{"id":17197,"date":"2023-08-04T09:43:01","date_gmt":"2023-08-04T08:43:01","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=17197"},"modified":"2023-08-04T09:44:09","modified_gmt":"2023-08-04T08:44:09","slug":"vccp-singapore-supercharges-leadership-teams","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2023\/aug\/vccp-singapore-supercharges-leadership-teams","title":{"rendered":"VCCP Singapore supercharges leadership teams"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-29wqIC wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><strong>VCCP Singapore<\/strong> has today unveiled two new super hires to strengthen its leadership team and propel the agency to its next stage of growth. Katya Obolensky joins the agency as Managing Director alongside new hire, Mark Teal who becomes its Chief Marketing Officer. Both hires start with immediate effect.<\/p>\n<p>VCCP Singapore has experienced rapid growth since its launch in 2019 after winning founding client Shell. In its short time it has grown to 25 people, created award-winning creative work for industry leaders such as Cathay Pacific, Deliveroo, Sun Life and Toll and was even crowned Independent agency of the year in 2020, in only its second year of operation.<\/p>\n<p>Obolensky and Teal join to lead the agency\u2019s development, further strengthen the agency\u2019s presence in Singapore and drive growth into other Asian markets. As Managing Director, Obolensky will also ensure the creative shop continues to deliver outstanding creative work and exceptional client service.<\/p>\n<p>Katya Obolensky most recently led the Virgin Media O2 account in VCCP\u2019s HQ in London, but joined the\u00a0 London arm as a Senior Account Director in 2015. Her impressive work and exceptional leadership skills have propelled her to a meteoric rise after only eight years with the agency. With over fifteen years of experience in the advertising industry, both in New York City and London, Obolensky brings a wealth of experience to the agency. Beginning her career at JWT NYC working on the Microsoft account, she then moved to London where she joined M&amp;C Saatchi and contributed to the success of various high-profile clients such as Hyundai, Currys\/PC World, Public Health England, and Havana Club alongside introducing several cultural initiatives which led to her taking on a global network role, where she played a pivotal role in nurturing international offices and securing international clients.<\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>Katya Obolensky, Managing Director at VCCP Singapore added, \u201cI\u2019m absolutely thrilled to be bringing the challenger spirit of VCCP London to Singapore, and couldn\u2019t be more pleased to have Mark join us at such an exciting time in our growth story. We\u2019ve had an incredible few years and I\u2019m excited to take our Asia offering to its next stage \u201d<\/p>\n<p>Mark Teal is also a seasoned veteran in the realm of advertising and marketing technology, with a track record that spans over two decades. Teal joins from Wunderman Thompson where he was Head of Business Development and led on garnering marketing technology partnerships as well as leading creative and technology related pitches for the agency.<\/p>\n<p>Prior to that, Mark was at Digitas as Business Development Director where he invested all of his time on new business with a focus on building Digitas\u2019s capabilities around CRM and CMS build projects. His role of Head Of Business Development in 2019 saw Mark grow the agency&#8217;s headcount threefold.<\/p>\n<p><strong>Julian Douglas, International CEO at VCCP<\/strong> said, \u201cVCCP Singapore has seen solid momentum, bringing in clients Canon, Cathay Pacific, Toll and Deliveroo and welcoming several new superstar hires. Now with both Katya and Mark on board, we have the right leadership in place to propel the agency and Network even further as we reach the third phase of our global expansion plan which has APAC at the heart of it. I look forward to seeing their impact on our business.\u201d<\/p>\n<p>VCCP Singapore is part of VCCP Group which employs more than 1,400+ people across its 11 offices in Auckland, London, New York, San Francisco, Salt Lake City, LA, Sydney, Shanghai, Madrid and Prague.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-Z2aYJ14 wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        It&#8217;s a hugely exciting time to be joining VCCP Singapore. Our unique minimum-viable-network proposition has proven to be successful, I\u2019m keen to scale that further in a way that benefit our clients. \n        <cite>Mark Teal, Chief Marketing Officer at VCCP Singapore<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","categories":[191],"class_list":["post-17197","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":[],"client_id":"","hero_video":"","hero_image":{"ID":17201,"id":17201,"title":"VCCP Singapore Header pic","filename":"VCCP-Singapore-Header-pic.png","filesize":2917574,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/VCCP-Singapore-Header-pic.png","link":"https:\/\/www.vccp.com\/uk\/news\/2023\/aug\/vccp-singapore-supercharges-leadership-teams\/attachment\/vccp-singapore-header-pic","alt":"","author":"57","description":"","caption":"","name":"vccp-singapore-header-pic","status":"inherit","uploaded_to":17197,"date":"2023-08-04 08:41:52","modified":"2023-08-04 08:41:52","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/VCCP-Singapore-Header-pic-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/VCCP-Singapore-Header-pic-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/VCCP-Singapore-Header-pic-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/VCCP-Singapore-Header-pic-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/VCCP-Singapore-Header-pic-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/VCCP-Singapore-Header-pic.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/VCCP-Singapore-Header-pic-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/VCCP-Singapore-Header-pic-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/VCCP-Singapore-Header-pic-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/VCCP-Singapore-Header-pic-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/VCCP-Singapore-Header-pic-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/VCCP-Singapore-Header-pic-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/VCCP-Singapore-Header-pic-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/VCCP-Singapore-Header-pic-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/VCCP-Singapore-Header-pic-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"VCCP Singapore supercharges leadership team","meta-description":"Katya Obolensky joins as Managing Director and Mark Teal as Chief Marketing Officer to lead the vision and growth for the agency in APAC","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/VCCP-Singapore-Header-pic.png","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":16551,"post_author":"61","post_date":"2023-05-22 16:46:23","post_date_gmt":"2023-05-22 15:46:23","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eToday, global creative agency \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/new-york\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e announces it has tapped \\u003c\/span\\u003e\\u003ca href=\\u0022http:\/\/linkedin.com\/in\/jed-grossman\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eJed Grossman\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e as its first-ever Chief Creative Officer in the US. This appointment comes hot on the heels of VCCP NY merging with its San Francisco-based creative agency Muhtayzik Hoffer (M\/H) to create one entity earlier this year. Reporting to Global Chief Creative Officer Darren Bailes, Grossman will be the architect of the creative vision for VCCP US, driving the agency\u2019s development and growth in the North American marketplace.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cVCCP US has seen solid momentum, bringing in clients including Mike\u2019s Hard Lemonade, Nutribullet, and Native and welcoming a new CFO, Janisse Wong.\u00a0 Amidst that, a high-level creative perspective to unite both offices has remained the missing piece of the puzzle,\u201d said Brett Edgar, CEO at VCCP US. \u201cNow, with the merger of VCCP NY and M\/H complete and Jed coming on board, we have the leadership in place to propel the agency to new heights. He has a challenger spirit that aligns with our values, and I look forward to seeing his impact on our business.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cJed\u2019s a superstar. People can\u2019t speak highly enough of him. That\u2019s why we\u2019re so pleased to have him join the team and push our creative output in North America as we continue strengthening the agency\u2019s presence within and beyond that market,\u201d added Darren Bailes, Global Chief Creative Officer at VCCP.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGrossman most recently served as Executive Creative Director at Arts \\u0026amp; Letters, where he managed a cross-agency team and developed its overall creative vision. During his five-year tenure, the agency grew from 18 to 160+, solidifying itself as a global agency with clients like Google, ESPN, and Tito's Vodka and getting named to this year\u2019s \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAd Age \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eA-List.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ePrior to that time, Grossman played an instrumental role in the transformation of B-Reel by leading its New York office toward operating at the intersection of culture, technology, and storytelling. He spent the bulk of his career at Mother New York, where he began as Art Director in 2008 before transcending to the position of Creative Director over his eight-year tenure. His career began at Crispin Porter + Bogusky, contributing to the agency getting named Agency of the Year and Agency of the Decade by \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAd Age.\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eHis work has received recognition from every major global advertising awards show, including Cannes Lions, The One Show, The Clio Awards, D\\u0026amp;AD, and Art Director Club, among others. Publications including \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAd Age\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAdweek\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, and \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFast Company\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e have awarded Jed\u2019s creative, which has appeared in numerous ad trades and business publications, including \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe New York Times\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cVCCP US embraces bravery and openness in its approach to creativity, and those values ultimately drew me toward the agency,\u201d said Grossman. \u201cI look forward to partnering with leadership to inspire this team of dreamers toward developing work with our clients that transcends traditional advertising.\u201d\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGrossman begins in his role immediately.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z19gdoA\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z19gdoA\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Now, with the merger of VCCP NY and M\/H complete and Jed coming on board, we have the leadership in place to propel the agency to new heights. He has a challenger spirit that aligns with our values, and I look forward to seeing his impact on our business\",\"quotee\":\"Brett Edgar, CEO at VCCP US\",\"blockId\":\"Z14DRTS\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z14DRTS\"} \/-->","post_title":"VCCP US Names Jed Grossman as Chief Creative Officer","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-us-names-jed-grossman-as-chief-creative-officer","to_ping":"","pinged":"","post_modified":"2023-08-01 12:13:16","post_modified_gmt":"2023-08-01 11:13:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=16551","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":16341,"post_author":"61","post_date":"2023-07-03 12:47:34","post_date_gmt":"2023-07-03 11:47:34","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAllwyn, the incoming operator of The National Lottery, today announced the appointment of Leo Burnett and VCCP as joint creative advertising agencies for The National Lottery for the first two years of the upcoming Fourth Licence, which starts in February 2024.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGlobal advertising agency, Leo Burnett, has been appointed to develop compelling campaigns for The National Lottery brand, along with working on a revamped proposition for instant lottery games and looking at how to better link National Lottery games with Good Causes.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGlobal integrated communications agency, VCCP, will oversee marketing communications for the Lotto and Set For Life games, along with managing rollover and jackpot-specific campaigns for draw-based games more generally.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAllwyn has taken a roster approach to appointing advertising agencies for The National Lottery for the first time. This approach will better enable Allwyn\u2019s focus on driving increased awareness for individual product brands. In turn, this will lead to an increased number of campaigns and maximise reach.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBringing a strong track record of strategic thinking and creative nous, Leo Burnett will provide a team headed by CEO, Charlie Rudd, that has been integral on many projects \u2013 including, most notably, the successful repositioning of McDonald\u2019s in the UK.\u00a0\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWith proven credentials in building brands that connect on an emotive level with the British public \u2013 including highly successful campaigns for Cadbury and Compare the Market \u2013 VCCP will provide a team headed by Managing Director, Hannah Fitzgerald.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAllwyn\u2019s brief to the respective agencies is to create campaigns that help bring its vision for The National Lottery under the Fourth Licence to life: that is to grow The National Lottery in a safe and responsible way, enabling it to return more to Good Causes, by increasing the relevance of The National Lottery and introducing the range of games to new audiences responsibly.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLeo Burnett and VCCP will now get to work on developing campaigns which will roll out from 1 February 2024, in line with the start of the Fourth Licence.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBusiness consultancy, Ingenuity, managed the agency pitch process for Allwyn. As part of that, Allwyn has signed up to the Pitch Positive Pledge, which supports making the pitch process more intentional, accountable and responsible for both advertisers and agencies.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eAn Allwyn spokesperson said\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: \u201cWe\u2019re delighted to appoint these two leading agencies to support our vision for The National Lottery. The competitiveness of the pitch process demonstrates the appeal The National Lottery holds to many people. We\u2019re looking forward to both agencies coming up with effective, compelling campaigns to further broaden that appeal, making The National Lottery even more relevant to more people in a safe and sustainable way.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z9ILbF\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z9ILbF\"} \/-->","post_title":"Allwyn appoints VCCP and Leo Burnett to marketing roster","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"allwyn-appoints-vccp-and-leo-burnett-to-marketing-roster","to_ping":"","pinged":"","post_modified":"2023-07-03 12:47:34","post_modified_gmt":"2023-07-03 11:47:34","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=16341","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":16627,"post_author":"2","post_date":"2023-06-07 15:01:25","post_date_gmt":"2023-06-07 14:01:25","post_content":"<!-- wp:lazyblock\/text-full-width {\"heading\":\"Fuelling growth for tech challengers\",\"blockId\":\"ZvWv6p\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZvWv6p\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003c!\\u002d\\u002d wp:paragraph \\u002d\\u002d\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eWe are delighted to introduce Outleap, our new agency collective to fuel growth for technology brands, providing global reach, local expertise and challenger mindset.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003c!\\u002d\\u002d \/wp:paragraph \\u002d\\u002d\\u003e \\u003c!\\u002d\\u002d wp:paragraph \\u002d\\u002d\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eToday, Wednesday 7\\u003csup\\u003eth\\u003c\/sup\\u003e June 2023, \\u003ca href=\\u0022https:\/\/www.methodcommunications.com\/\\u0022\\u003eMethod Communications\\u003c\/a\\u003e, \\u003ca href=\\u0022https:\/\/www.harvard.co.uk\/\\u0022\\u003eHarvard\\u003c\/a\\u003e and \\u003ca href=\\u0022https:\/\/slingstone.com\/\\u0022\\u003eSling \\u0026amp; Stone\\u003c\/a\\u003e launched \\u003ca href=\\u0022http:\/\/www.outleapglobal.com\\u0022\\u003eOutleap\\u003c\/a\\u003e \u2014 a global collective of the world\u2019s best tech PR agencies for the new era of tech. By uniting top tech PR and marketing firms in North America, EMEA and Asia Pacific, Outleap provides a unique combination of global reach, local tech expertise and relationships, and a shared challenger mindset to drive unmatched results for clients. The collective launches with experience working with more than a dozen shared clients, including Meta, Bloomberg, Hubspot, Tata Communications, Anaplan, Dataiku, Freshworks, OPPO, and monday.com.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003c!\\u002d\\u002d \/wp:paragraph \\u002d\\u002d\\u003e \\u003c!\\u002d\\u002d wp:paragraph \\u002d\\u002d\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eMethod CEO \\u003ca href=\\u0022https:\/\/www.linkedin.com\/in\/davidbparkinson\/\\u0022\\u003eDavid\\u003c\/a\\u003e\\u003ca href=\\u0022https:\/\/www.linkedin.com\/in\/davidbparkinson\/\\u0022\\u003e Parkinson\\u003c\/a\\u003e will serve as Outleap\u2019s chairman, with Harvard Executive Chair \\u003ca href=\\u0022https:\/\/www.linkedin.com\/in\/rachel-friend-80901611\/?originalSubdomain=uk\\u0022\\u003eRachel Friend\\u003c\/a\\u003e and Sling \\u0026amp; Stone CEO \\u003ca href=\\u0022https:\/\/www.linkedin.com\/in\/vukiv\/?originalSubdomain=au\\u0022\\u003eVuki Vujasinovic\\u003c\/a\\u003e taking roles as Outleap\u2019s co-CEOs. Outleap deepens existing working relationships between Method, Harvard and Sling \\u0026amp; Stone as part of VCCP Business, bringing together global resources, expertise and relationships under a unified direction. The agencies will remain as individual brands and continue to deliver a premier experience to existing and new clients.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003c!\\u002d\\u002d \/wp:paragraph \\u002d\\u002d\\u003e \\u003c!\\u002d\\u002d wp:paragraph \\u002d\\u002d\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003e\u201cTechnology is reshaping the world at a dizzying pace, and powerful strategic storytelling is essential to help global audiences understand the opportunities,\u201d Parkinson said\\u003c\/strong\\u003e. \u201cFor too long, ambitious challenger brands have been forced to settle for the bloat and hierarchy of legacy agencies or work with a boutique agency that lacks the scale they need. The tech leaders of tomorrow want a partner as hungry as they are, so we created Outleap to provide an all-star team of communications and marketing professionals across North America, Europe and Asia Pacific with local expertise and global reach to help challenger brands \\u003cem\\u003eoutthink\\u003c\/em\\u003e, \\u003cem\\u003eoutreach \\u003c\/em\\u003eand \\u003cem\\u003eoutleap \\u003c\/em\\u003ethe competition.\u201d\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003c!\\u002d\\u002d \/wp:paragraph \\u002d\\u002d\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003c!\\u002d\\u002d wp:paragraph \\u002d\\u002d\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003e\u201cHarvard, Method and Sling \\u0026amp; Stone are each renowned in their markets, and with good reason,\u201d said Friend. \\u003c\/strong\\u003e\u201cBetween us, we have created hundreds of pieces of award-winning work and have worked with some of the world's most disruptive tech brands. Bringing the power of these agencies together, to offer brands a new type of global comms \u2013\u00a0 strategically global but with a nuanced understanding of each local market and game changing creative \u2013 is incredibly exciting. I am looking forward to bringing my passion and experience of helping brands tell powerful, creative stories to our offering and challenging the market, brands and ourselves to do bigger and bolder work.\u201d\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003c!\\u002d\\u002d \/wp:paragraph \\u002d\\u002d\\u003e \\u003c!\\u002d\\u002d wp:paragraph \\u002d\\u002d\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003e\u201cWe\u2019re building Outleap to partner with the most ambitious and important companies in the world,\u201d added Vujasinovic.\\u003c\/strong\\u003e \u201cTogether we offer world-class in-house research capabilities to craft insights essential to drive genuine thought leadership. We also have the best creative strategists in the business, whipsmart social and content teams, and a team of writers from top-tier media, like the New York Times and Fortune. Bringing this world-class team of 300 professionals to a physical footprint that spans North America, APAC and EMEA, offers a combination we know that the tech innovators of today and tomorrow need in their long term communications partner.\u201d\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003c!\\u002d\\u002d \/wp:paragraph \\u002d\\u002d\\u003e \\u003c!\\u002d\\u002d wp:paragraph \\u002d\\u002d\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eOutleap serves technology clients around the world, with physical offices in San Francisco, Salt Lake City, New York, Los Angeles, London, Sydney, Melbourne, Auckland and Singapore. The collective forms a part of VCCP Business - one of the largest international B2B groups - which in turn is a division of the challenger network VCCP Group, which offers access to a range of capabilities including advertising and branding, customer advocacy, customer experience research specialists, data analytics, and much more.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003c!\\u002d\\u002d \/wp:paragraph \\u002d\\u002d\\u003e \\u003c!\\u002d\\u002d wp:paragraph \\u002d\\u002d\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eLearn more at \\u003ca href=\\u0022http:\/\/www.outleapglobal.com\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noopener\\u0022\\u003eoutleapglobal.com\\u003c\/a\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003c!\\u002d\\u002d \/wp:paragraph \\u002d\\u002d\\u003e\\u003c\/p\\u003e\",\"blockId\":\"2rAyX0\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-2rAyX0\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Outleap-launch-photo-7-website_1920x1080px_300dpi-2%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:16609,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=16609%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/06\/Outleap-launch-photo-7-website_1920x1080px_300dpi-2.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/06\/Outleap-launch-photo-7-website_1920x1080px_300dpi-2-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:169,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/06\/Outleap-launch-photo-7-website_1920x1080px_300dpi-2-300x169.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:360,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/06\/Outleap-launch-photo-7-website_1920x1080px_300dpi-2-1024x576.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/06\/Outleap-launch-photo-7-website_1920x1080px_300dpi-2.jpg%22,%22height%22:1080,%22width%22:1920,%22orientation%22:%22landscape%22%7D%7D%7D\",\"blockId\":\"2aDrrQ\",\"blockUniqueClass\":\"lazyblock-image-full-width-2aDrrQ\"} \/-->","post_title":"Outleap Launch","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"outleap-launch","to_ping":"","pinged":"","post_modified":"2023-06-08 14:51:46","post_modified_gmt":"2023-06-08 13:51:46","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=16627","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":["7"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/17197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/64"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=17197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=17197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}