{"id":15507,"date":"2022-10-12T12:23:10","date_gmt":"2022-10-12T11:23:10","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=15507"},"modified":"2022-10-13T10:57:38","modified_gmt":"2022-10-13T09:57:38","slug":"vccp-london-appointed-as-thames-waters-strategic-brand-and-creative-agency","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2022\/oct\/vccp-london-appointed-as-thames-waters-strategic-brand-and-creative-agency","title":{"rendered":"VCCP London appointed as Thames Water&#8217;s strategic brand and creative agency"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-2axNlw wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left\"><b>Thames Water<\/b><span style=\"font-weight: 400\">, the UK\u2019s largest water utility, has today announced the appointment of VCCP London as its lead creative agency of record. As a partner agency, VCCP London will be responsible for campaign development, amplification and the strategic direction of the UK&#8217;s largest water and wastewater services company. The pitch was won after a competitive six-way pitch and work on the account will commence immediately with the first campaign set to go live in November.\u00a0<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Thames Water takes care of water for 15 million people across London and the Thames Valley and is dedicated to building a better future for their customers and the planet. VCCP London will partner with Thames Water to develop a long-term brand strategy, as well as delivering a series of campaigns to increase brand advocacy, change behaviours, and support major infrastructure projects.<\/span><\/p>\n<p style=\"text-align: left\"><b>Alice Tow, Head of Brand and Marketing said:<\/b><i><span style=\"font-weight: 400\"> &#8220;VCCP London showed an excellent understanding of both the challenges and opportunities we face. We were impressed by the team&#8217;s strategic and creative thinking and we\u2019re looking forward to working with them to deliver effective, creative and innovative communications and content, in line with our brand, values and purpose.\u201d<\/span><\/i><\/p>\n<p style=\"text-align: left\"><b>Roly Darby, Managing Director at VCCP London added: <\/b><i><span style=\"font-weight: 400\">\u201cWe\u2019re excited to be working with Thames Water, an iconic UK brand, offering huge potential for us to develop challenger style work which has a meaningful impact on people\u2019s everyday lives and the environment.\u201d<\/span><\/i><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">The win continues a streak of new business wins for VCCP London which includes Virgin Media O2, Old El Paso, Dogs Trust, Sage, and LinkedIn.<\/span><\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":61,"template":"","categories":[191],"class_list":["post-15507","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":[],"client_id":"","hero_video":"","hero_image":{"ID":15508,"id":15508,"title":"Thames Water website","filename":"Thames-Water-website.png","filesize":112275,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Thames-Water-website.png","link":"https:\/\/www.vccp.com\/uk\/news\/2022\/oct\/vccp-london-appointed-as-thames-waters-strategic-brand-and-creative-agency\/attachment\/thames-water-website","alt":"","author":"61","description":"","caption":"","name":"thames-water-website","status":"inherit","uploaded_to":15507,"date":"2022-10-12 11:16:00","modified":"2022-10-12 11:16:00","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Thames-Water-website-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Thames-Water-website-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Thames-Water-website-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Thames-Water-website-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Thames-Water-website-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Thames-Water-website.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Thames-Water-website-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Thames-Water-website-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Thames-Water-website-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Thames-Water-website-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Thames-Water-website-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Thames-Water-website-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Thames-Water-website-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Thames-Water-website-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Thames-Water-website-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"VCCP London appointed as Thames Water\u2019s  strategic brand and creative agency","meta-description":"UK\u2019s largest water utility company appoints agency following competitive pitch","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Artboard-2.jpg","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":15477,"post_author":"57","post_date":"2022-10-07 09:36:29","post_date_gmt":"2022-10-07 08:36:29","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"757106005\",\"blockId\":\"Z1inW7j\",\"blockUniqueClass\":\"lazyblock-video-Z1inW7j\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVirgin Media O2 has today launched a new integrated campaign with the UK agency of record, VCCP, content studio Girl\\u0026amp;Bear and and VCCP\u2019s product and service innovation company Bernadette to devise the new edition of VMO2\u2019s campaign of \u2018Why walk when you can ride?\u2019. The new integrated campaign launches Virgin Media\u2019s Wifi guarantee and its promise to lead the way among all major broadbands by delivering super connectivity, reliability and speed.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis one of a kind creative campaign will be released in a number of formats but will principally focus on award-winning director, Jeff Low\u2019s 60\u201d hero film. Supported by a 30\u201d spot, the film ingeniously tells the story of a Highland cow, leaving the herd and biking away off into the distance. Inspired by footage streamed from Virgin Media\u2019s WiFi, the Highland cow embodies VMO2\u2019s promise to pave the way by providing the fastest guarantee of any major UK provider.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe imaginative TVC begins with a close-up on the cow\u2019s face as it heads towards the breath-taking views of the Scottish Highlands. Biking to the iconic soundtrack of Patrick Swayze\u2019s Dirty Dancing track \u2018She\u2019s Like The Wind\u2019, the camera follows the cow for a period of time before pulling away and leaving it to endeavour on its own adventure. Thereby, challenging the customer to, Why walk when you can ride? Similar to the cow\u2019s quest to better herself, this film builds on Virgin Media\u2019s commitment to challenge the status quo through their infinite quest to optimise customer experience. Heading to better and beyond!\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis striking campaign demonstrates how Virgin Media\u2019s market-leading speed credentials and new Wifi guarantee solidifies its leading position. Thanks to VMO2\u2019s superior connectivity, the Highland Cow has no need to look behind as it motors off to both better and beyond. Thereby, succeeding in providing VMO2\u2019s message with more swagger. \\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eStrategically, this campaign presents a much-needed change of creative direction as it boldly recommits VMO2 to its core values. A facet of this return to VMO2\u2019s bold attitude can be seen in the built in 3D CGI, created by Emmy and Bafta award-winning Untold Studios\u2019 work as this bespoke feature will feature across brand and trading platforms. This bespoke creation is strategically supported by the 60\u201d TVC and a unique 30\u201d edit of the film which will support VMO2\u2019s partnership with Netflix, and is due to appear on three of its hugely popular shows. Strong commitments to the \u2018\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo Better and Beyond\u2019 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ecampaign are apparent in the fact that it lives in OOH solely at The O2 Arena, on display, OVOD, BVOD, retail and also across social media.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAmy Gilbert, Marketing Director at Virgin Media O2 said, \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cThe Virgin Media brand is rooted in unstoppable spirit and a desire to continually push boundaries to offer our customers more. From our unrivalled broadband speeds to our market leading WiFi guarantee, the purpose of our new creative platform is to bring this spirit to life in a fun and playful way and demonstrate the endless possibilities when you have superior connectivity.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDavid Masterman, Deputy Executive Creative Director at VCCP London\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded, \u201c\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis new campaign reinjects Virgin Media with its iconic attitude. Showing how we enable our customers to go to better and beyond, embodied by a highland cow on a Triumph Bonneville.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018To Better and Beyond\u2019 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eruns from today until late November across TVC, BVOD, display, social, retail, OOH at The O2 and OLV (YouTube). \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMG OMD handled the media planning and buying for the campaign.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"7J3Mn\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-7J3Mn\"} \/-->\n\n<!-- wp:lazyblock\/carousel 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\/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"This new campaign reinjects Virgin Media with its iconic attitude.\",\"quotee\":\"David Masterman, Deputy Executive Creative Director at VCCP London\",\"blockId\":\"qUqzr\",\"blockUniqueClass\":\"lazyblock-quote-full-width-qUqzr\"} \/-->","post_title":"Why walk when you can ride?\u00a0","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"why-walk-when-you-can-ride","to_ping":"","pinged":"","post_modified":"2022-10-07 09:36:29","post_modified_gmt":"2022-10-07 08:36:29","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=15477","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":15406,"post_author":"57","post_date":"2022-10-04 15:32:00","post_date_gmt":"2022-10-04 14:32:00","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003e\\u003cb\\u003eDogs Trust \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ehas today announced the appointment of \\u003c\/span\\u003e\\u003cb\\u003eVCCP \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eas its lead creative agency. VCCP will be tasked with the delivery of Dogs Trust\u2019s first advertising campaign since 2019. The account was won after a competitive three-way pitch and work on the account will commence immediately with the first global campaign for the brand set to go live in January 2023. VCCP will look to build on the heritage of Dogs Trust iconic brand strapline \u2018A dog is for life.\u2019\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDogs Trust, the largest dog welfare charity in the United Kingdom, cares for over 15,000 animals each year. Dogs Trust campaigns to promote responsible dog ownership, and works to help end the destruction of healthy Dogs at a time where research shows that almost half of the UK\u2019s dog owners (45%) are now finding that the cost of living crisis is making it more difficult for them to give their dogs all they need.\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eNick Daniel, Marketing Director Dogs Trust said: \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018\u201cDog ownership can be so rewarding, it was a huge factor in the huge growth in dog ownership during the pandemic. But with households across the nation choosing to welcome dogs into their homes, especially during difficult economic circumstances, our work at Dogs Trust has never been more important.We continue to work hard to make the world a safe and happy place for dogs, and we\u2019re really excited to welcome VCCP to the family as they help to support us on our mission to improve the lives of dogs, both near and far.\u201d\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eRoly Darby, Managing Director at VCCP, added\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: \u201cAs a nation, and agency of dog lovers, this account win is a dream come true for us. Every dog deserves to live life to the fullest and we\u2019re delighted to be working with Dogs Trust to help the charity with its important work both in the UK and beyond.\u201d\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDogs Trust continues a streak of new business wins for VCCP which most recently includes Sage, Virgin Media O2 and LinkedIn. \\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\u00a0\\u003c\/p\\u003e\",\"blockId\":\"1U9hk7\",\"blockUniqueClass\":\"lazyblock-text-full-width-1U9hk7\"} \/-->","post_title":"Dogs Trust appoints VCCP as its lead creative agency","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"dogs-trust-appoints-vccp-as-its-lead-creative-agency","to_ping":"","pinged":"","post_modified":"2022-10-12 12:35:30","post_modified_gmt":"2022-10-12 11:35:30","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=15406","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":15360,"post_author":"57","post_date":"2022-09-21 11:02:13","post_date_gmt":"2022-09-21 10:02:13","post_content":"<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"Yd0Zs9dBeRA\",\"blockId\":\"Zf0duo\",\"blockUniqueClass\":\"lazyblock-video-Zf0duo\"} \/-->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column {\"width\":\"100%\"} -->\n<div class=\"wp-block-column\" style=\"flex-basis:100%\"><!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column {\"width\":\"100%\"} -->\n<div class=\"wp-block-column\" style=\"flex-basis:100%\"><!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDomino\u2019s, the UK\u2019s favourite pizza company, has today launched the next iteration to its hugely successful sonic \u2018DOMIN-OH-HOO-HOO\u2019 campaign series. Back by popular demand, the new playful creative reveals a simply irresistible deal, offering the nation \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e'irresistible pizza at an irresistible 50% off.\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCreated by UK agency of record \\u003c\/span\\u003e\\u003cb\\u003eVCCP London\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, alongside its production arm, \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\/span\\u003e\\u003cb\\u003eHavas Media Group UK\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the new \u2018DOMIN-OH-HOO-HOO\u2019 work continues to delight the nation following the success of the first three films which kickstarted a yodelling movement across the UK. The new spot launches during tonight\u2019s episode of Great British Bake Off in a deal secured by \\u003c\/span\\u003e\\u003cb\\u003eHavas Media UK\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e (part of \\u003c\/span\\u003e\\u003cb\\u003eHavas Media Group UK\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e).\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new value campaign from Domino\u2019s comes after new research revealed that 82% of consumers say value for money matters when getting a takeaway\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, amidst the rising cost-of-living. Domino\u2019s is the UK\u2019s number most loved pizza brand and as the fourth instalment in the brand yodelling series, \u2018Castaways\u2019 celebrates the undisputed great taste and quality of the nation\u2019s favourite pizza.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new 30\u201d hero film called\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u2018Castaways\u2019 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eis set to highlight just how much the great taste of Domino\u2019s means to people and was directed by renowned Somesuch\u2019s director, \\u003c\/span\\u003e\\u003cb\\u003eSam Hibbard,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e who created all previous spots in the series. The creative opens on a tropical desert island where three castaways are helplessly stranded, as they gaze off into the distance, dreaming of food they\u2019d give anything to et.\u00a0 The first\u2019s mouth waters over the iconic Domino\u2019s Pepperoni Passion\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003epizza, as the second fantasises about delicious melted mozzarella. The third castaway, who appeared in previous campaigns, yodels \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018DOMIN-OH-HOO-HOO\u2019 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewhich in turn summons a Domino\u2019s jet ski delivery driver who comes to the rescue. Relieved and in complete awe, the castaways lift the lid of the box to reveal sizzling, mouth-watering pizzas as one of them grabs a slice creating a perfect cheese pull. As the delivery driver makes his way back to his jet ski the castaways are so enamoured by their delicious Domino\u2019s pizza that they are going to miss their potential escape route off the desert island. Until one shouts shouts \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Wait\u2026 need a push?\u2019\u00a0 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe playful creative draws to a close with the Domino\u2019s campaign strapline \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cIrresistible pizza at an irresistible 50% off.\u201d\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLike the previous chapters,\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e'Castaways\u2019 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eis an audio first campaign and continues to highlight\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e how Domino\u2019s is the perfect meal to bring joy, happiness and a shared tasting experience to friends and family.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign media strategy planned and developed by \\u003c\/span\\u003e\\u003cb\\u003eHavas Media UK\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e sees Domino\u2019s return to the cinema for the first time since 2019 on 21 October with the launch of Dwayne Johnson\u2019s new DC Comics film, Black Adam. Leveraging the strong sonic nature of the creative, as with previous launches, there will also be radio activity to promote the new deal as well as high-impact OOH creating the crave by heroing the irresistible taste of a Domino\u2019s pizza. Bringing the campaign further to life on social media, the 50% off value campaign will roll out across multiple channels including TikTok, Instagram and Facebook. On TikTok, viewers will be treated to additional\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u2018Castaways\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e content as the three advert characters pass time on the island longing for pizza. Domino\u2019s is also working with influencers Bella Hill, James Foreman, Jack Skipper, Ellie Bindman and Cole. \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIn a media first, all digital media will be supported by tech developed by GumGum and Playground xyz that delivers highly contextualised, attention-optimised targeting.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003e\\u003ci\\u003eHarry Dromey, Marketing Director \\u003c\/i\\u003e\\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eat \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cb\\u003e\\u003ci\\u003eDomino\u2019s said\\u003c\/i\\u003e\\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: \u201c\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDomino\u2019s original yodel campaign struck a chord with the pizza-eating public. We are evolving the campaign to respond to consumer confidence being on the floor. Getting cash-strapped consumers to part with their money is increasingly difficult, so we need to demonstrate the value we offer through having great service, irresistible pizza, at a compelling 50% off. We hope that message lands in a way that will bring a smile to people\u2019s faces.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003e\\u003ci\\u003eDavid Masterman, Deputy Executive Creative Director \\u003c\/i\\u003e\\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eat \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cb\\u003e\\u003ci\\u003eVCCP\\u003c\/i\\u003e\\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e added: \u201c\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWe\u2019ve been delighted by how people have taken the Domino\u2019s yodel to heart. Not just pizza lovers, but dogs, cats and parrots have responded in their droves. We thought it was time to try it out in extreme conditions\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. It turns out that a Domin-Oh-Hoo-Hoo has a range of thousands of miles. Who knew?!\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eCharlotte Steel, managing partner\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e at \\u003c\/span\\u003e\\u003cb\\u003eHavas Media UK\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, said: \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cDomino\u2019s is the sort of brand you can have a lot of fun with to create media experiences that resonate with consumers. This campaign has been a great opportunity to focus our efforts on channels and formats for lean-in moments. That\u2019s why we\u2019ve brought Cinema back and delivered a media first partnership with GumGum and Playground xyz to drive attention.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eRunning until 13th December in the UK, the integrated campaign will roll out across a wide mix of channels including TV, OOH, social, digital and radio.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Zumz1P\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Zumz1P\"} \/-->\n\n<!-- wp:lazyblock\/carousel 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