes to unusual textures, the foods and flavours that make up the Organix A-Z of Great Food were carefully selected to spark babies\u2019, toddlers\u2019 and kids\u2019 love of great food.\\u003c\/p\\u003e\\n\\u003cp\\u003eMandy Bobrowski, Marketing Director at Organix, said \u201cEarly experiences have a big impact on\\u003cbr \/\\u003echildren\u2019s future relationship with food. In fact, there is a \u2018flavour window\u2019 between 6 months and 18\\u003cbr \/\\u003emonths when little ones are most open to discovering new things to eat, after which they may\\u003cbr \/\\u003edevelop an aversion to unfamiliar foods. So, it\u2019s really important to introduce a wide variety of\\u003cbr \/\\u003ehealthy foods, with different flavours and textures, from the start.\u201d\\u003c\/p\\u003e\\n\\u003cp\\u003eThe integrated campaign launching the A-Z includes a range of digital advertising and content across Meta, TikTok and YouTube, featuring the foods from the A-Z in Rube Goldberg style stop-frame animations. The animation style builds on the distinctive new brand campaign created by The Ninety-Niners last year, bringing more joy to the category and extending Organix\u2019s appeal to all parents of kids from 6 months to 6 years.\\u003c\/p\\u003e\\n\\u003cp\\u003ePR will lead with a targeted influencer programme, working with six leading parent influencers\\u003cbr \/\\u003eincluding \u2018Mealtime with Mummy\u2019 and \u2018Healthy Living James\u2019 as well as a series of small media\\u003cbr \/\\u003ebriefing events with Organix\u2019s leading expert nutritionists.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eRadio activity with Bauer and Global includes a partnership with brand new podcast \u2018The Overshare\u2019\\u003cbr \/\\u003ewith Gemma Atkinson, as well a competition and advertising on Heart FM.\\u003c\/p\\u003e\\n\\u003cp\\u003eMedia partnerships with baby and toddler magazines such as Emma\u2019s Diary, Mums \\u0026amp; Tots, and\\u003cbr \/\\u003eBaby Magazine together with sampling at baby shows, festivals and toddler activity classes have\\u003cbr \/\\u003ealso been arranged to put over 300,000 printed wallcharts into parents\u2019 hands.\\u003c\/p\\u003e\\n\\u003cp\\u003eAnt Hopper, Founder of The Ninety-Niners, said \u201cThis is the next expression of our new brand idea\\u003cbr \/\\u003efor Organix, Spark Their Love of Great Food. We want every child to be inspired to try more flavours\\u003cbr \/\\u003eand textures and grow up loving great food, and this campaign helps parents through the sometimes\\u003cbr \/\\u003edifficult journey of introducing new foods.\u201d\\u003c\/p\\u003e\\n\\u003cp\\u003eTania Littlehales, Head of Consultancy at The Fourth Angel commented: \u201cOrganix is such an\\u003cbr \/\\u003eincredible brand to work with and the A-Z of Great Food is a wonderful way to really celebrate the\\u003cbr \/\\u003ework of their expert team of nutritionists. This is a genuinely fully integrated initiative that will reach\\u003cbr \/\\u003econsumers at all levels and help spark the love of great food from the earliest age.\u201d\\u003c\/p\\u003e\\n\\u003cp\\u003eJo Tyrell, Client Partner at VCCP Media said \u2018'We have loved working with Organix on the fantastic\\u003cbr \/\\u003eA-Z campaign. The integrated, multi-channel media plan has social at its core, focusing on engaging\\u003cbr \/\\u003eparents with genuinely useful (and fun!) content, supporting their journey through weaning and\\u003cbr \/\\u003ebeyond'.\\u003c\/p\\u003e\",\"blockId\":\"ZrRFct\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZrRFct\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We have loved working with Organix on the fantastic A-Z campaign. The integrated, multi-channel media plan has social at its core, focusing on engaging parents with genuinely useful (and fun!) content, supporting their journey through weaning and\\nbeyond.\",\"quotee\":\"Jo Tyrell, Client Partner at VCCP Media\",\"blockId\":\"1Nnhy5\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1Nnhy5\"} \/-->","post_title":"A-Z of Great Food","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"a-z-of-great-food","to_ping":"","pinged":"","post_modified":"2023-09-11 15:54:04","post_modified_gmt":"2023-09-11 14:54:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=17390","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/17401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/67"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=17401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=17401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}