{"id":14655,"date":"2022-02-28T11:58:58","date_gmt":"2022-02-28T11:58:58","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=14655"},"modified":"2022-02-28T11:58:58","modified_gmt":"2022-02-28T11:58:58","slug":"vccps-di-collective-team-wins-at-campaign-awards","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2022\/feb\/vccps-di-collective-team-wins-at-campaign-awards","title":{"rendered":"VCCP\u2019s D&amp;I Collective team wins at Campaign awards"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-Z1YpIua wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p><span style=\"font-weight: 400\">VCCP are delighted to have their D&amp;I Joint Heads recognised in a run of Campaign awards. Find out more below.<\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-1p5Dzg wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Xi-AOTY.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Xi-AOTY.png\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Xi-AOTY-1-1.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Xi-AOTY-1-1.png\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Xi-AOTY-2.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Xi-AOTY-2.png\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                <div class=\"carousel-controls\">\r\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\r\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Next<\/span> \r\n          <\/a>\r\n        <\/div>\r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n<div class=\"lazyblock-text-full-width-1ggklG wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n          <h2 class=\"title\">Xi Yin Chen wins Female Frontier Award<\/h2>\n    \n    \n  <\/div>\n<\/section><\/div>\n\n\n<p><\/p>\n\n\n<div class=\"lazyblock-two-column-text-quote-image-28WKlq wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">First to snap up a trophy was<\/span><b> Xi Yin Chen, <\/b><span style=\"font-weight: 400\">Account Director at VCCP in the Female Frontier Awards 2022.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Speaking about Xi\u2019s win, judges said that <\/span><i><span style=\"font-weight: 400\">\u2018coleading the agency&#8217;s D&amp;I program for recruitment, retention, education, integration, culture and shining a light on the lack of Asian representation in advertising and media speaks for itself. Xi is not only a rising star but a superstar already.\u2019<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">The <\/span><i><span style=\"font-weight: 400\">Campaign<\/span><\/i><span style=\"font-weight: 400\"> Female Frontier Awards are dedicated to championing women who are consistently pushing the boundaries and challenge the status-quo within the UK marketing, advertising, media and technology industries. <\/span><span style=\"font-weight: 400\">Sixty-three women and eight companies were shortlisted this year, with thirteen winners announced at <\/span><a href=\"https:\/\/www.thebrewery.co.uk\/\"><span style=\"font-weight: 400\">The Brewery London<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Xi has also played a key part in fostering a culture of diversity and inclusion for the agency, its clients and the wider industry. She took over the running of Ad School, VCCP\u2019s work experience programme, and became joint head of the D&amp;I Collective. <\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">She helps to lead a team of 14, dedicated to driving tangible change both within VCCP and in the wider industry.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In the last year, Chen and the team have introduced 21 D&amp;I initiatives and helped to organise 92 training sessions and D&amp;I talks. She also wrote an illuminating, personal piece for Campaign that shone a light on the lack of East and South East Asian representation in advertising and media.<\/span><\/p>\n<p><span style=\"font-weight: 400\">A tremendous and richly deserved achievement &#8211; well done Xi! Read more <\/span><a href=\"https:\/\/lnkd.in\/dgDiJr35\"><span style=\"font-weight: 400\">here<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-cb05k wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/DI-AOTY-2.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/DI-AOTY-2.png\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/DI.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/DI.png\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n<div class=\"lazyblock-text-full-width-1cJ6Se wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n          <h2 class=\"title\">Joint D&amp;I Heads win Talent Management Team of the Year<\/h2>\n    \n    \n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z2gRHUl wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">The next round of spectacular news came as joint Heads of the D&amp;I collective <\/span><b>Xi Yin Chen, Luke Alexander Grose <\/b><span style=\"font-weight: 400\">and<\/span><b> Lynsey Monroe <\/b><span style=\"font-weight: 400\">were announced as Talent Management Team of the Year.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Xi, Luke &amp; Lynsey have shown their incredible passion for ensuring that anyone with drive and talent has an equal and fair chance to access and progress in our industry. From working closely with Chief Strategy Officer, <\/span><b>Michael Lee <\/b><span style=\"font-weight: 400\">and Executive Creative Director <\/span><b>Jim Thornton<\/b><span style=\"font-weight: 400\"> on bringing the <\/span><b>VCCP Stoke Academy<\/b><span style=\"font-weight: 400\"> to life to ensuring support throughout for VCCP\u2019s entry level programmes, Xi, Luke and Lynsey have built a robust programme that has fostered a true culture of belonging at VCCP.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">The trio were also commended for their relentless embedding of D&amp;I into learning and staff development at VCCP, through educational D&amp;I written features and cultural pieces, resources, inspirational talks, training sessions on topics such as trans awareness, inclusive design, disability in advertising, and many more.<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","categories":[191],"class_list":["post-14655","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":[],"client_id":"","hero_video":"","hero_image":{"ID":14662,"id":14662,"title":"D&amp;I AOTY 2","filename":"DI-AOTY-2-1.png","filesize":3434451,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/DI-AOTY-2-1.png","link":"https:\/\/www.vccp.com\/uk\/news\/2022\/feb\/vccps-di-collective-team-wins-at-campaign-awards\/attachment\/di-aoty-2-2","alt":"","author":"57","description":"","caption":"","name":"di-aoty-2-2","status":"inherit","uploaded_to":14655,"date":"2022-02-28 11:54:05","modified":"2022-02-28 11:54:05","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/DI-AOTY-2-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/DI-AOTY-2-1-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/DI-AOTY-2-1-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/DI-AOTY-2-1-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/DI-AOTY-2-1-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/DI-AOTY-2-1.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/DI-AOTY-2-1-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/DI-AOTY-2-1-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/DI-AOTY-2-1-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/DI-AOTY-2-1-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/DI-AOTY-2-1-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/DI-AOTY-2-1-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/DI-AOTY-2-1-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/DI-AOTY-2-1-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/DI-AOTY-2-1-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"VCCP\u2019s D&amp;I Collective team wins at Campaign awards","meta-description":"We are delighted to have our D&amp;I Joint Heads Xi Yin Chen, Luke Alexander Grose and Lynsey Monroe win Talent Management Team of the Year. Xi Yin Chen also won a Female Frontier Award.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/DI-AOTY-2-1.png","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":14184,"post_author":"44","post_date":"2021-10-25 11:29:39","post_date_gmt":"2021-10-25 10:29:39","post_content":"<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22IMG_0659-Updated-5mb%22,%22caption%22:%22%22,%22id%22:14186,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14186%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/IMG_0659-Updated-5mb-scaled.jpg%22%7D%7D%5D\",\"blockId\":\"2fhL6T\",\"blockUniqueClass\":\"lazyblock-carousel-2fhL6T\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP has today announced the opening of a new office in the birthplace of the British creative industry, \\u003c\\\/span\\u003e\\u003cb\\u003eStoke-On-Trent\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. It becomes the agency\\u2019s first UK office outside London and reflects the challenger network\\u2019s ambition to open up and attract more diverse talent. In its initial phase, the office will function as an Academy with staff from VCCP London working to raise awareness, provide training, work experience, mentoring and paid internship schemes, with a future apprenticeship scheme set to launch next year.\\u00a0\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSet against a backdrop of recent art colleges and advertising school closures and a global pandemic which has exacerbated the situation, the pathway to the industry has become narrower with more and more opportunities being removed. People outside London are struggling to see advertising and media as a career option, especially those from low income areas or from diverse backgrounds.\\u00a0\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eStoke has o\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ene of the highest rates of economic deprivation, especially amongst black, Asian and minority ethnic communities. Within the creative industry, \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ecities like Stoke are often overlooked in favour of Manchester or Leeds when setting up outside the South East.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eOpen to people in Stoke and surrounding areas, \\u003c\\\/span\\u003e\\u003cb\\u003eVCCP Stoke Academy \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewill tackle\\u003c\\\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ethree major recruitment barriers faced by the industry which include a lack of awareness of the creative industry as a potential career option, a dearth of pathways into entry level jobs around the country and the extremely high cost of moving to and living in London where most entry level job opportunities are to be found.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eVCCP Stoke Academy \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewill focus on three areas:\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cul\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cb\\u003eRaising awareness\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: promoting the industry as a viable career choice through a school outreach programme, providing work experience and inspire young adults through mentoring\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/li\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cb\\u003eImproving employability\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: Providing practical and industry specific work experience and increasing employment prospects of local young adults and students through paid summer internships for students in higher education in Stoke\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/li\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cb\\u003eJob preparation and creation\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: Creating extended training programmes and job opportunities for Stoke-based employees through Apprenticeship schemes for young adults seeking that first vital step on the career ladder\\u003c\\\/span\\u003e\\u003c\\\/li\\u003e\\n\\u003c\\\/ul\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Academy is the culmination of over 12 months\\u2019 work by a project group consisting of agency planners, creatives, HR and account management. Led by Chie\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ef Strategy Officer, Michael Lee and Executive Creative Director, Jim Thornton, the group also includes Senior Brand Planner, Luke Alexander-Grose, Lynsey Monroe, Learning \\u0026amp; Development Manager and Account Manager, Kenny Dada. The group spent time in Stoke building relationships with local schools, colleges and universities: S\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003etoke Sixth Form College, \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eStaffordshire University, Keele University and Staffordshire Chamber of Commerce, as well as the Council and the MP for Stoke North, Jonathan Gullis.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eChief Strategy Officer at VCCP, Michael Lee explained:\\u003c\\\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cWe\\u2019ve been concerned for some time about the increasingly narrow talent pool that we\\u2019re able to attract into an industry that we\\u2019re incredibly proud to belong to. Great creativity has always relied on being able to draw on a diverse group of people. Right now, because of the increasing socio-economic barriers to entry, we\\u2019re in danger of becoming quite a monocultural profession.\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cWe wanted to find a way to remove barriers for people to enter the industry. But it was clear that even if we could solve the awareness problem, cost was still a massive obstacle for the vast majority who don\\u2019t live in London and don\\u2019t have access to financial support from their families to be able to start on entry-level wages. The easiest way to solve both problems for all the prodigiously talented young people in Stoke who could and should be working in our industry, was to set up a local base.\\u201d\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis summer VCCP trialled work experience programmes with Stoke Sixth Form College called \\u003c\\\/span\\u003e\\u003cb\\u003eThe VCCP Stoke Student Challenge 2021 \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand set up partnerships with Stoke-based creative industry businesses and social enterprise initiatives. This work experience programme was run for sixth-formers at the City of Stoke-on-Trent Sixth Form College, Stoke\\u2019s largest sixth form college with over 1700 students. It was devised in partnership with Geoff Willis, Director of Teaching, Learning and Assessment, and Naomi Baxter, \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTeacher of Creative Media \\u0026amp; CAP Futures Lead\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and was run by Luke Alexander-Grose and Kenny Dada at VCCP. 40 students formed 9 teams to compete in a six-week pitch style competition designed to give them opportunities to develop their strategic, creative and presentation skills. Weekly check-ins enabled teams to benefit from guidance and mentoring from VCCP strategy, production and creative teams, with a final presentation session in which two winners were selected for the Best Creative Idea and Best Film. Students were also assigned mentors to help them in the project and to help them understand what future roles they could apply for within the creative industry.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eNaomi Baxter, Course Leader at Stoke Sixth Form College said\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: \\u003cem\\u003e\\u0022The VCCP project enabled students to work collaboratively in researching, developing and creating an advertisement for a live brief. Students received excellent mentoring to guide their work and prepare them for a final pitch. The VCCP team challenged them to think bigger and aim higher with their work. The experience really helped widen their industry awareness and inspire their future career ambitions.\\u201d\\u003c\\\/em\\u003e\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBuilding on the success of the last 12 months, the Academy has set an ambitious target of engaging, inspiring and creating opportunities for more than 500 young people in the coming year. It will expand its successful \\u003c\\\/span\\u003e\\u003cb\\u003eStudent Challenge\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e over this academic year, adding two new local colleges: Stoke City College and Newcastle. VCCP Stoke Academy will also work with Staffordshire University to attract students into the summer internship programme based at their office space, whilst also giving guest lectures to students on Art \\u0026amp; Design and Digital Production courses.\\u00a0\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAlongside its education work, VCCP has also formed a partnership with Carse and Waterman, a local specialist in digital VFX and animation. Founded by two former Staffordshire University graduates, Gary Carse and Daniel Waterman, the animation agency works for eBay, Michelin and the BBC\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP Stoke Academy will now share office space with Carse and Waterman in a refurbished old NatWest Bank building a few yards away from the famous old Spode pottery works.\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e In the next few months, VCCP Academy will welcome existing employees to work part-time or permanently from the VCCP office and run the outreach and training schemes.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIn return, VCCP will support Carse \\u0026amp; Waterman\\u2019s social enterprise\\u00a0 called \\u003c\\\/span\\u003e\\u003cb\\u003eFramescape\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, a joint venture with filmmakers \\u003c\\\/span\\u003e\\u003cb\\u003ePlatinum Pictures\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, headed up by Richard Turner and Terry Stone, Daniel Waterman of Carse and Waterman and post-production outfit \\u003c\\\/span\\u003e\\u003cb\\u003eDreamscape Studios\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. Framescape aims to raise awareness of potential careers in VFX, animation and production amongst Stoke youngsters in exactly the same way the Stoke Academy will for Advertising Communications.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Academy will also work with Eric Gresswell, founder of \\u003c\\\/span\\u003e\\u003cb\\u003ePopcorn Learning Media\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to design a bespoke Apprenticeship scheme which will be run at the VCCP Stoke Academy and which aims to hire people within the subsequent 6 months. \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ePopcorn Learning Media Limited, is a multi-award-winning digital learning agency specialising in the creation of digital learning courses, filmed video and animation. Established in 2015, the company operates out of offices in Stoke-on-Trent and Southampton and they already offer apprenticeships in level 3 Team Leader and level 5 Management and Leadership.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP Group already has a successful existing paid internship scheme, called The Table which is an annual year long scheme which recruits for entry-level roles in Account Management at VCCP London, Good Relations and Snap LDN. Working with Staffs University and Keele University, The Table will be replicated in Stoke to provide early career opportunities.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP\\u2019s long-term ambition for the Academy is to convert it into a permanent office, which hires local staff, recruits from the early career schemes and also services local clients. \\u003c\\\/span\\u003e\\u003cb\\u003eExecutive Creative Director at VCCP, Jim Thornton \\u003c\\\/b\\u003e\\u003cb\\u003eexplained:\\u003c\\\/b\\u003e \\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cWe\\u2019d love to be in a situation where we end up attracting other creative industry businesses\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e \\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eto Stoke. Daniel Waterman and Richard Turner\\u2019s dream of revitalising the creative industry in Stoke is one we passionately believe in. But most excitingly, if we\\u2019re able to prove the success of this model in Stoke then we don\\u2019t see any reason why we couldn\\u2019t replicate it somewhere else, in fact anywhere where talent doesn\\u2019t get enough opportunity to work in our industry. \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWe\\u2019d love to roll it out to other towns and cities, giving talented people greater choice about where they live and work.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cBut \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP Stoke Academy isn\\u2019t just about finding and nurturing talent, it\\u2019s also about retaining it. Entry level talent are not the only ones who find having any kind of life in London unsustainable, the same is true for employees with young families. If we can turn the VCCP Stoke Academy into VCCP Stoke, a successful VCCP agency hub, then we will have a way to both support our existing talent who may want to live and work elsewhere, as well as attract those who want to move out of London but continue to work in our great industry.\\u201d\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"16LWk\",\"blockUniqueClass\":\"lazyblock-text-full-width-16LWk\"} \/-->","post_title":"VCCP opens an Academy in Stoke","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-opens-an-academy-in-stoke","to_ping":"","pinged":"","post_modified":"2022-03-01 14:13:47","post_modified_gmt":"2022-03-01 14:13:47","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=14184","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":13328,"post_author":"44","post_date":"2021-05-19 09:40:44","post_date_gmt":"2021-05-19 08:40:44","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"561276188\",\"blockId\":\"Z18zdUF\",\"blockUniqueClass\":\"lazyblock-video-Z18zdUF\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eThere are currently 9.6 million illiterate adults in South Africa above the age of 15. Our latest campaign for Cadbury is on a mission to improve literacy in South Africa. Launching in South Africa only, the campaign lands Cadbury\\u2019s brand purpose of shining a light on the power of human generosity and will lead with an emotive TVC.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThe hero film \\u2018Mrs. Mabena\\u2019, tells a powerful story of Sifiso, his mum and Mrs Mabena who become more closely connected through a small but meaningful act of kindness and generosity. Mrs. Mabena looks after Sifiso whilst his mother is at work, insisting he learns English during their time together. We see a familiar domestic scene, with Sifiso doing all that he can to resist Mrs. Mabena's strict instructions. The film then cuts to a scene where we see Sifiso's mother try to pay Mrs. Mabena, to which she refuses.\\u00a0\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eSifiso realises that Mrs. Mabena is trying to help him and his mother and decides to return her act of generosity with his own, slipping his Cadbury Dairy Milk bar into her bag. The film ends with Mrs. Mabena finding the chocolate and smiling, closing out with, \\u003cem\\u003e\\u2018there\\u2019s a glass and a half in everyone\\u2019\\u003c\\\/em\\u003e.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eLanga Khanyile, Chocolate Equity Lead, Sub Saharan Africa\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: \\u003cem\\u003e\\u201cCadbury has always been a brand that aims to bring people closer together, we are founded in the spirit of generosity and pioneering social impact. This work forms part of a journey that calls on all South Africans to help tackle the pertinent social tension of illiteracy and help re-write the narratives of our people, in our own words, one word at a time. We are delighted to launch the first TV activity linked to this social mission, Mrs Mabena.\\u201d\\u003c\\\/em\\u003e\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"blockId\":\"23bnvp\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-23bnvp\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We've all known a Mrs Mabena. Especially when we were kids. Seemingly stern on the outside, yet an absolute generous gem on the inside. We are extremely proud of this work and the goal to improve literacy in South Africa.\",\"quotee\":\"Chris Birch, Executive Creative Director, VCCP\",\"blockId\":\"BeT9c\",\"blockUniqueClass\":\"lazyblock-quote-full-width-BeT9c\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Cadbury_60sec_CleanBody_Master_07052021.00_00_34_06.Still002%22,%22caption%22:%22%22,%22id%22:13331,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13331%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Cadbury_60sec_CleanBody_Master_07052021.00_00_34_06.Still002.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Cadbury_60sec_CleanBody_Master_07052021.00_00_44_20.Still004%22,%22caption%22:%22%22,%22id%22:13332,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13332%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Cadbury_60sec_CleanBody_Master_07052021.00_00_44_20.Still004.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Cadbury_60sec_CleanBody_Master_07052021.00_00_38_13.Still003_HERO-2-2%22,%22caption%22:%22%22,%22id%22:13337,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13337%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Cadbury_60sec_CleanBody_Master_07052021.00_00_38_13.Still003_HERO-2-2.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Cadbury_60sec_CleanBody_Master_07052021.00_00_57_08.Still006-1%22,%22caption%22:%22%22,%22id%22:13338,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13338%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Cadbury_60sec_CleanBody_Master_07052021.00_00_57_08.Still006-1.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"1G91z7\",\"blockUniqueClass\":\"lazyblock-carousel-1G91z7\"} \/-->","post_title":"Cadbury 'Mrs Mabena'","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cadbury-mrs-mabena","to_ping":"","pinged":"","post_modified":"2021-06-10 11:31:46","post_modified_gmt":"2021-06-10 10:31:46","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=13328","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":14621,"post_author":"57","post_date":"2022-02-22 09:15:32","post_date_gmt":"2022-02-22 09:15:32","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eToday \\u003c\\\/span\\u003e\\u003cb\\u003eAmnesty International UK \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003elaunches a hard hitting campaign called \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ePeople Smuggling Ltd\\u2019\\u00a0 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ein an effort to drive awareness of the damaging impact the proposed \\u2018Nationality \\u0026amp; Borders bill\\u2019 will have on the UK asylum system. In failing to provide safe and legal routes into the UK for people seeking asylum, the bill will force people into the lethal arms of smuggling gangs instead. Already a hugely lucrative criminal enterprise - the only people set to benefit from this bill are people smugglers.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new Amnesty International UK campaign launches with a 90\\u201d hero film, created by \\u003c\\\/span\\u003e\\u003cb\\u003eVCCP London,\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e with media planned and executed by\\u003c\\\/span\\u003e\\u003cb\\u003e VCCP Media. \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLaunching today across Amnesty\\u2019s social channels, including Instagram, Twitter, Facebook and YouTube, \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ePeople Smuggling Ltd\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0satirises a fundamental flaw in the bill - that it will benefit people smugglers not those seeking safety in the UK. \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018People Smuggling Ltd,\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e is a fake business created by Amnesty International UK masquerading as a blue chip company to dramatise the growth predicted for the people smuggling industry thanks to the bill.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eNarrated by actor Russell Tovey, the satirical promotional video is designed to give this \\u2018business\\u2019 a veneer of acceptability. \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018People Smuggling Ltd\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003einitially appears as a legitimate successful global business, but gradually reveals the exploitation at the heart of its model and the boom in business anticipated as the result of the \\u2018Nationality \\u0026amp; Borders Bill.\\u2019 Backed by an upbeat, promotional soundtrack, the generic corporate film mixes fake corporate footage with hard hitting imagery depicting the harsh realities for those fleeing conflict and persecution. The corporate video draws to a close with a very clear change of tone, set to the eerie backdrop of waves lapping on shore, as Amnesty International UK enters the film to explain the severity of the Bill and the impact it will have on those seeking safety, finishing with a call to action and a reminder that \\u2018when we all act, humanity wins\\u2019.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003eTom Davies, Refugee and Migrant Rights Campaign Manager at Amnesty International UK\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018The Government\\u2019s case for the draconian measures in the \\u2018Nationality \\u0026amp; Borders Bill\\u2019 is entirely false. Ministers claim the bill will stop people making dangerous journeys, combat people smugglers and save money - none of this is true. We want to urge the British public to seriously consider the impact this legislation will have on people seeking asylum and to take a stand by\\u00a0 signing our online action, to pressure the government to rethink this harmful bill. VCCP London have worked with us to create a campaign under the guise of a faux company\\u2019s promotional video that will have mass reach in a format that\\u2019s uncomfortably impactful and encourages people to take action.\\u2019\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eJonny Parker and Chris Birch, Executive Creative Directors at VCCP London \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded:\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \\u2018Amnesty International continues to campaign against injustice and act as a voice for those who are most vulnerable. Being involved in such an important piece of work is so rewarding. It\\u2019s good for humanity and great for the soul. Our hope with this campaign is that it will encourage support from the public which drives action from the government to reconsider this potentially harmful bill. Let\\u2019s make sure humanity wins on this issue.\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo support the campaign, media has also been purchased in The Guardian in a fold out insert as Amnesty International UK calls for the British public to support this campaign.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"hxSXC\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-hxSXC\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"680085290\",\"blockId\":\"ZRSdyY\",\"blockUniqueClass\":\"lazyblock-video-ZRSdyY\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"\\u2018Our hope with this campaign is that it will encourage support from the public which drives action from the government to reconsider this potentially harmful bill. 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