{"id":16299,"date":"2023-03-14T11:08:29","date_gmt":"2023-03-14T11:08:29","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=16299"},"modified":"2023-04-24T10:04:02","modified_gmt":"2023-04-24T09:04:02","slug":"b2b-podcast-series-ii","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2023\/mar\/b2b-podcast-series-ii","title":{"rendered":"B2B Podcast Series II"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n<div class=\"lazyblock-text-full-width-IROtd wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p>Welcome to the second series of The Challengers, our VCCP Business podcast series where this time, we go deep into the wood for some Bear Talk about the marketplace.<\/p>\n<p>Across six weeks we\u2019ll be sharing specialist views on what B2B marketeers need to challenge and how to make B2B experiences every bit as powerful as consumer experiences.\u00a0 Candour and perspective in 20min roar sized chunks.<\/p>\n<p>Also available on your favourite device via <a href=\"https:\/\/soundcloud.com\/user-865465892\" target=\"_blank\" rel=\"noopener\">Soundcloud<\/a>, <a href=\"https:\/\/open.spotify.com\/show\/6IiidO7DmJLdxKXY5HjFWh\" target=\"_blank\" rel=\"noopener\">Spotify<\/a> and <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/the-challengers-podcast-from-vccp-business\/id1605566575\" target=\"_blank\" rel=\"noopener\">Apple<\/a>.<\/p>\n  <\/div>\n<\/section><\/div>\n\n\n<section class=\"fullwidth text-center aos-init aos-animate\" data-aos=\"fade-up\">\n  <div class=\"container\">\n\n <p style=\"text-align: left\">In the opening podcast of our new series, <strong>Helen Tupper, Co-Founder and CEO, Amazing If<\/strong>, reveals how legacy career ladders are stifling progress and how to unlock career progression opportunities that already exist.<\/p>\n\n<br>\n\n<iframe loading=\"lazy\" width=\"100%\" height=\"166\" scrolling=\"no\" frameborder=\"no\" allow=\"autoplay\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1468080439%3Fsecret_token%3Ds-g6ZhR9oa43u&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true\"><\/iframe><div style=\"font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;\"><a href=\"https:\/\/soundcloud.com\/user-865465892\" title=\"The Challengers Podcast From VCCP Business\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\" rel=\"noopener\">The Challengers Podcast From VCCP Business<\/a> \u00b7 <a href=\"https:\/\/soundcloud.com\/user-865465892\/the-challengers-podcast-from-vccp-business-helen-tupper\/s-g6ZhR9oa43u\" title=\"The Challengers Podcast From VCCP Business: Helen Tupper\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\" rel=\"noopener\">The Challengers Podcast From VCCP Business: Helen Tupper<\/a><\/div>\n\n  <\/div>\n<\/section>\n\n\n\n<section class=\"fullwidth text-center aos-init aos-animate\" data-aos=\"fade-up\">\n  <div class=\"container\">\n\n <p style=\"text-align: left\">Hear behavioural science expert <strong>Ziba Goddard, Chief Consulting Officer, Cowry Consulting<\/strong> on why B2B wrongly often assume customers make more rational decisions and why recognising B2B customers display the same cognitive biases and shortcuts is an opportunity to design experiences in a more human way.<\/p>\n\n<br>\n\n<iframe loading=\"lazy\" width=\"100%\" height=\"166\" scrolling=\"no\" frameborder=\"no\" allow=\"autoplay\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1468082119%3Fsecret_token%3Ds-bX172JhooxJ&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true\"><\/iframe><div style=\"font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;\"><a href=\"https:\/\/soundcloud.com\/user-865465892\" title=\"The Challengers Podcast From VCCP Business\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\" rel=\"noopener\">The Challengers Podcast From VCCP Business<\/a> \u00b7 <a href=\"https:\/\/soundcloud.com\/user-865465892\/the-challengers-podcast-from-vccp-business-ziba-goddard\/s-bX172JhooxJ\" title=\"The Challengers Podcast From VCCP Business: Ziba Goddard\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\" rel=\"noopener\">The Challengers Podcast From VCCP Business: Ziba Goddard<\/a><\/div>\n\n  <\/div>\n<\/section>\n\n\n\n<section class=\"fullwidth text-center aos-init aos-animate\" data-aos=\"fade-up\">\n  <div class=\"container\">\n\n <p style=\"text-align: left\">In our third episode, business strategists <strong>Alan Watkins, CEO and Founder, Complete<\/strong> and <strong>Simon Jones, Lead Consultant, VCCP Business<\/strong> call on business and its leaders to become truth activists as a path to growth.  Hear their views on why businesses need to face the truth, to grow up and show up to be forces for good.<\/p>\n\n<br>\n\n<iframe loading=\"lazy\" width=\"100%\" height=\"166\" scrolling=\"no\" frameborder=\"no\" allow=\"autoplay\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1468085377%3Fsecret_token%3Ds-Z1yFcVepUVv&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true\"><\/iframe><div style=\"font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;\"><a href=\"https:\/\/soundcloud.com\/user-865465892\" title=\"The Challengers Podcast From VCCP Business\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\" rel=\"noopener\">The Challengers Podcast From VCCP Business<\/a> \u00b7 <a href=\"https:\/\/soundcloud.com\/user-865465892\/the-challengers-podcast-from-vccp-business-alan-watkins-and-simon-jones\/s-Z1yFcVepUVv\" title=\"The Challengers Podcast From VCCP Business: Alan Watkins and Simon Jones\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\" rel=\"noopener\">The Challengers Podcast From VCCP Business: Alan Watkins and Simon Jones<\/a><\/div>\n\n  <\/div>\n<\/section>\n\n\n\n<section class=\"fullwidth text-center aos-init aos-animate\" data-aos=\"fade-up\">\n  <div class=\"container\">\n\n <p style=\"text-align: left\">This year many companies are struggling to efficiently and effectively use the tech that\u2019s now in place.  In our latest episode, <strong>Claire Tusler, Chief Data Officer, VCCP<\/strong> discusses the tech stack challenges and why having a holistic view of the audience and influences enables targeting the right people in the right way.<\/p>\n\n<br>\n\n<iframe loading=\"lazy\" width=\"100%\" height=\"166\" scrolling=\"no\" frameborder=\"no\" allow=\"autoplay\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1468087453%3Fsecret_token%3Ds-c38kB3SPyDn&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true\"><\/iframe><div style=\"font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;\"><a href=\"https:\/\/soundcloud.com\/user-865465892\" title=\"The Challengers Podcast From VCCP Business\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\" rel=\"noopener\">The Challengers Podcast From VCCP Business<\/a> \u00b7 <a href=\"https:\/\/soundcloud.com\/user-865465892\/the-challengers-podcast-from-vccp-business-claire-tusler\/s-c38kB3SPyDn\" title=\"The Challengers Podcast From VCCP Business: Claire Tusler\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\" rel=\"noopener\">The Challengers Podcast From VCCP Business: Claire Tusler<\/a><\/div>\n\n  <\/div>\n<\/section>\n\n\n\n<section class=\"fullwidth text-center aos-init aos-animate\" data-aos=\"fade-up\">\n  <div class=\"container\">\n\n <p style=\"text-align: left\">Branding at its simplest is about competitive advantage. Listen now to <strong>Gary Holt, Co-Founder and Executive Creative Director, SomeOne (VCCP\u2019s branding agency)<\/strong> discuss why brand identity is about how the brand is perceived and received, no matter how small the touchpoint and why business often desire a change in identity where actually the need is a change in experience.<\/p>\n\n<br>\n\n<iframe loading=\"lazy\" width=\"100%\" height=\"166\" scrolling=\"no\" frameborder=\"no\" allow=\"autoplay\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1468089451%3Fsecret_token%3Ds-iojPrrzs6p4&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true\"><\/iframe><div style=\"font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;\"><a href=\"https:\/\/soundcloud.com\/user-865465892\" title=\"The Challengers Podcast From VCCP Business\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\" rel=\"noopener\">The Challengers Podcast From VCCP Business<\/a> \u00b7 <a href=\"https:\/\/soundcloud.com\/user-865465892\/the-challengers-podcast-from-vccp-business-gary-holt\/s-iojPrrzs6p4\" title=\"The Challengers Podcast From VCCP Business: Gary Holt\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\" rel=\"noopener\">The Challengers Podcast From VCCP Business: Gary Holt<\/a><\/div>\n\n  <\/div>\n<\/section>\n\n\n\n<section class=\"fullwidth text-center aos-init aos-animate\" data-aos=\"fade-up\">\n  <div class=\"container\">\n\n <p style=\"text-align: left\">There\u2019s been a shift in expectations around the employee value proposition. Sharing his views, <strong>Huw Morgan, Employee Brand and Engagement Lead, VCCP<\/strong> expands on the change in focus and how those businesses getting it right will find attracting and retaining talent far easier.<\/p>\n\n<br>\n\n<iframe loading=\"lazy\" width=\"100%\" height=\"166\" scrolling=\"no\" frameborder=\"no\" allow=\"autoplay\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1468090204%3Fsecret_token%3Ds-QUBmXZA5g4P&#038;color=%23ff5500&#038;auto_play=false&#038;hide_related=false&#038;show_comments=true&#038;show_user=true&#038;show_reposts=false&#038;show_teaser=true\"><\/iframe><div style=\"font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;\"><a href=\"https:\/\/soundcloud.com\/user-865465892\" title=\"The Challengers Podcast From VCCP Business\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\" rel=\"noopener\">The Challengers Podcast From VCCP Business<\/a> \u00b7 <a href=\"https:\/\/soundcloud.com\/user-865465892\/the-challengers-podcast-from-vccp-business-huw-morgan\/s-QUBmXZA5g4P\" title=\"The Challengers Podcast From VCCP Business: Huw Morgan\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\" rel=\"noopener\">The Challengers Podcast From VCCP Business: Huw Morgan<\/a><\/div>\n\n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>In the opening podcast of our new series, Helen Tupper, Co-Founder and CEO, Amazing If, reveals how legacy career ladders are stifling progress and how to unlock career progression opportunities that already exist. The Challengers Podcast From VCCP Business \u00b7 The Challengers Podcast From VCCP Business: Helen Tupper Hear behavioural science expert Ziba Goddard, Chief [&hellip;]<\/p>\n","protected":false},"author":13,"template":"","categories":[191],"class_list":["post-16299","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":{"ID":10316,"post_author":"7","post_date":"2020-08-12 11:52:01","post_date_gmt":"2020-08-12 10:52:01","post_content":"","post_title":"Fiona Couper","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"fiona-couper","to_ping":"","pinged":"","post_modified":"2021-05-10 09:38:19","post_modified_gmt":"2021-05-10 08:38:19","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=people&#038;p=10316","menu_order":0,"post_type":"people","post_mime_type":"","comment_count":"0","filter":"raw"},"capability_ids":["992"],"client_id":"","hero_video":"","hero_image":{"ID":16300,"id":16300,"title":"podcast website hero","filename":"podcast-website-hero.jpg","filesize":650615,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/podcast-website-hero.jpg","link":"https:\/\/www.vccp.com\/uk\/news\/2023\/mar\/b2b-podcast-series-ii\/attachment\/podcast-website-hero","alt":"","author":"13","description":"","caption":"","name":"podcast-website-hero","status":"inherit","uploaded_to":16299,"date":"2023-03-10 11:59:32","modified":"2023-03-10 11:59:32","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/podcast-website-hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/podcast-website-hero-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/podcast-website-hero-768x432.jpg","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/podcast-website-hero-1024x576.jpg","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/podcast-website-hero-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/podcast-website-hero.jpg","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/podcast-website-hero-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/podcast-website-hero-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/podcast-website-hero-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/podcast-website-hero-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/podcast-website-hero-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/podcast-website-hero-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/podcast-website-hero-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/podcast-website-hero-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/podcast-website-hero-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"The Challengers","meta-description":"Podcast Series II","social-media-image":false,"news_id":"191","related_content_title":"You may also like","relateditems":false,"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/16299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/13"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=16299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=16299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}