{"id":14864,"date":"2022-05-17T12:50:35","date_gmt":"2022-05-17T11:50:35","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=14864"},"modified":"2022-05-17T15:55:50","modified_gmt":"2022-05-17T14:55:50","slug":"the-b2b-bears-2022","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2022\/may\/the-b2b-bears-2022","title":{"rendered":"The B2B Bears 2022"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-image-top-aligned-29R94j wp-block-lazyblock-two-column-text-image-top-aligned\"><section class=\"fullwidth fullwidth--overflow aos-init aos-animate\" data-aos=\"fade-up\">\r\n    <div class=\"container container--spaced-lg\">\r\n        <div class=\"row\">\r\n            <div class=\"col-md-6\">\r\n                <div class=\"embed-responsive embed-responsive-1by1 img-inline img-offset-left-md\">\r\n                    <picture class=\"embed-responsive-item\">\r\n                        <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/27012-The-Challengers-Podcast-1920x1080-WEBSITE-Hero-scaled.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/27012-The-Challengers-Podcast-1920x1080-WEBSITE-Hero-scaled.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n                    <\/picture>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"col-md-6\">\r\n                <p>This is a summary of the key themes that have emerged from The Challengers, our VCCP Business podcast series, in which each week we challenged a B2B sector bear and a podcast ensued<\/p>\n<p>While each podcaster had their own \u2018bear\u2019, there were several consistent challenges being faced, and behaviours shown, by each of these highly experienced and respected B2B leaders.<\/p>\n<p>Our thanks again to the podcasters for their insight and candour. \u00a0<\/p>\n<ul>\n<li><strong>Pete Markey, <\/strong>CMO Boots<\/li>\n<li><strong>Antonia Wade, <\/strong>Global CMO, PwC<\/li>\n<li><strong>James Harris, <\/strong>Director, Head of Marketing, Fidelity International<\/li>\n<li><strong>Lucy Carver, <\/strong>ESG and Sustainability Adviser<\/li>\n<li><strong>Rachel Kerrone, <\/strong>Head of Brand, Starling Bank<\/li>\n<li><strong>Ali Crossley, <\/strong>Managing Director, Distribution, L&amp;G<\/li>\n<\/ul>\n<p>So find a quiet corner and take ten minutes to read the highlights from those setting the agenda for effective B2B marketing in 2022.<\/p>\n<p>And if you\u2019d like to listen to the individual podcasts, click <a href=\"https:\/\/protect-eu.mimecast.com\/s\/hVDKCRlv2HnKJ4NI9qsV7?domain=vccp.com\"><strong>here<\/strong><\/a><strong>.<\/strong>\u00a0<\/p>                    \r\n                            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-custom-php-1MG0lk wp-block-lazyblock-custom-php\">  \r\n            <p class=\"text-center\"><a href=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2022\/05\/The-Challengers-Podcast-Summary.pdf\" target=\"_blank\">Download The Challengers Podcast Summary<\/a><p>        \r\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"template":"","categories":[191],"class_list":["post-14864","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":{"ID":10316,"post_author":"7","post_date":"2020-08-12 11:52:01","post_date_gmt":"2020-08-12 10:52:01","post_content":"","post_title":"Fiona Couper","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"fiona-couper","to_ping":"","pinged":"","post_modified":"2021-05-10 09:38:19","post_modified_gmt":"2021-05-10 08:38:19","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=people&#038;p=10316","menu_order":0,"post_type":"people","post_mime_type":"","comment_count":"0","filter":"raw"},"capability_ids":["992"],"client_id":"","hero_video":"","hero_image":{"ID":14497,"id":14497,"title":"","filename":"27012-The-Challengers-Podcast-1920x1080-WEBSITE-Hero-scaled.jpg","filesize":246671,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/01\/27012-The-Challengers-Podcast-1920x1080-WEBSITE-Hero-scaled.jpg","link":"https:\/\/www.vccp.com\/uk\/news\/2023\/jan\/b2b-podcast-series\/attachment\/27012-the-challengers-podcast-1920x1080-website-hero","alt":"The Challengers Podcast","author":"13","description":"","caption":"","name":"27012-the-challengers-podcast-1920x1080-website-hero","status":"inherit","uploaded_to":14463,"date":"2022-01-18 10:10:24","modified":"2022-01-18 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