{"id":17219,"date":"2023-08-14T14:43:09","date_gmt":"2023-08-14T13:43:09","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=17219"},"modified":"2023-09-18T17:04:03","modified_gmt":"2023-09-18T16:04:03","slug":"primark-appoints-vccp-as-global-branding-and-creative-agency-partner","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2023\/aug\/primark-appoints-vccp-as-global-branding-and-creative-agency-partner","title":{"rendered":"Primark appoints VCCP as global branding and creative agency partner"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-Z293fPf wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><strong>Primark<\/strong>, the international fashion retailer, has appointed <strong>VCCP<\/strong> as its global branding and creative agency partner following a three-way competitive pitch process.<\/p>\n<p>As Primark ramps up its expansion across new markets, channels and products and grows\u00a0<br \/>its brand across Europe and the US, VCCP has been tasked with creating a global creative platform that brings the passion of the Primark brand to life through all its communications. Building on the foundations of Primark\u2019s brand strategy, purpose and values which the retailer has spent the last year developing, the platform will act as the springboard for Primark\u2019s campaigns, with the first campaign going live in key markets US and Germany imminently.<\/p>\n<p>VCCP will work with Primark to create a powerful and differentiated 360 visual identity as well as developing its brand architecture and supporting the retailer to build out its communications and vision around Primark Cares, its strategy to become a more<br \/>sustainable and circular business by 2030. The global account will be run by both <strong>VCCP London<\/strong> and <strong>VCCP US<\/strong>.<\/p>\n<p>This follows the appointment of Michelle McEttrick last September to the newly created position of Chief Customer Officer with a remit to further develop the Primark brand and customer strategy.<\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>Commenting on the partnership, <strong>Michelle McEttrick, Chief Customer Officer at Primark<\/strong> said: \u201cWe are delighted to be teaming up with such a talented group of people as we take the Primark brand to the next level. Our brand is at different stages across our 16<br \/>countries and with plans to reach 530 stores by the end of 2026, ensuring a simple, consistent, and focused approach which allows flexibility in-market will be essential for our continued success.\u201d<\/p>\n<p><strong style=\"font-size: revert;color: initial\">Julian Douglas, International CEO, VCCP said: <\/strong><span style=\"font-size: revert;color: initial\">\u201cVCCP<\/span><span style=\"font-size: revert;color: initial\"> is thrilled to create a long term <\/span><span style=\"font-size: revert;color: initial\">partnership with Primark, an iconic brand on the shopping streets of Europe with huge global <\/span><span style=\"font-size: revert;color: initial\">growth ambitions.\u201d<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","categories":[191],"class_list":["post-17219","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["988"],"client_id":"17271","hero_video":"","hero_image":{"ID":17268,"id":17268,"title":"Primark Bue Background","filename":"Primark-Bue-Background.png","filesize":49781,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Primark-Bue-Background.png","link":"https:\/\/www.vccp.com\/uk\/news\/2023\/aug\/primark-appoints-vccp-as-global-branding-and-creative-agency-partner\/attachment\/primark-bue-background","alt":"","author":"57","description":"","caption":"","name":"primark-bue-background","status":"inherit","uploaded_to":17219,"date":"2023-08-22 10:09:18","modified":"2023-08-22 10:09:18","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Primark-Bue-Background-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Primark-Bue-Background-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Primark-Bue-Background-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Primark-Bue-Background-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Primark-Bue-Background-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Primark-Bue-Background.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Primark-Bue-Background-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Primark-Bue-Background-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Primark-Bue-Background-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Primark-Bue-Background-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Primark-Bue-Background-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Primark-Bue-Background-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Primark-Bue-Background-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Primark-Bue-Background-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Primark-Bue-Background-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Primark appoints VCCP as global branding and creative agency partner","meta-description":"Primark appoints VCCP as global branding and creative agency partner","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Primark-Bue-Background.png","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":16341,"post_author":"61","post_date":"2023-07-03 12:47:34","post_date_gmt":"2023-07-03 11:47:34","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAllwyn, the incoming operator of The National Lottery, today announced the appointment of Leo Burnett and VCCP as joint creative advertising agencies for The National Lottery for the first two years of the upcoming Fourth Licence, which starts in February 2024.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGlobal advertising agency, Leo Burnett, has been appointed to develop compelling campaigns for The National Lottery brand, along with working on a revamped proposition for instant lottery games and looking at how to better link National Lottery games with Good Causes.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGlobal integrated communications agency, VCCP, will oversee marketing communications for the Lotto and Set For Life games, along with managing rollover and jackpot-specific campaigns for draw-based games more generally.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAllwyn has taken a roster approach to appointing advertising agencies for The National Lottery for the first time. This approach will better enable Allwyn\u2019s focus on driving increased awareness for individual product brands. In turn, this will lead to an increased number of campaigns and maximise reach.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBringing a strong track record of strategic thinking and creative nous, Leo Burnett will provide a team headed by CEO, Charlie Rudd, that has been integral on many projects \u2013 including, most notably, the successful repositioning of McDonald\u2019s in the UK.\u00a0\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWith proven credentials in building brands that connect on an emotive level with the British public \u2013 including highly successful campaigns for Cadbury and Compare the Market \u2013 VCCP will provide a team headed by Managing Director, Hannah Fitzgerald.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAllwyn\u2019s brief to the respective agencies is to create campaigns that help bring its vision for The National Lottery under the Fourth Licence to life: that is to grow The National Lottery in a safe and responsible way, enabling it to return more to Good Causes, by increasing the relevance of The National Lottery and introducing the range of games to new audiences responsibly.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLeo Burnett and VCCP will now get to work on developing campaigns which will roll out from 1 February 2024, in line with the start of the Fourth Licence.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBusiness consultancy, Ingenuity, managed the agency pitch process for Allwyn. As part of that, Allwyn has signed up to the Pitch Positive Pledge, which supports making the pitch process more intentional, accountable and responsible for both advertisers and agencies.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eAn Allwyn spokesperson said\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: \u201cWe\u2019re delighted to appoint these two leading agencies to support our vision for The National Lottery. The competitiveness of the pitch process demonstrates the appeal The National Lottery holds to many people. We\u2019re looking forward to both agencies coming up with effective, compelling campaigns to further broaden that appeal, making The National Lottery even more relevant to more people in a safe and sustainable way.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z9ILbF\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z9ILbF\"} \/-->","post_title":"Allwyn appoints VCCP and Leo Burnett to marketing roster","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"allwyn-appoints-vccp-and-leo-burnett-to-marketing-roster","to_ping":"","pinged":"","post_modified":"2023-07-03 12:47:34","post_modified_gmt":"2023-07-03 11:47:34","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=16341","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":16627,"post_author":"2","post_date":"2023-06-07 15:01:25","post_date_gmt":"2023-06-07 14:01:25","post_content":"<!-- wp:lazyblock\/text-full-width {\"heading\":\"Fuelling growth for tech challengers\",\"blockId\":\"ZvWv6p\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZvWv6p\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003c!\\u002d\\u002d wp:paragraph \\u002d\\u002d\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eWe are delighted to introduce Outleap, our new agency collective to fuel growth for technology brands, providing global reach, local expertise and challenger mindset.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003c!\\u002d\\u002d \/wp:paragraph \\u002d\\u002d\\u003e \\u003c!\\u002d\\u002d wp:paragraph \\u002d\\u002d\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eToday, Wednesday 7\\u003csup\\u003eth\\u003c\/sup\\u003e June 2023, \\u003ca href=\\u0022https:\/\/www.methodcommunications.com\/\\u0022\\u003eMethod Communications\\u003c\/a\\u003e, \\u003ca href=\\u0022https:\/\/www.harvard.co.uk\/\\u0022\\u003eHarvard\\u003c\/a\\u003e and \\u003ca href=\\u0022https:\/\/slingstone.com\/\\u0022\\u003eSling \\u0026amp; Stone\\u003c\/a\\u003e launched \\u003ca href=\\u0022http:\/\/www.outleapglobal.com\\u0022\\u003eOutleap\\u003c\/a\\u003e \u2014 a global collective of the world\u2019s best tech PR agencies for the new era of tech. By uniting top tech PR and marketing firms in North America, EMEA and Asia Pacific, Outleap provides a unique combination of global reach, local tech expertise and relationships, and a shared challenger mindset to drive unmatched results for clients. The collective launches with experience working with more than a dozen shared clients, including Meta, Bloomberg, Hubspot, Tata Communications, Anaplan, Dataiku, Freshworks, OPPO, and monday.com.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003c!\\u002d\\u002d \/wp:paragraph \\u002d\\u002d\\u003e \\u003c!\\u002d\\u002d wp:paragraph \\u002d\\u002d\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eMethod CEO \\u003ca href=\\u0022https:\/\/www.linkedin.com\/in\/davidbparkinson\/\\u0022\\u003eDavid\\u003c\/a\\u003e\\u003ca href=\\u0022https:\/\/www.linkedin.com\/in\/davidbparkinson\/\\u0022\\u003e Parkinson\\u003c\/a\\u003e will serve as Outleap\u2019s chairman, with Harvard Executive Chair \\u003ca href=\\u0022https:\/\/www.linkedin.com\/in\/rachel-friend-80901611\/?originalSubdomain=uk\\u0022\\u003eRachel Friend\\u003c\/a\\u003e and Sling \\u0026amp; Stone CEO \\u003ca href=\\u0022https:\/\/www.linkedin.com\/in\/vukiv\/?originalSubdomain=au\\u0022\\u003eVuki Vujasinovic\\u003c\/a\\u003e taking roles as Outleap\u2019s co-CEOs. Outleap deepens existing working relationships between Method, Harvard and Sling \\u0026amp; Stone as part of VCCP Business, bringing together global resources, expertise and relationships under a unified direction. The agencies will remain as individual brands and continue to deliver a premier experience to existing and new clients.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003c!\\u002d\\u002d \/wp:paragraph \\u002d\\u002d\\u003e \\u003c!\\u002d\\u002d wp:paragraph \\u002d\\u002d\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003e\u201cTechnology is reshaping the world at a dizzying pace, and powerful strategic storytelling is essential to help global audiences understand the opportunities,\u201d Parkinson said\\u003c\/strong\\u003e. \u201cFor too long, ambitious challenger brands have been forced to settle for the bloat and hierarchy of legacy agencies or work with a boutique agency that lacks the scale they need. The tech leaders of tomorrow want a partner as hungry as they are, so we created Outleap to provide an all-star team of communications and marketing professionals across North America, Europe and Asia Pacific with local expertise and global reach to help challenger brands \\u003cem\\u003eoutthink\\u003c\/em\\u003e, \\u003cem\\u003eoutreach \\u003c\/em\\u003eand \\u003cem\\u003eoutleap \\u003c\/em\\u003ethe competition.\u201d\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003c!\\u002d\\u002d \/wp:paragraph \\u002d\\u002d\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003c!\\u002d\\u002d wp:paragraph \\u002d\\u002d\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003e\u201cHarvard, Method and Sling \\u0026amp; Stone are each renowned in their markets, and with good reason,\u201d said Friend. \\u003c\/strong\\u003e\u201cBetween us, we have created hundreds of pieces of award-winning work and have worked with some of the world's most disruptive tech brands. Bringing the power of these agencies together, to offer brands a new type of global comms \u2013\u00a0 strategically global but with a nuanced understanding of each local market and game changing creative \u2013 is incredibly exciting. I am looking forward to bringing my passion and experience of helping brands tell powerful, creative stories to our offering and challenging the market, brands and ourselves to do bigger and bolder work.\u201d\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003c!\\u002d\\u002d \/wp:paragraph \\u002d\\u002d\\u003e \\u003c!\\u002d\\u002d wp:paragraph \\u002d\\u002d\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003e\u201cWe\u2019re building Outleap to partner with the most ambitious and important companies in the world,\u201d added Vujasinovic.\\u003c\/strong\\u003e \u201cTogether we offer world-class in-house research capabilities to craft insights essential to drive genuine thought leadership. We also have the best creative strategists in the business, whipsmart social and content teams, and a team of writers from top-tier media, like the New York Times and Fortune. Bringing this world-class team of 300 professionals to a physical footprint that spans North America, APAC and EMEA, offers a combination we know that the tech innovators of today and tomorrow need in their long term communications partner.\u201d\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003c!\\u002d\\u002d \/wp:paragraph \\u002d\\u002d\\u003e \\u003c!\\u002d\\u002d wp:paragraph \\u002d\\u002d\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eOutleap serves technology clients around the world, with physical offices in San Francisco, Salt Lake City, New York, Los Angeles, London, Sydney, Melbourne, Auckland and Singapore. The collective forms a part of VCCP Business - one of the largest international B2B groups - which in turn is a division of the challenger network VCCP Group, which offers access to a range of capabilities including advertising and branding, customer advocacy, customer experience research specialists, data analytics, and much more.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003c!\\u002d\\u002d \/wp:paragraph \\u002d\\u002d\\u003e \\u003c!\\u002d\\u002d wp:paragraph \\u002d\\u002d\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eLearn more at \\u003ca href=\\u0022http:\/\/www.outleapglobal.com\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noopener\\u0022\\u003eoutleapglobal.com\\u003c\/a\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003c!\\u002d\\u002d \/wp:paragraph \\u002d\\u002d\\u003e\\u003c\/p\\u003e\",\"blockId\":\"2rAyX0\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-2rAyX0\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Outleap-launch-photo-7-website_1920x1080px_300dpi-2%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:16609,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=16609%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/06\/Outleap-launch-photo-7-website_1920x1080px_300dpi-2.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/06\/Outleap-launch-photo-7-website_1920x1080px_300dpi-2-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:169,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/06\/Outleap-launch-photo-7-website_1920x1080px_300dpi-2-300x169.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:360,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/06\/Outleap-launch-photo-7-website_1920x1080px_300dpi-2-1024x576.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/06\/Outleap-launch-photo-7-website_1920x1080px_300dpi-2.jpg%22,%22height%22:1080,%22width%22:1920,%22orientation%22:%22landscape%22%7D%7D%7D\",\"blockId\":\"2aDrrQ\",\"blockUniqueClass\":\"lazyblock-image-full-width-2aDrrQ\"} \/-->","post_title":"Outleap Launch","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"outleap-launch","to_ping":"","pinged":"","post_modified":"2023-06-08 14:51:46","post_modified_gmt":"2023-06-08 13:51:46","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=16627","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":16471,"post_author":"61","post_date":"2023-05-11 10:40:34","post_date_gmt":"2023-05-11 09:40:34","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cstrong\\u003eVCCP Media \\u003c\/strong\\u003ehas been appointed as lead agency partner across strategy, media planning and buying with a performance focus as well as SEO for the UK and Ireland branches of the doughnut company and coffee chain, \\u003cstrong\\u003eKrispy Kreme \\u003c\/strong\\u003eafter a three-way competitive pitch.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eVCCP Media will play a key role in supporting Krispy Kreme to achieve their immediate business objectives as well as deliver on a five year plan. This includes the ambition to increase awareness of their online offering, e-commerce business and app and customer loyalty programme.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eThe media strategy will focus on key moments in the calendar year associated with buying treats and gifting including Valentines, Easter, Eid, The King's Coronation, Halloween and Christmas. Their remit will cover both the UK and Ireland and work has already commenced on the account.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eThe win comes after VCCP Media\u2019s sister PR\u00a0 and social agency, Good Relations, won the consumer brief last year and this new partnership will allow the two agencies to work collaboratively to leverage the opportunity to maximise organic coverage and PR initiatives.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cstrong\\u003eEmma Colquhoun, Chief Marketing Officer at Krispy Kreme said\\u003c\/strong\\u003e: \\u003cem\\u003e\u201cVCCP Media has shown that they have great insight into what we need from a media partner and are thrilled to work with them on the goals we want to achieve in the coming years. Their approach drums up creativity and we can\u2019t wait to see what comes from this partnership.\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cstrong\\u003eTara Marus, CEO of VCCP Media added\\u003c\/strong\\u003e: \\u003cem\\u003e\u201cWe are absolutely delighted to have been appointed to work in partnership with such an iconic brand as Krispy Kreme to partner with them on their journey to realise their fantastic ambitions to increase e-comm and App loyalty. Our shared challenger spirit is truly evident and we are excited at the opportunities to collaborate and drive business growth.\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\",\"blockId\":\"ZuRD2t\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZuRD2t\"} \/-->","post_title":"Krispy Kreme appoints VCCP Media as agency of record in the UK and Ireland","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"krispy-kreme-appoints-vccp-media-as-agency-of-record-in-the-uk-and-ireland","to_ping":"","pinged":"","post_modified":"2023-05-11 10:49:19","post_modified_gmt":"2023-05-11 09:49:19","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=16471","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"websites_to_publish":["5"],"visible_on_home_page":["1"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/17219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/64"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=17219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=17219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}