{"id":15683,"date":"2022-12-05T15:35:18","date_gmt":"2022-12-05T15:35:18","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=15683"},"modified":"2023-01-17T17:02:05","modified_gmt":"2023-01-17T17:02:05","slug":"kiyan-prince-creative-director-joins-vccp","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2022\/dec\/kiyan-prince-creative-director-joins-vccp","title":{"rendered":"Kiyan Prince creative director joins VCCP"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-Z2ffEBP wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left\"><strong>VCCP London, <\/strong>the challenger agency for challenger brands, today welcomes <strong>Richard Nott<\/strong> as a new Creative Director.<\/p>\n<p style=\"text-align: left\">Nott joins VCCP with a wealth of industry experience. His most recent role as Creative Director at Engine involved leading the creative campaign for Eurostar as well as spearheading the creative rebrand of Churchill Insurance, helping them find their \u2018Chill\u2019 to reinvigorate the brand.<\/p>\n<p style=\"text-align: left\">Most notably, however, in a pledge to raise awareness and caution around knife violence and gang crime, Nott led the creative for the award-winning Kiyan Prince Foundation \u2018Long Live the Prince\u2019 campaign which inspired the nation to seize life\u2019s boundless opportunity. Approaching what would have been the peak of the player\u2019s football career, the campaign recreated Kiyan as a character in the all-time fan favourite FIFA game. The campaign claimed a multitude of global awards including the Titanium Grand Prix at Cannes, a collection of Yellow and Black Pencils at D&amp;AD, The One Show and British Arrows, Creative Circle&#8217;s Gold of Golds, seven Campaign BIG Awards and the DMA Awards Grand Prix.<\/p>\n<p style=\"text-align: left\">At VCCP, Nott will work across the global Mondelez and Virgin Media O2 accounts and will report into VCCP London Executive Creative Directors, Jonny Parker and Chris Birch.<\/p>\n<p style=\"text-align: left\"><strong>Jonny Parker and Chris Birch, Executive Creative Directors at VCCP London <\/strong>added: \u2018Richard Nott. Big time global award winner. Lovely human (that\u2019s important). Long Live the Prince is one of our favourite ideas of the last few years. We\u2019re absolutely chuffed to have such a brilliant, accomplished and hugely ambitious creative talent join our gang.\u2019<\/p>\n<p style=\"text-align: left\"><strong>Richard Nott, Creative Director at VCCP London <\/strong>said: &#8216;I couldn&#8217;t be more thrilled to be joining VCCP.\u00a0 From my very first conversations with Chris and Jonny, and with Darren, it felt like the perfect fit. Ambitious creatives, ambitious clients &#8211; who wouldn&#8217;t want to be a part of that?&#8217;<\/p>\n<p style=\"text-align: left\">Richard Nott joins VCCP London with immediate effect.<\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":61,"template":"","categories":[191],"class_list":["post-15683","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":[],"client_id":"","hero_video":"","hero_image":{"ID":15918,"id":15918,"title":"Richard Nott - Website. 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","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/12\/Richard-Nott-Website.-Header-Image-1.png","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":15805,"post_author":"61","post_date":"2023-01-03 11:43:35","post_date_gmt":"2023-01-03 11:43:35","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003eFollowing VCCP Media\u2019s succession of new business wins, the award-winning agency, welcomes three significant new hires to its talent pool; Carl Hillery as the new head of investment, Neil McMonagle as head of digital and Annabelle Rogers as head of paid social and display.\u00a0\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eThe new hires will help build and strengthen VCCP Media\u2019s investment strategy and digital solutions. Tasked with driving VCCP Media\u2019s planning and buying operation, they will help attract brands which share VCCP\u2019s challenger attitude. In their new roles, Carl, Neil and Annabelle will report to the agency\u2019s joint CEO\u2019s Tara Marus and Pete Bennett.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eAs VCCP Media\u2019s new head of investment, Carl will lead the agency\u2019s investment strategy across all paid media channels and will have a specific focus on broadcast, in a bid to drive market-leading value for both the agency and clients which include Abbott, GoDaddy, NewDay and Saga.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eAs Carl leads on investment strategy, Neil and Annabelle will begin to enhance the agency\u2019s digital and data capacity.\u00a0\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eCarl joins VCCP Media with over two decades of media experience at GroupM, Omnicom Media Group and Publicis, and has a wealth of domestic and global experience having worked across three different continents to lead the investment and trading teams at OMG and GroupM Singapore and Starcom Mediavest in Australia. Carl\u2019s experience extends across sectors including, finance, telecommunications, retail, technology and media.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cstrong\\u003eCarl Hillery, Head of Investment at VCCP Media\\u003c\/strong\\u003e said: \u201cI can\u2019t wait to get started and I\u2019m really looking forward to working with both our amazing investment team and brilliant partners. As the media agency for challenger brands, I\u2019m committed to creating innovative and future-facing investment strategies for all of our clients.\u201d\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eAnnabelle joins VCCP Media as the new head of social and display and has over six years experience in paid social, working with clients such as Warner Brothers, Danone, Michael Kors and Superdrug leading their global paid social activations. Annabelle is a paid social strategy and delivery specialist, with experience leading activation teams for key global brands across a variety of platforms, including Meta, Snapchat, Pinterest and Twitter. Most recently, Annabelle was head of delivery at Nest Commerce where she led bold paid social and creative strategies for a host of eCommerce brands. Annabelle prides herself in her ability to build high-performing digital media teams that deliver real results across social channels.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cstrong\\u003eAnnabelle Rogers, Head of Paid Social and Display\\u003c\/strong\\u003e \\u003cstrong\\u003eat VCCP Media\\u003c\/strong\\u003e added: \u201cFrom my first interaction with the team at VCCP Media I knew this was a team I wanted to be a part of. The combination of ambition and energy with a welcoming working environment was too good an opportunity to pass up on. The team is already delivering some exceptional work with clients, and recent new business wins promise even more opportunity to further flex our already very talented team.\u201d\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eAs head of digital, Neil brings with him almost two decades of digital experience working both agency side and with technology companies. With a strong foundation in data-driven marketing, Neil has worked with some of the world's biggest advertisers across a variety of sectors including O2, ComparetheMarket.com, Tesco and Burger King in the UK and international roles. Most recently, Neil held the position of director of business development at Skyrise Intelligence and prides himself on his ability to \u2018simplify the complex\u2019 ensuring everyone is able to get the best out of the growing opportunities with the digital landscape.\u00a0\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cstrong\\u003eNeil McMonagle, Head of Digital at VCCP Media\\u003c\/strong\\u003e said: \u201cI\u2019m really excited by VCCP Media\u2019s strategy for growth, and it\u2019s clear that digital is at the core of everything they do. The future here is smart, and VCCP Media is home to a dynamic and data driven culture. I look forward to being a part of it.\u201d\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cstrong\\u003eTara Marus, Joint CEO at VCCP Media\\u003c\/strong\\u003e, added: \u201cVCCP Media continues to go from strength to strength and we\u2019re incredibly proud of our recent new business wins. Carl, Neil and Annabelle are leading practitioners in their field and they signal the continued emphasis we are making as a business to win clients who share our challenger values.\\u0022\\u003c\/p\\u003e\",\"blockId\":\"2eKhYx\",\"blockUniqueClass\":\"lazyblock-text-full-width-2eKhYx\"} \/-->","post_title":"VCCP Media strengthens with a collection of new talent","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-media-strengthens-with-a-collection-of-new-talent","to_ping":"","pinged":"","post_modified":"2023-01-03 11:57:33","post_modified_gmt":"2023-01-03 11:57:33","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=15805","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":15861,"post_author":"61","post_date":"2023-01-17 16:50:28","post_date_gmt":"2023-01-17 16:50:28","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eThe Conservatives\u2019 iconic \u2018Labour Isn\u2019t Working\u2019 advert has been subverted by non-profit \\u003ca href=\\u0022https:\/\/www.plu.org.uk\/\\u0022\\u003ePeople Like Us\\u003c\/a\\u003e, with media planning and buying from \\u003cstrong\\u003eVCCP Media\\u003c\/strong\\u003e, as part of a new campaign designed to raise the alarm on pay inequality faced by ethnic minority workers in the UK. The reimagined artwork depicts a line of people from Black, Asian, Mixed Race and minority ethnic backgrounds \u201cqueuing for a pay rise\u201d, with text highlighting how they\u2019re paid an average of 16% less than their white counterparts. The campaign launch follows the Prime Minister\u2019s major speech last week, where he stated that creating better-paid jobs and opportunity across the country was a priority for growing the economy.\\u003c\/p\\u003e\\n\\u003cp\\u003eEthnicity pay gap reporting has been debated in parliament over the past two years though there are currently no plans to make ethnicity pay gap reporting mandatory. The \\u003ca href=\\u0022https:\/\/www.gov.uk\/government\/publications\/the-report-of-the-commission-on-race-and-ethnic-disparities\\u0022\\u003eCommission on Race and Ethnic Disparities\u2019 report\\u003c\/a\\u003e and subsequent \u201c\\u003ca href=\\u0022https:\/\/www.gov.uk\/government\/publications\/inclusive-britain-action-plan-government-response-to-the-commission-on-race-and-ethnic-disparities\\u0022\\u003eInclusive Britain\\u003c\/a\\u003e\u201d report published in March 2022 recommended that businesses report disparities voluntarily although there have been low levels of uptake. There have been joint calls for the bill from organisations including the Equality and Human Rights Commission, The Trade Union Congress and the Confederation of British Industry.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eStark ethnicity pay gap\\u003c\/strong\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eIn 2022, People Like Us revealed research which shows workers from Black, Asian, Mixed Race and minority ethnic backgrounds are paid 84% of what their white counterparts earn. It also found that two thirds (67%) of racially diverse working professionals polled said they have had reason to believe that a white colleague doing the same job as them was on a higher salary. A quarter (24%) said they suspected the disparity in pay was up to \u00a35,000, meaning people of colour could be losing out on \u00a3255,000 of earnings in a working lifetime due to the stark racially ethnic pay gap*.\\u003c\/p\\u003e\\n\\u003cp\\u003eOf those from racially diverse backgrounds who struggled to ask for a salary increase or promotion, over a quarter (26%) left their industry because they weren't given a pay rise they felt they deserved while half (50%) said not getting a salary increase or promotion has caused them to suffer with anxiety or depression.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cstrong\\u003eCost of living crisis\\u003c\/strong\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eRecent research from People Like Us and Censuswide showed professionals surveyed from Black, Asian, Mixed Race and minority ethnic backgrounds say government support will not see them through the next six months, a rate 7% higher than their white counterparts (52% vs 45%). This is causing them to dip into savings at a greater rate, with ethnic minority professionals\u2019 savings declining 1.3x faster than their white colleagues (falling 16% vs. last year; compared to 13% for white professionals). Therefore professionals from racially diverse backgrounds are facing a two-fold crunch, in which they are getting too little government support, and will also \u2018run out of road\u2019 faster than their white colleagues when it comes to their savings.\u00a0\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eSheeraz Gulsher\\u003c\/strong\\u003e, \\u003cstrong\\u003eco-founder of People Like Us\\u003c\/strong\\u003e commented: \u201cImagine if the government announced a flat, 16% monthly tax on your entire earnings next week. That is the reality today for Black, Asian, Mixed Race and minority ethnic employees in the UK. If your skin isn't White, you can work the same amount and get paid 16% less. It's a tax on the colour of your skin. The most frustrating part is that this isn't a problem without a solution; since Gender Pay Gap reporting was introduced in 2017, the gender pay gap has decreased \u2013 it\u2019s still there, but it's gradually moving in the right direction as businesses put more action behind equality. We want the same principles to be applied to workers from an ethnic minority background.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003e\u201cMandatory ethnicity pay gap reporting will allow businesses to have a clear snapshot of how workers are paid, enabling them to address discrimination head-on. Businesses must be held to account publicly and workers deserve to know where they stand in terms of pay.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u0022As we head towards a recession and the cost of living crisis is hitting lower earners the hardest, we must take this simple step to address disparities and make tangible change in the lives of Black, Asian, Mixed Race and minority ethnic workers in the UK.\u201d\\u003c\/p\\u003e\",\"blockId\":\"Z2ss36h\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z2ss36h\"} \/-->\n\n<!-- wp:image {\"align\":\"center\",\"id\":15865,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/01\/LinkedIn-1-1024x576.png\" alt=\"\" class=\"wp-image-15865\" \/><\/figure>\n<!-- \/wp:image -->","post_title":"People Like Us Are Working","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"people-like-us-are-working","to_ping":"","pinged":"","post_modified":"2023-01-17 16:50:28","post_modified_gmt":"2023-01-17 16:50:28","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=15861","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":15702,"post_author":"61","post_date":"2022-11-25 10:19:45","post_date_gmt":"2022-11-25 10:19:45","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cstrong\\u003eIPA President Julian Douglas\\u003c\/strong\\u003e is today launching a competition for all teens taking part in the industry\u2019s nationwide careers open day \\u003cstrong\\u003eAdvertising Unlocked\\u003c\/strong\\u003e, to create a real-world ad campaign that will roll out on \\u003cstrong\\u003eSnapchat\\u003c\/strong\\u003e early next year.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe competition embodies and expands upon the aim of the Advertising Unlocked initiative, founded by Douglas in 2017, to ignite awareness and passion for a potential career within the world of advertising. While open to all, it focuses efforts on young people at school and college. Concurrently, the initiative provides agencies with an audience of fresh and diverse talent. This year, Advertising Unlocked will see 2000 state school children aged 13 to 18 years old attending 75 agencies throughout this month (November).\\u003c\/p\\u003e\\n\\u003cp\\u003eThe brief for the competition is for the ad industry to tackle the environmental issue of litter dropping in the UK which is on the rise post lockdown and ties into Douglas\u2019 IPA presidential THINK 10X agenda to demonstrate the power of advertising and creative solutions to help solve society\u2019s problems, The winning work will be chosen by a panel of industry experts and will roll out on Snapchat in 2023 thanks to the platform providing free media space on their platform to support this 10X anti-littering initiative.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eSays \\u003cstrong\\u003eJulian Douglas\\u003c\/strong\\u003e, \u201cThanks to this incredible opportunity from Snapchat, we will be able to further spark these school children\u2019s creativity and hopefully enthusiasm for a future career in our business, whilst simultaneously helping to solve a societal problem. This is more than just an exercise, the kids will be able to work on a real-life brief, tackling a real-world problem, and will see it rolled out in real-life across a dynamic platform. Given Snap\u2019s core 13-18-year-old user base, they make the ideal media partner for this project. I commend all those agencies opening their doors to school children as part of Advertising Unlocked and send my best of luck to all the children taking part in this competition.\u201d\\u003c\/p\\u003e\\n\\u003cp\\u003eSays \\u003cstrong\\u003eEd Couchman, UK General Manager for Snap Inc\\u003c\/strong\\u003e, \u201cDigital technology, especially Augmented Reality, have huge potential to help both tackle and raise awareness for important societal issues. It\u2019s a pleasure to partner with the IPA to inspire the future minds of our industry. We can\u2019t wait to see the creativity from the next generation of advertising talent and see the winning campaign come to life for the Snapchat community.\u201d\\u003c\/p\\u003e\",\"blockId\":\"Z2obFG9\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z2obFG9\"} \/-->","post_title":"IPA secures Snapchat tie-up to accelerate opportunity of a career in advertising for young people","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ipa-secures-snapchat-tie-up-to-accelerate-opportunity-of-a-career-in-advertising-for-young-people","to_ping":"","pinged":"","post_modified":"2022-11-25 10:19:45","post_modified_gmt":"2022-11-25 10:19:45","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=15702","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/15683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/61"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=15683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=15683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}