{"id":15614,"date":"2022-11-18T10:04:31","date_gmt":"2022-11-18T10:04:31","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=15614"},"modified":"2022-11-18T10:04:31","modified_gmt":"2022-11-18T10:04:31","slug":"vccp-group-further-bolsters-strategic-prowess-with-significant-promotions","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2022\/nov\/vccp-group-further-bolsters-strategic-prowess-with-significant-promotions","title":{"rendered":"VCCP Group further bolsters strategic prowess with significant promotions"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-ZlpRFJ wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left\"><b>VCCP Group<\/b><span style=\"font-weight: 400\">, the global challenger network for challenger brands, has today announced a series of promotions, further strengthening its award-winning planning department and growing its local and international planning capabilities. With immediate effect, <\/span><b>Michael Lee<\/b><span style=\"font-weight: 400\"> is elevated to the newly created role of Chief Strategy Officer of VCCP Partnership and <\/span><b>Clare Hutchinson<\/b><span style=\"font-weight: 400\"> becomes VCCP London\u2019s new Chief Strategy Officer.\u00a0<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">VCCP\u2019s reputation for highly effective brand strategy has driven its extraordinary rise to become one of the UK\u2019s Top 3 creative agencies, and one of the fastest growing global networks. The new positions are the natural next stage of evolution of strategy for the challenger network with effectiveness at its heart.\u00a0<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Over the past decade Lee has driven the rapid evolution of VCCP\u2019s strategy offering. He has prioritised creating a highly collaborative strategic culture that has resulted in VCCP developing a world-class reputation for integrated brand strategy.<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">As VCCP seeks to strengthen its ability to deliver brilliant integrated strategy and creative in every touchpoint across communications and experience, Lee\u2019s move into a Partnership role will be essential to achieving this goal. Lee has already made huge progress in achieving closer collaboration between VCCP\u2019s sixteen disciplines within VCCP in the UK and has played a leading role in driving the rapid growth of VCCP\u2019s data strategy offering, alongside the recent partnership and strengthening of Customer Engagement capability. Lee has also played a major role in the dramatic growth of the agency, from his exceptional new business record to leading a strategy team that has created multiple award-winning campaigns for clients including Cadbury, O2, comparethemarket.com, Walkers, Canon and easyJet.\u00a0<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Lee is also one of the two co-founders of the VCCP Stoke Academy, and is committed to increasing awareness, creating work experience opportunities and jobs in the creative industry in a part of the country where few opportunities exist for talented, creatively-minded young adults. In recognition of his outstanding contribution to strategy, in 2022 he was made the Chair of the APG, the world\u2019s leading organisation for strategists in the marketing industry, and runs the prestigious APG Creative Strategy Awards. His mission is to increase the social diversity of entry level planners and also broaden the APG\u2019s community of members to include the growing number of strategists in client, tech and PR businesses.\u00a0<\/span><\/p>\n<p style=\"text-align: left\"><b>Michael Lee, Chief Strategy Officer, VCCP Partnership <\/b><span style=\"font-weight: 400\">said:<\/span><i><span style=\"font-weight: 400\"> \u2018I\u2019m just as excited by this new partnership role as I am to be appointing Clare as the new CSO. Since arriving she has brought fresh thinking and strategic output of the very highest quality, as well as being a brilliant role model for her team and a great cultural fit with VCCP. Her impact has been recognised across VCCP, where she has become a valued part of the management team and was instrumental in VCCP achieving its best ever performance in effectiveness awards over the last 12 months.\u201d<\/span><\/i><\/p>\n<p style=\"text-align: left\"><b>Hutchinson<\/b><span style=\"font-weight: 400\"> joined VCCP in July 2021 as Deputy Chief Strategy Officer and has played a key role in driving the agency\u2019s effectiveness, reputation and awards success alongside the day-to-day running of the Mondelez account as Global Lead. Hutchinson now solely takes the strategic reins of an agency that has grown its London planning team significantly in the past year to around 50 staff, and recently won the biggest pitch of the year Virgin Media O2. The past year saw a 170% increase in winning Effectiveness Awards which included most recently the Grand Prix at the IPA Effectiveness Awards for the \u201cGlass &amp; a half\u201d campaign for Cadbury, a Grand Prix at the APG awards and also saw VCCP take home the most awards at this year\u2019s Marketing Society Awards.\u00a0<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Hutchinson has a celebrated track record working with clients such as BSkyB, The Economist, BBC, innocent, Pepsi and multiple Government campaigns including teacher recruitment, road safety and tobacco control. Prior to VCCP she was executive strategy director at Havas and has held senior planning roles at 101, WCRS and AMV BBDO.<\/span><\/p>\n<p style=\"text-align: left\"><b>Clare Hutchinson, Chief Strategy Officer, VCCP London <\/b><span style=\"font-weight: 400\">said: \u201c<\/span><i><span style=\"font-weight: 400\">VCCP truly sees people and their unique capabilities, and deeply cares about and protects creative and strategic thinking\u2014 thinking that not only leads to powerful work, but more importantly transforms brands and businesses. I\u2019m honoured and excited to be continuing to build VCCP\u2019s planning excellence\u2019<\/span><\/i><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Speaking about Hutchinson, Lee added: <\/span><i><span style=\"font-weight: 400\">\u201cClare is the nicest person in strategy as well as a brave and passionate leader. Over the past 18 months she has driven undeniable results and transformation\u2026 Since her arrival in the midst of lockdown, she has fulfilled a multitude of roles quite exceptionally, starting with the strategic leadership of one of our biggest global accounts, Mondelez, to managing our senior planning team, and being a highly valued member of the VCCP London management team.\u201d<\/span><\/i><\/p>\n<p style=\"text-align: left\"><b>VCCP Founding Partner and Chairman, Charles Vallance<\/b><span style=\"font-weight: 400\"> commented:<\/span><i><span style=\"font-weight: 400\">&#8220;Clare and Michael represent the very best of VCCP&#8217;s strategic and creative culture. Although very different characters, they share identical strengths in terms of their aversion to groupthink, their thought leadership, and their determination to set rather than follow the agenda.\u00a0 They drive the agency forward both intellectually and executionally.\u00a0 We are extremely lucky to have them.&#8221;<\/span><\/i><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Hutchinson will continue to report to Michael Lee and Lee will continue to report to agency founders Charles Vallance and Adrian Coleman. <\/span><\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":61,"template":"","categories":[191],"class_list":["post-15614","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":[],"client_id":"","hero_video":"","hero_image":{"ID":15675,"id":15675,"title":"Planning Promotions group pic. 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VCCP London welcomes \\u003cstrong\\u003eNick Goff \\u003c\/strong\\u003eas Group Head of Business Development and \\u003cstrong\\u003eBecky Marsh\\u003c\/strong\\u003e as Head of New Business, VCCP Media.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eIn their new roles, Goff and Marsh will report to the agency\u2019s Global Chief Growth Officer Stephanie Brimacombe, and both will start immediately. The new hires will support VCCP\u2019s reputation as the UK\u2019s most successful integrated communications agency following a streak of new business wins for VCCP which includes Virgin Media O2, Old El Paso, Dogs Trust, Thames Water, Sage, and LinkedIn. The pair will be tasked with driving VCCP\u2019s new business arm across its global network and attracting brands who share VCCP\u2019s challenger attitude.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eAs Global Business Development Director, Goff brings with him more than a decade of agency new business experience, securing client wins across a wide range of sectors including FMCG, Drinks and Retail. Most recently, Goff held the Global Head of New Business role at The Marketing Store, whilst also leading Carlsberg's pioneering social content 'Newsroom' and heading up the D\\u0026amp;AD-winning adidas Glitch project. In his new business role he played a key role in helping colleagues drive their account growth ambitions, whilst also leading successful pitches for O2\u2019s loyalty platform Priority, H\\u0026amp;M, LNER and Vue. Goff also chairs the New Business Group for the Alliance of Independent Agencies. At VCCP, Goff will be responsible for driving organic growth of existing clients across multiple markets within the Group.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cstrong\\u003eNick Goff, Group Head of Business Development \\u003c\/strong\\u003esays, \u201c\\u003cem\\u003eEveryone looks enviously at the agency\u2019s new business prowess. But I was struck by an ex-colleague and current VCCP client\u2019s comment that their account leadership is \u201csh*t hot\u201d. Blending those two arts in this new role is going to be fascinating, and why I\u2019m thrilled to join Steph\u2019s team.\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eMarsh joins VCCP with a decade of experience as a New Business and Marketing specialist, working with Group M\u2019s agency, Wavemaker. Marsh began her career in 2013 working for Wavemaker in the UK, and three years later she transferred to Wavemaker Australia where she has spent the last 6.5 years leading New Business and Marketing for one of Australia\u2019s largest media agencies. Marsh is passionate about business development and over the years has helped win and retain multiple clients across a variety of categories. Marsh has recently returned home to join VCCP where she will be responsible for leading New Business and Marketing for VCCP Media, the Media division of VCCP Group.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cstrong\\u003eBecky Marsh, Head of New Business, VCCP Media \\u003c\/strong\\u003ecommented, \u201c\\u003cem\\u003eI\u2019ve long admired the incredible work of VCCP as a global network, and I'm thrilled to be working closely with VCCP Media to drive business growth. Our challenger attitude and integrated offering really sets us apart, it\u2019s such an exciting time for the agency and I can\u2019t wait to be a part of the journey.\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eCommenting on the new hires, \\u003cstrong\\u003eGlobal Chief Growth Officer Stephanie Brimacombe\\u003c\/strong\\u003e added: \\u003cem\\u003e\u201cVCCP continues to go from strength to strength and I\u2019m incredibly proud of our position as the UK\u2019s most successful agency for winning new business. Both Nick and Becky are leading practitioners in their field and they signal the continued emphasis we are making as a business to win clients who share our challenger values. Nick and Becky bring a wealth of impressive experience and expertise from both home and overseas to the team, and it\u2019s a pleasure to welcome them to the VCCP family.\u201d \\u003c\/em\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z26JIyS\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z26JIyS\"} \/-->","post_title":"VCCP London scales its new business department with two senior hires","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-london-scales-its-new-business-department-with-two-senior-hires","to_ping":"","pinged":"","post_modified":"2022-10-14 11:14:56","post_modified_gmt":"2022-10-14 10:14:56","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=15519","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":15507,"post_author":"61","post_date":"2022-10-12 12:23:10","post_date_gmt":"2022-10-12 11:23:10","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eThames Water\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the UK\u2019s largest water utility, has today announced the appointment of VCCP London as its lead creative agency of record. As a partner agency, VCCP London will be responsible for campaign development, amplification and the strategic direction of the UK's largest water and wastewater services company. The pitch was won after a competitive six-way pitch and work on the account will commence immediately with the first campaign set to go live in November.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThames Water takes care of water for 15 million people across London and the Thames Valley and is dedicated to building a better future for their customers and the planet. VCCP London will partner with Thames Water to develop a long-term brand strategy, as well as delivering a series of campaigns to increase brand advocacy, change behaviours, and support major infrastructure projects.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eAlice Tow, Head of Brand and Marketing said:\\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \\u0022VCCP London showed an excellent understanding of both the challenges and opportunities we face. We were impressed by the team's strategic and creative thinking and we\u2019re looking forward to working with them to deliver effective, creative and innovative communications and content, in line with our brand, values and purpose.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eRoly Darby, Managing Director at VCCP London added: \\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cWe\u2019re excited to be working with Thames Water, an iconic UK brand, offering huge potential for us to develop challenger style work which has a meaningful impact on people\u2019s everyday lives and the environment.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe win continues a streak of new business wins for VCCP London which includes Virgin Media O2, Old El Paso, Dogs Trust, Sage, and LinkedIn.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"2axNlw\",\"blockUniqueClass\":\"lazyblock-text-full-width-2axNlw\"} \/-->","post_title":"VCCP London appointed as Thames Water's strategic brand and creative agency","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-london-appointed-as-thames-waters-strategic-brand-and-creative-agency","to_ping":"","pinged":"","post_modified":"2022-10-13 10:57:38","post_modified_gmt":"2022-10-13 09:57:38","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=15507","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":15452,"post_author":"57","post_date":"2022-10-04 17:07:59","post_date_gmt":"2022-10-04 16:07:59","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWe\u2019re absolutely delighted that\\u003c\/span\\u003e\\u003cb\\u003e Doris Tydeman \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eour\\u003c\/span\\u003e\\u003cb\\u003e Deputy Head of Integrated Production at Girl\\u0026amp;Bear\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, has been listed as one of \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCampaign UK\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2019s 2022 Faces to Watch.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Faces to Watch list this year arrives as a period of uncertainty lies ahead for the industry and beyond, described as bringing a \u2018much-needed tonic\u2019 of optimism for us all. Doris is among the selected list of next-generation talent tipped to bring an energy and attitude to help adland meet the internal and external challenges on the tracks.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAmong those with less than 8 years of industry experience, the individuals selected profile a group working in Creative, Media, Digital, and PR agencies whose extraordinary skill and passion for the industry makes them stand out from the crowd, who according to \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCampaign\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e denote \u2018an incoming generation of creativity and talent who inject an incredibly optimistic and encouraging faith renewal to the industry at a more crucial time than ever.\u2019 A generation who, according to\\u003c\/span\\u003e\\u003cb\\u003e Matt Barker\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, editor at \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCampaign Magazine\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \u2018bring an energy and attitude to help adland meet the external and internal challenges coming down the track\u2019...\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eAll About Doris:\\u003c\/b\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSince Joining VCCP in 2018, Doris has excelled to become one of our most valued producers.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAs well as being truly pivotal to the work we produce; \u2018the quirkier the idea, the better', as far as Doris is concerned, Doris has been key to some great initiatives here at VCCP such as the VCCP Stoke Academy which tackles socio-economic entry barriers to the industry.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAnd it doesn\u2019t stop there\u2026 Doris was also involved in creating the Amnesty Family Free Zone which undermined laws forcing refugee families to separate, resulting in the passing of a Parliamentary bill!\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eShe certainly is a valued member of the agency with many singing her praises; including from \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eClaire Young, Managing Director at Girl\\u0026amp;Bear. \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Doris is a master of breaking and remaking the rules to find the creative solution that matches our craft-benchmark with often challenging budgets and timings.\u2019\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eRead the full piece and more about everyone else selected in Campaign \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.campaignlive.co.uk\/article\/faces-watch-2022\/1800067?bulletin=campaign_breaking_news\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ehere\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"ZHox23\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZHox23\"} \/-->","post_title":"Doris Tydeman listed as 2022 Campaign Face to Watch","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"doris-tydeman-listed-as-2022-campaign-face-to-watch","to_ping":"","pinged":"","post_modified":"2022-10-04 17:07:59","post_modified_gmt":"2022-10-04 16:07:59","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=15452","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/15614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/61"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=15614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=15614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}