{"id":15434,"date":"2022-09-30T12:11:35","date_gmt":"2022-09-30T11:11:35","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=15434"},"modified":"2022-10-03T16:48:39","modified_gmt":"2022-10-03T15:48:39","slug":"vccp-wins-six-awards-at-shanghai-international-advertising-festival-shiaf-2022","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2022\/sep\/vccp-wins-six-awards-at-shanghai-international-advertising-festival-shiaf-2022","title":{"rendered":"VCCP wins six awards at Shanghai International Advertising Festival (SHIAF) 2022"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"lazyblock-text-full-width-ujr3Q wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p><span style=\"font-weight: 400\">Delighted to announce that our VCCP teams in London and San Francisco have been awarded an incredible six awards in this year\u2019s <strong>Shanghai International Advertising Festival (SHIAF)<\/strong> Awards!<\/span><\/p>\n<p><span style=\"font-weight: 400\">The ceremony was held at the Jing\u2019an Shangri-La, Shanghai, with the competition across some of our winning categories being the fiercest to date.<\/span><\/p>\n<p><span style=\"font-weight: 400\">From an initial 524 nominated entrants, we have taken the top spot in two categories. First, in food and beverage with our <\/span><b>Wispa Gold Hazelnut Flavour, \u2018A New Type of Gold<\/b><span style=\"font-weight: 400\">\u2019, a campaign which placed this limited edition chocolate bar straight into the world of finance, utilising the tropes of cryptocurrency and financial news took home a gold. We also claimed gold in the On-Site Activity category with <\/span><b>Pokemon Go Legendary Night<\/b><span style=\"font-weight: 400\">, a campaign which aimed to give people an entirely new experience of the game like they had never seen before. This unique campaign also won silver in the game marketing category.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Our work for <\/span><b>The O2 in Fortnite Creative<\/b><span style=\"font-weight: 400\"> was similarly a great success, winning a silver award in the On-Site Activity Category and bronze in the Full Contact Marketing category. This campaign featured The O2 in its video game debut, and a unique musical experience from the act, Easy Life.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">To wrap things up, the campaign which inspired holiday makers and supported the return to restriction-free travel, <\/span><b>NextGen easyJet<\/b><span style=\"font-weight: 400\"> won bronze in the the TVC Advertising Category.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It was great to see this brilliant work receive such recognition and a big congratulations to all the teams involved.<\/span><\/p>\n  <\/div>\n<\/section><\/div><\/div>\n<\/div>\n\n\n<div class=\"lazyblock-carousel-Z25GpMM wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide  carousel--with-indicators  \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/MCA_2260-opq320725739-1-scaled.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/MCA_2260-opq320725739-1-scaled.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/MCA_2255-opq320725667-scaled.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/MCA_2255-opq320725667-scaled.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/IMG_5001-scaled.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/IMG_5001-scaled.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                \r\n                <ol class=\"carousel-indicators\">\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"0\" class=\"active\"><\/li>\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"1\" class=\"\"><\/li>\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"2\" class=\"\"><\/li>\r\n                            <\/ol>\r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","categories":[191],"class_list":["post-15434","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":[],"client_id":"","hero_video":"","hero_image":{"ID":15454,"id":15454,"title":"SHIAF","filename":"SHIAF.png","filesize":2519953,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/SHIAF.png","link":"https:\/\/www.vccp.com\/uk\/news\/2022\/sep\/vccp-wins-six-awards-at-shanghai-international-advertising-festival-shiaf-2022\/attachment\/shiaf","alt":"","author":"57","description":"","caption":"","name":"shiaf","status":"inherit","uploaded_to":15434,"date":"2022-10-03 15:48:15","modified":"2022-10-03 15:48:15","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/SHIAF-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/SHIAF-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/SHIAF-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/SHIAF-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/SHIAF-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/SHIAF.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/SHIAF-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/SHIAF-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/SHIAF-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/SHIAF-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/SHIAF-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/SHIAF-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/SHIAF-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/SHIAF-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/SHIAF-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"VCCP wins six awards at Shanghai International Advertising Festival (SHIAF) 2022","meta-description":"Delighted to announce that our VCCP teams in London and San Francisco have been awarded an incredible six awards in this year\u2019s Shanghai International Advertising Festival (SHIAF) Awards!","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/SHIAF.png","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":13639,"post_author":"44","post_date":"2021-06-22 08:58:00","post_date_gmt":"2021-06-22 07:58:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"630970114\",\"blockId\":\"1cBqBc\",\"blockUniqueClass\":\"lazyblock-video-1cBqBc\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eOur latest campaign for O2, in partnership with Island Records and Epic Games, has announced that London's world-renowned venue The O2 is now available in the world's biggest game, Fortnite. Inside Fortnite Creative, players are be able to attend an interactive musical experience along with the chance to win exclusive rewards in the Priority app, such as tickets to see Easy Life live.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThis campaign features the first time the O2 has ever featured in a video game. Another first for the campaign, included a unique interactive musical experience by the UK\\u2019s top up-and-coming Leicester act, Easy Life, who virtually performed tracks from their debut album \\u2018life\\u2019s a beach\\u2019. They are the first UK act to play within Fortnite Creative.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThe in-game version of the iconic London landmark is instantly recognisable inside Fortnite Creative. Once players entered the virtual venue, users were able to have a range of gameplay experiences, such as exploring hidden rooms, backstage areas and the O2 Blueroom.\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eO2's partnership with Easy Life provided players and music lovers with a range of unique and interactive experiences. Built with players in mind; it was a full experience for users to interact with, unlock, and collect in-game items including a free exclusive \\u2018Squeezy life\\u2019 graffiti Spray. There was also a lobby track that players could unlock in-game only after attending the experience created by Easy Life.\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThe interactive performance showcased hoverboards, underwater cinemas and the band played in the belly of a huge decaying whale. During the show, attendees were transported to six unique areas, each inspired by a different track from \\u2018life\\u2019s a beach\\u2019, pulled straight from the imagination of Easy Life themselves.\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eWith much of Easy Life\\u2019s headline tour of O2 Academy and other UK venues this coming November already sold out, their whimsical headline performance at The O2 in Fortnite Creative gave their fans an early chance to experience the UK\\u2019s top breakout band in action.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eSimon Valcarcel, Head of Brand and Consumer Marcomms at O2: \\u003c\\\/strong\\u003e\\u003cem\\u003e\\u201cWe couldn\\u2019t be prouder to work alongside both Island Records and Epic Games to bring such an incredible experience to O2 customers and music fans all over the world via Fortnite Creative. O2 has a rich heritage in music and we\\u2019re committed to providing music fans with unique experiences so it\\u2019s only fitting that we\\u2019re bringing the world\\u2019s most popular entertainment venue into the world\\u2019s biggest game. We know how much everyone \\u2013 us included \\u2013 has missed going to gigs so we\\u2019re excited to bring the UK\\u2019s hottest up-and-coming act to music fans globally through Fortnite Creative.\\u201d\\u003c\\\/em\\u003e\\u00a0\\u00a0\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eFortnite Pro-builders, KKSlider, DolphinDom, Hellraiser and Team Cre8, created the entire experience in Fortnite Creative mode, building The O2 from scratch. \\u003cem\\u003e\\u201cMusic was always a passion along-side level design and we are absolutely thrilled to have been involved in a project that combines both,''\\u003c\\\/em\\u003e explained \\u003cstrong\\u003eWertandrew, Lead Community Creator at Team Cre8\\u003c\\\/strong\\u003e. \\u0022\\u003cem\\u003eThis is the first time that an experience features an iconic venue and interactive show, both built from the ground up by Fortnite creators for players and music fans all around the world to enjoy.\\u201d\\u00a0\\u00a0\\u00a0\\u00a0\\u003c\\\/em\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003eYou can catch the \\u003ca href=\\u0022https:\\\/\\\/www.youtube.com\\\/watch?v=5dA44tqgTHQ\\u0022\\u003elivestream here.\\u00a0\\u003c\\\/a\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"blockId\":\"Z1f0OQ4\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1f0OQ4\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen-Shot-2021-06-21-at-23.43.07-1%22,%22caption%22:%22%22,%22id%22:13650,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13650%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Screen-Shot-2021-06-21-at-23.43.07-1.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen-Shot-2021-06-21-at-23.42.41%22,%22caption%22:%22%22,%22id%22:13641,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13641%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Screen-Shot-2021-06-21-at-23.42.41.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen-Shot-2021-06-21-at-23.46.03-1%22,%22caption%22:%22%22,%22id%22:13651,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13651%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Screen-Shot-2021-06-21-at-23.46.03-1.png%22%7D%7D%5D\",\"dot-controls\":true,\"blockId\":\"Z4pug9\",\"blockUniqueClass\":\"lazyblock-carousel-Z4pug9\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"When it came to recreating The O2 in a virtual space there really was only one platform that made the most sense... We really couldn\\u2019t have done it without the trust of our client O2, the support of Epic Games and the shared vision of easy life, their production team and Island Records.\",\"quotee\":\"VCCP Associate Creative Directors, Ben Hopkins and Morten Legarth \",\"blockId\":\"ZNfCyR\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ZNfCyR\"} \/-->","post_title":"The O2 in Fortnite Creative","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-o2-in-fortnite-creative","to_ping":"","pinged":"","post_modified":"2021-12-07 17:49:43","post_modified_gmt":"2021-12-07 17:49:43","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=13639","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":13952,"post_author":"57","post_date":"2021-08-25 10:33:32","post_date_gmt":"2021-08-25 09:33:32","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"592068095\",\"blockId\":\"ZrwOeD\",\"blockUniqueClass\":\"lazyblock-video-ZrwOeD\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eCadbury\\u003c\\\/strong\\u003e and global agency of record, \\u003cstrong\\u003eVCCP London\\u003c\\\/strong\\u003e, together with\\u003cstrong\\u003e VCCP CX\\u003c\\\/strong\\u003e launch Wispa Gold Hazelnut Flavour to the UK market with an integrated brand campaign \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018A New Type of Gold.\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0\\u00a0The campaign places the new limited edition bar firmly in the world of finance, playing into the tropes of cryptocurrency and playing off financial news channels, \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018and will \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0roll out across social, press and PR. The campaign will allow\\u00a0 fans to invest in \\u2018A New Type of Gold\\u2019, by offering them the chance to secure a coveted #WispaGoldHF share, \\u00a0 before paying them out in multiple Wispa Gold Hazelnut Flavour bars at the end.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eExclusively breaking on Twitter livestreams, chocolate fans desperate to get their hands on this chocolatey investment can buy a #WispaGoldHF \\u2018share\\u2019* in Cadbury\\u2019s\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \\u2018New Type Of Gold.\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2019 Successful shareholders will then be able to watch the share value fluctuate and receive daily updates live and direct from the \\u003ca href=\\u0022https:\\\/\\\/twitter.com\\\/CadburyUK\\\/status\\\/1427938660909993990?s=20\\u0022\\u003e@CadburyUK Twitter account\\u003c\\\/a\\u003e.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eShareholders will crucially\\u00a0 be able to get their hands on the limited edition Hazelnut flavour product, all before they hit the UK shelves. The final share* value, announced at the end of the campaign, will represent the number of chocolate bars shareholders will receive.\\u00a0 \\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCreated to entice a younger audience of wannabe #WispaGoldHF shareholders, the campaign is supported by \\u003c\\\/span\\u003e\\u003cb\\u003eNiko Omilana\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, internet YouTube sensation, now turned political campaigner, to act as the financial guru and raise awareness of the campaign.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis campaign represents a modern makeover for an iconic chocolate bar,and the brand\\u2019s first injection of youth, spirit and personality, whilst heroing a totally new product. Reconnecting with Wispa Gold\\u2019s original identity, the integrated campaign\\u003c\\\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ereinvents the wonderful essence that helped build the brand into what it is today.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eJoshua Collier, Junior Brand Manager at Cadbury \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esaid: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cWe\\u2019ve branded our Wispa Gold Hazelnut Flavour bar our \\u2018New Type of Gold\\u2019 due to its rarity and delicious hazelnut-flavoured caramel filling. Just like real gold, we\\u2019ve decided to turn our bars into a new (and fun) commodity, giving our fans the chance to receive a very tasty dividend of multiple bars of the limited-edition chocolate bar to share* with their friends and family.\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cThis bar has been 18 months in the making and we hope Wispa lovers will enjoy engaging in its entertaining launch.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eAngus Vine, Creative Director from VCCP London\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e added: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018It\\u2019s been a pleasure to bring some new life into a brand as iconic in British culture as Wispa. Our campaign is great testament to the challenger style work we like making at VCCP. Taking more of a creative risk in our approach, by tapping into the recent craze that is crypto, trading and just the general invasion of traditionally stuffy financial worlds by our younger audience. It would have been a lot easier to run a traditional campaign that just raised awareness for our new bar, but it wouldn\\u2019t have been as fun.\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo support the campaign, media was also purchased in traditional financial press spots, such as The Sunday Telegraph Money section, designed to tie the activation roll out to the overarching creative o\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ef \\u2018A New Type of Gold.\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAll media has been planned and executed by \\u003cstrong\\u003eCarat\\u003c\\\/strong\\u003e.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"quote\":\"It\\u2019s been a pleasure to bring some new life into a brand as iconic in British culture as Wispa.\",\"quotee\":\"Angus Vine, Creative Director, VCCP London\",\"blockId\":\"iD0bp\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-iD0bp\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Wispa-Gold-Website%22,%22caption%22:%22%22,%22id%22:13954,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13954%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/Wispa-Gold-Website.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22image-5%22,%22caption%22:%22%22,%22id%22:13955,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13955%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/image-5.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Wispa-Gold-HF%22,%22caption%22:%22%22,%22id%22:13956,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13956%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/Wispa-Gold-HF.png%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"ZwqKzU\",\"blockUniqueClass\":\"lazyblock-carousel-ZwqKzU\"} \/-->","post_title":"Cadbury 'A New Type of Gold '","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cadbury-a-new-type-of-gold","to_ping":"","pinged":"","post_modified":"2021-09-08 17:28:12","post_modified_gmt":"2021-09-08 16:28:12","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=13952","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":false}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/15434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/57"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=15434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=15434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}