{"id":15766,"date":"2022-12-15T15:44:42","date_gmt":"2022-12-15T15:44:42","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=15766"},"modified":"2023-01-17T17:00:04","modified_gmt":"2023-01-17T17:00:04","slug":"vccp-media-continues-winning-streak-as-it-secures-further-clients-across-beauty-sport-and-fmcg-sectors","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2022\/dec\/vccp-media-continues-winning-streak-as-it-secures-further-clients-across-beauty-sport-and-fmcg-sectors","title":{"rendered":"VCCP Media winning streak"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-T7HgL wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <h1 class=\"wp-block wp-block-post-title block-editor-block-list__block editor-post-title editor-post-title__input rich-text is-selected\" role=\"textbox\" aria-label=\"Add title\">VCCP Media continues winning streak as it secures further clients across beauty, sport and FMCG sectors<\/h1>\n<p style=\"text-align: left\"><strong>VCCP Media, <\/strong>the media division of the global challenger network for challenger brands has today announced a streak of new business wins. The media shop has been appointed by brands <strong>ABI, Callaway Golf Europe, Major League Baseball <\/strong>and cosmetic clinic group<strong> SK:N.<\/strong><\/p>\n<p style=\"text-align: left\">Established in 2012, VCCP Media is an award-winning full service media agency with a mission to deliver <em>Media: like it should be. <\/em>Headed up by Joint CEO\u2019s, Tara Marus and Pete Bennett the agency has gone from strength to strength and these new wins follow news of other wins earlier in the year for Financial Services clients Bestinvest &amp; Evelyn Partners as well as <strong>Hamleys<\/strong> and <strong>DUG<\/strong>, the world&#8217;s first plant-based potato drink, who appointed VCCP Media as its first UK media planning and buying agency.<\/p>\n<p style=\"text-align: left\">VCCP Media have secured a multitude of accounts including <strong>The Association of British Insurers (ABI), <\/strong>winning a joint pitch win with sister agency Teamspirit. The agencies will take an integrated approach to ABI\u2019s media planning and buying, using both offline and online methods to effectively reach its customer base.<\/p>\n<p style=\"text-align: left\">Following a competitive pitch process the award-winning agency has claimed the UK\u2019s leading skin clinic,<strong> SK:N,<\/strong> winning both an SEO and through the line performance remit with work commencing with immediate effect.<\/p>\n<p style=\"text-align: left\">Expanding their remit in the sporting and e-commerce sector, VCCP Media will also now manage the digital performance media for <strong>Callaway <\/strong>as well as other brands in their portfolio which include golf and luggage brand OGIO and men\u2019s clothing and golf apparel brand TravisMathew.<\/p>\n<p style=\"text-align: left\">To seal this succession of wins, VCCP Media alongside sister agency CSM will be responsible for all media planning and buying across the <strong>Major League Baseball<\/strong> (MLB) series which returns to the UK next summer. This appointment by MLB marks the growth of VCCP Media\u2019s international outreach and the growing diameter of its fully comprehensive service.<\/p>\n<p style=\"text-align: left\">The wins speak to the diversification and expansion of VCCP Media\u2019s client base and signals their impressive trajectory of growth as an agency. The wins add to an existing client base which spans multiple sectors and include Abbott, Bonhams, Cox &amp; Cox, De Montfort University, GoDaddy, Organix, Princess Yachts, Royal British Legion, SsangYong, Saga and Violife.<\/p>\n<p style=\"text-align: left\"><strong>Tara Marus, Joint CEO at VCCP Media, added<\/strong>:<em> \u201cVCCP Media continues to go from strength to strength and I\u2019m incredibly proud of our recent new business wins. <\/em><em>We are really excited to be launching new brands into the UK market with innovative and passionate teams alike. All with a challenger spirit, they really do epitomise the type of brand we love to work with.\u201d<\/em><\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":61,"template":"","categories":[191],"class_list":["post-15766","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["10112"],"client_id":"","hero_video":"","hero_image":{"ID":15767,"id":15767,"title":"VCCP Media logos V2","filename":"VCCP-Media-logos-V2.png","filesize":142982,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/12\/VCCP-Media-logos-V2.png","link":"https:\/\/www.vccp.com\/uk\/news\/2022\/dec\/vccp-media-continues-winning-streak-as-it-secures-further-clients-across-beauty-sport-and-fmcg-sectors\/attachment\/vccp-media-logos-v2","alt":"","author":"61","description":"","caption":"","name":"vccp-media-logos-v2","status":"inherit","uploaded_to":15766,"date":"2022-12-15 10:33:12","modified":"2022-12-15 10:33:12","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/12\/VCCP-Media-logos-V2-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/12\/VCCP-Media-logos-V2-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/12\/VCCP-Media-logos-V2-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/12\/VCCP-Media-logos-V2-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/12\/VCCP-Media-logos-V2-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/12\/VCCP-Media-logos-V2.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/12\/VCCP-Media-logos-V2-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/12\/VCCP-Media-logos-V2-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/12\/VCCP-Media-logos-V2-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/12\/VCCP-Media-logos-V2-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/12\/VCCP-Media-logos-V2-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/12\/VCCP-Media-logos-V2-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/12\/VCCP-Media-logos-V2-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/12\/VCCP-Media-logos-V2-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/12\/VCCP-Media-logos-V2-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"VCCP Media continues winning streak as it secures further clients across beauty, sport and FMCG sectors","meta-description":"Following the appointment of online investment platform Bestinvest and DUG Drinks, VCCP Media has secured new business wins including ABI, Callaway Europe, MLB and SK:N","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/12\/VCCP-Media-logos-V2-1.png","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":15723,"post_author":"13","post_date":"2022-12-06 14:54:36","post_date_gmt":"2022-12-06 14:54:36","post_content":"<!-- wp:lazyblock\/quote-full-width {\"quote\":\"The book is the warning that business leaders must act now, to challenge the status quo and to become Truth Activists, creating a new social contract to deliver future growth.\",\"blockId\":\"Az17w\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Az17w\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\u2018It is business\u2019 job to build society\u2019 and \u2018short-termism is over\u2019 are just a couple of the highlights from our breakfast event on 20\\u003csup\\u003eth\\u003c\/sup\\u003e October, where VCCP Business strategist Simon Jones and Alan Watkins discussed their new book, \\u003cem\\u003eLie-Ability\\u003c\/em\\u003e, as they outlined Truth Activism as the path for growth.\\u003c\/p\\u003e\\n\\u003cp\\u003eTheir provocation is that with the distortion of truth and alternative facts all around us, the status quo must change. And with more CEOs dismissed for ethical lapses than for financial performance or board struggles\\u003ca href=\\u0022#x__ftn1\\u0022\\u003e[1]\\u003c\/a\\u003e, they put forward that now is the time to counteract the seven deadly lies, including short-termism.\\u003c\/p\\u003e\\n\\u003cp\\u003eThey argued that cycle of distrust fuelled by Government and Media\\u003ca href=\\u0022#x__ftn2\\u0022\\u003e[2]\\u003c\/a\\u003e, means even greater expectations of business to lead and address societal problems, be that climate, economic or workforce related.\\u003c\/p\\u003e\\n\\u003cp class=\\u0022xmsonormal\\u0022\\u003e\\u003cspan style=\\u0022font-family: 'Inter V',sans-serif\\u0022\\u003eWhat\u2019s required is systemic change, at the heart of which lies the ESG agenda.\u00a0 It takes business leaders and other emboldened warriors for truth to be knowledgeable of the facts, to be forthright in speaking up and offering a contrary view \u2013 and for businesses to create a safe space for those championing what\u2019s right and fair to be heard.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-family: 'Inter V',sans-serif\\u0022\\u003eWith memorable turns of phrase, Alan and Simon outlined practical steps towards a more relevant economic and corporate system. From applying the \u2018CRAAP\u2019 test to ensure currency and authority to what we\u2019re being told, to \u2018HACK\u2019 steps to ensure Honesty and Kindness, their ask is for business to grow up and build society.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp class=\\u0022xmsonormal\\u0022\\u003e\\u003cspan style=\\u0022font-family: 'Inter V',sans-serif\\u0022\\u003eThey went on to talk about the need for a collaborative effort, across industries to reach a shared truth based on \u2018we\u2019 not \u2018I\u2019 - which will come from questioning and radical transparency. A culture shift is required. And whilst there are shoots of a move towards a more compassionate and kinder world, they questioned if we are moving fast enough.\u00a0 \\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp class=\\u0022xmsonormal\\u0022\\u003e\\u003cspan style=\\u0022font-family: 'Inter V',sans-serif\\u0022\\u003eTheir conclusion: Truth Activists can be the challengers for hastening the change required.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp class=\\u0022xmsonormal\\u0022 style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-family: 'Inter V',sans-serif\\u0022\\u003eWith thanks to both Simon and Alan for such a thought-provoking discussion. Their book, Lie-Ability, was published on 30\\u003csup\\u003eth\\u003c\/sup\\u003e November.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp class=\\u0022xmsonormal\\u0022\\u003e\\u003cu\\u003e\\u003cspan style=\\u0022font-family: 'Inter V',sans-serif\\u0022\\u003eAbout the authors\\u003c\/span\\u003e\\u003c\/u\\u003e\\u003c\/p\\u003e\\n\\u003cp class=\\u0022xmsonormal\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-family: 'Inter V',sans-serif\\u0022\\u003eAlan Watkins is the CEO and founder of Complete\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-family: 'Inter V',sans-serif\\u0022\\u003e \u2013 a consultancy that specialises in developing exceptional leadership globally through individual and team development. Alan has written ten books including Step Change: The Leader\u2019s Journey (Routledge, 2022) Innovation Sucks! Time to Think Differently co-authored with Simon May (Routledge, 2021) and HR (R)Evolution: Change the Workplace, Change the World co-authored with Nick Dalton (Routledge, 2020). \\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp class=\\u0022xmsonormal\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-family: 'Inter V',sans-serif\\u0022\\u003eSimon Jones is a lead consultant with VCCP Business,\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-family: 'Inter V',sans-serif\\u0022\\u003e delivering strategic counsel in international relations, communications, crisis communications and reputation management for governments, corporations, and individuals around the world. Over the last 20 years he has advised chief executives and chairs of global organisations, in addition to managing complex and global communications campaigns for some of the world\u2019s leading brands.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"1Mj9Yd\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1Mj9Yd\"} \/-->\n\n<!-- wp:image {\"align\":\"center\",\"id\":15730,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2022\/12\/lie-ability-3-1024x768.jpg\" alt=\"\" class=\"wp-image-15730\" \/><\/figure>\n<!-- \/wp:image -->","post_title":"Truth Activism as a path to growth","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"truth-activism-as-a-path-to-growth","to_ping":"","pinged":"","post_modified":"2022-12-09 11:04:43","post_modified_gmt":"2022-12-09 11:04:43","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=15723","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":15703,"post_author":"61","post_date":"2022-12-02 13:15:40","post_date_gmt":"2022-12-02 13:15:40","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eVCCP, the challenger agency for challenger brands, today unveils its inaugural\\u003c\/span\\u003e\\u003cb\\u003e RX Performance Index\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e, giving brands valuable insights into the modern buying experience, and which brands are winning with customers and why. Signalling further investment into VCCP\u2019s retail and commerce capabilities, the index is being unveiled alongside a new senior leadership line-up.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eIn an environment where a disconnection between brand and buying is rife, VCCP conducted extensive research to identify brands which are winning when it comes to their buying experiences and the emotional connection customers felt post-purchase. The inaugural \\u003c\/span\\u003e\\u003cb\\u003eRX Performance Index,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e compiled in partnership with Watermelon, the research and insights division within VCCP, surveyed 3,000 people in the UK and overlaid their findings with YouGov \u2018brand popularity\u2019 scores. Balancing many components of success in omnichannel retail experience, the index takes into consideration functional, emotional and inspirational factors.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cb\\u003eKey findings include:\u00a0\\u003c\/b\\u003e\\u003c\/p\\u003e\\n\\u003cul\\u003e\\n\\u003cli style=\\u0022font-weight: 400; text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe Index reveals the best performing brands come from a wider range of sectors. The strongest performing verticals were Pureplay Retailers, followed by Restaurant and QSR brands. CPG brands broadly scored less well - due to the indirect nature of their sales channels.\u00a0\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003cli style=\\u0022font-weight: 400; text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eAt the heart of the index is a measure of emotional connection to brands before and after buying. Adidas is shown to be the current highest performer by this measure. Those with the greatest disconnection between brand and buying experience scored less well.\u00a0\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003cli style=\\u0022font-weight: 400; text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe Power of Amazon - Amazon shone through with having the highest scoring overall RX of the brands surveyed but was let down in the RX Differential, meaning the emotional connection with customers is a key way for brands to beat Amazon (and an area for Amazon to improve).\u00a0\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003cli style=\\u0022font-weight: 400; text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eM\\u0026amp;S came a strong second to Amazon, and similarly scored well across the board, scoring just behind them in practical criteria like clear information, speed of purchase and helpful humans.\u00a0\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003c\/ul\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eVCCP has rich and long standing expertise in retail design, shopper, digital commerce and activation disciplines and the new approach brings together the best of established retail and shopper thinking with new CX techniques and integrated brand building whilst putting the buying moment at the heart of modern connected brands.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe offering will challenge outdated \u2018retail\u2019 agencies and disconnected approaches to creativity, talent and customers. Their new approach, coined \\u003c\/span\\u003e\\u003cb\\u003eRX\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e, will be dedicated to connecting the frequently disparate worlds of Brand and Buying experience, helping clients to both effectively win when it matters most: at any point of purchase.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe team will work hand in hand alongside every discipline from within the VCCP Group, from analogue to digital, from brand to CX and in particular with Bernadette (VCCP\u2019s newly launched product \\u0026amp; service innovation company) to bring digital activations and experiences to life.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eAn experienced marketeer and retail specialist Stephanie Thomas joins as\\u003c\/span\\u003e\\u003cb\\u003e Business Director. \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eFamed for delivering results, Thomas has worked for top agencies including Ogilvy, Leo Burnett, Lowe, Haygarth across European and Middle Eastern markets, and for household brands including Vodafone, Morrisons and Unilever. For a sustained period, Thomas oversaw the McDonald's Retail Experience team at The Marketing Store, during which they famously trail-blazed and transitioned their entire 1400 restaurants from print spaces to a digital estate.\u00a0\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eCompleting the senior line-up is new hire Stephen Renou, who joins as \\u003c\/span\\u003e\\u003cb\\u003eHead of Retail Strategy\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e. Renou brings a wealth of experience working with global Personal Care, Beauty, Foods and Alcohol brands in different EMEA markets to improve their shopper, retail and in-store experience strategies. Passionate about understanding shopper behaviour as well as retailer and channel insights and how these can lead to breakthrough shopper communication and ideas.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cb\\u003eAndrew Peake, CEO at VCCP London\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e, said: \u201cAs we continue to evolve our offering at VCCP, it\u2019s evident that brand and retail expertise should be collided - for us and for our clients. As the challenger agency for challenger brands, it\u2019s right that we could be challenging the disconnection between brand and buying.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eFor further information about VCCP\u2019s supercharged modern retail offering, visit \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/capabilities\/retail\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003ehttps:\/\/www.vccp.com\/capabilities\/retail\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"1EFP44\",\"blockUniqueClass\":\"lazyblock-text-full-width-1EFP44\"} \/-->","post_title":"Retail Experience Performance Index","post_excerpt":"","post_status":"private","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"retail-experience-performance-index","to_ping":"","pinged":"","post_modified":"2025-05-14 11:46:44","post_modified_gmt":"2025-05-14 10:46:44","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=15703","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":15609,"post_author":"61","post_date":"2022-11-14 15:35:42","post_date_gmt":"2022-11-14 15:35:42","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP Group, the challenger network for challenger brands, today announced Robert Wills as their first New York Chief Marketing Officer. The newly created role comes as VCCP continues to spread its wings in the North American market. Robert joins directly from VCCP\u2019s headquarters in London where he served as Chief Marketing Officer, EMEA.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eRob\u2019s new role as CMO in New York will see him driving VCCP NY\u2019s reputation and growth. Robert will be building a team of new business and communications specialists from the ground up, ensuring steady business growth and elevating the agency\u2019s positioning as the challenger agency for challenger brands.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eStarting his career with VCCP 12 years ago, Robert worked his way up to CMO for the EMEA region. In London, Robert helped grow VCCP\u2019s footprint to be recognised as the most in demand agency for new business from 10 out of the past 11 years. As an integral part of the VCCP London team for the better part of 12 years, Robert successfully helped win new clients including LinkedIn, Honda Motorcycles and Everli.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eRob\u2019s new role in New York follows the appointment of Brett Edgar as the Group\u2019s first ever North American Chief Executive Officer and Caroline Grayson as Managing Director of VCCP New York in October. Both join Jonny Shaw, the group\u2019s International CSO and Ray Del Savio, ECD NY to make up the management bench. These major hires are testament to the rapid growth in North America and mark a pivotal moment for the agency as VCCP continues to expand and add significant brands to their roster of clients.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eRob also plays a key role in the growth of VCCP+, VCCP\u2019s dedicated global gaming arm, which is headquartered in New York. VCCP+helps brands navigate and leverage the 2.7 billion person Gaming Multiverse by delivering data-backed solutions to help brands build long-term value in the space and challenge the ways gaming is traditionally viewed and activated.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eBrett Edgar, North America CEO at VCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, said: \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cWe\u2019re committed to continuing to drive new business for the North American market and carving out our place in the competitive advertising landscape. Off the back of successful award-winning campaigns for brands like White Claw, Google and T-Mobile, with more opportunities in the works, we are excited to attract new challenger brands as we continue to grow and expand. Rob will be instrumental in the growth of the New York agency and driving our proposition, evident by his successes in London.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eRobert Wills incoming New York CMO at VCCP, \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esaid\\u003c\/span\\u003e\\u003cb\\u003e: \\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cAfter an incredible 12 years at VCCP in London, I am excited to be joining such a world-class team in New York at such a pivotal time for the agency and look forward to sharing over a decade of learnings from working with the team in London.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAlongside his NY responsibilities, Robert will work closely with Josh Robertson who is the group\u2019s CMO for the APAC region. \\u003c\/span\\u003e\\u003cb\\u003eStephanie Brimacombe\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the Group\u2019s Global Chief Growth Officer commented on how Rob\u2019s transfer now \u201ct\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eruly allows us to deliver on VCCP\u2019s global ambitions. We now have 2 incredibly talented individuals in Rob and Josh looking after our new business and marketing efforts in the North American and APAC regions, both of which are a key focus for us as a business and I look forward to working with them both to drive the next generation of clients into the VCCP Group, and building on the success we have already achieved in the UK.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\",\"blockId\":\"14vzVf\",\"blockUniqueClass\":\"lazyblock-text-full-width-14vzVf\"} \/-->","post_title":"Robert Wills appointed as first CMO for VCCP New York","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"robert-wills-appointed-as-first-cmo-for-vccp-new-york","to_ping":"","pinged":"","post_modified":"2022-11-14 15:35:43","post_modified_gmt":"2022-11-14 15:35:43","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=15609","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/15766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/61"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=15766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=15766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}