{"id":13968,"date":"2021-08-25T17:44:34","date_gmt":"2021-08-25T16:44:34","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=13968"},"modified":"2021-08-25T17:44:35","modified_gmt":"2021-08-25T16:44:35","slug":"vccp-wins-cinch-account","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2021\/aug\/vccp-wins-cinch-account","title":{"rendered":"VCCP wins cinch account"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-1imyHX wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\"><strong>VCCP<\/strong> has been appointed by <strong>cinch,<\/strong> the UK\u2019s fastest-growing online used car marketplace, as its UK integrated communications agency of record. The account was awarded following a three-way competitive pitch.<\/span><\/p>\n<p><span style=\"font-weight: 400\">As cinch\u2019s full service UK partner agency, VCCP will be responsible for campaign development and amplification, brand strategy, digital communications and customer experience delivered through <strong>VCCP CX<\/strong>. Work will commence immediately on the account.<\/span><\/p>\n<p>\u00a0<\/p>        \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          We\u2019re thrilled to be partnering with a brand as forward-facing and exciting as cinch.          <cite>Roly Darby, Managing Director at VCCP<\/cite>        <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">Despite launching only ten months ago, cinch is generating annualised sales of over 50,000 vehicles with its promise to take the faff out of buying, changing and owning a car, completely online.<\/span><span style=\"font-weight: 400\">Its c. 30 million unique visitors a year can buy a quality-checked used car, with part exchange and financing options and have it delivered straight to their home. cinch also offers their customers worry-free motoring with cinchCare, a lifetime warranty, routine servicing and roadside assistance subscription package.<\/span><\/p>\n<p><span style=\"font-weight: 400\"><strong>Robert Bridge, Chief Customer Officer<\/strong> at <strong>cinch<\/strong> said: <\/span><i><span style=\"font-weight: 400\">\u201cWe\u2019re excited to be working with VCCP as the winner of a hotly competitive pitch process. Roly and the team demonstrated an unequalled understanding of our business and ambitions. And it was clear to us they have the team in place to take us from strength to strength as we continue to grow at pace.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\"><strong>Roly Darby, Managing Director<\/strong> at <strong>VCCP<\/strong> added: \u201c<\/span><i><span style=\"font-weight: 400\">We\u2019re thrilled to be partnering with a brand as forward-facing and exciting as cinch to help shape the future of car retailing. We both share the same challenger attitude and ambition, which makes us the perfect fit, and we can\u2019t wait to work together to evolve their go-to-market offering.\u201d<\/span><\/i><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","categories":[191],"class_list":["post-13968","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["988","10111"],"client_id":"","hero_video":"","hero_image":{"ID":13967,"id":13967,"title":"cinch-Twitter-Lock-Up","filename":"cinch-Twitter-Lock-Up-1.png","filesize":1204567,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/cinch-Twitter-Lock-Up-1.png","link":"https:\/\/www.vccp.com\/uk\/cinch-twitter-lock-up-2","alt":"cinch logo lockup with the slogan 'Cars without the faff.'","author":"57","description":"","caption":"","name":"cinch-twitter-lock-up-2","status":"inherit","uploaded_to":0,"date":"2021-08-25 16:37:10","modified":"2021-08-25 16:40:27","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/cinch-Twitter-Lock-Up-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/cinch-Twitter-Lock-Up-1-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/cinch-Twitter-Lock-Up-1-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/cinch-Twitter-Lock-Up-1-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/cinch-Twitter-Lock-Up-1-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/cinch-Twitter-Lock-Up-1.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/cinch-Twitter-Lock-Up-1-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/cinch-Twitter-Lock-Up-1-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/cinch-Twitter-Lock-Up-1-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/cinch-Twitter-Lock-Up-1-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/cinch-Twitter-Lock-Up-1-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/cinch-Twitter-Lock-Up-1-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/cinch-Twitter-Lock-Up-1-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/cinch-Twitter-Lock-Up-1-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/cinch-Twitter-Lock-Up-1-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"VCCP wins cinch account","meta-description":"VCCP has been appointed by cinch, the UK\u2019s fastest-growing online used car marketplace, as its UK integrated communications agency of record. The account was awarded following a three-way competitive pitch.  As cinch\u2019s full service UK partner agency, VCCP will be responsible for campaign development and amplification, brand strategy, digital communications and customer experience delivered through VCCP CX. Work will commence immediately on the account.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/cinch-Twitter-Lock-Up-1.png","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":13890,"post_author":"57","post_date":"2021-08-18 11:12:18","post_date_gmt":"2021-08-18 10:12:18","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eWhite Claw\\u003c\\\/strong\\u003e, the market leading Hard Seltzer, has appointed global integrated communications agency \\u003cstrong\\u003eVCCP\\u003c\\\/strong\\u003e to develop its worldwide creative campaigns following a competitive pitch process.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP will now assume the global creative campaign brief for White Claw across all of its key markets. The account will be run out of\\u003cstrong\\u003e VCCP London\\u003c\\\/strong\\u003e and \\u003cstrong\\u003eVCCP New York\\u003c\\\/strong\\u003e.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003eGisela Rule, Global Brand Director, White Claw\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \\u201cWe're excited for the evolution of the brand alongside new partners VCCP whose strong, exciting thinking, insights and creative work reflected the future direction of the White Claw brand.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eJulian Douglas,\\u00a0Vice Chairman \\u0026amp; International CEO\\u00a0of VCCP Partnership:\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \\u0022White Claw is a dream win for the agency; they are the ultimate modern alcohol brand -category\\u00a0breaking, category leading and a true original. Like-minded, we share the same challenger\\u00a0brand philosophy at VCCP and we're thrilled to be joining forces to shake up\\u00a0the status quo even further.\\u00a0We can't wait to get stuck into matching\\u00a0their\\u00a0growth ambitions with our scale and innovative creativity.\\u0022\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eAdrian Coleman, Group CEO and Founder of VCCP\\u00a0Partnership:\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u0022Since\\u00a0White Claw\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ehit\\u00a0shelves in\\u00a02016, they have taken the world\\u00a0by storm.\\u00a0Launching the Hard Seltzer category globally and transforming the alcohol landscape as a whole. The\\u00a0growth they've experienced is staggering\\u00a0and\\u00a0we're incredibly excited to\\u00a0be partnering with\\u00a0them on their next chapter in delivering their ambitious global plans.\\u00a0The VCCP\\u00a0footprint is a perfect match for White Claw\\u2019s global growth ambitions.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWhite Claw has become a cultural phenomenon, leading the Hard Seltzer category in all markets that it operates in. The iconic, global brand has proved to be the USA\\u2019s most successful new alcohol product in a generation, disrupting the alcohol industry with what is being coined as \\u201cthe Hard Seltzer revolution\\u201d.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"quote\":\"The VCCP\\u00a0footprint is a perfect match for White Claw\\u2019s global growth ambitions.\",\"quotee\":\"Adrian Coleman, Group CEO and Founder of VCCP\\u00a0Partnership\",\"blockId\":\"Z29el3Y\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z29el3Y\"} \/-->","post_title":"VCCP wins Global White Claw Account","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-win-white-claw","to_ping":"","pinged":"","post_modified":"2021-08-25 17:51:00","post_modified_gmt":"2021-08-25 16:51:00","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=13890","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":13787,"post_author":"54","post_date":"2021-07-21 16:35:21","post_date_gmt":"2021-07-21 15:35:21","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFollowing a creative tender launched in March 2021, \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP has been\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e appointed to support Pret\\u2019s ongoing transformation into a fully omni-channel business, with the goal of \\u201cbringing Pret to more people\\u201d.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSince May 2020, Pret has accelerated a strategy to help the brand reach a wider range of customers across all markets. The hugely popular food and drinks chain has fundamentally transformed its business model, establishing new trading channels which are providing new revenue streams. VCCP\\u2019s appointment marks a shift in Pret\\u2019s brand and communications strategy, with a growing focus on digital communications and omnichannel marketing.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eDan Burdett, Chief Customer and Growth Officer at Pret A Manger,\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \\u201cWe launched this pitch process with the aim of finding an agency with the capabilities to match our values and our ambitions to bring Pret to people wherever they may be living, working, or travelling. \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP has a track record of delivering fantastic creative work and will bring a holistic approach to our marketing, making them the perfect partner to help us communicate with customers as a truly omnichannel business.\\u0022\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eAdrian Coleman, Founder and Group CEO of VCCP\\u003c\\\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e added: \\u201cWe couldn\\u2019t be more excited to be working with Pret to fulfil their global ambitions, both commercially and creatively as they embark on an exciting new direction for the business. A fabric of the nation brand that shares our motto that it only works, if it all works is a thrilling prospect and we look forward to helping them bring more of what people love about Pret, to more people.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"quote\":\"VCCP are the perfect partner to help us communicate with customers as a truly omnichannel business.\",\"quotee\":\"Dan Burdett, Chief Customer and Growth Officer, Pret A Manger\",\"blockId\":\"Zps3qT\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Zps3qT\"} \/-->","post_title":"VCCP win Global Pret A Manger account","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"pret-a-manger-appoints-vccp-as-its-first-global-integrated-communications-agency","to_ping":"","pinged":"","post_modified":"2021-08-19 09:09:29","post_modified_gmt":"2021-08-19 08:09:29","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=13787","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":13943,"post_author":"57","post_date":"2021-08-23 18:50:48","post_date_gmt":"2021-08-23 17:50:48","post_content":"<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"o3fFIJv5LSY\",\"blockId\":\"1tnDs\",\"blockUniqueClass\":\"lazyblock-video-1tnDs\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eKwik Fit\\u003c\\\/strong\\u003e, the company that aims to make the road a safer place for all, marks its return to the nation\\u2019s screens with a brand new campaign, championing the everyday drivers of Britain.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eKwik Fit worked with creative agency of record, \\u003cstrong\\u003eVCCP London\\u003c\\\/strong\\u003e, to launch \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Journeys,\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ean integrated campaign placing Britain\\u2019s everyday car owners at the heart of its business. The campaign marks the 50th anniversary since Kwik Fit was founded, and celebrates Kwik Fit as Britain's go-to garage for all automotive maintenance and repair problems. \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Journeys\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2019 is the first brand campaign VCCP London has executed for Kwik Fit since its appointment as creative agency in September 2020.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe heartwarming new creative will run for two months from today and launches with two 40' brand ads which go live across Finecast TV nationwide, supported by brand led OOH and online media. The hero film marks a step change away from Kwik Fit\\u2019s historic approach, humanising the brand by showcasing Kwik Fit\\u2019s commitment to ensuring \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eevery\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e customer drives away happy, \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eevery time. \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eNot simply from their local Kwik Fit, and not just in times of crisis, but every time they get behind the wheel. For every journey.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe video campaign is simple and charming, and heroes real snippets of a \\u2018slice of life in everyday Britain\\u2019. It shows those small, insightful moments in our motoring lives that we can all relate to. For example, one spot shows a familiar scene of a dad picking up his daughter after a night out, playfully nodding to the often-accepted second role of \\u2018taxi driver\\u2019 parents tend to play for their children.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAfter almost a decade hiatus, the campaign signals a shift for the business from sales promotions and offer-led comms to a brand approach, with the aim of restoring Kwik Fit\\u2019s \\u2018fabric of the nation\\u2019 status.\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \\u2018Journeys\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003emarks a true reconnection to Kwik Fit\\u2019s audience.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eTom Gentle, Head of Retail Marketing at Kwik Fit \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ecommented:\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \\u201cAt Kwik Fit our customers are at the heart of everything we do. Kwik Fit is for the everyday car owners of Britain who don\\u2019t want to have to think about their car, they just want it to work. It\\u2019s how they get the kids to school, get to work, do the food shop and how they see their loved ones. So, we wanted to show that we understand the importance of those journeys with these simple, human stories\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eMark Orbine, Executive Creative Director at VCCP \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded:\\u003c\\\/span\\u003e \\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201c\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eKwik Fit is one of the great heart of the nation brands, and it's been there for us and our cars for the past 50 years. This campaign is all about showing how dependable Kwik Fit is, whether that be getting the kids to karate class, ensuring we\\u2019re not late for a first date, or getting us safely to the beach for those much loved weekend trips with little ones. Kwik Fit goes beyond keeping us on the road. Kwik Fit is about all the journeys we take in life.\\u201d\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eMatt Hayes, Planner at VCCP London\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e added: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u0022It has been great to bring a true fabric of the nation brand back to its rightful place. Our spots are all about showing empathy and bringing out the human side of the brand - aiming to put a smile on the face by showing real people, taking real life journeys. The ones we can all relate to and enjoy.\\u0022\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Journeys\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e by Kwik Fit will run in the UK for two months from today across Finecast TV nationwide, and will be supported by OOH and online media. Media has been planned and executed by Mediacom.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"quote\":\"Kwik Fit goes beyond keeping us on the road. Kwik Fit is about all the journeys we take in life.\",\"quotee\":\"Mark Orbine, Executive Creative Director at VCCP\",\"blockId\":\"QrKf\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-QrKf\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Still-1-1%22,%22caption%22:%22%22,%22id%22:13947,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13947%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/Still-1-1.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Still-2%22,%22caption%22:%22%22,%22id%22:13948,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13948%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/Still-2.png%22%7D%7D,%7B%7D%5D\",\"arrow-controls\":true,\"blockId\":\"1cajPa\",\"blockUniqueClass\":\"lazyblock-carousel-1cajPa\"} \/-->","post_title":"Kwik Fit 'Journeys'","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"kwik-fit-journeys","to_ping":"","pinged":"","post_modified":"2021-08-23 18:50:48","post_modified_gmt":"2021-08-23 17:50:48","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=13943","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/13968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/57"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=13968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=13968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}