{"id":16353,"date":"2023-03-24T12:23:03","date_gmt":"2023-03-24T12:23:03","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=16353"},"modified":"2025-07-22T13:57:31","modified_gmt":"2025-07-22T12:57:31","slug":"vccp-launches-new-brand-and-employee-engagement-division-vccp-bee","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2023\/mar\/vccp-launches-new-brand-and-employee-engagement-division-vccp-bee","title":{"rendered":"VCCP launches new Brand and Employee Engagement division, VCCP BEE"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-ZrXLDU wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left\">Attracting and keeping hold of talent is vital to a thriving business. According to The Society for Human Resource Management (SHRM), it costs up to 60% of an employee&#8217;s salary to replace them, with overall costs to the business reaching up to 200% when taking into account the impact a leaver has on culture, morale, customer service, lost knowledge and brand advocacy.<\/p>\n<p style=\"text-align: left\">Companies looking to attract and retain the best talent need an admired brand that is endorsed by happy employees. But many companies are losing talent because of the \u2018engagement gap\u2019 &#8211; the chasm between the carefully curated brand experience on the outside and the poor employee engagement experience on the inside. It helps explain why only 9%<a href=\"#_ftn1\" name=\"_ftnref1\"><sup>[1]<\/sup><\/a> of UK employees are engaged at work.<\/p>\n<p style=\"text-align: left\">The engagement gap starts with a lack of investment. Most businesses, on average, spend around 10% of their annual revenue on their marketing budgets but only about 0.01%* of revenue on employee engagement. This disparity of investment has a knock-on effect on engagement insight, strategy, creativity and wider brand and commercial impact.<\/p>\n<p style=\"text-align: left\">VCCP Group wants to challenge this engagement gap with the launch of VCCP BEE, its new brand and employee engagement specialism which will help companies to attract and retain talent by unifying the brand and employee experience.<\/p>\n<p style=\"text-align: left\">VCCP BEE\u2019s competitive advantage will come from its ability to bring together external and internal brand building expertise. Inspired by the belief that it only works if it all works, the specialism will draw on VCCP Group\u2019s integrated capabilities to improve comms and engagement across the employee journey from attraction to exit. From using behavioural science, data and AI to better understand changing employee behaviours and preferences to tapping into the Group\u2019s branding, design, film, social, digital and experiential expertise to create more personalised, holistic, purpose-led communications and engagement experiences.<\/p>\n<p style=\"text-align: left\">The offering is being spearheaded by Huw Morgan, Director of Brand and Employee Engagement. Previously at PR and social agency, Good Relations he has supported household names including Channel 4, TfL, Johnson &amp; Johnson, New Look and Asahi with award-winning employee communications and engagement initiatives.<\/p>\n<p style=\"text-align: left\">The vital link between engagement and loyalty has been reinforced by new research from VCCP Group which has found that companies not investing in employee engagement during the current period of economic flux are facing a ticking time bomb, with people more likely to resign than wait for the dust to settle.<\/p>\n<p style=\"text-align: left\">A huge 64% of responders say they will leave in the next 6-12 months if their employer doesn&#8217;t invest in the employee experience. Of those participants who are too nervous to make the leap today despite feeling less secure in their job than they did last year, 47% say they would leave as soon as their confidence in the market returns.<\/p>\n<p style=\"text-align: left\">In addition to the impact that poor engagement has on employee turnover, VCCP\u2019s survey also found that,\u00a0 despite the shift to remote and hybrid working, responders said that better communication is more important than flexible working for their engagement and motivation at work.<\/p>\n<p style=\"text-align: left\">VCCP worked with research and insight specialist, Watermelon to ask 500 respondents to find out what today\u2019s employees need from their employers to stay engaged and loyal.<\/p>\n<p style=\"text-align: left\"><strong>Huw Morgan, Director of Brand and Employee Engagement at VCCP London<\/strong> said: \u201cWe build brands that are admired on the outside by job-seekers and endorsed on the inside by current employees who are advocates for the organisation\u2019s culture and employee experience.<\/p>\n<p style=\"text-align: left\">Whether businesses are confronting turbulence or riding a wave of growth, VCCP\u2019s integrated model enables us to uniquely challenge brands to consistently treat their people like valued customers, to attract talent and keep them informed, engaged and motivated.<\/p>\n<p style=\"text-align: left\"><strong>Adrian Coleman, Founder and Group Chief Executive Officer at VCCP<\/strong>, added: \u201cOur mission at VCCP is to challenge the bad habits of the industry and our Employer Brand &amp; Engagement offering is our latest example of this. As our research shows, talent engagement and retention is increasingly business critical, and we\u2019re excited to be able to uniquely help our clients navigate these uncertain times with confidence.\u201d<\/p>\n<p style=\"text-align: left\">For further information visit <a href=\"https:\/\/www.vccp.com\/capabilities\/brand-amp-employee-engagement\">https:\/\/www.vccp.com\/capabilities\/brand-amp-employee-engagement<\/a>.<\/p>\n<p>____________________________________<\/p>\n<p style=\"text-align: left\"><a href=\"#_ftnref1\" name=\"_ftn1\"><sup>[1]<\/sup><\/a> Gallup&#8217;s 2022 State of the Workplace report<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-SRPH9 wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        Building brands that are admired on the outside and endorsed on the inside \n              <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":61,"template":"","categories":[191],"class_list":["post-16353","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["16355"],"client_id":"","hero_video":"","hero_image":{"ID":16357,"id":16357,"title":"VCCP BEE","filename":"VCCP-BEE.png","filesize":201640,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/VCCP-BEE.png","link":"https:\/\/www.vccp.com\/uk\/news\/2023\/mar\/vccp-launches-new-brand-and-employee-engagement-division-vccp-bee\/attachment\/vccp-bee","alt":"","author":"61","description":"","caption":"","name":"vccp-bee","status":"inherit","uploaded_to":16353,"date":"2023-03-21 16:55:52","modified":"2023-03-21 16:55:52","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/VCCP-BEE-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/VCCP-BEE-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/VCCP-BEE-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/VCCP-BEE-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/VCCP-BEE-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/VCCP-BEE.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/VCCP-BEE-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/VCCP-BEE-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/VCCP-BEE-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/VCCP-BEE-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/VCCP-BEE-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/VCCP-BEE-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/VCCP-BEE-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/VCCP-BEE-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/VCCP-BEE-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"VCCP launches new Brand and Employee Engagement division, VCCP BEE to challenge the engagement gap","meta-description":"Research conducted by VCCP reveals that UK employees will leave employers who don\u2019t invest in their engagement amid rising job insecurity ","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/VCCP-BEE-1.png","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":16318,"post_author":"57","post_date":"2023-03-14 18:25:40","post_date_gmt":"2023-03-14 18:25:40","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eHere at VCCP we are delighted to have joined the \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.changethebrief.org\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e#ChangeTheBrief\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e Alliance.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003e#ChangeTheBrief\\u003c\/b\\u003e \\u003cb\\u003eAlliance\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e is a not-for-profit partnership between agencies of every size and type - media, creative, design, PR - and their clients, learning and acting together to directly address the challenge of the climate crisis by promoting sustainability via every channel available to them.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Alliance provides an on demand and face to face\\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.changethebrief.org\/learn\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e learning programme\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and community to all of its members, offering insights and expert advice at a category level on how we can adapt our work to promote more sustainable choices and behaviours in line with a zero-carbon world.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAlone, agencies will struggle to make a difference, but together we\u2019re a formidable force that has the expertise to disrupt, influence and initiate real change.\u00a0 And that could make a real difference to attitudes, lifestyles, behaviours and ultimately, our future on the planet.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe idea of #ChangeTheBrief originated with\\u003c\/span\\u003e\\u003ca href=\\u0022http:\/\/www.mindshareworld.com\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e Mindshare,\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e who asked\\u003c\/span\\u003e\\u003ca href=\\u0022http:\/\/www.purposedisruptors.org\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e Purpose Disruptors\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to help move it from a single agency initiative to the collective power of the entire industry working together via \\u003c\/span\\u003e\\u003cb\\u003e#ChangeTheBrief Alliance\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003ch4 style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eDeliver on Action 5 of Ad Net Zero\u00a0\\u003c\/b\\u003e\\u003c\/h4\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIn 2020 the UK Advertising Association launched\\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/adassoc.org.uk\/ad-net-zero\/\\u0022\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAd Net Zero\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e acknowledging the need for advertising as a sector to respond to the urgency and scale of the climate crisis. Ad Net Zero proposes action on 5 fronts: business operations; production; media choice; awards and events; and most importantly using advertising\u2019s positive influence to promote more sustainable consumer choices and behaviours. #ChangeTheBrief Alliance provides the knowledge and insight that will enable agencies to deliver on action 5.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003ch4 style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eLearning Programme\\u003c\/b\\u003e\\u003c\/h4\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Alliance provides an on demand learning programme and community to all of its members, offering insights and\\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.changethebrief.org\/experts\\u0022\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eexpert advice at a category level\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e on how we can adapt our work to promote more sustainable choices and behaviours for the greater good. We are initially focusing on the food, fashion and energy sectors with further categories to be added throughout the year.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003ch4 style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eCommunity\u00a0\\u003c\/b\\u003e\\u003c\/h4\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAll members are given access to \\u003c\/span\\u003e\\u003cb\\u003ea pan industry, peer to peer, online community \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ehosted by Circle where they will be encouraged to share, support each other, discuss challenges and offer useful insights.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"ZDqyV7\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZDqyV7\"} \/-->","post_title":"VCCP joins #ChangeTheBrief\ufffc","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-joins-change-the-brief-%ef%bf%bc","to_ping":"","pinged":"","post_modified":"2023-03-14 18:27:41","post_modified_gmt":"2023-03-14 18:27:41","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=16318","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":false},{"relateditem":{"ID":16333,"post_author":"61","post_date":"2023-03-17 14:57:41","post_date_gmt":"2023-03-17 14:57:41","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"808999842\",\"blockId\":\"2j11HL\",\"blockUniqueClass\":\"lazyblock-video-2j11HL\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eVCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 300\\u0022\\u003e\u2019\\u003c\/span\\u003e\\u003cb\\u003es DEI Collective\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 300\\u0022\\u003e have won Campaign magazine\u2019s Talent Management Team of the Year for the second year running.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 300\\u0022\\u003eJudges said that VCCP offered \u201cinitiatives that contribute to the industry, not just the company: strategically well thought through, creative and magnetic\u201d.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 300\\u0022\\u003eThe DEI Collective was set up by Sonia Gilchrist in 2020 when she was appointed into the role of Head of DE\\u0026amp;I for the VCCP Group. The purpose of the Collective is to ensure a joined up approach to DE\\u0026amp;I across VCCP\u2019s global network, with the key objective of encouraging a culture of inclusivity at its heart.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 300\\u0022\\u003eIn 2022, the team set out to change the narrative surrounding conversations on Diversity, Equity \\u0026amp; Inclusion. The fact that it can often become a tick box exercise or something that is avoided for fear of people getting it wrong needed to be addressed and that\u2019s when Different, Exciting \\u0026amp; Interesting was born. With this new approach, the VCCP DEI Collective has proved that Diversity, Equity and Inclusion is exciting. It\u2019s about embracing the world around us and the differences which make life interesting, encouraging people to also think about the various exciting possibilities that can come with acknowledging and celebrating these differences.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 300\\u0022\\u003eTo help reframe the conversation internally and launch their new approach, the DEI Collective worked with talent right across the Group to create a spoken word film. Written and performed by \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 300\\u0022\\u003eSamira Seini, the film sets out the BRG\u2019s mission statement and heroes people from every department right across the global network.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 300\\u0022\\u003eIn the last three years, the DEI Collective have been responsible for delivering multiple events, bespoke training, new recruitment principles and changes to production processes.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 300\\u0022\\u003eSome of the initiatives that the DEI Collective has led within the Partnership include: diversifying entry level schemes, with members of the Collective integral parts of the \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.campaignlive.co.uk\/article\/our-industry-becoming-monoculture-vccp-opens-stoke-academy-efforts-recruit-diverse-talent\/1731288\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 300\\u0022\\u003eVCCP Stoke Academy\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 300\\u0022\\u003e work, establishing a new approach to education through the \u2018Celebrate\u2019 series that focuses on different cultures, which help to foster a happy, integrated and understanding agency culture, and continuing to embed DE\\u0026amp;I into staff development.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eJulian Douglas, International CEO at VCCP Group\\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 300\\u0022\\u003e said: \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 300\\u0022\\u003e\u201cWe are incredibly proud of the work that Sonia and The DEI Collective have done and continue to do. They are relentless in their passion and drive to change the narrative, and the way we do business and the industry as a whole.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eSonia Gilchrist,\u00a0 Head of DE\\u0026amp;I at VCCP \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 300\\u0022\\u003eadded: \u201cWe want the agency to live and breathe DE\\u0026amp;I in everything we do and ensure that our principles are baked into all of our talent management initiatives from recruitment, retention, learning and development, to agency culture, and the work we produce. We couldn't be more thrilled to have been recognised for a second year running.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"2rJaK\",\"blockUniqueClass\":\"lazyblock-text-full-width-2rJaK\"} \/-->","post_title":"VCCP's DE&amp;I Collective named Campaign Talent Management Team of the Year","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"campaign-talent-management-team-of-the-year","to_ping":"","pinged":"","post_modified":"2023-03-20 16:07:44","post_modified_gmt":"2023-03-20 16:07:44","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=16333","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/16353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/61"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=16353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=16353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}