{"id":14996,"date":"2022-07-06T10:33:30","date_gmt":"2022-07-06T09:33:30","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=14996"},"modified":"2022-07-06T10:33:30","modified_gmt":"2022-07-06T09:33:30","slug":"vccp-london-supercharges-social-specialism","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2022\/jul\/vccp-london-supercharges-social-specialism","title":{"rendered":"VCCP London supercharges social specialism"},"content":{"rendered":"\n<p><\/p>\n\n\n<div class=\"lazyblock-two-column-text-quote-image-ZSTNHM wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><b>VCCP<\/b><span style=\"font-weight: 400\"> today has revealed further investment in its social offering through the unveiling of a new senior social leadership team. New addition <\/span><b>Nick Lewis<\/b><span style=\"font-weight: 400\"> joins as Head of Social &amp; Content Strategy and will work alongside <\/span><b>Alex Dalman<\/b><span style=\"font-weight: 400\">, Head of Social &amp; Innovation and <\/span><b>Nicky Palamarczuk<\/b><span style=\"font-weight: 400\">, Head of Social &amp; Influence to challenge the social conventions for VCCP\u2019s clients across the partnership and expel the bad habits of the industry.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Lewis, Dalman and Palamarczuk together will lead a team of 35 social specialists and their remit will be to translate the fast paced nature of social-first thinking into groundbreaking work across social, gaming, digital and experiential in a native way. The trio will build on existing momentum by scaling VCCP\u2019s social capabilities across its global network whilst also simplifying the complexity of the ever-evolving social media landscape for clients.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Lewis joins VCCP from football media business COPA90, having spent almost six years with the fan-first publisher working with brands including EA Sports, Nike and PepsiCo. Both the dynamic duo, Dalman and Palamarczuk have been driving forces at VCCP London for championing a social-first mindset and Dalman now moves into the role of Head of Social &amp; Innovation. Dalman has delivered some of VCCP\u2019s most iconic non-traditional award-winning campaigns over the past seven years including The O2 in Fortnite Creative, easyJet\u2019s Look&amp;Book and Domino\u2019s Recovery Channel.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Alongside the new leadership team, VCCP London also announces the launch of an innovative social audit tool called <\/span><b>\u2018The Big Social Media Reality Check\u2019 <\/b><span style=\"font-weight: 400\">which will enable VCCP to analyse a brand\u2019s social media presence and operational ways of working, allowing the world-class social team to diagnose and propose a cutting strategy, creative approach and operationally led tactics. This will provide a clear plan on how to allow current clients and prospective clients to tap into VCCP\u2019s portfolio of world class tools and industry leading specialists to get the realistic, relevant and real results they want in social.<\/span><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Commenting on the new social tool <\/span><b>Andrew Peake, CEO at VCCP London <\/b><span style=\"font-weight: 400\">added; <\/span><i><span style=\"font-weight: 400\">\u201cBrands are used to social campaigns and activations but with emerging trends like NFTs, innovations in e-commerce and opportunities for bespoke builds in games and on platforms, not to mention, the comeback of always-on social, it\u2019s crucial we have not only leadership but tools and processes to deliver in this space. We\u2019re excited to welcome Nick to VCCP as he has unparalleled experience building some of the most influential audiences and communities for some of the world\u2019s biggest brands and whether it\u2019s The O2 in Fortnite creative racking up 10 million players or running a purely organic TikTok channel for Domino\u2019s, Alex and Nicky have a track record of delivering stellar work that translates into business results.\u201d\u00a0\u00a0<\/span><\/i><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">The role of social in advertising continues to grow exponentially. Now, social media, more than ever before, has a profound impact on business as brands across all industries must factor their online presence into their business strategy and their business results. The new social leadership team bring together a wealth of industry expertise and represent VCCP\u2019s evolving focus to deliver award-winning social for clients.\u00a0<\/span><\/p>\n<p><b>Alex Dalman, Head of Social &amp; Innovation <\/b><span style=\"font-weight: 400\">says:<\/span><i><span style=\"font-weight: 400\"> \u201cWe want to make sure our brands show up in the most culturally relevant way in the places where our clients\u2019 audiences are spending the most time. That means pushing the boundaries of what we do and what we offer to clients; whether it\u2019s activations, games, or TikTok Collectives, it\u2019s about cutting through in really stand-out ways, and not over complicating things. There is so much branded content crap out there, it\u2019s very easy to fall into one of two camps as a brand &#8211; Camp Paralysis or Camp Doing Everything Ok. We want to ensure brands do neither with our Reality Check Tool.<\/span><\/i><\/p>\n<p><b>Nicky Palamarczuk, Head of Social &amp; Influence <\/b><span style=\"font-weight: 400\">added; <\/span><i><span style=\"font-weight: 400\">\u201cIn 2022 we need to assume that a vast proportion of a brand\u2019s target audience will never see a TV ad from that brand. And it\u2019s not enough to do social cut-downs. We need socially native creative. It\u2019s why we have a team of social specialists. Comedy writers for community engagement, creator makers who can concept, shoot and post a TikTok in a couple of hours, and pro-game builders on tap to create immersive gaming experiences like the one in Roblox. But to get there we first need a clear understanding of a client\u2019s needs, capabilities, ambition and appetite, and that\u2019s where the Big Social Media Reality Check comes in\u201d<\/span><\/i><b> \u00a0<\/b><\/p>\n<p><b>Nick Lewis, Head of Social &amp; Content Strategy <\/b><span style=\"font-weight: 400\">added:<\/span><i><span style=\"font-weight: 400\"> \u201cWe&#8217;re in an exciting era of social fuelled creativity where we are redefining how we connect brands with consumers, build community and entertain. These connections however are increasingly disparate and I\u2019m really thrilled to join one of the very best integrated agencies, to help reduce siloed and fragmented brand experiences. Throughout my career I&#8217;ve helped brands to connect with culture, communities, creators and talent in meaningful ways and I&#8217;m pleased to be able to bring my experience of fan first publishing and editorial to VCCP.\u201c\u00a0<\/span><\/i><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","categories":[191],"class_list":["post-14996","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["10107"],"client_id":"","hero_video":"","hero_image":{"ID":14997,"id":14997,"title":"Nicky Nick Alex","filename":"Nicky-Nick-Alex.png","filesize":4656203,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/Nicky-Nick-Alex.png","link":"https:\/\/www.vccp.com\/uk\/news\/2022\/jul\/vccp-london-supercharges-social-specialism\/attachment\/nicky-nick-alex","alt":"","author":"57","description":"","caption":"","name":"nicky-nick-alex","status":"inherit","uploaded_to":14996,"date":"2022-07-06 09:28:42","modified":"2022-07-06 09:28:42","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/Nicky-Nick-Alex-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/Nicky-Nick-Alex-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/Nicky-Nick-Alex-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/Nicky-Nick-Alex-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/Nicky-Nick-Alex-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/Nicky-Nick-Alex.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/Nicky-Nick-Alex-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/Nicky-Nick-Alex-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/Nicky-Nick-Alex-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/Nicky-Nick-Alex-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/Nicky-Nick-Alex-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/Nicky-Nick-Alex-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/Nicky-Nick-Alex-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/Nicky-Nick-Alex-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/Nicky-Nick-Alex-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"VCCP London supercharges social specialism with new leadership team","meta-description":" Social unit launches proprietary audit tool which will assess the social maturity of brands ","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/Nicky-Nick-Alex.png","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":14817,"post_author":"57","post_date":"2022-04-28 10:49:03","post_date_gmt":"2022-04-28 09:49:03","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eBernadette brings together strategy \\u0026amp; execution to make breakthrough products \\u0026amp; services.\\u003c\\\/b\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eVCCP Group,\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e the global challenger network, has today announced the launch of a new breed of Product \\u0026amp; Service Innovation company, \\u003c\\\/span\\u003e\\u003cb\\u003eBernadette. \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBorn out of the 12 year heritage of the customer experience arm of the VCCP Group, VCCP CX, Bernadette is on a mission to \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ebridge the gap between \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018digital strategy\\u2019 and the execution of \\u2018digital experiences\\u2019\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to make breakthrough products \\u0026amp; services\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eStrategies, like ideas, are worthless to brands if they cannot be executed. Likewise, isolated and incremental improvements are highly unlikely to make a big impact. Bernadette has been engineered to put strategy into action, with a focus on helping brands break through - whether that\\u2019s the design and delivery of digital products and services that truly stand apart, or helping clients break through the many internal barriers standing in the way of getting there in the first place. Bernadette is directly targeting the big digital transformation consultancies, who typically lack practical execution experience - and the smaller digital execution agencies, who are typically divorced from brand purpose.\\u00a0\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBernadette launches with a commitment to bring strategy and execution together in one uncompromising collaborative solution - inventing new category-leading products and services, supercharging existing ones, and activating customer engagement and advocacy with digital experiences. In the process Bernadette will help their clients speed time to market, save wasted time and money, ensure that brand purpose and impact is delivered tangibly from idea to customer touchpoint and launch truly landmark digital experiences that go the distance - across the whole digital ecosystem.\\u00a0 To directly underpin this commitment with their business model, Bernadette will work actively to tie its revenues directly to the desired outcomes for its client engagements - breaking the traditional rate card-based, project by project agency model.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWith a team of 85 specialists from the world of strategy, design and engineering, Bernadette is headquartered in London and led by \\u003c\\\/span\\u003e\\u003cb\\u003eCEO,\\u003c\\\/b\\u003e \\u003cb\\u003eScott Ewings. \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eEwings notably led Fjord, Ustwo and Potato in the UK, helping to establish them all as outstanding digital product and venture studios.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0\\u201c\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBernadette represents a much needed industry shake up - my team and I fundamentally believe that the digital agency model needs to change, \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e'' commented\\u003c\\\/span\\u003e \\u003cb\\u003eEwings.\\u003c\\\/b\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cThere\\u2019s a lack of truly measurable success across the industry and we believe that is largely due to the gulf between the huge investment in multiple year digital transformation strategies and joined-up execution at the customer touchpoint. Agencies often talk a good talk about partnering with clients, but very rarely engineer their engagements in a way that everyone in the collaboration is truly invested in success. Everything we do at Bernadette has a singular focus on creating not just fit for purpose products and services for our clients, but \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cb\\u003e\\u003ci\\u003elegendary\\u003c\\\/i\\u003e\\u003c\\\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e ones.\\u201d\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eChief Executive Officer, VCCP Group\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\\\/span\\u003e\\u003cb\\u003eMichael Sugden\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e added: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cVCCP\\u2019s mission is to challenge the bad habits of the industry and Bernadette is our latest example of this. For too long digital consultancies and agencies have divorced strategy from execution. We have created Bernadette to challenge this.\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e \\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBernadette continues the ongoing VCCP investment in customer experience. Starting with the UK, VCCP plans to roll Bernadette out globally. Bernadette launches with an existing portfolio of clients including Cadbury, O2, easyJet, Kia and Saga.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cul\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFor more information about Bernadette, visit \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/wearebernadette.co\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewww.wearebernadette.co\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003c\\\/li\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFind Bernadette on social - on \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.linkedin.com\\\/company\\\/wearebernadette\\\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLinkedIn\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.instagram.com\\\/we_are_bernadette\\\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eInstagram\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, and \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.youtube.com\\\/channel\\\/UC4akICjGwt77F7bSS-GHNqQ\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eYouTube\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003c\\\/li\\u003e\\n\\u003c\\\/ul\\u003e\",\"blockId\":\"ZGUCuC\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZGUCuC\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"For too long digital consultancies and agencies have divorced strategy from execution. We have created Bernadette to challenge this.\",\"quotee\":\"Chief Executive Officer, VCCP Group, Michael Sugden\",\"blockId\":\"uGqg8\",\"blockUniqueClass\":\"lazyblock-quote-full-width-uGqg8\"} \/-->","post_title":"VCCP Group launches Bernadette","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-group-launches-bernadette","to_ping":"","pinged":"","post_modified":"2022-04-28 10:53:49","post_modified_gmt":"2022-04-28 09:53:49","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=14817","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":14270,"post_author":"57","post_date":"2021-11-03 09:05:43","post_date_gmt":"2021-11-03 09:05:43","post_content":"<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eVCCP Group supercharges production offering with launch of global content creation studio, Girl\\u0026amp;Bear.\\u003c\\\/strong\\u003e\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eVCCP Group\\u003c\\\/strong\\u003e, the challenger global network, has today announced the launch of a global content creation studio named \\u003c\\\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. \\u003c\\\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ebecomes the new home to makers from across the VCCP network and will deliver world-class content creation, global production services and a bespoke technology solution.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSpanning the full range of content production, the studio\\u2019s capabilities will include film, audio, design, print, photographic and digital production and brings together 250 makers with VCCP\\u2019s expertise and focus on craft. Alongside the makers within the studio, Girl\\u0026amp;Bear will continue to work with production partners to ensure access to the best talent in the industry.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eChallenging the modern production dilemma of choosing between beautifully crafted creative, or efficient delivery of assets at scale, Girl\\u0026amp;Bear will deliver craft without compromise. Their proprietary software, \\u2018The Pathway\\u2019 will enable technology and a human approach to work seamlessly together enabling cutting-edge content creation, adaptation and transcreation or, increasingly, more personalised content delivered through the clever use of data. The system is designed to guide clients through the increasingly complicated world of multi-format, multi-language and dynamic creative production and enable the delivery of crafted work at scale and pace, across all channels. Bringing cutting-edge technology and automation into the production process in the right way, at the right moments will ensure Girl \\u0026amp; Bear\\u2019s makers around the world can work more efficiently as well as give clients a seamless delivery experience.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewill service VCCP\\u2019s global network, offering clients borderless content production across eight markets including London, where it is headquartered, Madrid, Prague, San Francisco, New York, Singapore, Sydney and Shanghai. Girl\\u0026amp;Bear will also offer cost-efficient production at scale in every region of the world through offshore solutions which will be run out of the Czech Republic, South Africa and Asia Pacific.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBrought together by a team of passionate makers, Girl\\u0026amp;Bear will be led by Managing Director, Claire Young, Executive Head of Production, Anthony Austin and Global Head of Operations, Dan Montalbano. Young has over 20 years of production experience working at some of the industry\\u2019s most well respected creative agencies including Mother, exposure, JWT, and has led production for VCCP London for the last six years. Montalbano has led global operations for the VCCP Group for the last two years and brings both client-side and top-tier London agency experience from brands including National Geographic, Barclays and agencies Razorfish and AKQA.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe team is joined by new hire Austin, who brings a wealth of experience in building production studios within creative agencies, firstly at Mother London, before going on to found Black Sheep Studios at BBH, where he subsequently took the BBH London ECD role.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Girl\\u0026amp;Bear senior leadership team will report into VCCP London\\u2019s Chief Executive Officer, Andrew Peake and VCCP\\u2019s Group Chief Creative Officer, Darren Bailes.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGirl\\u0026amp;Bear launches with a large portfolio of clients including Domino\\u2019s, O2 and White Claw. Recent celebrated campaigns include Domin-oh-hoo-hoo for Domino\\u2019s and The O2 in Fortnite Creative for O2\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eFounding Partner and Group CEO at VCCP\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\\\/span\\u003e\\u003cb\\u003eAdrian Coleman\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \\u201cContent creation and production is something we have always offered to our clients and as the making arm of VCCP, Girl\\u0026amp;Bear now elevates our production offering globally, bringing further cohesion to our Group, and a challenger proposition to other networks. All brought to the market by an extremely talented leadership team who all bring different skills to the table, working towards one common goal to bring fresh thinking and new ideas to how we make.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eMD at Girl\\u0026amp;Bear, Claire Young\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, added: \\u201cFor us \\u2018how\\u2019 we make things is just as important as \\u2018what\\u2019 we make for clients. I\\u2019ve always wanted to reimagine production and creating Girl\\u0026amp;Bear has enabled us to supercharge our making offering and evolve the industry model. We know that creativity is a business multiplier and we believe that great production doesn't need to be a choice between pace, scale and craft - we\\u2019re in the business of \\u2018and\\u2019. World class integration is something that VCCP is famous for, and with Girl\\u0026amp;Bear we are now in an even stronger position than ever to deliver on that promise.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eAnthony Austin, Executive Head of Production at Girl\\u0026amp;Bear \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003enoted, \\u201cVCCP has always produced beautifully crafted work. With Girl\\u0026amp;Bear we will build on this legacy, while bringing a fresh approach to production through new ways of making, new technologies, new formats and always seeking out the best and most exciting talent. Girl\\u0026amp;Bear empowers our makers to have a louder voice within the advertising ecosystem. They are an energetic, highly-skilled and passionate bunch, and I\\u2019m excited to be joining the team.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTalking about Girl\\u0026amp;Bear\\u2019s mission, Young continued: \\u201cAs the challenger content studio we also wanted to address other areas of production we felt weren\\u2019t working, and change them for the better. Our ambition is to put our people and the planet right at the heart of our business, and we\\u2019ve created what we call our \\u2018Be Nice\\u2019 policy which outlines our guiding principles. We\\u2019re committed to sustainable practices in all that we do and we\\u2019re excited to be working with Greenshoot and AdGreen to ensure all production is made in the most sustainable way possible.\\u201d\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGirl\\u0026amp;Bear are also working with VCCP Group towards achieving B-Corp status.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCommitted to uncovering, supporting and attracting new and diverse talent both in front of and behind the lens, Girl\\u0026amp;Bear are working with partners Free The Bid, BRiM, Justrunners, Brixton Finishing School and SCA to help create a diverse and inclusive workforce. In November they will host the Shiny Awards, which champions underrepresented directors.\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFor more information about Girl\\u0026amp;Bear, visit \\u003c\\\/span\\u003e\\u003ca href=\\u0022http:\\\/\\\/www.wearegirlandbear.com\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noopener\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003ewww.wearegirlandbear.com\\u003c\\\/strong\\u003e\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. \\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"quote\":\"Girl\\u0026amp;Bear now elevates our production offering globally.\",\"quotee\":\"Adrian Coleman, Founding Partner and Group CEO at VCCP\",\"blockId\":\"Z10ISDP\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z10ISDP\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"641836819\",\"blockId\":\"Z2g1fHs\",\"blockUniqueClass\":\"lazyblock-video-Z2g1fHs\"} \/-->","post_title":"VCCP launches Girl&amp;Bear","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-launches-girlbear","to_ping":"","pinged":"","post_modified":"2021-11-03 17:37:59","post_modified_gmt":"2021-11-03 17:37:59","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=14270","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":14641,"post_author":"57","post_date":"2022-02-24 15:16:57","post_date_gmt":"2022-02-24 15:16:57","post_content":"<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22VCCP-Sashi-Nair-and-Jonny-Shaw-1%22,%22caption%22:%22%22,%22id%22:14644,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14644%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/VCCP-Sashi-Nair-and-Jonny-Shaw-1-scaled.jpg%22%7D\",\"blockId\":\"Z23CH20\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z23CH20\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eRead the full feature in \\u003ca href=\\u0022https:\\\/\\\/www.campaignlive.co.uk\\\/article\\\/vccp-launches-global-gaming-offering-%E2%80%93-dont-call-metaverse\\\/1747922\\u0022\\u003e\\u003cem\\u003eCampaign US\\u003c\\\/em\\u003e\\u003c\\\/a\\u003e.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eVCCP launches global gaming offering \\u2013 but don\\u2019t call it the metaverse\\u003c\\\/strong\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP Group, the global challenger network, has today announced the launch of a global gaming proposition, \\u003c\\\/span\\u003e\\u003cb style=\\u0022font-size: inherit;font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif\\u0022\\u003eVCCP+\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. On a mission to help brands navigate and leverage the 2.7 billion person Gaming Multiverse, VCCP+ will deliver data-backed solutions to help brands build long-term value in the space and challenge the ways gaming is traditionally viewed and activated. With a unique approach and offering, VCCP+ will aim to upskill and tip the balance for modern marketers.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe current obsession with the Metaverse pipe dream is distracting the much needed attention away from the single largest unmet audience opportunity in marketing. The power of games as a medium and culture has been alarmingly misunderstood for too long. Gaming today is much more than just playing video games. It is a complex, thriving multiverse of distinct and diverse platforms, media and cultures - from content, to influencers, lifestyle, design, entertainment, and sports. With a third of the world\\u2019s population\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e in its mix, gaming has a larger audience than even Facebook. But it's not just its sheer size. Every touchpoint across the multiverse surpasses that of existing social and traditional channels of communication. Gaming content viewership on YouTube, for example, is bigger than HBO, Netflix, and Hulu combined. And these numbers will only continue to accelerate with a new generation of audience where gaming is a core part of their identity and social life.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDespite its popularity and abundance of opportunities, brands, marketers and even agencies have only really scratched the surface of gaming\\u2019s potential as the force in marketing to leverage. Investment in gaming is currently 100 times less than ad spend on Facebook and four times less than in print. VCCP+ aims to disrupt this status quo and will arm future-facing brands with the right data, expertise, ideas, and partnerships for an immediate marketing future where \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ea gaming strategy and an always-on plan will be a critical necessity.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eJonny Shaw, CEO of VCCP+ \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esaid: \\u201cThe gaming space is completely misunderstood, misused or relegated to being an experiment for marketers. It is the biggest unmet audience opportunity there is in marketing. Gaming represents the biggest entertainment vertical in the world and is constantly ignored by brands. As 90% of Gen Z identify as gamers, the audience of tomorrow is everyone. VCCP+ is here to challenge the status quo and offer brands a way to engage and tap into this demographic in a way that is authentic and will reduce media wastage.\\u201d\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe traditional one-size-fits-all model will not work in the gaming multiverse. Launching with a proprietary methodology and tools built from the ground up to aid brands and marketers in making the right decisions, VCCP+ brings data-rich, actionable insights from the complex landscape with the goal of delivering long-term engagement and value, with the capabilities to measure and optimise marketing activities in the space.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBacked by a worldwide network of talent and partners, VCCP+ will tap into coders from VCCP CX and makers in the world of design and art, motion and 3D tech, from VCCP\\u2019s recently launched global content studio, \\u003c\\\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. Supporting this and working at the speed of culture, VCCP+ will also team up with leading production and content partners, collaborators at the intersections of sports, lifestyle and entertainment, as well as gaming publishers and influencers.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP+ will be led by CEO, Jonny Shaw and Head of Strategy, Sashi Nair. Shaw has worked in the game space for over 20 years, leading teams in London, Tokyo, San Francisco and New York. He has worked on both endemic games brands, PlayStation, Xbox, EA and Rockstar games, to name a few, as well as helping some of the world\\u2019s best consumer brands navigate the world of games including Coca Cola, Fanta, Adidas, Google, and many more.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eNair joins from Havas Sports \\u0026amp; Entertainment where he led the strategy practice on gaming, partnerships, sports and music. An award-winning, multi-disciplinary strategist, Nair delivers meaningful vision and solutions based on today\\u2019s popular culture across geographies for organisations like The Coca-Cola Company, Beam Suntory, Michelin, Tracfone, Fidelity, Titlelist, P\\u0026amp;G, Pringles, Emirates, HSBC, Sony and Volkswagen.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eInternational CEO at VCCP\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\\\/span\\u003e\\u003cb\\u003eJulian Douglas\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \\u201cThe mainstream marketing industry is finally waking up to the opportunity gaming provides. Marketers are realising this isn\\u2019t a niche space; it is where their audience is. Gaming is about socialising, connecting, meeting new people and deepening existing relationships. It\\u2019s about experiences and culture, and simply having a good time. VCCP+ is here to navigate and unlock this space in an authentic, unique and commercially valuable way for brands all around the globe.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eSashi Nair, Head of Strategy at VCCP+ \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded: \\u0022The Multiverse aptly describes the far reaching impact of gaming. This cultural tidal wave that is right now defining the future of media and advertising is repeatedly swept under the rug. Brands and marketers need to wake up and evolve their perception of gaming being a channel for siloed, experimental initiatives. Gaming is now the heart of popular culture and the future of entertainment. I\\u2019m excited to take on the challenge of transforming the perception of the space, helping brands and marketers unlock the potential the gaming multiverse has to offer, and creating the correct solutions for them to deliver value and business goals.\\u0022\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP+ launches as a new practice within all VCCP offices worldwide, including New York, where it is headquartered, Madrid, Prague, San Francisco, London, Singapore, Sydney and Shanghai, and will be offered as core service to clients such as White Claw, Google and O2.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFor more information about VCCP+, visit \\u003c\\\/span\\u003e\\u003ca href=\\u0022http:\\\/\\\/www.vccpplus.com\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewww.vccpplus.com\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"14rfj0\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-14rfj0\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Brands and marketers need to wake up and evolve their perception of gaming being a channel for siloed, experimental initiatives. Gaming is now the heart of popular culture and the future of entertainment.\",\"quotee\":\"Sashi Nair, Head of Strategy at VCCP+\",\"blockId\":\"Z1u5WCc\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1u5WCc\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"blockId\":\"2mmYRr\",\"blockUniqueClass\":\"lazyblock-image-full-width-2mmYRr\"} \/-->","post_title":"VCCP launches global gaming proposition VCCP+","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-launches-global-gaming-proposition-vccp","to_ping":"","pinged":"","post_modified":"2022-06-08 10:15:57","post_modified_gmt":"2022-06-08 09:15:57","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=14641","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/14996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/57"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=14996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=14996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}