{"id":14954,"date":"2022-06-15T17:38:38","date_gmt":"2022-06-15T16:38:38","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=14954"},"modified":"2023-03-09T20:12:30","modified_gmt":"2023-03-09T20:12:30","slug":"table19-joins-vccp","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2022\/jun\/table19-joins-vccp","title":{"rendered":"Table19 joins VCCP"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-Z163Jrs wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><strong><i>Founder Matt Broekhuizen and Emma Clark will lead Customer Engagement at VCCP\u00a0<\/i><\/strong><\/p>\n<p><b>VCCP<\/b><span style=\"font-weight: 400\">, the global challenger network for challenger brands, today announced that <\/span><b>Table19, <\/b><span style=\"font-weight: 400\">the UK&#8217;s leading independent customer engagement agency\u00a0 will join its network to supercharge their existing offering. The move takes immediate effect and will further bolster VCCP\u2019s ethos \u2018<\/span><i><span style=\"font-weight: 400\">it only works, if it all works\u2019,<\/span><\/i><span style=\"font-weight: 400\"> delivering fully integrated and creatively driven engagement programmes for its clients.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Table19 launched in 2008 with a specific focus on Customer Engagement and building brands which shape the future. With a world-class client roster, over the last 15 years it has worked with brands including Sainsbury&#8217;s, Nectar, Carphone Warehouse, BlackRock, Virgin Atlantic, BlackBerry, Sky, and Age UK among others alongside winning numerous awards. Most recent accolades include two Golds at the DMA\u2019s for Best Data Storytelling for Sainsbury&#8217;s Data Playback and Best Customer Retention or Loyalty Programme for Sainsbury&#8217;s Great Fruit and Veg Challenge.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Table19 will join VCCP\u2019s existing award winning Customer Engagement team, bringing clients Personal Gorup, Moet Hennessey, NewDay, The Royal British Legion which will add to VCCP\u2019s existing roster: Matt Broekhuizen and Emma Clark will now lead Customer Engagement for VCCP.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Matt Broekhuizen founded Table19 in 2008, and prior to that &#8211; headed up the Customer Marketing Team at Sky. Previous to that he was client service lead at Black Cat and WDMP. <\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">Clark joined Table19 in 2010 to lead strategy and grow business and went on to successfully build T19\u2019s Customer Engagement strategic reputation with CEO\u2019s and CMO\u2019s of some of the largest brands in the UK including BlackRock, Carphone Warehouse, Sky and Sainsbury\u2019s. Previously at TMW, Clark worked with clients Guinness, Johnnie Walker and M&amp;S and before then she led the digital transformation and customer strategy for global brands like Nestle, HSBC and Rimmel London.<\/span><\/p>\n<p><b>Andrew Peake, CEO of VCCP London<\/b><span style=\"font-weight: 400\">, said: \u201cWe&#8217;re thrilled the team from Table19 are joining us to bolster our Customer Engagement capabilities. For too long, the Customer Engagement industry has been distracted by technology and a drive towards efficiency. Times are changing; the technology is now embedded in our clients&#8217; businesses, the advertising regulatory landscape is changing and there&#8217;s the death of third party cookies. As a challenger agency, now is the time to show how longer term strategies and creativity in Customer Engagement can play a significant part in growing our clients&#8217; brands and loyalty amongst their customers. Table19 joining will play a big part in helping us achieve this.\u201d<\/span><\/p>\n<p><b>Matt Broekhuizen, Founder of Table19<\/b><span style=\"font-weight: 400\">, added: \u201cAs Customer Engagement specialists we are truly excited by the opportunity to meld our expertise with the amazing brand strategy and creativity at VCCP. When you combine this with the challenger mindset that we both share, we are in an excellent position to create distinctive and impactful Customer Engagement for both existing and new clients.\u201d<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","categories":[191],"class_list":["post-14954","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["14934"],"client_id":"","hero_video":"","hero_image":{"ID":14955,"id":14955,"title":"Table19","filename":"Table19.png","filesize":3772252,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/06\/Table19.png","link":"https:\/\/www.vccp.com\/uk\/news\/2022\/jun\/table19-joins-vccp\/attachment\/table19","alt":"","author":"57","description":"","caption":"","name":"table19","status":"inherit","uploaded_to":14954,"date":"2022-06-15 15:53:06","modified":"2022-06-15 15:53:06","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/06\/Table19-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/06\/Table19-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/06\/Table19-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/06\/Table19-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/06\/Table19-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/06\/Table19.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/06\/Table19-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/06\/Table19-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/06\/Table19-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/06\/Table19-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/06\/Table19-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/06\/Table19-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/06\/Table19-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/06\/Table19-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/06\/Table19-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Table19 joins VCCP to bolster Customer Engagement offering","meta-description":"The move takes immediate effect and will further bolster VCCP\u2019s ethos \u2018it only works, if it all works\u2019, delivering fully integrated and creatively driven engagement programmes for its clients.\u00a0","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/06\/Table19.png","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":14063,"post_author":"13","post_date":"2021-09-16 08:29:52","post_date_gmt":"2021-09-16 07:29:52","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eWe are delighted to announce that VCCP Business has acquired \\u003ca href=\\u0022https:\\\/\\\/slingstone.com\\\/\\u0022\\u003eSling \\u0026amp; Stone\\u003c\\\/a\\u003e, a multi-award winning PR and communications agency with offices in Sydney, Auckland, and Los Angeles.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eSling \\u0026amp; Stone launched in 2010 with a specific focus on startups, high-growth tech and challenger brands shaping the future. The agency has grown to three countries, 70 people, multiple agency of the year and best place to work awards, and a world-class client roster.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThrough the acquisition, Sling \\u0026amp; Stone will become part of VCCP Business, and will work in partnership with leading technology agencies Method in North America and Harvard in the UK, as well as advocacy specialist agency inEvidence. The combined global PR and communications group will help clients everywhere shape the future of how we live, work, and play.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eIt will grow our group\\u2019s technology billings to \\u00a330 million, with a 250+ strong team, cementing our global presence.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eSling \\u0026amp; Stone, which was founded by Vuki Vujasinovic 11 years ago, has enjoyed rapid growth partnering with some of the most exciting startups, category-defining unicorns and publicly-listed industry leaders, including current clients Twitter, Google, Stripe, Xero, and Zip.\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eJo Parker, Group CEO VCCP Business, said: \\u201cFrom the moment we met Vuki and his team, we had so much in common \\u2014 a challenger mindset, a global ambition and a culture of collaboration and openness. We are really excited to work with all the Slingers and to build on our shared global vision.\\u201d\\u003c\\\/p\\u003e\\n\\u003cp\\u003eVuki Vujasinovic, Founder and CEO of Sling \\u0026amp; Stone, said: \\u201cWe\\u2019ve been partnering with innovative and important brands for more than a decade now, playing a key role in their growth. Working with these types of clients is what we\\u2019re good at, and what we love doing.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u201cI\\u2019m so happy that we\\u2019ve found the perfect growth partner in VCCP Business. We have a shared vision to focus on telling these stories that are reshaping the world around us.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u201cSling \\u0026amp; Stone has always been mission-driven and ambitious, and we know our future is going to be even stronger with the smarts and the skills of the VCCP group backing us. We get to immediately plug into the global scale and skills of VCCP Business \\u2014\\u00a0unlocking reach and expertise for our clients, campaigns, and team.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u201cThis is the beginning of a new and exciting chapter for Sling \\u0026amp; Stone, and we\\u2019re just getting started.\\u201d\\u003c\\\/p\\u003e\",\"blockId\":\"nHa1K\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-nHa1K\"} \/-->","post_title":"Sling &amp; Stone acquisition","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"sling-stone-acquisition","to_ping":"","pinged":"","post_modified":"2021-09-16 08:29:52","post_modified_gmt":"2021-09-16 07:29:52","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=14063","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":14817,"post_author":"57","post_date":"2022-04-28 10:49:03","post_date_gmt":"2022-04-28 09:49:03","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eBernadette brings together strategy \\u0026amp; execution to make breakthrough products \\u0026amp; services.\\u003c\\\/b\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eVCCP Group,\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e the global challenger network, has today announced the launch of a new breed of Product \\u0026amp; Service Innovation company, \\u003c\\\/span\\u003e\\u003cb\\u003eBernadette. \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBorn out of the 12 year heritage of the customer experience arm of the VCCP Group, VCCP CX, Bernadette is on a mission to \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ebridge the gap between \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018digital strategy\\u2019 and the execution of \\u2018digital experiences\\u2019\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to make breakthrough products \\u0026amp; services\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eStrategies, like ideas, are worthless to brands if they cannot be executed. Likewise, isolated and incremental improvements are highly unlikely to make a big impact. Bernadette has been engineered to put strategy into action, with a focus on helping brands break through - whether that\\u2019s the design and delivery of digital products and services that truly stand apart, or helping clients break through the many internal barriers standing in the way of getting there in the first place. Bernadette is directly targeting the big digital transformation consultancies, who typically lack practical execution experience - and the smaller digital execution agencies, who are typically divorced from brand purpose.\\u00a0\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBernadette launches with a commitment to bring strategy and execution together in one uncompromising collaborative solution - inventing new category-leading products and services, supercharging existing ones, and activating customer engagement and advocacy with digital experiences. In the process Bernadette will help their clients speed time to market, save wasted time and money, ensure that brand purpose and impact is delivered tangibly from idea to customer touchpoint and launch truly landmark digital experiences that go the distance - across the whole digital ecosystem.\\u00a0 To directly underpin this commitment with their business model, Bernadette will work actively to tie its revenues directly to the desired outcomes for its client engagements - breaking the traditional rate card-based, project by project agency model.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWith a team of 85 specialists from the world of strategy, design and engineering, Bernadette is headquartered in London and led by \\u003c\\\/span\\u003e\\u003cb\\u003eCEO,\\u003c\\\/b\\u003e \\u003cb\\u003eScott Ewings. \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eEwings notably led Fjord, Ustwo and Potato in the UK, helping to establish them all as outstanding digital product and venture studios.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0\\u201c\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBernadette represents a much needed industry shake up - my team and I fundamentally believe that the digital agency model needs to change, \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e'' commented\\u003c\\\/span\\u003e \\u003cb\\u003eEwings.\\u003c\\\/b\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cThere\\u2019s a lack of truly measurable success across the industry and we believe that is largely due to the gulf between the huge investment in multiple year digital transformation strategies and joined-up execution at the customer touchpoint. Agencies often talk a good talk about partnering with clients, but very rarely engineer their engagements in a way that everyone in the collaboration is truly invested in success. Everything we do at Bernadette has a singular focus on creating not just fit for purpose products and services for our clients, but \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cb\\u003e\\u003ci\\u003elegendary\\u003c\\\/i\\u003e\\u003c\\\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e ones.\\u201d\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eChief Executive Officer, VCCP Group\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\\\/span\\u003e\\u003cb\\u003eMichael Sugden\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e added: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cVCCP\\u2019s mission is to challenge the bad habits of the industry and Bernadette is our latest example of this. For too long digital consultancies and agencies have divorced strategy from execution. We have created Bernadette to challenge this.\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e \\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBernadette continues the ongoing VCCP investment in customer experience. Starting with the UK, VCCP plans to roll Bernadette out globally. Bernadette launches with an existing portfolio of clients including Cadbury, O2, easyJet, Kia and Saga.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cul\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFor more information about Bernadette, visit \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/wearebernadette.co\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewww.wearebernadette.co\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003c\\\/li\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFind Bernadette on social - on \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.linkedin.com\\\/company\\\/wearebernadette\\\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLinkedIn\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.instagram.com\\\/we_are_bernadette\\\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eInstagram\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, and \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.youtube.com\\\/channel\\\/UC4akICjGwt77F7bSS-GHNqQ\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eYouTube\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003c\\\/li\\u003e\\n\\u003c\\\/ul\\u003e\",\"blockId\":\"ZGUCuC\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZGUCuC\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"For too long digital consultancies and agencies have divorced strategy from execution. We have created Bernadette to challenge this.\",\"quotee\":\"Chief Executive Officer, VCCP Group, Michael Sugden\",\"blockId\":\"uGqg8\",\"blockUniqueClass\":\"lazyblock-quote-full-width-uGqg8\"} \/-->","post_title":"VCCP Group launches Bernadette","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-group-launches-bernadette","to_ping":"","pinged":"","post_modified":"2022-04-28 10:53:49","post_modified_gmt":"2022-04-28 09:53:49","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=14817","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":14270,"post_author":"57","post_date":"2021-11-03 09:05:43","post_date_gmt":"2021-11-03 09:05:43","post_content":"<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eVCCP Group supercharges production offering with launch of global content creation studio, Girl\\u0026amp;Bear.\\u003c\\\/strong\\u003e\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eVCCP Group\\u003c\\\/strong\\u003e, the challenger global network, has today announced the launch of a global content creation studio named \\u003c\\\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. \\u003c\\\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ebecomes the new home to makers from across the VCCP network and will deliver world-class content creation, global production services and a bespoke technology solution.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSpanning the full range of content production, the studio\\u2019s capabilities will include film, audio, design, print, photographic and digital production and brings together 250 makers with VCCP\\u2019s expertise and focus on craft. Alongside the makers within the studio, Girl\\u0026amp;Bear will continue to work with production partners to ensure access to the best talent in the industry.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eChallenging the modern production dilemma of choosing between beautifully crafted creative, or efficient delivery of assets at scale, Girl\\u0026amp;Bear will deliver craft without compromise. Their proprietary software, \\u2018The Pathway\\u2019 will enable technology and a human approach to work seamlessly together enabling cutting-edge content creation, adaptation and transcreation or, increasingly, more personalised content delivered through the clever use of data. The system is designed to guide clients through the increasingly complicated world of multi-format, multi-language and dynamic creative production and enable the delivery of crafted work at scale and pace, across all channels. Bringing cutting-edge technology and automation into the production process in the right way, at the right moments will ensure Girl \\u0026amp; Bear\\u2019s makers around the world can work more efficiently as well as give clients a seamless delivery experience.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewill service VCCP\\u2019s global network, offering clients borderless content production across eight markets including London, where it is headquartered, Madrid, Prague, San Francisco, New York, Singapore, Sydney and Shanghai. Girl\\u0026amp;Bear will also offer cost-efficient production at scale in every region of the world through offshore solutions which will be run out of the Czech Republic, South Africa and Asia Pacific.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBrought together by a team of passionate makers, Girl\\u0026amp;Bear will be led by Managing Director, Claire Young, Executive Head of Production, Anthony Austin and Global Head of Operations, Dan Montalbano. Young has over 20 years of production experience working at some of the industry\\u2019s most well respected creative agencies including Mother, exposure, JWT, and has led production for VCCP London for the last six years. Montalbano has led global operations for the VCCP Group for the last two years and brings both client-side and top-tier London agency experience from brands including National Geographic, Barclays and agencies Razorfish and AKQA.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe team is joined by new hire Austin, who brings a wealth of experience in building production studios within creative agencies, firstly at Mother London, before going on to found Black Sheep Studios at BBH, where he subsequently took the BBH London ECD role.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Girl\\u0026amp;Bear senior leadership team will report into VCCP London\\u2019s Chief Executive Officer, Andrew Peake and VCCP\\u2019s Group Chief Creative Officer, Darren Bailes.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGirl\\u0026amp;Bear launches with a large portfolio of clients including Domino\\u2019s, O2 and White Claw. Recent celebrated campaigns include Domin-oh-hoo-hoo for Domino\\u2019s and The O2 in Fortnite Creative for O2\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eFounding Partner and Group CEO at VCCP\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\\\/span\\u003e\\u003cb\\u003eAdrian Coleman\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \\u201cContent creation and production is something we have always offered to our clients and as the making arm of VCCP, Girl\\u0026amp;Bear now elevates our production offering globally, bringing further cohesion to our Group, and a challenger proposition to other networks. All brought to the market by an extremely talented leadership team who all bring different skills to the table, working towards one common goal to bring fresh thinking and new ideas to how we make.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eMD at Girl\\u0026amp;Bear, Claire Young\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, added: \\u201cFor us \\u2018how\\u2019 we make things is just as important as \\u2018what\\u2019 we make for clients. I\\u2019ve always wanted to reimagine production and creating Girl\\u0026amp;Bear has enabled us to supercharge our making offering and evolve the industry model. We know that creativity is a business multiplier and we believe that great production doesn't need to be a choice between pace, scale and craft - we\\u2019re in the business of \\u2018and\\u2019. World class integration is something that VCCP is famous for, and with Girl\\u0026amp;Bear we are now in an even stronger position than ever to deliver on that promise.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eAnthony Austin, Executive Head of Production at Girl\\u0026amp;Bear \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003enoted, \\u201cVCCP has always produced beautifully crafted work. With Girl\\u0026amp;Bear we will build on this legacy, while bringing a fresh approach to production through new ways of making, new technologies, new formats and always seeking out the best and most exciting talent. Girl\\u0026amp;Bear empowers our makers to have a louder voice within the advertising ecosystem. They are an energetic, highly-skilled and passionate bunch, and I\\u2019m excited to be joining the team.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTalking about Girl\\u0026amp;Bear\\u2019s mission, Young continued: \\u201cAs the challenger content studio we also wanted to address other areas of production we felt weren\\u2019t working, and change them for the better. Our ambition is to put our people and the planet right at the heart of our business, and we\\u2019ve created what we call our \\u2018Be Nice\\u2019 policy which outlines our guiding principles. We\\u2019re committed to sustainable practices in all that we do and we\\u2019re excited to be working with Greenshoot and AdGreen to ensure all production is made in the most sustainable way possible.\\u201d\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGirl\\u0026amp;Bear are also working with VCCP Group towards achieving B-Corp status.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCommitted to uncovering, supporting and attracting new and diverse talent both in front of and behind the lens, Girl\\u0026amp;Bear are working with partners Free The Bid, BRiM, Justrunners, Brixton Finishing School and SCA to help create a diverse and inclusive workforce. In November they will host the Shiny Awards, which champions underrepresented directors.\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFor more information about Girl\\u0026amp;Bear, visit \\u003c\\\/span\\u003e\\u003ca href=\\u0022http:\\\/\\\/www.wearegirlandbear.com\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noopener\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003ewww.wearegirlandbear.com\\u003c\\\/strong\\u003e\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. \\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"quote\":\"Girl\\u0026amp;Bear now elevates our production offering globally.\",\"quotee\":\"Adrian Coleman, Founding Partner and Group CEO at VCCP\",\"blockId\":\"Z10ISDP\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z10ISDP\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"641836819\",\"blockId\":\"Z2g1fHs\",\"blockUniqueClass\":\"lazyblock-video-Z2g1fHs\"} \/-->","post_title":"VCCP launches Girl&amp;Bear","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-launches-girlbear","to_ping":"","pinged":"","post_modified":"2021-11-03 17:37:59","post_modified_gmt":"2021-11-03 17:37:59","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=14270","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/14954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/57"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=14954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=14954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}