{"id":15253,"date":"2022-08-17T17:09:23","date_gmt":"2022-08-17T16:09:23","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=15253"},"modified":"2022-08-17T17:14:46","modified_gmt":"2022-08-17T16:14:46","slug":"brett-edgar-to-join-vccp-as-north-america-ceo","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2022\/aug\/brett-edgar-to-join-vccp-as-north-america-ceo","title":{"rendered":"Brett Edgar to join VCCP as North America CEO"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-Z1Hak wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left\"><strong>VCCP<\/strong> <strong>Group<\/strong>, the global challenger network for challenger brands, has today announced two new super hires to strengthen its leadership team and catapult the network into further growth. <strong>Brett Edgar<\/strong> joins the agency as Chief Executive Officer, North America \u2013 the first North American CEO for VCCP in its 20 year history \u2013 and <strong>Caroline Grayson<\/strong> as Managing Director, New York.<\/p>\n<p style=\"text-align: left\">Edgar and Grayson join directly from 72andSunny New York where they served as President and Group Brand Director respectively. Alongside International Chief Strategy Officer, Jonny Shaw, Edgar will oversee the New York office and the network\u2019s San Francisco office M\/H, as well as continue to grow the business and further elevate VCCP\u2019s position within the North American market.<\/p>\n<p style=\"text-align: left\">As a North American industry veteran, Edgar is famed for delivering results. Most recently at 72andSunny she led the NY office to a record-breaking year \u2013 increasing revenue growth by 47% in 2021. She expertly steered the agency through the pandemic and drove success with a focus on team-building, organic growth and winning new business across a variety of modern businesses including sports apparel, business and virtual services alongside developing powerful creative work for iconic international brands.This led the agency to be awarded Entertainment Agency of the Festival at Cannes Lions last year and most recently the accolade of Standout Agency on Ad Age\u2019s 2022 A-List.<\/p>\n<p style=\"text-align: left\">Prior to 72andSunny, Edgar was at BBH New York as Managing Director and helped define roles for brands including Playstation and GrubHub. She has also held senior positions at Droga5 and TBWA Chiat Day. She has worked across a variety of brands such as the highly-awarded Mars business including Skittles and Starburst alongside Samsung, Cover Girl, Pizza Hut and Honey Maid.<\/p>\n<p style=\"text-align: left\"><strong>Julian Douglas, International CEO at VCCP<\/strong>, said: \u201c<em>Attracting top talent like Brett and Caroline is a testimony to our challenger positioning and point of difference in the North American market and we\u2019re committed to investing in the absolute best. Challenging times require a challenger mindset and we see that in both Brett and Caroline which is what we need to deliver to both our people and our clients. We look forward to welcoming them both on board.\u201d<\/em><\/p>\n<p style=\"text-align: left\"><strong>Brett Edgar incoming North America CEO at VCCP, <\/strong>said<strong>: <\/strong><em>\u201cI feel so fortunate to be joining this impressive team. There is so much good happening at VCCP and I am incredibly excited to help put a spotlight on all the amazing work happening here as well as helping to define where we go next. I love the spirit, energy and challenger mindset that exists in each person I\u2019ve met &#8211; it\u2019s contagious! This is going to be great and I can\u2019t wait to get started!\u201d<\/em><\/p>\n<p style=\"text-align: left\"><strong>Brett on Caroline: <em>\u201c<\/em><\/strong><em>Caroline is a kind-hearted force of nature and I couldn\u2019t be happier that we will continue to work together at VCCP. Her natural leadership skills will make her an amazing addition to the NY team.\u201d <\/em><\/p>\n<p style=\"text-align: left\">Grayson will become Managing Director of the New York outfit which has enjoyed strong growth over the past 18 months partnering with some of the most exciting startups, category-defining unicorns and publicly-listed industry leaders, including Google, White Claw, T-Mobile for Business and SoulCycle. At 72andSunny New York Grayson was Group Brand Director and led the Comcast, Etsy and Spotify businesses. Previously at Adam&amp;Eve she led the John Lewis account as Business Director and within her 5 year tenure was also named Campaign magazine\u2019s \u2018Face to Watch\u2019 at age 26. A VCCP returner, Grayson started her career at VCCP\u2019s headquarters in London on the Chime graduate training program, and then joined the brand team on the O2 account.<\/p>\n<p style=\"text-align: left\">VCCP Group employs more than 1,350 people across its 11 offices in Auckland, London, New York, San Francisco, Salt Lake City, LA, Sydney, Shanghai, Singapore, Madrid and Prague.<\/p>\n<p style=\"text-align: left\">Earlier this year the challenger network launched its global gaming proposition, <a href=\"https:\/\/www.vccpplus.com\/\"><strong>VCCP+<\/strong><\/a>. On a mission to help brands navigate and leverage the 2.7 billion person Gaming Multiverse, VCCP+ is headquartered in New York and delivers data-backed solutions to help brands build long-term value in the space and challenge the ways gaming is traditionally viewed and activated.<\/p>\n<p style=\"text-align: left\">Edgar and Grayson will both join in October and will report into the Group\u2019s International CEO, Julian Douglas.<\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","categories":[191],"class_list":["post-15253","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":[],"client_id":"","hero_video":"","hero_image":{"ID":15259,"id":15259,"title":"Brett_Edgar_Caroline_Grayson_press_shot","filename":"Brett_Edgar_Caroline_Grayson_press_shot.png","filesize":2955298,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Brett_Edgar_Caroline_Grayson_press_shot.png","link":"https:\/\/www.vccp.com\/uk\/news\/2022\/aug\/brett-edgar-to-join-vccp-as-north-america-ceo\/attachment\/brett_edgar_caroline_grayson_press_shot","alt":"","author":"57","description":"","caption":"","name":"brett_edgar_caroline_grayson_press_shot","status":"inherit","uploaded_to":15253,"date":"2022-08-16 16:17:38","modified":"2022-08-16 16:17:38","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Brett_Edgar_Caroline_Grayson_press_shot-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Brett_Edgar_Caroline_Grayson_press_shot-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Brett_Edgar_Caroline_Grayson_press_shot-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Brett_Edgar_Caroline_Grayson_press_shot-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Brett_Edgar_Caroline_Grayson_press_shot-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Brett_Edgar_Caroline_Grayson_press_shot.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Brett_Edgar_Caroline_Grayson_press_shot-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Brett_Edgar_Caroline_Grayson_press_shot-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Brett_Edgar_Caroline_Grayson_press_shot-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Brett_Edgar_Caroline_Grayson_press_shot-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Brett_Edgar_Caroline_Grayson_press_shot-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Brett_Edgar_Caroline_Grayson_press_shot-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Brett_Edgar_Caroline_Grayson_press_shot-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Brett_Edgar_Caroline_Grayson_press_shot-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Brett_Edgar_Caroline_Grayson_press_shot-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Brett Edgar to join VCCP as North America CEO","meta-description":"Edgar will join with fellow 72andSunny colleague Caroline Grayson who will start as Managing Director for the New York office","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Brett_Edgar_Caroline_Grayson_press_shot.png","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":14641,"post_author":"57","post_date":"2022-02-24 15:16:57","post_date_gmt":"2022-02-24 15:16:57","post_content":"<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22VCCP-Sashi-Nair-and-Jonny-Shaw-1%22,%22caption%22:%22%22,%22id%22:14644,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14644%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/VCCP-Sashi-Nair-and-Jonny-Shaw-1-scaled.jpg%22%7D\",\"blockId\":\"Z23CH20\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z23CH20\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eRead the full feature in \\u003ca href=\\u0022https:\\\/\\\/www.campaignlive.co.uk\\\/article\\\/vccp-launches-global-gaming-offering-%E2%80%93-dont-call-metaverse\\\/1747922\\u0022\\u003e\\u003cem\\u003eCampaign US\\u003c\\\/em\\u003e\\u003c\\\/a\\u003e.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eVCCP launches global gaming offering \\u2013 but don\\u2019t call it the metaverse\\u003c\\\/strong\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP Group, the global challenger network, has today announced the launch of a global gaming proposition, \\u003c\\\/span\\u003e\\u003cb style=\\u0022font-size: inherit;font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif\\u0022\\u003eVCCP+\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. On a mission to help brands navigate and leverage the 2.7 billion person Gaming Multiverse, VCCP+ will deliver data-backed solutions to help brands build long-term value in the space and challenge the ways gaming is traditionally viewed and activated. With a unique approach and offering, VCCP+ will aim to upskill and tip the balance for modern marketers.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe current obsession with the Metaverse pipe dream is distracting the much needed attention away from the single largest unmet audience opportunity in marketing. The power of games as a medium and culture has been alarmingly misunderstood for too long. Gaming today is much more than just playing video games. It is a complex, thriving multiverse of distinct and diverse platforms, media and cultures - from content, to influencers, lifestyle, design, entertainment, and sports. With a third of the world\\u2019s population\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e in its mix, gaming has a larger audience than even Facebook. But it's not just its sheer size. Every touchpoint across the multiverse surpasses that of existing social and traditional channels of communication. Gaming content viewership on YouTube, for example, is bigger than HBO, Netflix, and Hulu combined. And these numbers will only continue to accelerate with a new generation of audience where gaming is a core part of their identity and social life.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDespite its popularity and abundance of opportunities, brands, marketers and even agencies have only really scratched the surface of gaming\\u2019s potential as the force in marketing to leverage. Investment in gaming is currently 100 times less than ad spend on Facebook and four times less than in print. VCCP+ aims to disrupt this status quo and will arm future-facing brands with the right data, expertise, ideas, and partnerships for an immediate marketing future where \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ea gaming strategy and an always-on plan will be a critical necessity.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eJonny Shaw, CEO of VCCP+ \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esaid: \\u201cThe gaming space is completely misunderstood, misused or relegated to being an experiment for marketers. It is the biggest unmet audience opportunity there is in marketing. Gaming represents the biggest entertainment vertical in the world and is constantly ignored by brands. As 90% of Gen Z identify as gamers, the audience of tomorrow is everyone. VCCP+ is here to challenge the status quo and offer brands a way to engage and tap into this demographic in a way that is authentic and will reduce media wastage.\\u201d\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe traditional one-size-fits-all model will not work in the gaming multiverse. Launching with a proprietary methodology and tools built from the ground up to aid brands and marketers in making the right decisions, VCCP+ brings data-rich, actionable insights from the complex landscape with the goal of delivering long-term engagement and value, with the capabilities to measure and optimise marketing activities in the space.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBacked by a worldwide network of talent and partners, VCCP+ will tap into coders from VCCP CX and makers in the world of design and art, motion and 3D tech, from VCCP\\u2019s recently launched global content studio, \\u003c\\\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. Supporting this and working at the speed of culture, VCCP+ will also team up with leading production and content partners, collaborators at the intersections of sports, lifestyle and entertainment, as well as gaming publishers and influencers.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP+ will be led by CEO, Jonny Shaw and Head of Strategy, Sashi Nair. Shaw has worked in the game space for over 20 years, leading teams in London, Tokyo, San Francisco and New York. He has worked on both endemic games brands, PlayStation, Xbox, EA and Rockstar games, to name a few, as well as helping some of the world\\u2019s best consumer brands navigate the world of games including Coca Cola, Fanta, Adidas, Google, and many more.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eNair joins from Havas Sports \\u0026amp; Entertainment where he led the strategy practice on gaming, partnerships, sports and music. An award-winning, multi-disciplinary strategist, Nair delivers meaningful vision and solutions based on today\\u2019s popular culture across geographies for organisations like The Coca-Cola Company, Beam Suntory, Michelin, Tracfone, Fidelity, Titlelist, P\\u0026amp;G, Pringles, Emirates, HSBC, Sony and Volkswagen.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eInternational CEO at VCCP\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\\\/span\\u003e\\u003cb\\u003eJulian Douglas\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \\u201cThe mainstream marketing industry is finally waking up to the opportunity gaming provides. Marketers are realising this isn\\u2019t a niche space; it is where their audience is. Gaming is about socialising, connecting, meeting new people and deepening existing relationships. It\\u2019s about experiences and culture, and simply having a good time. VCCP+ is here to navigate and unlock this space in an authentic, unique and commercially valuable way for brands all around the globe.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eSashi Nair, Head of Strategy at VCCP+ \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded: \\u0022The Multiverse aptly describes the far reaching impact of gaming. This cultural tidal wave that is right now defining the future of media and advertising is repeatedly swept under the rug. Brands and marketers need to wake up and evolve their perception of gaming being a channel for siloed, experimental initiatives. Gaming is now the heart of popular culture and the future of entertainment. I\\u2019m excited to take on the challenge of transforming the perception of the space, helping brands and marketers unlock the potential the gaming multiverse has to offer, and creating the correct solutions for them to deliver value and business goals.\\u0022\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP+ launches as a new practice within all VCCP offices worldwide, including New York, where it is headquartered, Madrid, Prague, San Francisco, London, Singapore, Sydney and Shanghai, and will be offered as core service to clients such as White Claw, Google and O2.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFor more information about VCCP+, visit \\u003c\\\/span\\u003e\\u003ca href=\\u0022http:\\\/\\\/www.vccpplus.com\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewww.vccpplus.com\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"14rfj0\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-14rfj0\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Brands and marketers need to wake up and evolve their perception of gaming being a channel for siloed, experimental initiatives. Gaming is now the heart of popular culture and the future of entertainment.\",\"quotee\":\"Sashi Nair, Head of Strategy at VCCP+\",\"blockId\":\"Z1u5WCc\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1u5WCc\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"blockId\":\"2mmYRr\",\"blockUniqueClass\":\"lazyblock-image-full-width-2mmYRr\"} \/-->","post_title":"VCCP launches global gaming proposition VCCP+","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-launches-global-gaming-proposition-vccp","to_ping":"","pinged":"","post_modified":"2022-06-08 10:15:57","post_modified_gmt":"2022-06-08 09:15:57","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=14641","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":14817,"post_author":"57","post_date":"2022-04-28 10:49:03","post_date_gmt":"2022-04-28 09:49:03","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eBernadette brings together strategy \\u0026amp; execution to make breakthrough products \\u0026amp; services.\\u003c\\\/b\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eVCCP Group,\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e the global challenger network, has today announced the launch of a new breed of Product \\u0026amp; Service Innovation company, \\u003c\\\/span\\u003e\\u003cb\\u003eBernadette. \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBorn out of the 12 year heritage of the customer experience arm of the VCCP Group, VCCP CX, Bernadette is on a mission to \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ebridge the gap between \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018digital strategy\\u2019 and the execution of \\u2018digital experiences\\u2019\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to make breakthrough products \\u0026amp; services\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eStrategies, like ideas, are worthless to brands if they cannot be executed. Likewise, isolated and incremental improvements are highly unlikely to make a big impact. Bernadette has been engineered to put strategy into action, with a focus on helping brands break through - whether that\\u2019s the design and delivery of digital products and services that truly stand apart, or helping clients break through the many internal barriers standing in the way of getting there in the first place. Bernadette is directly targeting the big digital transformation consultancies, who typically lack practical execution experience - and the smaller digital execution agencies, who are typically divorced from brand purpose.\\u00a0\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBernadette launches with a commitment to bring strategy and execution together in one uncompromising collaborative solution - inventing new category-leading products and services, supercharging existing ones, and activating customer engagement and advocacy with digital experiences. In the process Bernadette will help their clients speed time to market, save wasted time and money, ensure that brand purpose and impact is delivered tangibly from idea to customer touchpoint and launch truly landmark digital experiences that go the distance - across the whole digital ecosystem.\\u00a0 To directly underpin this commitment with their business model, Bernadette will work actively to tie its revenues directly to the desired outcomes for its client engagements - breaking the traditional rate card-based, project by project agency model.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWith a team of 85 specialists from the world of strategy, design and engineering, Bernadette is headquartered in London and led by \\u003c\\\/span\\u003e\\u003cb\\u003eCEO,\\u003c\\\/b\\u003e \\u003cb\\u003eScott Ewings. \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eEwings notably led Fjord, Ustwo and Potato in the UK, helping to establish them all as outstanding digital product and venture studios.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0\\u201c\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBernadette represents a much needed industry shake up - my team and I fundamentally believe that the digital agency model needs to change, \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e'' commented\\u003c\\\/span\\u003e \\u003cb\\u003eEwings.\\u003c\\\/b\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cThere\\u2019s a lack of truly measurable success across the industry and we believe that is largely due to the gulf between the huge investment in multiple year digital transformation strategies and joined-up execution at the customer touchpoint. Agencies often talk a good talk about partnering with clients, but very rarely engineer their engagements in a way that everyone in the collaboration is truly invested in success. Everything we do at Bernadette has a singular focus on creating not just fit for purpose products and services for our clients, but \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cb\\u003e\\u003ci\\u003elegendary\\u003c\\\/i\\u003e\\u003c\\\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e ones.\\u201d\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eChief Executive Officer, VCCP Group\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\\\/span\\u003e\\u003cb\\u003eMichael Sugden\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e added: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cVCCP\\u2019s mission is to challenge the bad habits of the industry and Bernadette is our latest example of this. For too long digital consultancies and agencies have divorced strategy from execution. We have created Bernadette to challenge this.\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e \\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBernadette continues the ongoing VCCP investment in customer experience. Starting with the UK, VCCP plans to roll Bernadette out globally. Bernadette launches with an existing portfolio of clients including Cadbury, O2, easyJet, Kia and Saga.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cul\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFor more information about Bernadette, visit \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/wearebernadette.co\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewww.wearebernadette.co\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003c\\\/li\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFind Bernadette on social - on \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.linkedin.com\\\/company\\\/wearebernadette\\\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLinkedIn\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.instagram.com\\\/we_are_bernadette\\\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eInstagram\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, and \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.youtube.com\\\/channel\\\/UC4akICjGwt77F7bSS-GHNqQ\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eYouTube\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003c\\\/li\\u003e\\n\\u003c\\\/ul\\u003e\",\"blockId\":\"ZGUCuC\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZGUCuC\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"For too long digital consultancies and agencies have divorced strategy from execution. We have created Bernadette to challenge this.\",\"quotee\":\"Chief Executive Officer, VCCP Group, Michael Sugden\",\"blockId\":\"uGqg8\",\"blockUniqueClass\":\"lazyblock-quote-full-width-uGqg8\"} \/-->","post_title":"VCCP Group launches Bernadette","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-group-launches-bernadette","to_ping":"","pinged":"","post_modified":"2022-04-28 10:53:49","post_modified_gmt":"2022-04-28 09:53:49","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=14817","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":14270,"post_author":"57","post_date":"2021-11-03 09:05:43","post_date_gmt":"2021-11-03 09:05:43","post_content":"<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eVCCP Group supercharges production offering with launch of global content creation studio, Girl\\u0026amp;Bear.\\u003c\\\/strong\\u003e\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eVCCP Group\\u003c\\\/strong\\u003e, the challenger global network, has today announced the launch of a global content creation studio named \\u003c\\\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. \\u003c\\\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ebecomes the new home to makers from across the VCCP network and will deliver world-class content creation, global production services and a bespoke technology solution.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSpanning the full range of content production, the studio\\u2019s capabilities will include film, audio, design, print, photographic and digital production and brings together 250 makers with VCCP\\u2019s expertise and focus on craft. Alongside the makers within the studio, Girl\\u0026amp;Bear will continue to work with production partners to ensure access to the best talent in the industry.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eChallenging the modern production dilemma of choosing between beautifully crafted creative, or efficient delivery of assets at scale, Girl\\u0026amp;Bear will deliver craft without compromise. Their proprietary software, \\u2018The Pathway\\u2019 will enable technology and a human approach to work seamlessly together enabling cutting-edge content creation, adaptation and transcreation or, increasingly, more personalised content delivered through the clever use of data. The system is designed to guide clients through the increasingly complicated world of multi-format, multi-language and dynamic creative production and enable the delivery of crafted work at scale and pace, across all channels. Bringing cutting-edge technology and automation into the production process in the right way, at the right moments will ensure Girl \\u0026amp; Bear\\u2019s makers around the world can work more efficiently as well as give clients a seamless delivery experience.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewill service VCCP\\u2019s global network, offering clients borderless content production across eight markets including London, where it is headquartered, Madrid, Prague, San Francisco, New York, Singapore, Sydney and Shanghai. Girl\\u0026amp;Bear will also offer cost-efficient production at scale in every region of the world through offshore solutions which will be run out of the Czech Republic, South Africa and Asia Pacific.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBrought together by a team of passionate makers, Girl\\u0026amp;Bear will be led by Managing Director, Claire Young, Executive Head of Production, Anthony Austin and Global Head of Operations, Dan Montalbano. Young has over 20 years of production experience working at some of the industry\\u2019s most well respected creative agencies including Mother, exposure, JWT, and has led production for VCCP London for the last six years. Montalbano has led global operations for the VCCP Group for the last two years and brings both client-side and top-tier London agency experience from brands including National Geographic, Barclays and agencies Razorfish and AKQA.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe team is joined by new hire Austin, who brings a wealth of experience in building production studios within creative agencies, firstly at Mother London, before going on to found Black Sheep Studios at BBH, where he subsequently took the BBH London ECD role.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Girl\\u0026amp;Bear senior leadership team will report into VCCP London\\u2019s Chief Executive Officer, Andrew Peake and VCCP\\u2019s Group Chief Creative Officer, Darren Bailes.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGirl\\u0026amp;Bear launches with a large portfolio of clients including Domino\\u2019s, O2 and White Claw. Recent celebrated campaigns include Domin-oh-hoo-hoo for Domino\\u2019s and The O2 in Fortnite Creative for O2\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eFounding Partner and Group CEO at VCCP\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\\\/span\\u003e\\u003cb\\u003eAdrian Coleman\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \\u201cContent creation and production is something we have always offered to our clients and as the making arm of VCCP, Girl\\u0026amp;Bear now elevates our production offering globally, bringing further cohesion to our Group, and a challenger proposition to other networks. All brought to the market by an extremely talented leadership team who all bring different skills to the table, working towards one common goal to bring fresh thinking and new ideas to how we make.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eMD at Girl\\u0026amp;Bear, Claire Young\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, added: \\u201cFor us \\u2018how\\u2019 we make things is just as important as \\u2018what\\u2019 we make for clients. I\\u2019ve always wanted to reimagine production and creating Girl\\u0026amp;Bear has enabled us to supercharge our making offering and evolve the industry model. We know that creativity is a business multiplier and we believe that great production doesn't need to be a choice between pace, scale and craft - we\\u2019re in the business of \\u2018and\\u2019. World class integration is something that VCCP is famous for, and with Girl\\u0026amp;Bear we are now in an even stronger position than ever to deliver on that promise.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eAnthony Austin, Executive Head of Production at Girl\\u0026amp;Bear \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003enoted, \\u201cVCCP has always produced beautifully crafted work. With Girl\\u0026amp;Bear we will build on this legacy, while bringing a fresh approach to production through new ways of making, new technologies, new formats and always seeking out the best and most exciting talent. Girl\\u0026amp;Bear empowers our makers to have a louder voice within the advertising ecosystem. They are an energetic, highly-skilled and passionate bunch, and I\\u2019m excited to be joining the team.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTalking about Girl\\u0026amp;Bear\\u2019s mission, Young continued: \\u201cAs the challenger content studio we also wanted to address other areas of production we felt weren\\u2019t working, and change them for the better. Our ambition is to put our people and the planet right at the heart of our business, and we\\u2019ve created what we call our \\u2018Be Nice\\u2019 policy which outlines our guiding principles. We\\u2019re committed to sustainable practices in all that we do and we\\u2019re excited to be working with Greenshoot and AdGreen to ensure all production is made in the most sustainable way possible.\\u201d\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGirl\\u0026amp;Bear are also working with VCCP Group towards achieving B-Corp status.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCommitted to uncovering, supporting and attracting new and diverse talent both in front of and behind the lens, Girl\\u0026amp;Bear are working with partners Free The Bid, BRiM, Justrunners, Brixton Finishing School and SCA to help create a diverse and inclusive workforce. In November they will host the Shiny Awards, which champions underrepresented directors.\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFor more information about Girl\\u0026amp;Bear, visit \\u003c\\\/span\\u003e\\u003ca href=\\u0022http:\\\/\\\/www.wearegirlandbear.com\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noopener\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003ewww.wearegirlandbear.com\\u003c\\\/strong\\u003e\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. \\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"quote\":\"Girl\\u0026amp;Bear now elevates our production offering globally.\",\"quotee\":\"Adrian Coleman, Founding Partner and Group CEO at VCCP\",\"blockId\":\"Z10ISDP\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z10ISDP\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"641836819\",\"blockId\":\"Z2g1fHs\",\"blockUniqueClass\":\"lazyblock-video-Z2g1fHs\"} \/-->","post_title":"VCCP launches Girl&amp;Bear","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-launches-girlbear","to_ping":"","pinged":"","post_modified":"2021-11-03 17:37:59","post_modified_gmt":"2021-11-03 17:37:59","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=14270","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":["5"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/15253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/57"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=15253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=15253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}