{"id":14580,"date":"2022-02-04T15:55:48","date_gmt":"2022-02-04T15:55:48","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=14580"},"modified":"2022-02-04T16:15:45","modified_gmt":"2022-02-04T16:15:45","slug":"brett-oconnor-appointed-pharma-jury-president","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2022\/feb\/brett-oconnor-appointed-pharma-jury-president","title":{"rendered":"Brett O&#8217;Connor appointed Pharma Jury President"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-ZWBBCj wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">Now in it\u2019s 68th year, <strong>Cannes Lions<\/strong> has announced the names of the Jury Presidents for the 2022 festival \u2013 a coveted list of industry figures who will lead juries to award this year\u2019s Lions and set the global benchmark for excellence in creativity \u2013 with <strong>Brett O\u2019Connor, <\/strong><\/span><span style=\"font-weight: 400\"><strong>Executive Creative Director of VCCP Health<\/strong>, <\/span><span style=\"font-weight: 400\">being named<\/span> <span style=\"font-weight: 400\">Pharma Lions Jury President<\/span><span style=\"font-weight: 400\">.<\/span><b>\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400\">Brett is no stranger to award shows, having been Jury President and Judge for London International Awards, Eurobest, One Show, Effies and the Clio Awards, as well as Cannes Lions Health, and is delighted to put his experience to good use in this prestigious role. He welcomes awards shows both for their bar-raising impact on the industry and the ambition and support they offer young creatives. \u2028<\/span><\/p>\n<p><span style=\"font-weight: 400\">Brett\u2019s own career started in consumer advertising, before he entered the world of healthcare at McCann Health. There he went on to win multiple awards at a UK and global level, including the PMs, IPA Best of Health, the Global Marketing Awards and The RX Club, where McCann London became the most-awarded agency in his final year.<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">Since founding VCCP Health 14 years ago, he has led the small London agency to become one of the highest awarded healthcare agencies in Europe, last year\u00a0 establishing them as a Top 3 Agency in the Cannes Lions Health &amp; Wellness sector, winning Lions for Teva Pharmaceuticals with \u2018Hairspray\u2019 and Edwards Lifesciences with \u2018Storks\u2019.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Speaking of the Jury Presidents announcement, <\/span><b>Simon Cook, CEO of LIONS<\/b><span style=\"font-weight: 400\">, said, <\/span><i><span style=\"font-weight: 400\">\u201cWe\u2019re delighted to announce and work with such an exceptional line-up of global talent. Our presidents are essential in maintaining the integrity of the Lions, and having won hundreds between them, this is a role that I have no doubt they will perform exceptionally well. This announcement marks the start of the countdown to Cannes Lions, where the global community will come together once again to be inspired by a body of work that will point to a new direction for our industry.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">Read more about the 2022 Cannes Lions Festival <\/span><a href=\"https:\/\/www.lionscreativity.com\/\"><span style=\"font-weight: 400\">here<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><br \/><br \/><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","categories":[191],"class_list":["post-14580","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["10110"],"client_id":"","hero_video":"","hero_image":{"ID":14581,"id":14581,"title":"Brett O'Connor","filename":"Brett-OConnor.png","filesize":1375852,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Brett-OConnor.png","link":"https:\/\/www.vccp.com\/uk\/news\/2022\/feb\/brett-oconnor-appointed-pharma-jury-president\/attachment\/brett-oconnor-3","alt":"","author":"57","description":"","caption":"","name":"brett-oconnor-3","status":"inherit","uploaded_to":14580,"date":"2022-02-04 15:53:01","modified":"2022-02-04 15:53:01","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Brett-OConnor-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Brett-OConnor-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Brett-OConnor-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Brett-OConnor-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Brett-OConnor-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Brett-OConnor.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Brett-OConnor-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Brett-OConnor-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Brett-OConnor-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Brett-OConnor-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Brett-OConnor-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Brett-OConnor-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Brett-OConnor-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Brett-OConnor-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Brett-OConnor-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Brett O'Connor appointed Pharma Jury President at Cannes Lions 2022","meta-description":"Now in it\u2019s 68th year, Cannes Lions has announced the names of the Jury Presidents for the 2022 festival \u2013 a coveted list of industry figures who will lead juries to award this year\u2019s Lions and set the global benchmark for excellence in creativity \u2013 with Brett O\u2019Connor, Executive Creative Director of VCCP Health, being named Pharma Lions Jury President.\u00a0","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Brett-OConnor.png","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":11141,"post_author":"11","post_date":"2018-02-05 17:00:51","post_date_gmt":"2018-02-05 17:00:51","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eIt was a very exciting night at the Pharmaceutical Marketing Society Awards, with VCCP Health bringing home a total of 16 wins! This year, VCCP health sets a new record for the highest number of Golds (10) won by a single agency, including Best of Show, and the highest awards total of any colour by the same agency in the 40-year history of the awards \\u2013 congratulations!\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eA full list of awards won:\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eLEO Pharma: Give Nothing to Psoriasis Patient Activation Campaign\\u003cbr \\\/\\u003e\\u003c\\\/strong\\u003eDisease Awareness (Patients) \\u2013 GOLD\\u003cbr \\\/\\u003eFilm \\u0026amp; Animation (Patients) \\u2013 SILVER\\u003cbr \\\/\\u003eBest Use of Insight \\u2013 GOLD\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eLEO Pharma: Open Up Their World Primary Care Education Campaign\\u003cbr \\\/\\u003e\\u003c\\\/strong\\u003ePrimary Care Advertisement \\u2013 GOLD\\u003cbr \\\/\\u003ePrimary Care Campaign \\u2013 GOLD\\u003cbr \\\/\\u003eFilm \\u0026amp; Animation (HCPs) \\u2013 GOLD\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eCOPAXONE for Teva: World At Their Feet\\u003cbr \\\/\\u003e\\u003c\\\/strong\\u003eSecondary Care Advertisement \\u2013 GOLD\\u003cbr \\\/\\u003eAdvertisement Campaign (craft) \\u2013 GOLD\\u003cbr \\\/\\u003eAdvertisement Campaign (judged by target audience) \\u2013 BRONZE\\u003cbr \\\/\\u003eSales Aid \\u2013 GOLD\\u003cbr \\\/\\u003eInteractive communications \\u2013 GOLD\\u003cbr \\\/\\u003eSecondary Care campaign \\u2013 SILVER\\u003cbr \\\/\\u003eEvents \\u0026amp; Exhibitions \\u2013 SILVER\\u003cbr \\\/\\u003eFilm \\u0026amp; Animation \\u2013 BRONZE\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eSimponi for MSD: Active Life Ahead\\u003cbr \\\/\\u003e\\u003c\\\/strong\\u003eSecondary Care Advertisement \\u2013 BRONZE\\u003c\\\/p\\u003e\",\"blockId\":\"Z2g9Cwn\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z2g9Cwn\"} \/-->","post_title":"VCCP Health crowned the most awarded agency at the PM Society Awards","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-named-new-thinking-agency-of-the-year-2","to_ping":"","pinged":"","post_modified":"2020-08-24 14:58:14","post_modified_gmt":"2020-08-24 13:58:14","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=11141","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":13718,"post_author":"44","post_date":"2021-07-07 13:57:44","post_date_gmt":"2021-07-07 12:57:44","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"570250594\",\"blockId\":\"26j8sa\",\"blockUniqueClass\":\"lazyblock-video-26j8sa\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGold, Silver and Bronze wins at Cannes Lions Health are the culmination of an exciting journey for our agency and client teams at Teva and Edwards Lifesciences.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCannes Lions Health is one of the most selective and respected awards in advertising. Entries are judged by 9 industry specialists from around the world, and need to demonstrate an inspired approach to healthcare through exceptionally engaging work.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLast year Cannes was cancelled, so this year's awards covered work from both 2020 and 2021. In the Pharma category alone, there were between 500-600 entries, with only 42 entries making the shortlist. In the end, only three Golds were awarded. \\u2018Hairspray\\u2019 for Teva picked up one of these Golds in the Consumer category, and a Silver in Disease Awareness. The head judge described the film as 'perfect', commended the production quality and describing it as unique in the pharma category.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e'Hairspray' was written to showcase the unconditional love and support caregivers provide, every single day. The film features an elderly man, leaving his home and attending a hairdressing class. We wonder why he is there, so clearly out of place? At the end, we finally reveal him gently styling his wife\\u2019s hair, as she is no longer able to do so.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eEdwards Lifesciences also received a Bronze lion for \\u2018Storks\\u2019, an animated film advertising INSPIRIRS RESILIA. This heart valve can be liberating for patients, allowing them to enjoy many more active years and offering a new lease of life. It is this sentiment that we wanted to capture, cutting through the very functional, product driven advertising in the category. \\u2018Storks\\u2019 uses animation to tell an emotive story about patients being delivered back into their lives and the joy that ensues \\u2013 showing that they feel \\u2018reborn\\u2019.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"ZesHAS\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZesHAS\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Since Cannes Lion Health launched in 2014, winning a lion has been a big ambition for the team. We entered work each year, but to date, we've never made it to the shortlist. So to win this year, amongst such a competitive body of work, and be named number 3 Healthcare Agency \\u2013 it really is a highlight of my career so far.\",\"quotee\":\"Brett O'Connor, ECD\",\"blockId\":\"Z1MwSo0\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1MwSo0\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"370272715\",\"blockId\":\"1I7ImH\",\"blockUniqueClass\":\"lazyblock-video-1I7ImH\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen-Shot-2021-07-07-at-13.37.43%22,%22caption%22:%22%22,%22id%22:13722,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13722%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/Screen-Shot-2021-07-07-at-13.37.43.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen-Shot-2021-07-07-at-13.42.46%22,%22caption%22:%22%22,%22id%22:13723,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13723%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/Screen-Shot-2021-07-07-at-13.42.46.png%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"ZNDiRi\",\"blockUniqueClass\":\"lazyblock-carousel-ZNDiRi\"} \/-->","post_title":"VCCP Health named top 3 healthcare agency globally at Cannes Lions Health","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-health-named-top-3-healthcare-agency-globally-at-cannes-lions-health","to_ping":"","pinged":"","post_modified":"2021-07-22 11:04:38","post_modified_gmt":"2021-07-22 10:04:38","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=13718","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":13951,"post_author":"44","post_date":"2021-09-09 14:48:58","post_date_gmt":"2021-09-09 13:48:58","post_content":"<!-- wp:lazyblock\/text-full-width-bold {\"text\":\"We ask Teva's Noa Shumovitch\",\"blockId\":\"Z1yF8X0\",\"blockUniqueClass\":\"lazyblock-text-full-width-bold-Z1yF8X0\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"701622336\",\"blockId\":\"Tlpv8\",\"blockUniqueClass\":\"lazyblock-video-Tlpv8\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Hairdresser\\u2019 is a film by Teva Pharmaceuticals and VCCP Health that celebrates the essential role of unpaid carers and their endless devotion and love. It has won multiple national and international awards, including best in show at the PM Society and a recent gold and silver lion at Cannes Lion Health.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWe spoke to Noa Shumovitch, VP Head of Corporate Brand, to talk more about what this work has meant for her and for Teva. \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cGetting recognition for work that we feel so passionate about was a great feeling, but the main reason we\\u2019re so delighted is that it helps us shed a light on the topic of caregivers\\u201d \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eNoa told us. \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cWhile around half of the world\\u2019s population are acting as caregivers, it\\u2019s still very much under the radar of the industry in general \\u2013 which is crazy. So being able to bring it into the public awareness through something as big as the Cannes awards is fantastic.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFor background, The Cannes Lions International Festival of Creativity is the largest and most prestigious annual event for creative advertising and communications. Lions Health was launched in 2014 to celebrate life-changing creativity in the wellness and pharmaceutical sectors and in recognition of the work coming out of this sector that navigates its own unique challenges in getting produced.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eHowever, making work that meets the criteria of the Lions Health judges is no mean feat. We asked Noa more about how they got to the end result. She explained that her team was tasked with raising awareness of the challenges that carers face every day. And to do so in a way that spoke to caregivers themselves and the general public. They had to find the right story to tell to do this and a lot of the hard work went into preparing before the creative process even began, talking to caregivers and crafting the right brief for their business objective.\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \\u201cIt was not a short process\\u201d \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eNoa laughed.\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \\u201cWe relied on a lot of research. First quantitative research, to get an idea of the scale of our audience \\u2013\\u00a0which was vast. Then we moved on to qualitative, where we really began to understand the personal challenges and emotions that were at play. We shared our research to get buy in and then set about preparing a brief.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe brief was then shared with VCCP Health, who spent time understanding both the challenge and the human heart of the brief through many conversations with Teva, as well as their own research. The process to get there may have been painstaking, but Noa said the final choice of creative was an easy decision. \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cIt was very clear the minute we saw [Hairdresser] that it was spot on and exactly the emotions and the message that we wanted to convey.\\u0022\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003e\\u003ci\\u003e\\u0022The process of actually getting people to agree to the creative itself was relatively short, but only because there was so much preparation going on beforehand.\\u201d\\u003c\\\/i\\u003e\\u003c\\\/strong\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMany people working in the pharmaceutical industry face the difficulty of balancing creative work with the strict regulations that govern communications. \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cWe may have our limitations as a pharmaceutical company\\u201d \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eNoa said, \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cbut it doesn't mean that we can't create great work that delivers on our objectives in a creative way, in an emotional way and in a way that benefits society.\\u0022 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWhat tips would Noa give others looking to make strong creative work in the pharmaceutical industry? \\u201c\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFind a creative agency to partner with that shares your vision.\\u201d \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eShe advised\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. \\u201cAnd ensure buy-in throughout the company before the creative is even briefed to help avoid potential problems later in the process.\\u201d\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWe discussed the importance of confidence and belief in your project too.\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cDon't be afraid to push the envelope\\u201d \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eNoa insisted.\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eNoa\\u2019s passion and positive approach to the challenges that come with pharmaceutical advertising helped drive creative that made it onto the international awards stage. What better way to achieve the objective of raising the profile of an unseen group and highlighting the support that Teva can offer caregivers all around the world?\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003e\\u003cem\\u003e\\u0022Believe in what you're doing. If you have great creative that answers the brief and you believe it delivers the right message for your brand, then be courageous enough to go for it, even if it's not the traditional type of work - or maybe especially if it's not the traditional type of work.\\u0022\\u003c\\\/em\\u003e\\u003c\\\/strong\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003ca href=\\u0022https:\\\/\\\/vimeo.com\\\/570250594\\\/cc910f1e2a\\u0022\\u003eYou can watch the film here.\\u00a0\\u003c\\\/a\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"ZulXcM\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZulXcM\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Health-Banner-awards.001%22,%22caption%22:%22%22,%22id%22:14013,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14013%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/Health-Banner-awards.001.jpeg%22%7D\",\"blockId\":\"Z2rj2z\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z2rj2z\"} \/-->","post_title":"How do you make great work and why does it matter?","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"how-do-you-make-great-work-and-why-does-it-matter","to_ping":"","pinged":"","post_modified":"2022-04-21 12:26:19","post_modified_gmt":"2022-04-21 11:26:19","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=13951","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/14580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/57"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=14580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=14580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}