{"id":16471,"date":"2023-05-11T10:40:34","date_gmt":"2023-05-11T09:40:34","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=16471"},"modified":"2023-05-11T10:49:19","modified_gmt":"2023-05-11T09:49:19","slug":"krispy-kreme-appoints-vccp-media-as-agency-of-record-in-the-uk-and-ireland","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2023\/may\/krispy-kreme-appoints-vccp-media-as-agency-of-record-in-the-uk-and-ireland","title":{"rendered":"Krispy Kreme appoints VCCP Media as agency of record in the UK and Ireland"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-ZuRD2t wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left\"><strong>VCCP Media <\/strong>has been appointed as lead agency partner across strategy, media planning and buying with a performance focus as well as SEO for the UK and Ireland branches of the doughnut company and coffee chain, <strong>Krispy Kreme <\/strong>after a three-way competitive pitch.<\/p>\n<p style=\"text-align: left\">VCCP Media will play a key role in supporting Krispy Kreme to achieve their immediate business objectives as well as deliver on a five year plan. This includes the ambition to increase awareness of their online offering, e-commerce business and app and customer loyalty programme.<\/p>\n<p style=\"text-align: left\">The media strategy will focus on key moments in the calendar year associated with buying treats and gifting including Valentines, Easter, Eid, The King&#8217;s Coronation, Halloween and Christmas. Their remit will cover both the UK and Ireland and work has already commenced on the account.<\/p>\n<p style=\"text-align: left\">The win comes after VCCP Media\u2019s sister PR\u00a0 and social agency, Good Relations, won the consumer brief last year and this new partnership will allow the two agencies to work collaboratively to leverage the opportunity to maximise organic coverage and PR initiatives.<\/p>\n<p style=\"text-align: left\"><strong>Emma Colquhoun, Chief Marketing Officer at Krispy Kreme said<\/strong>: <em>\u201cVCCP Media has shown that they have great insight into what we need from a media partner and are thrilled to work with them on the goals we want to achieve in the coming years. Their approach drums up creativity and we can\u2019t wait to see what comes from this partnership.\u201d<\/em><\/p>\n<p style=\"text-align: left\"><strong>Tara Marus, CEO of VCCP Media added<\/strong>: <em>\u201cWe are absolutely delighted to have been appointed to work in partnership with such an iconic brand as Krispy Kreme to partner with them on their journey to realise their fantastic ambitions to increase e-comm and App loyalty. Our shared challenger spirit is truly evident and we are excited at the opportunities to collaborate and drive business growth.\u201d<\/em><\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":61,"template":"","categories":[191],"class_list":["post-16471","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["10112"],"client_id":"15922","hero_video":"","hero_image":{"ID":16472,"id":16472,"title":"X (2)","filename":"X-2.jpg","filesize":285994,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/04\/X-2.jpg","link":"https:\/\/www.vccp.com\/uk\/news\/2023\/may\/krispy-kreme-appoints-vccp-media-as-agency-of-record-in-the-uk-and-ireland\/attachment\/x-2","alt":"","author":"61","description":"","caption":"","name":"x-2","status":"inherit","uploaded_to":16471,"date":"2023-04-27 07:26:51","modified":"2023-04-27 07:26:51","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/04\/X-2-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/04\/X-2-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/04\/X-2-768x432.jpg","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/04\/X-2-1024x576.jpg","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/04\/X-2-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/04\/X-2.jpg","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/04\/X-2-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/04\/X-2-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/04\/X-2-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/04\/X-2-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/04\/X-2-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/04\/X-2-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/04\/X-2-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/04\/X-2-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/04\/X-2-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Krispy Kreme appoints VCCP Media as agency of record in the UK and Ireland","meta-description":"VCCP Media has been appointed as lead agency partner across strategy, media planning and buying with a performance focus as well as SEO for multinational doughnut company and coffee chain, Krispy Kreme after a three-way competitive pitch.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/04\/X-2-1.jpg","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":15921,"post_author":"61","post_date":"2023-01-19 12:50:29","post_date_gmt":"2023-01-19 12:50:29","post_content":"<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"yclf1YQFvXs\",\"blockId\":\"Z2pHlim\",\"blockUniqueClass\":\"lazyblock-video-Z2pHlim\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003ca href=\\u0022https:\/\/www.krispykreme.co.uk\/\\u0022\\u003eKrispy Kreme\\u003c\/a\\u003e has today launched the world's first SADvert, a light-emitting billboard designed to help boost the moods of Brits struggling with the lack of sunlight in January.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eThe idea was created and launched by integrated PR \\u0026amp; social agency \\u003cstrong\\u003eGood Relations\\u003c\/strong\\u003e with support from sister agency \\u003cstrong\\u003eVCCP\\u003c\/strong\\u003e \\u003cstrong\\u003eMedia\\u003c\/strong\\u003e as well as Open Outdoor and Clear Channel UK.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eThe SADvert campaign has been developed in response to research from Krispy Kreme which reveals that that one in five Brits admit to getting no more than 15 minutes of sun each day during January even though more than half of us (56%) believe direct sunlight is the best way to boost a low mood.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eKrispy Kreme intends for the joyful special build site to be a welcome addition to passers-by in January when sunlight levels are at their lowest and those suffering from Seasonal Affective Disorder (SAD) may be struggling the most.\u00a0 To activate the billboard passers-by will just need to touch a button for light therapy.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eThe high impact 3D special build site has been constructed in Salford, a location selected due to the region \\u003ca href=\\u0022https:\/\/weather-and-climate.com\/average-monthly-hours-Sunshine,salford-gb,United-Kingdom\\u0022\\u003egetting less than 2 hours of sunlight per day on average during January\\u003c\/a\\u003e.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eThe billboard features giant decorative\\u003ca href=\\u0022https:\/\/www.krispykreme.co.uk\/\\u0022\\u003e doughnuts\\u003c\/a\\u003e from the brand\u2019s irresistible new 195 calorie range including the iconic Original Glazed, Berry Burst and Lemon Crunch in the Krispy Kreme dozen box.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eThe SADvert campaign has been created to launch Krispy Kreme\u2019s new creative platform, Joy Unboxed, as the brand sets out to lift the mood across the nation by creating chain reactions of joy.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cstrong\\u003eEmma Colquhoun, Chief Marketing Officer UK \\u0026amp; Ireland at Krispy Kreme\\u003c\/strong\\u003e said: \\u003cem\\u003e\u201cOpening a box of doughnuts is one way to bring joy into people\u2019s lives - so we wanted to make that literal. We've just had Blue Monday, often referred to as the most depressing day of the year, making this week arguably one of the toughest. \\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cem\\u003e\u201cThis is the only doughnut box in the world to deliver light therapy that can help banish Seasonal Affective Disorder (SAD).\u00a0 We thought there was no better way to unbox joy and light-en the nation\u2019s mood as we celebrate the launch of our irresistible new doughnuts at just 195 calories each!\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cstrong\\u003eLawrence Collis, Managing Director, Consumer at Good Relations \\u003c\/strong\\u003esaid: \\u003cem\\u003e\u201cWe\u2019re on a mission to help Krispy Kreme fulfil their ambition to enhance lives through joy. With SADvert we\u2019re delighted to have created something truly unique that brings joy and light into people\u2019s lives during one of the darkest months.\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cstrong\\u003eTara Marus, Joint CEO of VCCP Media\\u003c\/strong\\u003e added: \\u003cem\\u003e\u201cWe have loved working with the team at Good Relations to support them and their brilliant client Krispy Kreme to create a fantastically creative outdoor \u2018first\u2019 in the form of this brilliant special build SADvert. High impact interactive out of home at its best, made possible by the brilliant team at Clear Channel.\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\",\"blockId\":\"21JVRT\",\"blockUniqueClass\":\"lazyblock-text-full-width-21JVRT\"} \/-->\n\n<!-- wp:lazyblock\/carousel 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\/-->","post_title":"The world's first SADvert","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-worlds-first-sadvert","to_ping":"","pinged":"","post_modified":"2023-01-19 12:50:30","post_modified_gmt":"2023-01-19 12:50:30","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=15921","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":16434,"post_author":"61","post_date":"2023-04-18 12:27:20","post_date_gmt":"2023-04-18 11:27:20","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"818487120\",\"blockId\":\"ZRSY5e\",\"blockUniqueClass\":\"lazyblock-video-ZRSY5e\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003eBaseball fans across Europe are getting ready to cheer as the Major League Baseball (MLB) World Tour: London Series 2023 returns this summer. After a successful debut in 2019, the highly-anticipated event returns to London Stadium on June 24-25, when the St. Louis Cardinals and Chicago Cubs - whose rivalry stretches back more than 130 years - contest two regular season games.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eVCCP Media, in partnership with CSM Sport \\u0026amp; Entertainment (CSM) and MLB, has launched a 360 campaign spanning broadcast and addressable TV, BVOD, DOOH, and paid social.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eThe campaign creative, developed by CSM, showcases how fans will have the opportunity to enjoy an authentic US ballpark experience with high-intensity action and entertainment, in London this summer.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eTo bring this experience to life, the campaign is led by a partnership with Sky which will see the 30\u201d TV spot appear adjacent to marquee sporting events nationally across Sky \\u0026amp; BT Sport throughout April. This is supported by a rollout through Sky\u2019s \\u003cem\\u003eOne Campaign \\u003c\/em\\u003esolution reaching event-goers throughout London and the South East via AdSmart, BVOD \\u0026amp; Advance.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eTo build reach and stature the campaign also includes full-motion digital outdoor screens targeting key London Underground stations, such as Piccadilly Circus and Leicester Square, which are synonymous with big events in the capital.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eThe campaign\u2019s 30\u201d film\u00a0 depicts the excitement of Major League Baseball, starting with a shot of the London Olympic Stadium and crowds arriving to watch the games. A range of \u2018unbelievable\u2019 batting shots are shown alongside amazing catches, as well as cheering crowds who are enjoying the games. It ends with a voice over saying \u201cExperience the thrill of Major League Baseball this summer\u201d. The upbeat music throughout adds to the excitement alongside the sounds of the crowds cheering. The film has been designed to create a buzz and attract people to the games.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eAn ongoing digital partnership with JOE Media, which is led through co-produced content shot during the 2022 MLB World Series, will further amplify the experience for fans when baseball makes a spectacular return to London.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cstrong\\u003eAndy Owen, Managing Director - Major Events, CSM, said\\u003c\/strong\\u003e: \\u0022With a packed house at London Stadium watching one of baseball's most intense and historic rivalries, the MLB World Tour: London Series 2023 promises to be a spectacular event. CSM is proud to have developed the creative, and to be working with MLB and VCCP Media to amplify the campaign.\u00a0 We are excited for the launch and to build anticipation for another historic series in London.\\u0022\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cstrong\\u003eTara Marus, CEO of VCCP Media, said\\u003c\/strong\\u003e: \u201cWe are really excited to be launching this multi-channel AV campaign promoting the London Series and celebrating the spectacular event returning to the UK. Working with the innovative and passionate teams at media owners, CSM and MLB alike, with challenger spirits, they really do epitomise the type of brand and partners we love to work with.\\u0022\\u003c\/p\\u003e\",\"blockId\":\"21IFCB\",\"blockUniqueClass\":\"lazyblock-text-full-width-21IFCB\"} \/-->","post_title":"VCCP Media and CSM Sport &amp; Entertainment's new campaign marking the return of the MLB World Tour","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-media-and-csm-sport-entertainments-new-campaign-marking-the-return-of-the-mlb-world-tour","to_ping":"","pinged":"","post_modified":"2023-04-18 12:27:21","post_modified_gmt":"2023-04-18 11:27:21","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=16434","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":16268,"post_author":"57","post_date":"2023-03-08 13:15:07","post_date_gmt":"2023-03-08 13:15:07","post_content":"<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"69v3ua7itSo\",\"blockId\":\"Z1HYr9y\",\"blockUniqueClass\":\"lazyblock-video-Z1HYr9y\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGirlguiding, the UK\u2019s largest youth organisation dedicated to girls, has announced the largest rebrand in its 113-year-old history in partnership with global brand transformation agency Landor \\u0026amp; Fitch, media agency VCCP Media and earned creative agency Seven Communications.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIn 2018, Girlguiding recognised an opportunity to refresh its brand to bring it in line with its newly overhauled programme of badges and activities, and core goals: to increase appeal amongst girls in the UK, to attract new volunteers, brand partnerships and investment, and to present as a modern and dynamic youth organisation that equips girls for the future and gives them a safe space.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIn 2019, the organisation started working on plans with the aims of the rebrand identified to champion imagination and celebrate collective adventure, exploration and curiosity across all four\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e individual Girlguiding sections - Rainbows, Brownies, Guides and Rangers,\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e while fulfilling its new purpose of helping girls to know that they can do anything.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003e\\u003ci\\u003eAmanda Azeez, Director of Communications, Marketing \\u0026amp; Fundraising, Girlguiding, comments:\\u003c\/i\\u003e\\u003c\/b\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cWe\u2019ve been creating unforgettable, empowering experiences for girls for over a century. To enable us to continue in our mission and reach even more girls and volunteers, we needed to look at how we\u2019ve evolved over this time and address outdated perceptions holding us back.\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWorking closely with Landor \\u0026amp; Fitch, Seven Communications and VCCP we\u2019re excited to relaunch on International Women\u2019s Day as part of our continued drive to inspire all girls that they can do anything.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eLandor \\u0026amp; Fitch\u00a0\\u003c\/b\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAs the transformation partner, Landor \\u0026amp; Fitch\u2019s brief when appointed in 2021, included creating an identity that leverages the historic iconicity of Girlguiding but also made the brand relevant for today and tomorrow.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe redesign impacts all aspects of the Girlguiding brand, including badges, stationery and icons. The Girlguiding brands, Girlguiding itself, followed by Rainbows, Brownies, Guides, and Rangers sections, have been recreated under a new Masterbrand identity to ensure consistency and accessibility.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003eSarah Bustin, Design Director, Landor \\u0026amp; Fitch, comments:\\u003c\/b\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cAs a former Brownie myself, accompanying Girlguiding on its transformation journey over the past two years has been one of my most personal projects. Many of the team grew up as Rainbows, Brownies, and Guides and some who worked on the project are even still involved as leaders. Redesigning the brand has brought back wonderful memories for us all and the experiences which helped shape who we are today. We\u2019ve used those feelings to guide us with this rebrand and created designs that encourage new possibilities, while fulfilling its purpose that girls can do anything.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eRaising awareness was an essential improvement area, following research which identified that of all the brand logos of Girlguiding\u2019s sections - Brownies, Guides, Rainbows, and Rangers - only Brownies (80%) had near universal awareness, and only a third (33%) knew about Rangers.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe iconic Girlguiding trefoil logo has been retained but refreshed, as have the historic colours that defined Rainbows, Guides, and the yellow and brown of the Brownies. The new colour palette is designed to showcase modernity and vibrancy, while building strong variation between the Girlguiding sections.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eA new suite of icons for each section has also been developed to enhance storytelling and encourage girls to build upon their curiosity and express themselves throughout their Girlguiding journey.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eData shows the new brand designs appeal much more to girls, parents, and volunteers alike when compared to the old designs, who spontaneously mentioned the bold and bright designs and colours. When asked to choose between the new and current designs, all audiences overwhelmingly preferred the new ones; including approximately 83% of volunteers, and around 75% of parents and children.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new designs show initial effectiveness at generating interest and encouraging people to join, with around half of girls in Rainbows (58%) and Brownies (48%) agreeing it would make them more likely to join after seeing the new designs.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"ZPRV5t\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZPRV5t\"} \/-->","post_title":"Girlguiding","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"girlguiding","to_ping":"","pinged":"","post_modified":"2023-03-08 14:21:08","post_modified_gmt":"2023-03-08 14:21:08","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=16268","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/16471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/61"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=16471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=16471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}