{"id":15406,"date":"2022-10-04T15:32:00","date_gmt":"2022-10-04T14:32:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=15406"},"modified":"2022-10-12T12:35:30","modified_gmt":"2022-10-12T11:35:30","slug":"dogs-trust-appoints-vccp-as-its-lead-creative-agency","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2022\/oct\/dogs-trust-appoints-vccp-as-its-lead-creative-agency","title":{"rendered":"Dogs Trust appoints VCCP as its lead creative agency"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-1U9hk7 wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p><b>Dogs Trust <\/b><span style=\"font-weight: 400\">has today announced the appointment of <\/span><b>VCCP <\/b><span style=\"font-weight: 400\">as its lead creative agency. VCCP will be tasked with the delivery of Dogs Trust\u2019s first advertising campaign since 2019. The account was won after a competitive three-way pitch and work on the account will commence immediately with the first global campaign for the brand set to go live in January 2023. VCCP will look to build on the heritage of Dogs Trust iconic brand strapline \u2018A dog is for life.\u2019\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Dogs Trust, the largest dog welfare charity in the United Kingdom, cares for over 15,000 animals each year. Dogs Trust campaigns to promote responsible dog ownership, and works to help end the destruction of healthy Dogs at a time where research shows that almost half of the UK\u2019s dog owners (45%) are now finding that the cost of living crisis is making it more difficult for them to give their dogs all they need.<\/span><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p><b>Nick Daniel, Marketing Director Dogs Trust said: <\/b><span style=\"font-weight: 400\">\u2018\u201cDog ownership can be so rewarding, it was a huge factor in the huge growth in dog ownership during the pandemic. But with households across the nation choosing to welcome dogs into their homes, especially during difficult economic circumstances, our work at Dogs Trust has never been more important.We continue to work hard to make the world a safe and happy place for dogs, and we\u2019re really excited to welcome VCCP to the family as they help to support us on our mission to improve the lives of dogs, both near and far.\u201d\u00a0<\/span><\/p>\n<p><b>Roly Darby, Managing Director at VCCP, added<\/b><span style=\"font-weight: 400\">: \u201cAs a nation, and agency of dog lovers, this account win is a dream come true for us. Every dog deserves to live life to the fullest and we\u2019re delighted to be working with Dogs Trust to help the charity with its important work both in the UK and beyond.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Dogs Trust continues a streak of new business wins for VCCP which most recently includes Sage, Virgin Media O2 and LinkedIn. <\/span><\/p>\n<p>\u00a0<\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","categories":[191],"class_list":["post-15406","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":[],"client_id":"","hero_video":"","hero_image":{"ID":15466,"id":15466,"title":"Dogs Trust yellow website 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11:12:16","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Dogs-Trust-yellow-website-header-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Dogs-Trust-yellow-website-header-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Dogs-Trust-yellow-website-header-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Dogs-Trust-yellow-website-header-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Dogs-Trust-yellow-website-header-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Dogs-Trust-yellow-website-header.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Dogs-Trust-yellow-website-header-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Dogs-Trust-yellow-website-header-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Dogs-Trust-yellow-website-header-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Dogs-Trust-yellow-website-header-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Dogs-Trust-yellow-website-header-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Dogs-Trust-yellow-website-header-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Dogs-Trust-yellow-website-header-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Dogs-Trust-yellow-website-header-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Dogs-Trust-yellow-website-header-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Dogs Trust appoints VCCP as its lead creative agency","meta-description":"VCCP will be tasked with the delivery of Dogs Trust\u2019s first advertising campaign since 2019.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Dogs-Trust-yellow-website-header.png","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":15360,"post_author":"57","post_date":"2022-09-21 11:02:13","post_date_gmt":"2022-09-21 10:02:13","post_content":"<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"Yd0Zs9dBeRA\",\"blockId\":\"Zf0duo\",\"blockUniqueClass\":\"lazyblock-video-Zf0duo\"} \/-->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column {\"width\":\"100%\"} -->\n<div class=\"wp-block-column\" style=\"flex-basis:100%\"><!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column {\"width\":\"100%\"} -->\n<div class=\"wp-block-column\" style=\"flex-basis:100%\"><!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDomino\u2019s, the UK\u2019s favourite pizza company, has today launched the next iteration to its hugely successful sonic \u2018DOMIN-OH-HOO-HOO\u2019 campaign series. Back by popular demand, the new playful creative reveals a simply irresistible deal, offering the nation \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e'irresistible pizza at an irresistible 50% off.\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCreated by UK agency of record \\u003c\/span\\u003e\\u003cb\\u003eVCCP London\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, alongside its production arm, \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\/span\\u003e\\u003cb\\u003eHavas Media Group UK\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the new \u2018DOMIN-OH-HOO-HOO\u2019 work continues to delight the nation following the success of the first three films which kickstarted a yodelling movement across the UK. The new spot launches during tonight\u2019s episode of Great British Bake Off in a deal secured by \\u003c\/span\\u003e\\u003cb\\u003eHavas Media UK\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e (part of \\u003c\/span\\u003e\\u003cb\\u003eHavas Media Group UK\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e).\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new value campaign from Domino\u2019s comes after new research revealed that 82% of consumers say value for money matters when getting a takeaway\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, amidst the rising cost-of-living. Domino\u2019s is the UK\u2019s number most loved pizza brand and as the fourth instalment in the brand yodelling series, \u2018Castaways\u2019 celebrates the undisputed great taste and quality of the nation\u2019s favourite pizza.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new 30\u201d hero film called\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u2018Castaways\u2019 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eis set to highlight just how much the great taste of Domino\u2019s means to people and was directed by renowned Somesuch\u2019s director, \\u003c\/span\\u003e\\u003cb\\u003eSam Hibbard,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e who created all previous spots in the series. The creative opens on a tropical desert island where three castaways are helplessly stranded, as they gaze off into the distance, dreaming of food they\u2019d give anything to et.\u00a0 The first\u2019s mouth waters over the iconic Domino\u2019s Pepperoni Passion\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003epizza, as the second fantasises about delicious melted mozzarella. The third castaway, who appeared in previous campaigns, yodels \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018DOMIN-OH-HOO-HOO\u2019 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewhich in turn summons a Domino\u2019s jet ski delivery driver who comes to the rescue. Relieved and in complete awe, the castaways lift the lid of the box to reveal sizzling, mouth-watering pizzas as one of them grabs a slice creating a perfect cheese pull. As the delivery driver makes his way back to his jet ski the castaways are so enamoured by their delicious Domino\u2019s pizza that they are going to miss their potential escape route off the desert island. Until one shouts shouts \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Wait\u2026 need a push?\u2019\u00a0 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe playful creative draws to a close with the Domino\u2019s campaign strapline \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cIrresistible pizza at an irresistible 50% off.\u201d\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLike the previous chapters,\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e'Castaways\u2019 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eis an audio first campaign and continues to highlight\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e how Domino\u2019s is the perfect meal to bring joy, happiness and a shared tasting experience to friends and family.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign media strategy planned and developed by \\u003c\/span\\u003e\\u003cb\\u003eHavas Media UK\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e sees Domino\u2019s return to the cinema for the first time since 2019 on 21 October with the launch of Dwayne Johnson\u2019s new DC Comics film, Black Adam. Leveraging the strong sonic nature of the creative, as with previous launches, there will also be radio activity to promote the new deal as well as high-impact OOH creating the crave by heroing the irresistible taste of a Domino\u2019s pizza. Bringing the campaign further to life on social media, the 50% off value campaign will roll out across multiple channels including TikTok, Instagram and Facebook. On TikTok, viewers will be treated to additional\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u2018Castaways\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e content as the three advert characters pass time on the island longing for pizza. Domino\u2019s is also working with influencers Bella Hill, James Foreman, Jack Skipper, Ellie Bindman and Cole. \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIn a media first, all digital media will be supported by tech developed by GumGum and Playground xyz that delivers highly contextualised, attention-optimised targeting.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003e\\u003ci\\u003eHarry Dromey, Marketing Director \\u003c\/i\\u003e\\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eat \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cb\\u003e\\u003ci\\u003eDomino\u2019s said\\u003c\/i\\u003e\\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: \u201c\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDomino\u2019s original yodel campaign struck a chord with the pizza-eating public. We are evolving the campaign to respond to consumer confidence being on the floor. Getting cash-strapped consumers to part with their money is increasingly difficult, so we need to demonstrate the value we offer through having great service, irresistible pizza, at a compelling 50% off. We hope that message lands in a way that will bring a smile to people\u2019s faces.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003e\\u003ci\\u003eDavid Masterman, Deputy Executive Creative Director \\u003c\/i\\u003e\\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eat \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cb\\u003e\\u003ci\\u003eVCCP\\u003c\/i\\u003e\\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e added: \u201c\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWe\u2019ve been delighted by how people have taken the Domino\u2019s yodel to heart. Not just pizza lovers, but dogs, cats and parrots have responded in their droves. We thought it was time to try it out in extreme conditions\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. It turns out that a Domin-Oh-Hoo-Hoo has a range of thousands of miles. Who knew?!\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eCharlotte Steel, managing partner\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e at \\u003c\/span\\u003e\\u003cb\\u003eHavas Media UK\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, said: \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cDomino\u2019s is the sort of brand you can have a lot of fun with to create media experiences that resonate with consumers. This campaign has been a great opportunity to focus our efforts on channels and formats for lean-in moments. That\u2019s why we\u2019ve brought Cinema back and delivered a media first partnership with GumGum and Playground xyz to drive attention.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eRunning until 13th December in the UK, the integrated campaign will roll out across a wide mix of channels including TV, OOH, social, digital and radio.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Zumz1P\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Zumz1P\"} \/-->\n\n<!-- wp:lazyblock\/carousel 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\/--><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We\u2019ve been delighted by how people have taken the Domino\u2019s yodel to heart. Not just pizza lovers, but dogs, cats and parrots have responded in their droves.\",\"quotee\":\"David Masterman, Deputy Executive Creative Director at VCCP\",\"blockId\":\"iuL5w\",\"blockUniqueClass\":\"lazyblock-quote-full-width-iuL5w\"} \/-->","post_title":"Castaways","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"castaways","to_ping":"","pinged":"","post_modified":"2022-09-21 11:33:59","post_modified_gmt":"2022-09-21 10:33:59","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=15360","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":15246,"post_author":"57","post_date":"2022-08-15 11:10:46","post_date_gmt":"2022-08-15 10:10:46","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGeneral Mills has today announced the appointment of VCCP as its agency of record for brand Old El Paso across International. As partner agency, VCCP will deliver international campaigns across key markets including the UK, France and Australia and will be responsible for campaign development, amplification and strategic direction of the brand. The pitch was won after a competitive 3 way pitch and work on the account will commence immediately with the first global campaign for the brand set to go live in January 2023. Oystercatchers assisted in the search \\u0026amp; selection process.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWith eight offices worldwide, the account will be run out of VCCP Headquarters in London and the international integrated communications network has been tasked with bringing Old El Paso\u2019s core purpose to life, evolving the \u2018Make Some\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eNoise\u2019 platform.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eOld El Paso\u2019s purpose is to provoke \\u0026amp; inspire the \u2018good noise\u2019 that happens when people truly connect and their Mexican inspired range is one consumers know and love, sitting at #1 Brand Equity across within the World Food\u2019s Category.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eBerengere Dupui, International Business Unit Director, Old El Paso, said:\\u003c\/b\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Although Old El Paso is a brand that has a history reaching back over 100 years, there is an exciting opportunity to go beyond a leader within World Food\u2019s and establish the brand a top 10 family favourite. Throughout the pitch process, the VCCP team demonstrated an ability to be a true partner in understanding our strategic need to cut through a cluttered market and we look forward to working in partnership with them moving forward\u2019\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eRoly Darby, Managing Director at VCCP added: \u2018\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eW\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ee\u2019re incredibly excited to be working with such an iconic brand as Old El Paso and very much looking forward to launching the new campaign early next year.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe win continues a streak of new business wins for VCCP this year which includes Sage, Virgin Media O2\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and the Dogs Trust.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"2mhnFC\",\"blockUniqueClass\":\"lazyblock-text-full-width-2mhnFC\"} \/-->","post_title":"Old El Paso appoints VCCP international lead agency","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"old-el-paso-appoints-vccp-international-lead-agency","to_ping":"","pinged":"","post_modified":"2022-08-15 11:10:46","post_modified_gmt":"2022-08-15 10:10:46","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=15246","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":15368,"post_author":"57","post_date":"2022-09-26 10:01:13","post_date_gmt":"2022-09-26 09:01:13","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eTango \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand agency of record, \\u003c\/span\\u003e\\u003cb\\u003eVCCP London\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, today launch \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Fearless\u2019, \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ea powerful new campaign in partnership with youth charity \\u003c\/span\\u003e\\u003cb\\u003eThe Prince\u2019s Trust \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eto help young people unlock their potential and access potentially life changing career opportunities.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe drinks brand with a punchy personality, Tango has long championed the younger generation through charitable initiatives, and \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Fearless\u2019 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eseeks to tackle the record number of young people in the UK who are struggling with self-belief through improving their long-term career prospects. The campaign was developed\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003efollowing new research revealing that confidence in young people has never been lower, with a quarter of young Brits concerned that they will never recover from the emotional toll of the pandemic.\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u2018Fearless\u2019 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eis born out of Tango and The Prince\u2019s Trust\u2019s shared belief in instilling \u2018fearlessness\u2019 among teens and the bold creative amplifies the true spirit of Tango.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDesigned to stand out, the partnership sees the launch of special limited-edition Tango cans called \u2018\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCans of confidence\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e which feature the iconic Tango orange brand palette and heroes the campaign strapline\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u2018This is a can of fire it up fearlessness.\u2019 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new campaign is aimed at 18 - 24 year olds as Tango recognises how young people today despite living in a hyper-connected world, often struggle with connection and confidence due to communities morphing from real interactions to increasingly virtual ones. The new campaign heroes a bold graphic design, akin to the iconic Tango brand personality, and the tone of voice across the special Tango x The Prince\u2019s Trust packaging is designed to speak to the Gen Z audience who struggle with confidence.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new work marks Tango\u2019s\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ethree year partnership with The Prince\u2019s Trust charity, as the Britvic drinks brand promises to donate \u00a3100,000 in the first year alone alongside giving young people access to over 5,000 hours of one-to-one support including counselling, education and careers advice.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSupporting the new limited-edition Tango \u2018Fearless\u2019 cans, creative will roll out across TikTok through the creation of films involving two Prince\u2019s Trust graduates who talk about what they did during a time when they were fearless, to act as a motivation for young people. To further reconnect with Tango\u2019s young consumer base, the iconic drinks brand has also partnered with LadBible and created a mural in Manchester to further engage a Gen Z audience and help them smash their limitations and voice their fearless ambitions for the future.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ePR activity will include positioning the CV\u2019s of the graduates on the special packs to showcase their fearless achievements thanks to involvement in The Prince\u2019s Trust. Tango will also run a competition where one lucky graduate will have the chance to land a job at Britvic.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eIeuan Evans, Tango Brand Manager at Britvic said\\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: \u201cWe\u2019re incredibly proud to launch our partnership with The Prince\u2019s Trust this summer. The charity undertakes incredible work supporting young people across the country, and with young people being among the hardest hit coming out of the pandemic, it\u2019s so important we work together to support and inspire them to build their confidence and discover fulfilling career opportunities.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eGeorge Wait, Associate Creative Director at VCCP London \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded:\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u201cThe collaboration between Tango and the Prince's Trust was a hugely exciting proposition for all sides of the project.\u00a0 Not only did Tango have the opportunity to work with a brilliant charity, supporting a fantastic and worthy cause, but The Prince's Trust were also given rare permission to communicate with Tango's uniquely lighthearted, cheeky tone. We've loved the challenge of combining these two worlds, all in the name of helping young people in need around the UK.\u201d\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eBen Marson, Director of Partnerships at The Prince\u2019s Trust\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cWe are delighted to begin this new partnership with Tango which will raise vital funds to support young people get into work, education and training. In addition, by bringing our two brands together, we can connect with and inspire more young people to build the confidence they need to thrive.\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new Tango\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u2018Fearless\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e campaign is live today until the 30th September across TikTok, on-pack, in-store products, a Ladbible partnership and across organic social channels. Tango worked with UK agency of record, \\u003c\/span\\u003e\\u003cb\\u003eVCCP London \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eto mastermind the new campaign, with support from VCCP\u2019s content studio \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and VCCP\u2019s newly launched Product and Service innovation company, \\u003c\/span\\u003e\\u003cb\\u003eBernadette\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, as well as support across social from Britvic\u2019s in-house agency,\\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.britvic.com\/our-news\/performance\/britvic-launches-new-digital-studio-infused\/\\u0022\\u003e \\u003cb\\u003eInfused \\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand\\u003c\/span\\u003e\\u003cb\\u003e The\\u0026amp;Partnership.\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e PR has been handled by \\u003c\/span\\u003e\\u003cb\\u003eCirkle PR \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand all media has been planned and executed by\\u003c\/span\\u003e\\u003cb\\u003e M\/Six. \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ePack design was carried out by \\u003c\/span\\u003e\\u003cb\\u003eBloom.\u00a0\\u003c\/b\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe limited-edition cans will be available to purchase in September and 5p from each sale will go towards supporting the career courses provided by the youth charity.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo help a young person be fearless, donate \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.princes-trust.org.uk\/support-our-work\/donate\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ehere\u00a0\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo sign up to a free course for those aged 16 - 30, please visit \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/candidateportal.princestrust.org.uk\/app\/chat\/chat_launch\/request_source\/8\/chat_data\/cmVmZXJyZXJVcmw9aHR0cHMlM0ElMkYlMkZ3d3cucHJpbmNlcy10cnVzdC5vcmcudWslMkZjb250YWN0LXVzJnN0YXRlPTM5\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ehere\u00a0\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z2rR89e\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z2rR89e\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"750466509\",\"blockId\":\"Z7HsBL\",\"blockUniqueClass\":\"lazyblock-video-Z7HsBL\"} \/-->","post_title":"Tango x The Prince's Trust","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"tango-x-the-princes-trust","to_ping":"","pinged":"","post_modified":"2022-09-26 10:01:14","post_modified_gmt":"2022-09-26 09:01:14","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=15368","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/15406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/57"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=15406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=15406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}