{"id":15452,"date":"2022-10-04T17:07:59","date_gmt":"2022-10-04T16:07:59","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=15452"},"modified":"2022-10-04T17:07:59","modified_gmt":"2022-10-04T16:07:59","slug":"doris-tydeman-listed-as-2022-campaign-face-to-watch","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2022\/oct\/doris-tydeman-listed-as-2022-campaign-face-to-watch","title":{"rendered":"Doris Tydeman listed as 2022 Campaign Face to Watch"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-ZHox23 wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p><span style=\"font-weight: 400\">We\u2019re absolutely delighted that<\/span><b> Doris Tydeman <\/b><span style=\"font-weight: 400\">our<\/span><b> Deputy Head of Integrated Production at Girl&amp;Bear<\/b><span style=\"font-weight: 400\">, has been listed as one of <\/span><i><span style=\"font-weight: 400\">Campaign UK<\/span><\/i><span style=\"font-weight: 400\">\u2019s 2022 Faces to Watch.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The Faces to Watch list this year arrives as a period of uncertainty lies ahead for the industry and beyond, described as bringing a \u2018much-needed tonic\u2019 of optimism for us all. Doris is among the selected list of next-generation talent tipped to bring an energy and attitude to help adland meet the internal and external challenges on the tracks.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Among those with less than 8 years of industry experience, the individuals selected profile a group working in Creative, Media, Digital, and PR agencies whose extraordinary skill and passion for the industry makes them stand out from the crowd, who according to <\/span><i><span style=\"font-weight: 400\">Campaign<\/span><\/i><span style=\"font-weight: 400\"> denote \u2018an incoming generation of creativity and talent who inject an incredibly optimistic and encouraging faith renewal to the industry at a more crucial time than ever.\u2019 A generation who, according to<\/span><b> Matt Barker<\/b><span style=\"font-weight: 400\">, editor at <\/span><i><span style=\"font-weight: 400\">Campaign Magazine<\/span><\/i><span style=\"font-weight: 400\">, \u2018bring an energy and attitude to help adland meet the external and internal challenges coming down the track\u2019&#8230;<\/span><\/p>\n<p><b>All About Doris:<\/b><\/p>\n<p><span style=\"font-weight: 400\">Since Joining VCCP in 2018, Doris has excelled to become one of our most valued producers.<\/span><\/p>\n<p><span style=\"font-weight: 400\">As well as being truly pivotal to the work we produce; \u2018the quirkier the idea, the better&#8217;, as far as Doris is concerned, Doris has been key to some great initiatives here at VCCP such as the VCCP Stoke Academy which tackles socio-economic entry barriers to the industry.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And it doesn\u2019t stop there\u2026 Doris was also involved in creating the Amnesty Family Free Zone which undermined laws forcing refugee families to separate, resulting in the passing of a Parliamentary bill!<\/span><\/p>\n<p><span style=\"font-weight: 400\">She certainly is a valued member of the agency with many singing her praises; including from <\/span><i><span style=\"font-weight: 400\">Claire Young, Managing Director at Girl&amp;Bear. <\/span><\/i><span style=\"font-weight: 400\">\u2018Doris is a master of breaking and remaking the rules to find the creative solution that matches our craft-benchmark with often challenging budgets and timings.\u2019<\/span><\/p>\n<p><span style=\"font-weight: 400\">Read the full piece and more about everyone else selected in Campaign <\/span><a href=\"https:\/\/www.campaignlive.co.uk\/article\/faces-watch-2022\/1800067?bulletin=campaign_breaking_news\"><span style=\"font-weight: 400\">here<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","categories":[191],"class_list":["post-15452","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":[],"client_id":"","hero_video":"","hero_image":{"ID":15469,"id":15469,"title":"Doris Girl&amp;Bear Campaign FtW","filename":"Doris-GirlBear-Campaign-FtW.png","filesize":3036106,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Doris-GirlBear-Campaign-FtW.png","link":"https:\/\/www.vccp.com\/uk\/news\/2022\/oct\/doris-tydeman-listed-as-2022-campaign-face-to-watch\/attachment\/doris-girlbear-campaign-ftw","alt":"","author":"57","description":"","caption":"","name":"doris-girlbear-campaign-ftw","status":"inherit","uploaded_to":15452,"date":"2022-10-04 16:03:12","modified":"2022-10-04 16:03:12","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Doris-GirlBear-Campaign-FtW-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Doris-GirlBear-Campaign-FtW-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Doris-GirlBear-Campaign-FtW-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Doris-GirlBear-Campaign-FtW-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Doris-GirlBear-Campaign-FtW-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Doris-GirlBear-Campaign-FtW.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Doris-GirlBear-Campaign-FtW-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Doris-GirlBear-Campaign-FtW-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Doris-GirlBear-Campaign-FtW-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Doris-GirlBear-Campaign-FtW-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Doris-GirlBear-Campaign-FtW-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Doris-GirlBear-Campaign-FtW-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Doris-GirlBear-Campaign-FtW-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Doris-GirlBear-Campaign-FtW-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Doris-GirlBear-Campaign-FtW-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"","meta-description":"","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Doris-GirlBear-Campaign-FtW-1.png","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":15406,"post_author":"57","post_date":"2022-10-04 15:32:00","post_date_gmt":"2022-10-04 14:32:00","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003e\\u003cb\\u003eDogs Trust \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ehas today announced the appointment of \\u003c\/span\\u003e\\u003cb\\u003eVCCP \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eas its lead creative agency. VCCP will be tasked with the delivery of Dogs Trust\u2019s first advertising campaign since 2019. The account was won after a competitive three-way pitch and work on the account will commence immediately with the first global campaign for the brand set to go live in January 2023. VCCP will look to build on the heritage of Dogs Trust iconic brand strapline \u2018A dog is for life.\u2019\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDogs Trust, the largest dog welfare charity in the United Kingdom, cares for over 15,000 animals each year. Dogs Trust campaigns to promote responsible dog ownership, and works to help end the destruction of healthy Dogs at a time where research shows that almost half of the UK\u2019s dog owners (45%) are now finding that the cost of living crisis is making it more difficult for them to give their dogs all they need.\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eNick Daniel, Marketing Director Dogs Trust said: \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018\u201cDog ownership can be so rewarding, it was a huge factor in the huge growth in dog ownership during the pandemic. But with households across the nation choosing to welcome dogs into their homes, especially during difficult economic circumstances, our work at Dogs Trust has never been more important.We continue to work hard to make the world a safe and happy place for dogs, and we\u2019re really excited to welcome VCCP to the family as they help to support us on our mission to improve the lives of dogs, both near and far.\u201d\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eRoly Darby, Managing Director at VCCP, added\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: \u201cAs a nation, and agency of dog lovers, this account win is a dream come true for us. Every dog deserves to live life to the fullest and we\u2019re delighted to be working with Dogs Trust to help the charity with its important work both in the UK and beyond.\u201d\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDogs Trust continues a streak of new business wins for VCCP which most recently includes Sage, Virgin Media O2 and LinkedIn. \\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\u00a0\\u003c\/p\\u003e\",\"blockId\":\"1U9hk7\",\"blockUniqueClass\":\"lazyblock-text-full-width-1U9hk7\"} \/-->","post_title":"Dogs Trust appoints VCCP as its lead creative agency","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"dogs-trust-appoints-vccp-as-its-lead-creative-agency","to_ping":"","pinged":"","post_modified":"2022-10-12 12:35:30","post_modified_gmt":"2022-10-12 11:35:30","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=15406","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":15360,"post_author":"57","post_date":"2022-09-21 11:02:13","post_date_gmt":"2022-09-21 10:02:13","post_content":"<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"Yd0Zs9dBeRA\",\"blockId\":\"Zf0duo\",\"blockUniqueClass\":\"lazyblock-video-Zf0duo\"} \/-->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column {\"width\":\"100%\"} -->\n<div class=\"wp-block-column\" style=\"flex-basis:100%\"><!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column {\"width\":\"100%\"} -->\n<div class=\"wp-block-column\" style=\"flex-basis:100%\"><!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDomino\u2019s, the UK\u2019s favourite pizza company, has today launched the next iteration to its hugely successful sonic \u2018DOMIN-OH-HOO-HOO\u2019 campaign series. Back by popular demand, the new playful creative reveals a simply irresistible deal, offering the nation \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e'irresistible pizza at an irresistible 50% off.\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCreated by UK agency of record \\u003c\/span\\u003e\\u003cb\\u003eVCCP London\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, alongside its production arm, \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\/span\\u003e\\u003cb\\u003eHavas Media Group UK\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the new \u2018DOMIN-OH-HOO-HOO\u2019 work continues to delight the nation following the success of the first three films which kickstarted a yodelling movement across the UK. The new spot launches during tonight\u2019s episode of Great British Bake Off in a deal secured by \\u003c\/span\\u003e\\u003cb\\u003eHavas Media UK\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e (part of \\u003c\/span\\u003e\\u003cb\\u003eHavas Media Group UK\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e).\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new value campaign from Domino\u2019s comes after new research revealed that 82% of consumers say value for money matters when getting a takeaway\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, amidst the rising cost-of-living. Domino\u2019s is the UK\u2019s number most loved pizza brand and as the fourth instalment in the brand yodelling series, \u2018Castaways\u2019 celebrates the undisputed great taste and quality of the nation\u2019s favourite pizza.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new 30\u201d hero film called\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u2018Castaways\u2019 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eis set to highlight just how much the great taste of Domino\u2019s means to people and was directed by renowned Somesuch\u2019s director, \\u003c\/span\\u003e\\u003cb\\u003eSam Hibbard,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e who created all previous spots in the series. The creative opens on a tropical desert island where three castaways are helplessly stranded, as they gaze off into the distance, dreaming of food they\u2019d give anything to et.\u00a0 The first\u2019s mouth waters over the iconic Domino\u2019s Pepperoni Passion\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003epizza, as the second fantasises about delicious melted mozzarella. The third castaway, who appeared in previous campaigns, yodels \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018DOMIN-OH-HOO-HOO\u2019 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewhich in turn summons a Domino\u2019s jet ski delivery driver who comes to the rescue. Relieved and in complete awe, the castaways lift the lid of the box to reveal sizzling, mouth-watering pizzas as one of them grabs a slice creating a perfect cheese pull. As the delivery driver makes his way back to his jet ski the castaways are so enamoured by their delicious Domino\u2019s pizza that they are going to miss their potential escape route off the desert island. Until one shouts shouts \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Wait\u2026 need a push?\u2019\u00a0 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe playful creative draws to a close with the Domino\u2019s campaign strapline \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cIrresistible pizza at an irresistible 50% off.\u201d\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLike the previous chapters,\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e'Castaways\u2019 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eis an audio first campaign and continues to highlight\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e how Domino\u2019s is the perfect meal to bring joy, happiness and a shared tasting experience to friends and family.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign media strategy planned and developed by \\u003c\/span\\u003e\\u003cb\\u003eHavas Media UK\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e sees Domino\u2019s return to the cinema for the first time since 2019 on 21 October with the launch of Dwayne Johnson\u2019s new DC Comics film, Black Adam. Leveraging the strong sonic nature of the creative, as with previous launches, there will also be radio activity to promote the new deal as well as high-impact OOH creating the crave by heroing the irresistible taste of a Domino\u2019s pizza. Bringing the campaign further to life on social media, the 50% off value campaign will roll out across multiple channels including TikTok, Instagram and Facebook. On TikTok, viewers will be treated to additional\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u2018Castaways\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e content as the three advert characters pass time on the island longing for pizza. Domino\u2019s is also working with influencers Bella Hill, James Foreman, Jack Skipper, Ellie Bindman and Cole. \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIn a media first, all digital media will be supported by tech developed by GumGum and Playground xyz that delivers highly contextualised, attention-optimised targeting.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003e\\u003ci\\u003eHarry Dromey, Marketing Director \\u003c\/i\\u003e\\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eat \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cb\\u003e\\u003ci\\u003eDomino\u2019s said\\u003c\/i\\u003e\\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: \u201c\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDomino\u2019s original yodel campaign struck a chord with the pizza-eating public. We are evolving the campaign to respond to consumer confidence being on the floor. Getting cash-strapped consumers to part with their money is increasingly difficult, so we need to demonstrate the value we offer through having great service, irresistible pizza, at a compelling 50% off. We hope that message lands in a way that will bring a smile to people\u2019s faces.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003e\\u003ci\\u003eDavid Masterman, Deputy Executive Creative Director \\u003c\/i\\u003e\\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eat \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cb\\u003e\\u003ci\\u003eVCCP\\u003c\/i\\u003e\\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e added: \u201c\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWe\u2019ve been delighted by how people have taken the Domino\u2019s yodel to heart. Not just pizza lovers, but dogs, cats and parrots have responded in their droves. We thought it was time to try it out in extreme conditions\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. It turns out that a Domin-Oh-Hoo-Hoo has a range of thousands of miles. Who knew?!\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eCharlotte Steel, managing partner\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e at \\u003c\/span\\u003e\\u003cb\\u003eHavas Media UK\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, said: \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cDomino\u2019s is the sort of brand you can have a lot of fun with to create media experiences that resonate with consumers. This campaign has been a great opportunity to focus our efforts on channels and formats for lean-in moments. That\u2019s why we\u2019ve brought Cinema back and delivered a media first partnership with GumGum and Playground xyz to drive attention.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eRunning until 13th December in the UK, the integrated campaign will roll out across a wide mix of channels including TV, OOH, social, digital and radio.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Zumz1P\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Zumz1P\"} \/-->\n\n<!-- wp:lazyblock\/carousel 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First, in food and beverage with our \\u003c\/span\\u003e\\u003cb\\u003eWispa Gold Hazelnut Flavour, \u2018A New Type of Gold\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2019, a campaign which placed this limited edition chocolate bar straight into the world of finance, utilising the tropes of cryptocurrency and financial news took home a gold. We also claimed gold in the On-Site Activity category with \\u003c\/span\\u003e\\u003cb\\u003ePokemon Go Legendary Night\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, a campaign which aimed to give people an entirely new experience of the game like they had never seen before. This unique campaign also won silver in the game marketing category.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eOur work for \\u003c\/span\\u003e\\u003cb\\u003eThe O2 in Fortnite Creative\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e was similarly a great success, winning a silver award in the On-Site Activity Category and bronze in the Full Contact Marketing category. This campaign featured The O2 in its video game debut, and a unique musical experience from the act, Easy Life.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo wrap things up, the campaign which inspired holiday makers and supported the return to restriction-free travel, \\u003c\/span\\u003e\\u003cb\\u003eNextGen easyJet\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e won bronze in the the TVC Advertising Category.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIt was great to see this brilliant work receive such recognition and a big congratulations to all the teams involved.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"ujr3Q\",\"blockUniqueClass\":\"lazyblock-text-full-width-ujr3Q\"} \/--><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:lazyblock\/carousel 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