{"id":15268,"date":"2022-08-18T12:32:58","date_gmt":"2022-08-18T11:32:58","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&p=15268"},"modified":"2024-08-09T14:07:34","modified_gmt":"2024-08-09T13:07:34","slug":"vccp-selected-for-sxsw-panelpicker","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2022\/aug\/vccp-selected-for-sxsw-panelpicker","title":{"rendered":"VCCP selected for SXSW PanelPicker"},"content":{"rendered":"
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SXSW season is officially underway and we couldn\u2019t be more excited that not one but TWO of our proposals have been accepted onto the SXSW PanelPicker!\u00a0<\/span><\/p>\n

PanelPicker<\/span><\/a> is a session proposal platform that gives the SXSW community a significant voice in programming conference activities (presentations, panels, discussions, demonstrations, etc.) for the SXSW Conference and SXSW EDU. Prospective speakers submit their session ideas to PanelPicker, then the community, SXSW Advisory Board and SXSW staff choose the best proposals.<\/span><\/p>\n

Voting for us won\u2019t guarantee our spot at SXSW\u2019s big stage, though it will certainly help us a great deal! Public voting accounts for about 30% of the decision-making process for SXSW and SXSW EDU programming. Feedback from the SXSW Programming Committee (or the SXSW EDU Advisory Board) and SXSW staff is also taken into account, with a weight of 40% and 30% respectively.<\/span><\/p>\n

You can vote for our proposals and find out more about them below:<\/span><\/p>\n

Proposal 1: “Has Advertising Forgotten About Men?” <\/b>– link to vote<\/span> here<\/b><\/a><\/p>\n

Much time (quite rightly) has been given to how advertising portrays women, but less to how it portrays men. Perhaps because men have fared better over time? Or because the topic is too nuanced to address? Or because the prevailing feeling is that there is no problem? But as author & documentary-maker Tim Samuels states: \u201cOf the 200,000 years homo sapiens has been wandering this planet, this has to be the most absurd & challenging time to be a man.\u201d Our lively debate will discuss: does advertising adequately represent men? And what changes should it consider, in order to benefit not just men, but all of society? This is supported by groundbreaking research into public opinion on male gender representation in the UK & USA, pioneered by VCCP for SXSW 2023.<\/span><\/p>\n

Takeaways:<\/span><\/p>\n

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  1. Evidence and opinion on the need for improved male representation in advertising, media and culture.<\/span><\/li>\n
  2. 10 ways brands can better represent men in advertising comms.<\/span><\/li>\n
  3. The potential impact of better male representation on brand sales.<\/span><\/li>\n<\/ol>\n

    The session will include the below speakers:<\/span><\/p>\n