{"id":14124,"date":"2021-10-07T14:55:04","date_gmt":"2021-10-07T13:55:04","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=14124"},"modified":"2021-10-12T09:20:46","modified_gmt":"2021-10-12T08:20:46","slug":"vccp-wins-two-silvers-at-pm-digital-awards-2021","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2021\/oct\/vccp-wins-two-silvers-at-pm-digital-awards-2021","title":{"rendered":"VCCP wins two silvers at PM Digital Awards 2021"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-bo8FY wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">We were delighted to win two Silver awards for our work with Teva Pharmaceuticals and Edwards Lifesciences at this year\u2019s Pharmaceutical Marketing Society Digital Awards show. The Digital Awards celebrate the most creative and effective digital communications in the pharmaceutical and healthcare sectors. 2021 saw a record number of entries, with finalists from 44 agencies and 46 client companies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Our Reborn Campaign for <strong>Edwards Lifesciences<\/strong> took the Silver in the Multichannel Campaign Effectiveness category. Combining a powerful and unexpected animated creative concept with a carefully considered digital journey, the campaign exceeded all engagement and KPI targets as well as significantly increasing sales.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Winning Silver in the Craft Animation category was our <strong>World MS animation<\/strong> for <strong>Teva Pharmaceuticals<\/strong>. The animation tells the true and moving story of Ara and her exceptional journey living with multiple sclerosis (MS). We follow and learn of Ara\u2019s experiences with MS, delivering a powerful message of growth, hope and love.\u00a0<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">Both our wins are unusual as animation is rarely used in brand campaigns targeting healthcare professionals. We\u2019re grateful for the trust our clients placed in us to take this non-traditional approach. And we\u2019re proud this trust paid off, increasing the stand-out of both campaigns and bringing patient stories to life in a meaningful, engaging way.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Last but by no means least, we are also exceptionally proud of our<strong> Edwards<\/strong> client, <strong>Spyros Zervas<\/strong>, for winning Pharma Digital Partner of the Year. If there\u2019s a client who truly understands the power of digital creativity, it\u2019s Spyros. We have worked with him for the past 2.5 years producing amazing work, like the highly successful (and awarded) INSPIRIS RESILIA Reborn campaign.\u00a0<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-video-ZWGCut wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/427012188?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-video-Z1hsmgH wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/385972349?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","categories":[191],"class_list":["post-14124","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["10110"],"client_id":"","hero_video":"","hero_image":{"ID":14125,"id":14125,"title":"VCCP Heath Website Header 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13:53:51","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/10\/VCCP-Heath-Website-Header-2021_v1.1b-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/10\/VCCP-Heath-Website-Header-2021_v1.1b-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/10\/VCCP-Heath-Website-Header-2021_v1.1b-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/10\/VCCP-Heath-Website-Header-2021_v1.1b-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/10\/VCCP-Heath-Website-Header-2021_v1.1b-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/10\/VCCP-Heath-Website-Header-2021_v1.1b.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/10\/VCCP-Heath-Website-Header-2021_v1.1b.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/10\/VCCP-Heath-Website-Header-2021_v1.1b.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/10\/VCCP-Heath-Website-Header-2021_v1.1b-768x720.jpg","Square-width":768,"Square-height":720,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/10\/VCCP-Heath-Website-Header-2021_v1.1b-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/10\/VCCP-Heath-Website-Header-2021_v1.1b-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/10\/VCCP-Heath-Website-Header-2021_v1.1b-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/10\/VCCP-Heath-Website-Header-2021_v1.1b-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/10\/VCCP-Heath-Website-Header-2021_v1.1b-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/10\/VCCP-Heath-Website-Header-2021_v1.1b-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"VCCP wins two silvers at PM Digital Awards 2021","meta-description":"We were delighted to win two Silver awards for our work with Teva Pharmaceuticals and Edwards Lifesciences at this year\u2019s Pharmaceutical Marketing Society Digital Awards show. The Digital Awards celebrate the most creative and effective digital communications in the pharmaceutical and healthcare sectors. 2021 saw a record number of entries, with finalists from 44 agencies and 46 client companies.\u00a0","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/10\/VCCP-Heath-Website-Header-2021_v1.1b.jpg","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":13718,"post_author":"44","post_date":"2021-07-07 13:57:44","post_date_gmt":"2021-07-07 12:57:44","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"570250594\",\"blockId\":\"26j8sa\",\"blockUniqueClass\":\"lazyblock-video-26j8sa\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGold, Silver and Bronze wins at Cannes Lions Health are the culmination of an exciting journey for our agency and client teams at Teva and Edwards Lifesciences.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCannes Lions Health is one of the most selective and respected awards in advertising. Entries are judged by 9 industry specialists from around the world, and need to demonstrate an inspired approach to healthcare through exceptionally engaging work.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLast year Cannes was cancelled, so this year's awards covered work from both 2020 and 2021. In the Pharma category alone, there were between 500-600 entries, with only 42 entries making the shortlist. In the end, only three Golds were awarded. \\u2018Hairspray\\u2019 for Teva picked up one of these Golds in the Consumer category, and a Silver in Disease Awareness. The head judge described the film as 'perfect', commended the production quality and describing it as unique in the pharma category.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e'Hairspray' was written to showcase the unconditional love and support caregivers provide, every single day. The film features an elderly man, leaving his home and attending a hairdressing class. We wonder why he is there, so clearly out of place? At the end, we finally reveal him gently styling his wife\\u2019s hair, as she is no longer able to do so.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eEdwards Lifesciences also received a Bronze lion for \\u2018Storks\\u2019, an animated film advertising INSPIRIRS RESILIA. This heart valve can be liberating for patients, allowing them to enjoy many more active years and offering a new lease of life. It is this sentiment that we wanted to capture, cutting through the very functional, product driven advertising in the category. \\u2018Storks\\u2019 uses animation to tell an emotive story about patients being delivered back into their lives and the joy that ensues \\u2013 showing that they feel \\u2018reborn\\u2019.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"ZesHAS\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZesHAS\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Since Cannes Lion Health launched in 2014, winning a lion has been a big ambition for the team. We entered work each year, but to date, we've never made it to the shortlist. So to win this year, amongst such a competitive body of work, and be named number 3 Healthcare Agency \\u2013 it really is a highlight of my career so far.\",\"quotee\":\"Brett O'Connor, ECD\",\"blockId\":\"Z1MwSo0\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1MwSo0\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"370272715\",\"blockId\":\"1I7ImH\",\"blockUniqueClass\":\"lazyblock-video-1I7ImH\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen-Shot-2021-07-07-at-13.37.43%22,%22caption%22:%22%22,%22id%22:13722,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13722%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/Screen-Shot-2021-07-07-at-13.37.43.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen-Shot-2021-07-07-at-13.42.46%22,%22caption%22:%22%22,%22id%22:13723,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13723%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/Screen-Shot-2021-07-07-at-13.42.46.png%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"ZNDiRi\",\"blockUniqueClass\":\"lazyblock-carousel-ZNDiRi\"} \/-->","post_title":"VCCP Health named top 3 healthcare agency globally at Cannes Lions Health","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-health-named-top-3-healthcare-agency-globally-at-cannes-lions-health","to_ping":"","pinged":"","post_modified":"2021-07-22 11:04:38","post_modified_gmt":"2021-07-22 10:04:38","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=13718","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10758,"post_author":"3","post_date":"2016-06-13 12:01:00","post_date_gmt":"2016-06-13 11:01:00","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eVitality ambassadors, including England Cricket captain Joe Root, Olympic gold medallist Jessica Ennis-Hill, five-time Paralympic champion Ellie Simmonds and England Rugby\u2019s Maro Itoje, are supporting the new \u2018Bring a Ball\u2019 campaign we\u2019ve launched with our client Vitality, the health and life insurer.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign aims to encourage the nation to be active through playing ball sports. The sport stars, which also include footballers Theo Walcott and Jordan Henderson, and England Netball coach Tracey Neville, will be starring in a series of videos revealing how playing ball sports helped to kick-start their careers, as well as their healthy lifestyles.\\u003c\/p\\u003e\",\"quote\":\"Launching the \u2018Bring a Ball\u2019 campaign for our client Vitality.\",\"blockId\":\"jCTxd\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-jCTxd\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Vitality-image-2%22,%22caption%22:%22%22,%22id%22:10760,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10760%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Vitality-image-2.jpg%22%7D\",\"blockId\":\"tD1BS\",\"blockUniqueClass\":\"lazyblock-image-full-width-tD1BS\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThe \u2018Bring a Ball\u2019 campaign was launched off the back of Vitality\u2019s research, which showed that making small improvements to your lifestyle and behaving as an \u2018Everyday Athlete\u2019 can improve a person\u2019s life span by more than three years. Based on analysis of 6,600 members over the course of 12 months, Vitality found that previously sedentary people who increased their activity levels to the government recommended 150 minutes a week saw their life expectancy boosted by 3.1 years.\\u003cbr \/\\u003e\u00a0\\u003cbr \/\\u003eFurther research conducted by Vitality found the main barriers preventing people from taking part in sport or exercise include time constraints (31%), cost (21%) and lack of enjoyment (19%). To overcome these barriers, the campaign, which we created and are delivering, encourages people to take part in fun ball sports and to share photos of their friends and family playing games. Vitality will also be giving away various sports balls throughout the summer months, and offering the public a chance to upgrade their old, worn out equipment.\\u003c\/p\\u003e\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Vitality-image-3%22,%22caption%22:%22%22,%22id%22:10761,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10761%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Vitality-image-3.jpg%22%7D\",\"blockId\":\"XF61K\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-XF61K\"} \/-->","post_title":"Bring a Ball with Vitality","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"bring-a-ball-with-vitality","to_ping":"","pinged":"","post_modified":"2020-08-24 14:57:24","post_modified_gmt":"2020-08-24 13:57:24","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10758","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10730,"post_author":"3","post_date":"2017-07-05 10:46:00","post_date_gmt":"2017-07-05 09:46:00","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eAs the only Health and Life insurer that rewards members for being healthy, Vitality\u2019s aim is to enhance the quality of people\u2019s lives. Their challenge was get their message out there, showcase their USP and drive affinity as a very positive brand.\\u003cbr \/\\u003e\\u003cbr \/\\u003eWe developed a progressive and integrated approach to partnership selection in order to maximise audience reach for the brand. The strategy included the acquisition of established sports properties to drive mass awareness and provide incentives (tickets, hospitality \\u0026amp; money can\u2019t buy experiences) to inspire customers to live a healthy life.\\u003cbr \/\\u003e\\u003cbr \/\\u003eVitality\u2019s sponsorship strategy has succeeded in reaching new audiences and driving customer engagement. The 13 identified sponsorship properties are providing a strong platform to promote the brand and its rewards-based approach to healthy living \u2013 a first for the Insurance sector.\\u003c\/p\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\",\"quote\":\"Our team worked closely with Vitality to develop and bring to life a revolutionary approach to sponsorship\",\"blockId\":\"Z9jcLQ\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z9jcLQ\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22ROM5769%22,%22caption%22:%22%22,%22id%22:10732,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10732%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/ROM5769.jpg%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22VitalityBournemouthOvers_302%22,%22caption%22:%22%22,%22id%22:10733,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10733%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/VitalityBournemouthOvers_302.jpg%22%7D%7D%5D\",\"blockId\":\"2pIeJD\",\"blockUniqueClass\":\"lazyblock-two-column-images-2pIeJD\"} \/-->","post_title":"Changing health and life insurance for good","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"changing-health-and-life-insurance-for-good","to_ping":"","pinged":"","post_modified":"2020-08-24 14:34:19","post_modified_gmt":"2020-08-24 13:34:19","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10730","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/14124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/57"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=14124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=14124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}