{"id":16434,"date":"2023-04-18T12:27:20","date_gmt":"2023-04-18T11:27:20","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=16434"},"modified":"2023-04-18T12:27:21","modified_gmt":"2023-04-18T11:27:21","slug":"vccp-media-and-csm-sport-entertainments-new-campaign-marking-the-return-of-the-mlb-world-tour","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2023\/apr\/vccp-media-and-csm-sport-entertainments-new-campaign-marking-the-return-of-the-mlb-world-tour","title":{"rendered":"VCCP Media and CSM Sport &amp; Entertainment&#8217;s new campaign marking the return of the MLB World Tour"},"content":{"rendered":"<div class=\"lazyblock-video-ZRSY5e wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/818487120?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-21IFCB wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left\">Baseball fans across Europe are getting ready to cheer as the Major League Baseball (MLB) World Tour: London Series 2023 returns this summer. After a successful debut in 2019, the highly-anticipated event returns to London Stadium on June 24-25, when the St. Louis Cardinals and Chicago Cubs &#8211; whose rivalry stretches back more than 130 years &#8211; contest two regular season games.<\/p>\n<p style=\"text-align: left\">VCCP Media, in partnership with CSM Sport &amp; Entertainment (CSM) and MLB, has launched a 360 campaign spanning broadcast and addressable TV, BVOD, DOOH, and paid social.<\/p>\n<p style=\"text-align: left\">The campaign creative, developed by CSM, showcases how fans will have the opportunity to enjoy an authentic US ballpark experience with high-intensity action and entertainment, in London this summer.<\/p>\n<p style=\"text-align: left\">To bring this experience to life, the campaign is led by a partnership with Sky which will see the 30\u201d TV spot appear adjacent to marquee sporting events nationally across Sky &amp; BT Sport throughout April. This is supported by a rollout through Sky\u2019s <em>One Campaign <\/em>solution reaching event-goers throughout London and the South East via AdSmart, BVOD &amp; Advance.<\/p>\n<p style=\"text-align: left\">To build reach and stature the campaign also includes full-motion digital outdoor screens targeting key London Underground stations, such as Piccadilly Circus and Leicester Square, which are synonymous with big events in the capital.<\/p>\n<p style=\"text-align: left\">The campaign\u2019s 30\u201d film\u00a0 depicts the excitement of Major League Baseball, starting with a shot of the London Olympic Stadium and crowds arriving to watch the games. A range of \u2018unbelievable\u2019 batting shots are shown alongside amazing catches, as well as cheering crowds who are enjoying the games. It ends with a voice over saying \u201cExperience the thrill of Major League Baseball this summer\u201d. The upbeat music throughout adds to the excitement alongside the sounds of the crowds cheering. The film has been designed to create a buzz and attract people to the games.<\/p>\n<p style=\"text-align: left\">An ongoing digital partnership with JOE Media, which is led through co-produced content shot during the 2022 MLB World Series, will further amplify the experience for fans when baseball makes a spectacular return to London.<\/p>\n<p style=\"text-align: left\"><strong>Andy Owen, Managing Director &#8211; Major Events, CSM, said<\/strong>: &#8220;With a packed house at London Stadium watching one of baseball&#8217;s most intense and historic rivalries, the MLB World Tour: London Series 2023 promises to be a spectacular event. CSM is proud to have developed the creative, and to be working with MLB and VCCP Media to amplify the campaign.\u00a0 We are excited for the launch and to build anticipation for another historic series in London.&#8221;<\/p>\n<p style=\"text-align: left\"><strong>Tara Marus, CEO of VCCP Media, said<\/strong>: \u201cWe are really excited to be launching this multi-channel AV campaign promoting the London Series and celebrating the spectacular event returning to the UK. Working with the innovative and passionate teams at media owners, CSM and MLB alike, with challenger spirits, they really do epitomise the type of brand and partners we love to work with.&#8221;<\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":61,"template":"","categories":[191],"class_list":["post-16434","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["10112"],"client_id":"16435","hero_video":"","hero_image":{"ID":16436,"id":16436,"title":"Campaign Header 1920x1080 copy","filename":"Campaign-Header-1920x1080-copy.png","filesize":2973731,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/04\/Campaign-Header-1920x1080-copy.png","link":"https:\/\/www.vccp.com\/uk\/news\/2023\/apr\/vccp-media-and-csm-sport-entertainments-new-campaign-marking-the-return-of-the-mlb-world-tour\/attachment\/campaign-header-1920x1080-copy","alt":"","author":"61","description":"","caption":"","name":"campaign-header-1920x1080-copy","status":"inherit","uploaded_to":16434,"date":"2023-04-17 15:34:07","modified":"2023-04-17 15:34:07","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/04\/Campaign-Header-1920x1080-copy-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/04\/Campaign-Header-1920x1080-copy-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/04\/Campaign-Header-1920x1080-copy-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/04\/Campaign-Header-1920x1080-copy-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/04\/Campaign-Header-1920x1080-copy-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/04\/Campaign-Header-1920x1080-copy.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/04\/Campaign-Header-1920x1080-copy-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/04\/Campaign-Header-1920x1080-copy-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/04\/Campaign-Header-1920x1080-copy-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/04\/Campaign-Header-1920x1080-copy-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/04\/Campaign-Header-1920x1080-copy-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/04\/Campaign-Header-1920x1080-copy-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/04\/Campaign-Header-1920x1080-copy-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/04\/Campaign-Header-1920x1080-copy-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/04\/Campaign-Header-1920x1080-copy-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"VCCP Media and CSM Sport &amp; Entertainment launch a full 360 campaign marking the return of the MLB Tour: London Series 2023","meta-description":"MLB World Tour: London Series 2023 is back and bigger than ever! ","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/04\/Campaign-Header-1920x1080-copy-1.png","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":15766,"post_author":"61","post_date":"2022-12-15 15:44:42","post_date_gmt":"2022-12-15 15:44:42","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch1 class=\\u0022wp-block wp-block-post-title block-editor-block-list__block editor-post-title editor-post-title__input rich-text is-selected\\u0022 role=\\u0022textbox\\u0022 aria-label=\\u0022Add title\\u0022\\u003eVCCP Media continues winning streak as it secures further clients across beauty, sport and FMCG sectors\\u003c\/h1\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cstrong\\u003eVCCP Media, \\u003c\/strong\\u003ethe media division of the global challenger network for challenger brands has today announced a streak of new business wins. The media shop has been appointed by brands \\u003cstrong\\u003eABI, Callaway Golf Europe, Major League Baseball \\u003c\/strong\\u003eand cosmetic clinic group\\u003cstrong\\u003e SK:N.\\u003c\/strong\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eEstablished in 2012, VCCP Media is an award-winning full service media agency with a mission to deliver \\u003cem\\u003eMedia: like it should be. \\u003c\/em\\u003eHeaded up by Joint CEO\u2019s, Tara Marus and Pete Bennett the agency has gone from strength to strength and these new wins follow news of other wins earlier in the year for Financial Services clients Bestinvest \\u0026amp; Evelyn Partners as well as \\u003cstrong\\u003eHamleys\\u003c\/strong\\u003e and \\u003cstrong\\u003eDUG\\u003c\/strong\\u003e, the world's first plant-based potato drink, who appointed VCCP Media as its first UK media planning and buying agency.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eVCCP Media have secured a multitude of accounts including \\u003cstrong\\u003eThe Association of British Insurers (ABI), \\u003c\/strong\\u003ewinning a joint pitch win with sister agency Teamspirit. The agencies will take an integrated approach to ABI\u2019s media planning and buying, using both offline and online methods to effectively reach its customer base.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eFollowing a competitive pitch process the award-winning agency has claimed the UK\u2019s leading skin clinic,\\u003cstrong\\u003e SK:N,\\u003c\/strong\\u003e winning both an SEO and through the line performance remit with work commencing with immediate effect.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eExpanding their remit in the sporting and e-commerce sector, VCCP Media will also now manage the digital performance media for \\u003cstrong\\u003eCallaway \\u003c\/strong\\u003eas well as other brands in their portfolio which include golf and luggage brand OGIO and men\u2019s clothing and golf apparel brand TravisMathew.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eTo seal this succession of wins, VCCP Media alongside sister agency CSM will be responsible for all media planning and buying across the \\u003cstrong\\u003eMajor League Baseball\\u003c\/strong\\u003e (MLB) series which returns to the UK next summer. This appointment by MLB marks the growth of VCCP Media\u2019s international outreach and the growing diameter of its fully comprehensive service.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eThe wins speak to the diversification and expansion of VCCP Media\u2019s client base and signals their impressive trajectory of growth as an agency. The wins add to an existing client base which spans multiple sectors and include Abbott, Bonhams, Cox \\u0026amp; Cox, De Montfort University, GoDaddy, Organix, Princess Yachts, Royal British Legion, SsangYong, Saga and Violife.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cstrong\\u003eTara Marus, Joint CEO at VCCP Media, added\\u003c\/strong\\u003e:\\u003cem\\u003e \u201cVCCP Media continues to go from strength to strength and I\u2019m incredibly proud of our recent new business wins. \\u003c\/em\\u003e\\u003cem\\u003eWe are really excited to be launching new brands into the UK market with innovative and passionate teams alike. All with a challenger spirit, they really do epitomise the type of brand we love to work with.\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\",\"blockId\":\"T7HgL\",\"blockUniqueClass\":\"lazyblock-text-full-width-T7HgL\"} \/-->","post_title":"VCCP Media winning streak","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-media-continues-winning-streak-as-it-secures-further-clients-across-beauty-sport-and-fmcg-sectors","to_ping":"","pinged":"","post_modified":"2023-01-17 17:00:04","post_modified_gmt":"2023-01-17 17:00:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=15766","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":16368,"post_author":"61","post_date":"2023-03-28 16:41:43","post_date_gmt":"2023-03-28 15:41:43","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP has today been unveiled as the UK\u2019s biggest creative agency.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAccording to exclusive Nielson billings figures revealed in this year\u2019s Campaign Magazine School Reports, VCCP has now risen to the top spot after jumping three places in the top 100 creative agencies table.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIn 2022, VCCP won 37 new accounts including Old El Paso, Dog's Trust and Thames Water which subsequently saw its billings rise by 34% and top AAR\u2019s new business rankings for the fourth year in a row.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eHighlights for the challenger agency for challenger brands include winning the IPA Effectiveness Grand Prix Award for Cadbury, having their Cadbury 'Secret Santa Postal Service' campaign named the most effective Christmas campaign by Kantar and their DE\\u0026amp;I Collective winning Campaign\u2019s Talent Management Team of the Year among other moments.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP has also \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003elaunched numerous programs through the VCCP Stoke Academy. These include the Student Challenge work experience scheme, the Best Summer Job internship programme and an apprenticeship scheme which has since hired four Apprentices in their Stoke-on-Trent office.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eEarlier in the year, VCCP promoted Darren Bailes to Global Chief Creative Officer and Creative Directors Jonny Parker and Chris Birch became joint ECDs of the London agency. Chief Strategy Officer Michael Lee shifted to the same role for VCCP Group, and his deputy Clare Hutchinson succeeded him in London.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003ca href=\\u0022https:\/\/www.campaignlive.co.uk\/article\/school-reports-2023-top-100-creative-agencies\/1817588\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eClick here to see the full rankings\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e______________\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003col\\u003e\\n\\u003cli style=\\u0022font-weight: 400;text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe tables are compiled by Nielsen Ad Intel from the billing and account information provided by agencies.\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003c\/ol\\u003e\",\"blockId\":\"7Ip8T\",\"blockUniqueClass\":\"lazyblock-text-full-width-7Ip8T\"} \/-->","post_title":"VCCP revealed as the biggest creative agency in UK billings","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-revealed-as-the-biggest-creative-agency-in-uk-billings","to_ping":"","pinged":"","post_modified":"2023-03-28 16:58:54","post_modified_gmt":"2023-03-28 15:58:54","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=16368","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":16318,"post_author":"57","post_date":"2023-03-14 18:25:40","post_date_gmt":"2023-03-14 18:25:40","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eHere at VCCP we are delighted to have joined the \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.changethebrief.org\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e#ChangeTheBrief\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e Alliance.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003e#ChangeTheBrief\\u003c\/b\\u003e \\u003cb\\u003eAlliance\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e is a not-for-profit partnership between agencies of every size and type - media, creative, design, PR - and their clients, learning and acting together to directly address the challenge of the climate crisis by promoting sustainability via every channel available to them.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Alliance provides an on demand and face to face\\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.changethebrief.org\/learn\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e learning programme\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and community to all of its members, offering insights and expert advice at a category level on how we can adapt our work to promote more sustainable choices and behaviours in line with a zero-carbon world.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAlone, agencies will struggle to make a difference, but together we\u2019re a formidable force that has the expertise to disrupt, influence and initiate real change.\u00a0 And that could make a real difference to attitudes, lifestyles, behaviours and ultimately, our future on the planet.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe idea of #ChangeTheBrief originated with\\u003c\/span\\u003e\\u003ca href=\\u0022http:\/\/www.mindshareworld.com\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e Mindshare,\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e who asked\\u003c\/span\\u003e\\u003ca href=\\u0022http:\/\/www.purposedisruptors.org\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e Purpose Disruptors\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to help move it from a single agency initiative to the collective power of the entire industry working together via \\u003c\/span\\u003e\\u003cb\\u003e#ChangeTheBrief Alliance\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003ch4 style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eDeliver on Action 5 of Ad Net Zero\u00a0\\u003c\/b\\u003e\\u003c\/h4\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIn 2020 the UK Advertising Association launched\\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/adassoc.org.uk\/ad-net-zero\/\\u0022\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAd Net Zero\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e acknowledging the need for advertising as a sector to respond to the urgency and scale of the climate crisis. Ad Net Zero proposes action on 5 fronts: business operations; production; media choice; awards and events; and most importantly using advertising\u2019s positive influence to promote more sustainable consumer choices and behaviours. #ChangeTheBrief Alliance provides the knowledge and insight that will enable agencies to deliver on action 5.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003ch4 style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eLearning Programme\\u003c\/b\\u003e\\u003c\/h4\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Alliance provides an on demand learning programme and community to all of its members, offering insights and\\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.changethebrief.org\/experts\\u0022\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eexpert advice at a category level\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e on how we can adapt our work to promote more sustainable choices and behaviours for the greater good. We are initially focusing on the food, fashion and energy sectors with further categories to be added throughout the year.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003ch4 style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eCommunity\u00a0\\u003c\/b\\u003e\\u003c\/h4\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAll members are given access to \\u003c\/span\\u003e\\u003cb\\u003ea pan industry, peer to peer, online community \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ehosted by Circle where they will be encouraged to share, support each other, discuss challenges and offer useful insights.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"ZDqyV7\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZDqyV7\"} \/-->","post_title":"VCCP joins #ChangeTheBrief\ufffc","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-joins-change-the-brief-%ef%bf%bc","to_ping":"","pinged":"","post_modified":"2023-03-14 18:27:41","post_modified_gmt":"2023-03-14 18:27:41","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=16318","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/16434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/61"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=16434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=16434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}