{"id":14637,"date":"2022-02-22T19:32:14","date_gmt":"2022-02-22T19:32:14","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14637"},"modified":"2022-02-23T09:14:02","modified_gmt":"2022-02-23T09:14:02","slug":"vccp-health-wins-three-silvers-at-this-years-vettys","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2022\/feb\/vccp-health-wins-three-silvers-at-this-years-vettys","title":{"rendered":"VCCP Health wins three silvers at this years Vettys"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-Z2pKUHV wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p><span style=\"font-weight: 400\">We are proud to announce all three of our campaigns for <strong>Elanco\u2019s<\/strong> companion animal brands have won silver medals at the <strong>2022 Vetty Awards<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The Vettys are the only Animal Health Marketing awards recognising global veterinary work across pharmaceuticals, pet foods, diagnostic equipment, professional associations, pet advocate organisations and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The Elura \u2018Feline fabulous\u2019 campaign won in the product launch campaign category. Shot by spectacular wildlife photographer <strong>Tim Flach<\/strong>, it brings to life a cat&#8217;s unique sassy nature through a combination of photographic techniques, helping highlight the importance of maintaining the weight of a cat with chronic kidney disease \u2013 and their feisty nature with it.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In addition, our \u2018Hundreds of reasons\u2019 campaign for <strong>Tanovea<\/strong> and \u2018More than a meal\u2019 campaign for <strong>Entyce<\/strong> have been recognised in the print ad, B2B category. Both campaigns were developed to relaunch these products under the <strong>Elanco<\/strong> brand in an eye-catching way that made their benefits hard to overlook.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">From doggy casting sessions to researching \u2018cattitude\u2019, we loved working on these campaigns and are grateful to our clients at Elanco who were perfect partners in developing material that has been recognised as stand out in the category.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-2cTB3I wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Elanco-Vetty-Award_V2-01-1.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Elanco-Vetty-Award_V2-01-1.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","categories":[191],"class_list":["post-14637","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"capability_ids":["10110"],"client_id":"","hero_video":"","hero_image":{"ID":14639,"id":14639,"title":"Elanco-Vetty-Award_V2-01-1","filename":"Elanco-Vetty-Award_V2-01-1.jpg","filesize":285265,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Elanco-Vetty-Award_V2-01-1.jpg","link":"https:\/\/www.vccp.com\/uk\/news\/2022\/feb\/vccp-health-wins-three-silvers-at-this-years-vettys\/attachment\/elanco-vetty-award_v2-01-1","alt":"","author":"57","description":"","caption":"","name":"elanco-vetty-award_v2-01-1","status":"inherit","uploaded_to":14637,"date":"2022-02-22 19:23:11","modified":"2022-02-22 19:23:11","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Elanco-Vetty-Award_V2-01-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Elanco-Vetty-Award_V2-01-1-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Elanco-Vetty-Award_V2-01-1-768x432.jpg","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Elanco-Vetty-Award_V2-01-1-1024x576.jpg","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Elanco-Vetty-Award_V2-01-1-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Elanco-Vetty-Award_V2-01-1.jpg","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Elanco-Vetty-Award_V2-01-1-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Elanco-Vetty-Award_V2-01-1-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Elanco-Vetty-Award_V2-01-1-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Elanco-Vetty-Award_V2-01-1-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Elanco-Vetty-Award_V2-01-1-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Elanco-Vetty-Award_V2-01-1-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Elanco-Vetty-Award_V2-01-1-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Elanco-Vetty-Award_V2-01-1-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Elanco-Vetty-Award_V2-01-1-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"VCCP Health wins three silvers at this years Vettys","meta-description":"The Vettys are the only Animal Health Marketing awards recognising global veterinary work across pharmaceuticals, pet foods, diagnostic equipment, professional associations, pet advocate organisations and more.\u00a0","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Elanco-Vetty-Award_V2-01.jpg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":11141,"post_author":"11","post_date":"2018-02-05 17:00:51","post_date_gmt":"2018-02-05 17:00:51","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eIt was a very exciting night at the Pharmaceutical Marketing Society Awards, with VCCP Health bringing home a total of 16 wins! This year, VCCP health sets a new record for the highest number of Golds (10) won by a single agency, including Best of Show, and the highest awards total of any colour by the same agency in the 40-year history of the awards \\u2013 congratulations!\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eA full list of awards won:\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eLEO Pharma: Give Nothing to Psoriasis Patient Activation Campaign\\u003cbr \\\/\\u003e\\u003c\\\/strong\\u003eDisease Awareness (Patients) \\u2013 GOLD\\u003cbr \\\/\\u003eFilm \\u0026amp; Animation (Patients) \\u2013 SILVER\\u003cbr \\\/\\u003eBest Use of Insight \\u2013 GOLD\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eLEO Pharma: Open Up Their World Primary Care Education Campaign\\u003cbr \\\/\\u003e\\u003c\\\/strong\\u003ePrimary Care Advertisement \\u2013 GOLD\\u003cbr \\\/\\u003ePrimary Care Campaign \\u2013 GOLD\\u003cbr \\\/\\u003eFilm \\u0026amp; Animation (HCPs) \\u2013 GOLD\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eCOPAXONE for Teva: World At Their Feet\\u003cbr \\\/\\u003e\\u003c\\\/strong\\u003eSecondary Care Advertisement \\u2013 GOLD\\u003cbr \\\/\\u003eAdvertisement Campaign (craft) \\u2013 GOLD\\u003cbr \\\/\\u003eAdvertisement Campaign (judged by target audience) \\u2013 BRONZE\\u003cbr \\\/\\u003eSales Aid \\u2013 GOLD\\u003cbr \\\/\\u003eInteractive communications \\u2013 GOLD\\u003cbr \\\/\\u003eSecondary Care campaign \\u2013 SILVER\\u003cbr \\\/\\u003eEvents \\u0026amp; Exhibitions \\u2013 SILVER\\u003cbr \\\/\\u003eFilm \\u0026amp; Animation \\u2013 BRONZE\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eSimponi for MSD: Active Life Ahead\\u003cbr \\\/\\u003e\\u003c\\\/strong\\u003eSecondary Care Advertisement \\u2013 BRONZE\\u003c\\\/p\\u003e\",\"blockId\":\"Z2g9Cwn\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z2g9Cwn\"} \/-->","post_title":"VCCP Health crowned the most awarded agency at the PM Society Awards","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-named-new-thinking-agency-of-the-year-2","to_ping":"","pinged":"","post_modified":"2020-08-24 14:58:14","post_modified_gmt":"2020-08-24 13:58:14","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=11141","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":13718,"post_author":"44","post_date":"2021-07-07 13:57:44","post_date_gmt":"2021-07-07 12:57:44","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"570250594\",\"blockId\":\"26j8sa\",\"blockUniqueClass\":\"lazyblock-video-26j8sa\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGold, Silver and Bronze wins at Cannes Lions Health are the culmination of an exciting journey for our agency and client teams at Teva and Edwards Lifesciences.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCannes Lions Health is one of the most selective and respected awards in advertising. Entries are judged by 9 industry specialists from around the world, and need to demonstrate an inspired approach to healthcare through exceptionally engaging work.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLast year Cannes was cancelled, so this year's awards covered work from both 2020 and 2021. In the Pharma category alone, there were between 500-600 entries, with only 42 entries making the shortlist. In the end, only three Golds were awarded. \\u2018Hairspray\\u2019 for Teva picked up one of these Golds in the Consumer category, and a Silver in Disease Awareness. The head judge described the film as 'perfect', commended the production quality and describing it as unique in the pharma category.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e'Hairspray' was written to showcase the unconditional love and support caregivers provide, every single day. The film features an elderly man, leaving his home and attending a hairdressing class. We wonder why he is there, so clearly out of place? At the end, we finally reveal him gently styling his wife\\u2019s hair, as she is no longer able to do so.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eEdwards Lifesciences also received a Bronze lion for \\u2018Storks\\u2019, an animated film advertising INSPIRIRS RESILIA. This heart valve can be liberating for patients, allowing them to enjoy many more active years and offering a new lease of life. It is this sentiment that we wanted to capture, cutting through the very functional, product driven advertising in the category. \\u2018Storks\\u2019 uses animation to tell an emotive story about patients being delivered back into their lives and the joy that ensues \\u2013 showing that they feel \\u2018reborn\\u2019.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"ZesHAS\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZesHAS\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Since Cannes Lion Health launched in 2014, winning a lion has been a big ambition for the team. We entered work each year, but to date, we've never made it to the shortlist. So to win this year, amongst such a competitive body of work, and be named number 3 Healthcare Agency \\u2013 it really is a highlight of my career so far.\",\"quotee\":\"Brett O'Connor, ECD\",\"blockId\":\"Z1MwSo0\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1MwSo0\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"370272715\",\"blockId\":\"1I7ImH\",\"blockUniqueClass\":\"lazyblock-video-1I7ImH\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen-Shot-2021-07-07-at-13.37.43%22,%22caption%22:%22%22,%22id%22:13722,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13722%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/Screen-Shot-2021-07-07-at-13.37.43.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen-Shot-2021-07-07-at-13.42.46%22,%22caption%22:%22%22,%22id%22:13723,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13723%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/Screen-Shot-2021-07-07-at-13.42.46.png%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"ZNDiRi\",\"blockUniqueClass\":\"lazyblock-carousel-ZNDiRi\"} \/-->","post_title":"VCCP Health named top 3 healthcare agency globally at Cannes Lions Health","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-health-named-top-3-healthcare-agency-globally-at-cannes-lions-health","to_ping":"","pinged":"","post_modified":"2021-07-22 11:04:38","post_modified_gmt":"2021-07-22 10:04:38","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=13718","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":13823,"post_author":"44","post_date":"2021-09-10 18:16:43","post_date_gmt":"2021-09-10 17:16:43","post_content":"<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%2226328-Elanco-Website-Landscape-layouts3-2%22,%22caption%22:%22%22,%22id%22:13999,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13999%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/26328-Elanco-Website-Landscape-layouts3-2.png%22%7D\",\"blockId\":\"Z1FQY5H\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z1FQY5H\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eChronic kidney disease (CKD) is common in cats and leads to ongoing, progressive weight loss. As cats lose more and more weight, their fun, frisky nature fades away, which is very hard for both vets and owners to watch. Nothing existed that allowed vets to effectively treat weight loss in cats with CKD and help them stay their quirky cat-selves for longer \\u2013 until Elura.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIn 2020, VCCP was tasked by Elanco to develop a launch strategy and campaign to establish Elura as an essential part of managing weight loss in cats with CKD.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWe wanted to communicate that Elura is so much more than an appetite stimulant and convey the higher order quality-of-life benefits that it offers. Our strategy was based on the insight that \\u2018cats with CKD can be friskier than expected\\u2019.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo help us capture the sassy nature of a cat who is feeling good, we commissioned renowned animal photographer Tim Flach. The campaign images convey the benefit of improved body condition and quality of life in a fun and eye-catching way.\\u00a0\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe \\u2018Feline Fabulous\\u2019 campaign has now been rolled out across a number of different channels, including digital and print advertising, pet owner materials and an interactive Veeva sales aid. The campaign has gone live in the US, with other markets planning to launch soon. \\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"KITnW\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-KITnW\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width-bold {\"text\":\"\\u2018Feline Fabulous\\u2019 captures the feisty feline personality that all cat people know and love.\",\"blockId\":\"zItpn\",\"blockUniqueClass\":\"lazyblock-text-full-width-bold-zItpn\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%2226328-Elanco-Case-Studies_v23%22,%22caption%22:%22%22,%22id%22:14000,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14000%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/26328-Elanco-Case-Studies_v23-scaled.jpg%22%7D\",\"blockId\":\"Z164dWz\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z164dWz\"} \/-->","post_title":"Feline Fabulous - Global Elura brand campaign","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"feline-fabulous-global-elura-brand-campaign","to_ping":"","pinged":"","post_modified":"2021-09-13 09:49:36","post_modified_gmt":"2021-09-13 08:49:36","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=13823","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[],"author":false,"news_id":"191"},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/14637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/57"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=14637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=14637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}