{"id":16412,"date":"2023-08-09T11:05:50","date_gmt":"2023-08-09T10:05:50","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=16412"},"modified":"2023-08-09T11:16:10","modified_gmt":"2023-08-09T10:16:10","slug":"bernadette-welcomes-new-head-of-strategy","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2023\/aug\/bernadette-welcomes-new-head-of-strategy","title":{"rendered":"Bernadette welcomes new Head of Strategy"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-ZqKXBX wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left\"><span style=\"font-weight: 400\">VCCP Group\u2019s Digital and Innovation company, <\/span><b>Bernadette<\/b><span style=\"font-weight: 400\">, has today appointed a new Head of Strategy, Iva Johan. Johan joins to lead the strategic capability across business design, service design and experience strategy. She starts with immediate effect and will report to Peter Grenfell, CEO Bernadette and COO, VCCP.<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Johan joins following last year\u2019s launch of Bernadette from VCCP. Bernadette\u2019s mission is to make digital more valuable, by challenging the bad habits of the industry. Championing creativity and collaboration to unlock true innovation and deliver valuable digital experiences worth talking about. <\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">She will work across the agency\u2019s client base and remit of digital experiences, products and campaigns for brands including Virgin Media O2, Cadbury, Kia and Canon. Leading strategic thinking and working alongside Chief Design Officer, Jonny Goodall who oversees creative output.\u00a0<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Before joining Bernadette Johan worked at ustwo, where she was most recently the Head of Strategy. During her tenure there she divided her time between leading on strategy and transformation programmes of work on major accounts and heading up the strategy practice. She led and grew a team of strategists and focused on expanding ustwo&#8217;s offer by extending capability in business design, business strategy and go-to-market s<\/span><span style=\"font-weight: 400\">trategy<\/span><span style=\"font-weight: 400\">. Her role included work on designing new product and service propositions, business models and ventures to more hands-on change delivery in organisations.\u00a0<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">With over 20 years experience in launching new brands and products, and over 10 years in digital, her previous clients included Three, Qantas, Ford and most recently she worked on the much loved, multi award-winning The Body Coach app.\u00a0<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Working both in-house and in agencies with varying team structures, <\/span><span style=\"font-weight: 400\">she excels when her team are encouraged to think outside of the box and challenge themselves to deliver meaningful, exciting and impactful digital products and services to market.<\/span><\/p>\n<p style=\"text-align: left\"><b>Iva Johan, Head of Strategy at Bernadette said<\/b><span style=\"font-weight: 400\">:<\/span><i><span style=\"font-weight: 400\"> \u201cI am thrilled to be joining Bernadette, not only because of the brilliant people, work and creativity, but also because of the ambition. As someone who loves taking complex problems from idea to solution, I love the fact that we challenge ourselves and our industry to do things differently, more efficiently and better.\u201d<\/span><\/i><\/p>\n<p style=\"text-align: left\"><b>Peter Grenfell, CEO Bernadette added<\/b><span style=\"font-weight: 400\">: <\/span><i><span style=\"font-weight: 400\">\u201cIt\u2019s amazing to have Iva on board, she brings a wealth of knowledge and thought leadership in the digital space that will help to further build the unique Bernadette proposition in the market as we grow in the UK and internationally.\u201d<\/span><\/i><\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":61,"template":"","categories":[191],"class_list":["post-16412","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["10111"],"client_id":"","hero_video":"","hero_image":{"ID":17102,"id":17102,"title":"Iva-02","filename":"Iva-02-scaled.jpg","filesize":452927,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Iva-02-scaled.jpg","link":"https:\/\/www.vccp.com\/uk\/news\/2023\/aug\/bernadette-welcomes-new-head-of-strategy\/attachment\/iva-02","alt":"","author":"64","description":"","caption":"","name":"iva-02","status":"inherit","uploaded_to":16412,"date":"2023-08-01 10:59:29","modified":"2023-08-01 10:59:29","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":2560,"height":1707,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Iva-02-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Iva-02-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Iva-02-768x512.jpg","medium_large-width":640,"medium_large-height":427,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Iva-02-1024x683.jpg","large-width":640,"large-height":427,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Iva-02-1536x1024.jpg","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Iva-02-2048x1365.jpg","2048x2048-width":2048,"2048x2048-height":1365,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Iva-02-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Iva-02-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Iva-02-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Iva-02-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Iva-02-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Iva-02-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Iva-02-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Iva-02-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Iva-02-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Bernadette welcomes new Head of Strategy","meta-description":"VCCP Group\u2019s services and innovation company Bernadette, has today appointed a new Head of Strategy, Iva Johan.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Iva-02-1-scaled.jpg","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":14817,"post_author":"57","post_date":"2022-04-28 10:49:03","post_date_gmt":"2022-04-28 09:49:03","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eBernadette brings together strategy \\u0026amp; execution to make breakthrough products \\u0026amp; services.\\u003c\\\/b\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eVCCP Group,\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e the global challenger network, has today announced the launch of a new breed of Product \\u0026amp; Service Innovation company, \\u003c\\\/span\\u003e\\u003cb\\u003eBernadette. \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBorn out of the 12 year heritage of the customer experience arm of the VCCP Group, VCCP CX, Bernadette is on a mission to \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ebridge the gap between \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018digital strategy\\u2019 and the execution of \\u2018digital experiences\\u2019\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to make breakthrough products \\u0026amp; services\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eStrategies, like ideas, are worthless to brands if they cannot be executed. Likewise, isolated and incremental improvements are highly unlikely to make a big impact. Bernadette has been engineered to put strategy into action, with a focus on helping brands break through - whether that\\u2019s the design and delivery of digital products and services that truly stand apart, or helping clients break through the many internal barriers standing in the way of getting there in the first place. Bernadette is directly targeting the big digital transformation consultancies, who typically lack practical execution experience - and the smaller digital execution agencies, who are typically divorced from brand purpose.\\u00a0\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBernadette launches with a commitment to bring strategy and execution together in one uncompromising collaborative solution - inventing new category-leading products and services, supercharging existing ones, and activating customer engagement and advocacy with digital experiences. In the process Bernadette will help their clients speed time to market, save wasted time and money, ensure that brand purpose and impact is delivered tangibly from idea to customer touchpoint and launch truly landmark digital experiences that go the distance - across the whole digital ecosystem.\\u00a0 To directly underpin this commitment with their business model, Bernadette will work actively to tie its revenues directly to the desired outcomes for its client engagements - breaking the traditional rate card-based, project by project agency model.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWith a team of 85 specialists from the world of strategy, design and engineering, Bernadette is headquartered in London and led by \\u003c\\\/span\\u003e\\u003cb\\u003eCEO,\\u003c\\\/b\\u003e \\u003cb\\u003eScott Ewings. \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eEwings notably led Fjord, Ustwo and Potato in the UK, helping to establish them all as outstanding digital product and venture studios.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0\\u201c\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBernadette represents a much needed industry shake up - my team and I fundamentally believe that the digital agency model needs to change, \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e'' commented\\u003c\\\/span\\u003e \\u003cb\\u003eEwings.\\u003c\\\/b\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cThere\\u2019s a lack of truly measurable success across the industry and we believe that is largely due to the gulf between the huge investment in multiple year digital transformation strategies and joined-up execution at the customer touchpoint. Agencies often talk a good talk about partnering with clients, but very rarely engineer their engagements in a way that everyone in the collaboration is truly invested in success. Everything we do at Bernadette has a singular focus on creating not just fit for purpose products and services for our clients, but \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cb\\u003e\\u003ci\\u003elegendary\\u003c\\\/i\\u003e\\u003c\\\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e ones.\\u201d\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eChief Executive Officer, VCCP Group\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\\\/span\\u003e\\u003cb\\u003eMichael Sugden\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e added: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cVCCP\\u2019s mission is to challenge the bad habits of the industry and Bernadette is our latest example of this. For too long digital consultancies and agencies have divorced strategy from execution. We have created Bernadette to challenge this.\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e \\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBernadette continues the ongoing VCCP investment in customer experience. Starting with the UK, VCCP plans to roll Bernadette out globally. Bernadette launches with an existing portfolio of clients including Cadbury, O2, easyJet, Kia and Saga.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cul\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFor more information about Bernadette, visit \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/wearebernadette.co\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewww.wearebernadette.co\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003c\\\/li\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFind Bernadette on social - on \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.linkedin.com\\\/company\\\/wearebernadette\\\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLinkedIn\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.instagram.com\\\/we_are_bernadette\\\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eInstagram\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, and \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.youtube.com\\\/channel\\\/UC4akICjGwt77F7bSS-GHNqQ\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eYouTube\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003c\\\/li\\u003e\\n\\u003c\\\/ul\\u003e\",\"blockId\":\"ZGUCuC\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZGUCuC\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"For too long digital consultancies and agencies have divorced strategy from execution. We have created Bernadette to challenge this.\",\"quotee\":\"Chief Executive Officer, VCCP Group, Michael Sugden\",\"blockId\":\"uGqg8\",\"blockUniqueClass\":\"lazyblock-quote-full-width-uGqg8\"} \/-->","post_title":"VCCP Group launches Bernadette","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-group-launches-bernadette","to_ping":"","pinged":"","post_modified":"2022-04-28 10:53:49","post_modified_gmt":"2022-04-28 09:53:49","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=14817","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":16274,"post_author":"57","post_date":"2023-03-09 09:25:02","post_date_gmt":"2023-03-09 09:25:02","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"805936317\",\"blockId\":\"1GkQLG\",\"blockUniqueClass\":\"lazyblock-video-1GkQLG\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFor the third year running \\u003c\/span\\u003e\\u003cb\\u003eCadbury\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e with the help of its global agency of record, \\u003c\/span\\u003e\\u003cb\\u003eVCCP,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e is flipping the Easter egg hunt ritual on its head by challenging the expected generosity in the season with something unexpected and more meaningful, in the latest integrated \\u003c\/span\\u003e\\u003cb\\u003eCadbury\\u003c\/b\\u003e \\u003cb\\u003eWorldwide Hide\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e campaign.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo help tap into the generous nature of the heritage brand and celebrate Easter, Cadbury is once again giving people a platform to hide digital purple eggs anywhere in the world via Google Street View. The hider can even choose to send a real egg straight to their loved ones homes once the egg has been found.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFollowing the success of the last two years which saw over a million eggs hidden, Cadbury is taking the campaign to the next level. This time by creating localised DOOH creative using anonymised hiding spot data from the \\u003c\/span\\u003e\\u003cb\\u003eWorldwide Hide\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e platform. The bespoke digital ads will appear in nine key cities up and down the country, including Bristol, London, Birmingham, Liverpool, Leeds, Cardiff Manchester, Nottingham and Glasgow. They will feature real hiding spots used on the platform, each from the city where the ads are displayed.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFor digital and social creative Cadbury will use the anonymised hiding location data from the Worldwide Hide platform to create interest-based that will showcase eggs hidden in a range of spots relevant to interests. For instance, Birmingham Botanical Gardens for gardeners and garden lovers.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis new mechanic will reinforce the hiding ritual and aims to inspire more Brits to participate in the annual Easter Egg hide by showing that everybody\u2019s getting in on the action. Cadbury believes there's nothing that brings out the inherent generosity in people more than when they hide an Easter egg for a loved one at this time of year, as it shows that they care.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eA 20\u201d film showing a giant purple egg placed in locations around the world including on the beach, in the forest and in a small village has also been created and will run on TV across the country. \\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIt features a voiceover that says \\u0022Wouldn't it be lovely if you could hide an easter egg anywhere in the world for someone you love?\u201d and \u201cIn a place that means something to just you and them.\u201d Before showing a woman a couch placing an egg in her chosen location and ends with \u201cSearch Cadbury Worldwide Hide\u201d.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eLaura Gray, Senior Brand Manager for Cadbury Easter said\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cAt Cadbury we love to inspire a little more generosity in the world and this Easter the return of the Cadbury Worldwide Hide continues doing just that. By asking people to hide an egg anywhere in the world for someone they love we hope to bring people together to share in a special Easter moment.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eCaroline Rawlings, Creative Director at VCCP London added: \u201c\\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAs soon as you peep under the hood of Cadbury Worldwide hide you find the loveliest little things going on. Real people in every nook and cranny of the country are using the platform to hide easter eggs for each other in meaningful spots. But we hadn\u2019t really talked about them yet. So this work lets the public see a little bit of what we see. People in the very city in which they live, hiding Cadbury easter eggs for each other. Very Easter, very Cadbury, very sweet and hopefully very inspiring to anyone in the market for a little bit of Cadbury generosity this easter.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIn addition to the data-driven work, \\u003c\/span\\u003e\\u003cb\\u003eCadbury \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ehave worked with \\u003c\/span\\u003e\\u003cb\\u003eVCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to do a bit of hiding of their own this Easter. These activations will see some pretty special egg hiding take place in the lead-up to Easter.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign will run from today until 9th April on TV, BVOD, Cinema, social, digital and DOOH. It will also run through GoodLoop, where donations will be made to the Trussell Trust every time a user watches the ad through. 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Very Easter, very Cadbury, very sweet and hopefully very inspiring to anyone in the market for a little bit of Cadbury generosity this easter\",\"quotee\":\"Caroline Rawlings, Creative Director at VCCP London\",\"blockId\":\"Z2iQK8U\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z2iQK8U\"} \/-->\n\n<!-- wp:image {\"align\":\"center\",\"id\":16278,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-full\"><img src=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/03\/Cadbury-WorldWide-Hide-Large-Format-Digital.jpeg\" alt=\"\" class=\"wp-image-16278\" \/><\/figure>\n<!-- \/wp:image -->","post_title":"WorldWide Hide","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"worldwide-hide","to_ping":"","pinged":"","post_modified":"2023-03-09 09:25:02","post_modified_gmt":"2023-03-09 09:25:02","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=16274","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":16904,"post_author":"61","post_date":"2023-07-04 16:48:46","post_date_gmt":"2023-07-04 15:48:46","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"841262551\",\"blockId\":\"Z1rhOcq\",\"blockUniqueClass\":\"lazyblock-video-Z1rhOcq\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eToday, Cadbury TimeOut launches its first major campaign in three decades, \u2018Calling TimeOut\u2019 on the frustrations of everyday life by offering a tasty chocolate wafer respite.\\u003c\/p\\u003e\\n\\u003cp\\u003eA staple of the nation since its inception in 1992, the playful campaign aims to bring light relief as well as reach a new and younger audience of 24-45 year olds.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe bold and disruptive campaign will run for 4 weeks across DOOH, OOH and social channels Meta, Instagram, TikTok and Reddit. The predominantly OOH campaign brings life to situations from which everybody needs to Call TimeOut. Featuring large typography of \u2018Argh\u2019, \u2018Busy\u2019, \u2018Meetings about Meetings\u2019, \u2018blahblahblah\u2019, \u2018crammed sweaty\u2019 and \u2018bumper to bumper\u2019, the creative gives a sense of claustrophobic overload. This typography is juxtaposed with a purple \u2018Time to Call Timeout\u2019 roundel featuring the Cadbury TimeOut pack, highlighting the respite that Cadbury TimeOut can bring in everyday life.\\u003c\/p\\u003e\\n\\u003cp\\u003eIn a first for Cadbury, \u2018Call TimeOut\u2019 will be appearing at high impact site the Outernet in Tottenham Court Road. This has been developed to be hyper-relevant to the environment, highlighting the particular annoyances of the busy area that might inspire Brits to Call TimeOut: from crowds and drilling, to slow walkers and loud talkers. In the dynamic central London space, the creative will be brought to life through animation and also sound design, delivered by VCCP\u2019s global content studio Girl\\u0026amp;Bear and a Product \\u0026amp; Service design arm, Bernadette to give a truly immersive experience.\\u003c\/p\\u003e\\n\\u003cp\\u003eProgrammatic OOH will also be used up and down the nation with hyper-relevant messaging. The assets are triggered by a range of everyday frustrations like heavy traffic, sweat-inducing temperatures and train delays, among others.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eOn Social, the creative will roll out across Meta, TikTok and Reddit and has been adapted to each channel and will target busy interest groups who could do with calling TimeOut.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eDiana Mamulian,\\u003c\/strong\\u003e\\u003cstrong\\u003e\u202f Brand Manager Cadbury Biscuits at Mondelez International \\u003c\/strong\\u003esaid:\u202f\\u003cem\\u003e\u201cFor such an iconic and well loved Cadbury product, TimeOut needed a big and bold campaign to match. Built around the concept of providing that all important respite from the stresses of everyday life our striking OOH encourages the Nation to take that all important Time Out when needed\u2026 and what better way than with a Cadbury TimeOut!\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eJim Thornton, Executive Creative Director at VCCP London \\u003c\/strong\\u003eadded:\\u003cem\\u003e \u201cWhat a dream brief - relaunch one of my favourite Cadbury products from my youth with a name that\u2019s a gift in these noisy, hectic overwhelming times. It feels like a long time since I\u2019ve had the privilege of working on such single-minded, impactful OOH, and a long time since I\u2019ve had so much fun playing with a new medium like the Outernet. So a joy all round - it\u2019s just a shame we have to call TimeOut on the project, for now at least.\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign launches at the same time that Cadbury TimeOut will unveil a new look and feel packaging; with more purple than ever before.\\u003c\/p\\u003e\\n\\u003cp\\u003eMedia has been planned and executed by Publicis Media. 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